Modest incremental fiber uptick expected in 2026
Clear takeaways for 2026 planning:
- Position around “small bump, zero overhaul” with cost‑savvy, whole‑food paths and convert intent via batch‑cook flows and pantry prompts (e.g., “use your chia”).
- Personalize for digestive comfort and women’s life stages; include bean‑prep de‑gas steps, gradual ramp guidance, and family‑friendly alternatives.
- Offer seasonal/travel modes that modulate fiber and keep supplements optional and situational; spotlight community‑meal contexts as natural enablers.
Olivia Nowak
Olivia Nowak is a 27-year-old Gatineau-based Border Services Officer and Aylmer condo owner, a bilingual shift worker who’s fiscally disciplined, outdoors-oriented (birding, hockey, skiing) and prioritizes durability and safety.
Rosa Lombardi
Rosa Lombardi, 63, is a Canadian, Italian‑speaking, Catholic, never‑married mother of two in Vaughan, Ontario; a part‑time sales/office associate who owns a modest townhouse and prioritizes frugality and reliability.
Simran Mitchell
Simran Mitchell, 24, is a married South Asian Canadian woman in Nanaimo, BC, a senior brow/lash and bridal hair specialist studying small-business management. Homeowner, phone-first (no home internet); values reliability, fiscal prudence, time efficiency.
Diane McKay
Diane McKay, 57, is a pragmatic municipal operations manager living rurally near Kitchener, Ontario; married with one adult child, outdoors-oriented, debt-averse, earns CAD 150–199k, prefers durable, locally supported, phone-based service.
Émilie Tremblay
Émilie Tremblay is a 33-year-old Francophone Canadian solo parent on the rural outskirts of Québec, QC; fiscally prudent, currently not in the labour force, earning $50k–$74k and preferring local, sustainable goods.
Claire Bennett
Claire Bennett, 22, is a Canadian woman in Kitchener, Ontario, balancing remote customer-support work in arts & entertainment, part-time Media & Arts Management studies, parenting a three-year-old daughter, and owning a small condo.
Sylvie Moreau
Sylvie Moreau, 63, bilingual Montréal-based healthcare support professional, never-married mother of two, outdoorsy, pragmatic, green-leaning renter with $100k–$149k income who values durability, bilingual service, and practicality.
Lucie Côté
Lucie Côté is a 66-year-old First Nations, French-speaking retired woman in suburban Saguenay, QC, married with no children, modest income ($25k–$49k), community-minded, arts-loving, budget-savvy and privacy-conscious.
Maya Haddad
Maya Haddad, 36, is a West Asian Canadian single mother in Mississauga, ON, working as a community arts and after-school program coordinator, owning a modest condo and earning under $25k, valuing frugality and community.
Fiona Cameron
Fiona Cameron, 51, is a part-time tech operations and documentation coordinator in Airdrie, Alberta. Conservative, budget-conscious homeowner (<$25k income), single, enjoys taekwondo, baking, painting, genealogy, and community volunteering.
Hannah Ellis
Hannah Ellis, 23, female Muslim in Kelowna, BC, Canada. Owns a small manufactured home; remote warehouse inventory/dispatch coordinator studying supply-chain part-time. Budget- and data-conscious, reliability-driven, rural lifestyle.
Sophie Moreau
Sophie Moreau, 22, Mississauga-based risk and analytics analyst at a Canadian bank, condo owner earning $100–$149k, values financial security and privacy; hobbies include fishing, hockey and gaming.
Emily Porter
Emily Porter, 28, is a rural Guelph, ON mother of two, not in the labour force, partners with Ethan, household income $100k–$149k; pragmatic, tech-comfortable, budget-conscious, and values family-focused policies.
Annette Boucher
Annette Boucher, 78, Black French-speaking Canadian woman in suburban Bathurst, NB. Married, retired and debt-free, household income $100–149k; values reliability, local French service, and steady finances.
Leela D'Souza
Leela D'Souza, 50, South Asian Canadian, married mother of three in Vaughan, ON; a logistics shift lead (production/transportation) earning mid-$60k, practical, family-focused, valuing reliability and safety.
Naomi Tanaka
Naomi Tanaka, 26, is a Mississauga-based senior product manager in fintech, a condo-owning mother of one (Hana), earning ~CA$220k, efficiency-focused, co-parenting and prioritizing reliability, time savings and transparency.
Naomi Thomas
Naomi Thomas, a 37-year-old married woman in London, Ontario, is a Field Maintenance Supervisor in mining, earns $150k–$199k, rents, has no children, and prioritizes durability and outdoor life.
Jeanne Marcelin
Jeanne Marcelin, an 83-year-old francophone Black Canadian woman in rural Windsor, Ontario, is a retired medical office administrator who values independence, frugality, church community, and simple, reliable services.
Tanya Paul
Tanya Paul, a 49-year-old First Nations woman in Langley, BC, works part-time in healthcare support, owns a modest townhouse, lives on under $25k, and prioritizes community, land, thrift, and durable local goods.
Aileen Fraser
Aileen Fraser, 52, married Director of Maintenance & Reliability in Montréal, QC, Canada; urban renter earning $200k+, Scottish-trained millwright and non‑citizen permanent resident, pragmatic, safety‑focused, avid board gamer and camper.
Noor Wong
Noor Wong is a 29-year-old Chinese-Canadian Muslim married program coordinator in Thunder Bay, Ontario; mid-career income ($75–99k); homeowner, Pilates attendee, values reliability, and cooks halal.
Margaret Wilson
Margaret Wilson is a 71-year-old married woman in Windsor, ON, Canada, a senior protective-services training and compliance coordinator, financially secure ($100k–$149k), pragmatic, community-minded, and outdoorsy.
Catherine MacDonald
Catherine MacDonald is a 43-year-old married woman in New Glasgow, Nova Scotia, mother of one, employed as a Sales/Office Key Account Manager in auto parts, earning $75k–$99k and living in an urban area.
Evelyn Goertzen
Evelyn Goertzen, 74, is a widowed maintenance planner near Steinbach, Manitoba, Canada; mortgage‑free homeowner, conservative investor, active in her Protestant church, and enjoys third‑wave coffee, tai chi, gardening, and volunteering.
Claire V. Bennett
Claire V. Bennett, 26, married stay-at-home mom in Kitchener, Ontario, with one toddler; household income $150k–$199k from an RCMP spouse. Values safety, routine, cost-conscious quality, and privacy-aware tech use.
Alejandra Garcia
Alejandra Garcia (she/her), 53, Spanish national and Canadian permanent resident in suburban Kingston, ON. Unemployed automotive refinisher, homeowner in the $50–$74k bracket, pragmatic, prioritizes durability and repairability.
Susan Campbell
Susan Campbell is a 50-year-old married Canadian woman in suburban Selkirk, MB, a patient services coordinator in healthcare; renting, household income $75–$99k, community-minded, practical, outdoorsy, winter-ready.
Emily Chen
Emily Chen, 30, is a married Chinese-Canadian Program & Tech Coordinator in Swift Current, SK. She earns under $25k, budgets carefully, and enjoys gardening, board games, and community-focused tech support.
Camille Beaulieu
Camille Beaulieu, 24, is a Franco‑Ontarian millwright apprentice from Ottawa. Married condo owner working rotationally in mining; bilingual, safety‑focused and values durability and ethics, with interests in photography, genealogy and theatre.
Laura Rosenberg
16) Summary
Laura Rosenberg is a 47-year-old, suburban Red Deer product operations manager, single mother of a 14-year-old, pragmatic, privacy-conscious and fiscally conservative, valuing reliability and time-saving solutions.
Claire Bouchard
Claire Bouchard, 42, is a married, child-free Toronto-based warehouse shift lead (Production/Transportation), earning $75k–$99k; pragmatic and safety-focused, she prioritizes durability, reliability, time savings, and clear pricing.
Miriam Patel-Karanja
Miriam Patel-Karanja, 83, married part-time education advisor in suburban Victoria, BC, Canada; multilingual lifelong learner who prefers low-tech living, durable goods, community-focused, household income $100k–$149k.
Claire Martin
Claire Martin, 22, a widowed program assistant in Windsor, ON, owns a condo, budgets carefully ($25–49k), is outdoorsy, pragmatic and reliability-focused.
Hannah Clarke
Hannah Clarke is a 36-year-old divorced, childless renter in Oshawa, Ontario, Canada (income $75–99k), not in the labor force; privacy-minded, sustainability-focused, values modesty, durable goods, and community involvement.
Moira Beaucage
16) Summary
Moira Beaucage (Mo) is a 34-year-old First Nations (Algonquin Anishinaabe) woman in Ottawa, working as a construction site supervisor. Married with no children, she owns a townhouse, drives to work, and earns a strong trades income. She blends First Nations traditions with progressive Jewish practice, values durable and ethical products, and spends free time painting, gaming, playing soccer, and exploring local craft beer. She’s pragmatic, organized, and community-minded, with a bias for clear information and tangible results. Brands that respect her time, prove durability, and give back locally will win her attention and loyalty.
Joan Campbell
Joan Campbell (she/her), 89, Chinese-Canadian retired librarian in Prince Albert, SK, married, mortgage-free household, frugal ($25–49k), enjoys baking, e-biking and photography; privacy-conscious and values independence and reliability.
Claire Byrne
Claire Byrne (she/her), 24, is a junior financial analyst and MBA student in Grand Falls-Windsor, NL, Canada. Practical, community-minded and budget-conscious; enjoys hiking, pick-up hockey, craft beer, and durable local goods.
Anne Martin
Anne Martin, 79, is a married, retired university librarian in Kitchener, Ontario. Conservative Catholic with no children, affluent ($200k+), community-minded, arts-loving, detail-oriented homeowner and volunteer.
Émilie Roy
Émilie Roy is a 59-year-old married Canadian woman in suburban Hamilton, Ontario, a healthcare Quality Improvement Manager who enjoys cycling, camping, and prudent finances, prioritizing reliability, ethics, and evidence-based choices.
Margaret Reid
Margaret Reid is a 65-year-old woman, retired community arts coordinator who owns a modest condo, lives alone with rescue cat Miso, subsists on under $25k annually, and paints watercolors.
Renate Zimmermann
Renate Zimmermann, 90, Swiss-trained baker and café co-owner in downtown Windsor, ON. Married, rents with husband, speaks German at home, household income $100k–$149k, values craftsmanship, reliability, and community.
Susan Thompson
Susan Thompson (she/her) is a 62-year-old Canadian real estate listings coordinator in Edmonton who rents, earns CAD $50–$74k, values stability, community, art, cooking, and plans a gradual retirement.
Susan Lee
Susan Lee is a 69-year-old retired Canadian woman in Thunder Bay, Ontario—married, Sikh, living on $25k–$49k retirement income, homeowner and community-minded, preferring durable, budget-conscious choices.
Meera Krishnan
Meera Krishnan is a 21-year-old South Asian, Francophone-leaning student and young mother of one in Saguenay, QC; unemployed while studying social work part-time, co-owns a duplex with her mother, budget-conscious and community-oriented.
Colleen Murphy
Colleen Murphy, 39, is a married, practical Catholic woman living on rural Surrey, BC, Canada; not in the labor force, she manages household finances, gardens, preserves food, runs, with household income $75k–$99k.
Annelie Smit
Annelie Smit is a 29-year-old woman, South African–born Afrikaans speaker and permanent resident in Red Deer, Alberta, raising two children (6 and 3) while working remotely as a fraud & disputes specialist.
Margaret Campbell
Margaret Campbell is a 61-year-old married woman in Thunder Bay, ON, working in sales/office (Senior Sales Operations), Muslim, household income $150k–$199k, rents, has no children, and values reliability and community.
Isabelle Gagnon
Isabelle Gagnon (she/her), 49, is a Francophone operations manager in rural Terrebonne, QC. Married with no children, she’s disciplined, community-focused, fiscally conservative, and favors durable goods, French support, and transparent service.
Jennifer Reid
"Jennifer Reid, 49, is a Kingston, Ontario–based information professional (Content and Taxonomy Specialist). A divorced renter living with a rescue cat, she values durability, privacy, birding, cozy gaming, and practical frugality."
Billie Lam
Billie Lam is a 54-year-old woman in Guelph, Ontario, Canada—divorced, Canadian citizen, part-time project coordinator/office manager earning under $25k, budget-conscious cyclist, coffee-and-craft-beer enthusiast and cat owner.
Claire V. Martin
Claire V. Martin, 59, is a married senior operations manager at a GTA community college in Brampton, Ontario. Transit-oriented, organized, with $200k+ household income; values durability and sustainability; enjoys Pilates, craft beer, board games, and thoughtful travel.
María Álvarez
María Álvarez, 53, is a divorced Latina warehouse and parts associate in Burnaby, BC, living alone in an owned one‑bed condo on a part‑time <$25k income; practical, community‑oriented, bilingual (Spanish/English).
Morgan Patel
Morgan Patel, 35, female, Edmonton-based married program assistant in municipal environmental programs (part-time, income < $25k). Frugal Buddhist, NDP-leaning, outdoorsy—values durability, transparency, and community.
Megan Carter
Summary
Megan Carter is a 39-year-old, WFH finance support professional in Surrey who owns a small condo, budgets tightly, and prioritizes practicality. She balances work structure with swimming, balcony gardening, and local craft beer outings. Purchase decisions hinge on total value, transparency, and low friction. She is receptive to offerings that are priced clearly in CAD, fit small spaces, integrate with Android, and come with trustworthy support—while rejecting lock-ins, vague claims, and upsells.
Susan Walker
"Susan Walker, 61, Toronto-based early-retired academic librarian living solo, income $50k–$74k; practical, DIY-minded hiker and volunteer literacy tutor who values durability, privacy, and prudent finances."
Anne-Marie Gagnon
Anne-Marie Gagnon is a 50-year-old French-speaking, married Catholic mother of two in Saguenay, QC, Canada, not in the labour force, managing a $50k–$74k household budget and volunteering in youth soccer.
Liana Martin
Liana Martin, 27, female Muslim product manager in Guelph, ON, rents downtown with a rescue cat; earns $100–$149k, fiscally conservative, values privacy and reliability, enjoys running, birding, and theatre.
Sophie Gagnon
Sophie Gagnon, 44, a francophone Québécoise (she/her) in suburban Trois‑Rivières, QC, is a married mother of two and a continuing-education program coordinator earning $75k–$99k.
Monique Roy
Monique Roy is a 69-year-old widowed Canadian woman in Toronto who manages operations and client care at a boutique real estate firm, rents a one-bedroom, budgets carefully, and values reliable, bilingual services.
Laura Gill
Laura Gill, 54, is a married, childfree senior public-sector program evaluation manager in Markham, Ontario. Upper-middle income homeowner, pragmatic and organized, she enjoys baking, yoga, car care and civic volunteering.
Katherine Morris
Katherine Morris (she/her) is a 49-year-old married Clinical Informatics/Quality Improvement lead in suburban Abbotsford, BC, Canada; child-free, Bachelor’s-educated, with personal income $50–$74k.
Nora Rahme
Nora Rahme, 63, is a French-speaking Arab-Canadian married woman in Laval, QC, working as a clinic front-desk coordinator, living modestly on a $25k–$49k income; values reliability, hiking and family genealogy.
Siobhan O'Neill
Siobhan O'Neill is a 63-year-old Canadian woman in urban Hamilton, ON — a married, childfree health‑services administrator (management) earning $75–$99k, employed, pragmatic and community-minded, valuing quality, privacy, and local impact. (Residence noted: Lives in Germany.)
Marie-Claude Côté
Marie-Claude Côté, 47, is a bilingual (FR/EN) married administrative sales professional in suburban Terrebonne, QC, Canada; mother of one, pragmatic and budget-conscious, valuing reliability, family, and winter-ready solutions.
Claire Cruz
Claire Cruz, 39, is a married, French-speaking Filipino-Canadian homeowner in suburban Gatineau, currently out of the labour force after a decade in non-profit work; interests include coffee, gaming, martial arts, and skiing.
Hannah Reid
Hannah Reid, 30, married woman in Kitchener, Ontario, works from home in finance sales/office (income $50–74k). Rents, budgets carefully, finishing a GED; enjoys soccer, live music, balcony gardening; values durability and transparency.
Liza Reyes
Liza Reyes, 77, widowed Filipino‑Canadian retiree in Lloydminster, SK, rents a 55+ unit, has $100k–$149k income from pensions/royalties, values safety and community, and enjoys fishing, hockey and local theatre.
Danielle Morin
Danielle Morin is a 56-year-old married woman in Saguenay, QC, an operations manager at a regional internet provider. Urban, French-speaking, privacy-minded outdoors enthusiast; income $50–74k, no children, values durable, practical tech.
Lucas Chen
Lucas Chen (she/her), 88, French-speaking Canadian in Sherbrooke, QC — retired, community-minded cook and volunteer, never married, no children, lives alone on a $50k–$74k fixed income, tech-capable and active.
Hua Lefebvre
Hua Lefebvre is a 75-year-old married Chinese‑Canadian retired adult‑education administrator in Abbotsford, BC. Homeowner with $100k–$149k household income, community‑minded, preferring reliable, low‑maintenance, ethically sourced products.
Natalie Kovalenko
Natalie Kovalenko, 21, Markham, ON-based finance sales associate and BCom student; condo owner earning $75–99k, values transparency, sustainability, gaming, balcony gardening, and community-minded Catholicism.
Sylvie Beaulieu
Sylvie Beaulieu is a 61-year-old married Francophone Muslim woman in Regina, SK, Canada — an Operations Manager earning $75k–$99k who owns a near‑paid‑off condo and values fiscal prudence, reliability, and walkable living.
Madeleine Roy
Madeleine Roy, 85, is a French-speaking, married retiree in Québec, QC, Canada; owns her condo, not in the labor force, household income $75k–$99k, enjoys theatre and basketball, and values reliable, simple services.
Priya Joseph
Priya Joseph, 46, Brampton ON, is a married senior client advisor in insurance with one daughter. Household income ~$210–240k; prioritizes budgeting, reliability, transit-friendly routines, and time-saving, low-friction solutions.
Sophie G. Tremblay
Sophie G. Tremblay, 53, is a French‑speaking, never‑married rural Sherbrooke, QC resident — a front‑of‑house/events coordinator in the arts, parent of one, employed with annual income CA$50–74k.
Daniela Silva
Daniela (Dani) Silva is a 30-year-old Portuguese‑Québécoise woman in Terrebonne, QC—separated, renting with her rescue cat Samba, currently out of the workforce and training in horticulture on a $50k–$74k income.
Maya Wabano
Maya Wabano, 33, is a bilingual First Nations product manager living rurally near Gatineau, QC. A single mother of one, she rents, earns $100–149k, and values outdoors, privacy, durability, and community.
Patricia Romano
Patricia Romano, 60, married female (she/her) in Hamilton, ON, Canada; employed in production/transport/material moving; renter; income under $25k; no children; thrift-minded, digitally capable, union-oriented.
Leila Fraser
Leila Fraser (60) is a married Canadian senior information-governance manager in suburban Victoria, BC, earning $150–199k; a practicing Muslim who values privacy, reliability, community, baking, fishing, and outdoor activities.
Margaret U. Wilson
Margaret U. Wilson, 80, is a married, child-free Vaughan, Ontario, Canada condo homeowner—retired co‑owner of an auto repair shop—financially comfortable ($100k–$149k), tech‑savvy, community‑oriented, fond of cars, hockey, and church.
Monica O'Sullivan
Monica O'Sullivan, an 80-year-old Canadian woman near London, Ontario, is a retired college library technician, never married and childless, living alone with her rescue cat Pickles, fiscally careful rural homeowner.
Olivia Hughes
Olivia Hughes is a 29-year-old married mother of two in London, ON. She works in sales/office at big-box retail, earns $25–49k, rents, is budget-conscious and has no home internet.
Siti Iskandar
Siti Iskandar (she/her), 65, Brampton-based Muslim Southeast Asian Canadian, married, urban-forestry maintenance lead; pragmatic, value-focused renter nearing retirement who values safety, durability, community, gardening, camping and clear, time-saving solutions.
Nathalie Gagnon
Nathalie Gagnon, 47, is a French-first, Montréal-based public-administration operations coordinator. Married, childless condo owner, earns $75–99k, values reliability, privacy and low‑maintenance tech, swims and gardens.
Dorothy Sinclair
Dorothy Sinclair is an 88-year-old divorced Canadian woman in Hamilton, ON, retired long-time librarian and homeowner on a modest <$25k income; community-minded, Roman Catholic, enjoys theatre, gardening, and gentle yoga.
Claire Anderson
Claire Anderson, 27, married Program Operations and Partnerships Manager at a Canadian edtech firm in Windsor, ON, earns $100–149k, owns a townhouse, no children; disciplined, fitness-oriented, values practicality and evidence-based purchases.
Claire Thompson
Claire Thompson, 37, married suburban homeowner, not in the labour force with household income $100k–$149k. She values gardening, camping, coffee and Pilates, preferring durable, low‑waste, well‑supported purchases.
Sunita Raval
Sunita Raval, 57, female, married, Vaughan ON-based operations manager in continuing education; financially disciplined and privacy-conscious, who favors durable goods, DIY projects, container gardening, genealogy, and transit-friendly living.
Sonia Rodrigues
Sonia Rodrigues is a 49-year-old South Asian woman in Windsor, ON, married with no children, a materials and logistics supervisor in utilities earning $100–$149k, practical, balcony-gardening and safety-focused.
Megan Kim
Megan Kim, 32, is a married, childless female retail sales/office professional in urban Windsor, ON, Canada. Employed, earning $100k–$149k; pragmatic and reliability-focused.
Margaret Lam
Margaret “Maggie” Lam is a 75-year-old woman, married and childless, retired parks technician based on the rural edge of Abbotsford, BC (residence context: Lives in Germany). Practical, outdoors-focused, community-minded birding enthusiast.
Dorothy Taylor
Dorothy Taylor, 90, is a British-born Muslim woman living in Guelph, ON, Canada with her husband. Retired graphic designer/community arts coordinator, she rents an accessible apartment, enjoys crafts and photography, and values reliability and ethical choices.
Margaret S. Reid
Margaret S. Reid, 58, is a married, childless Hamilton, Ontario resident and former public librarian with a graduate degree, not in the labour force, living on a personal income under $25k; prudent, community-oriented, enjoys camping and board games.
Zoe Li
Zoe Li, 36, married part-time health unit clerk in Grande Prairie, AB, Canada. Personal income under $25k; owns a three-bedroom townhouse. Budget-conscious, coffee enthusiast, amateur genealogist and pragmatic tech user.
Laura Mitchell
Laura Mitchell, 49, lives in Vaughan, Ontario. A never-married, child-free remote Asset Reliability Planner in mining, earning $100k–$149k, fiscally disciplined and pragmatic—values reliability, safety, and ethics.
Zoe Singh
Zoe Singh (she/her), 22, is a Markham, Ontario–based junior product analyst and part-time data analytics student, income $75–99k, condo owner, digitally fluent, pragmatic and values-driven.
Laura Q. Mitchell
16) Summary
\nLaura Q. Mitchell is a 46-year-old education professional and single mom in Fort McMurray who balances practicality with a warm sense of community. She owns her home, drives to work, and manages a mid-range income with care. She loves baking, paddling local lakes, cycling, and reading widely. She values durability, clarity, and ethics from the brands she chooses, and she wants solutions that work in real northern conditions. Speak to her with respect, show proof over hype, and make it easy—she’ll reward you with loyalty and word-of-mouth in the places that matter.
Patricia O'Neill
Patricia O'Neill, 67, widowed renter in rural Ottawa, ON, retired civil engineering technologist. Financially comfortable via pensions/investments ($100–149k), pragmatic, self-reliant; enjoys camping, cycling, home cooking; favors reliable, low‑maintenance products and simple tech.
Rachel Gagnon
Rachel Gagnon is a 40-year-old married woman in suburban Ottawa with one child, working as a front‑of‑house and box‑office coordinator in the arts; budget‑savvy, practical, community‑minded, durability‑focused.
Margaret Rodrigues
16) Summary
Margaret Rodrigues is an 84-year-old South Asian (Goan Catholic) female permanent resident in Kitchener, ON, married with one child; retired, financially secure ($100–149k), risk-averse, values safety, clarity and human support.
Age
Sex / Gender
Race / Ethnicity
Locale (Top)
Occupations (Top)
| Age bucket | Male count | Female count |
|---|
| Income bucket | Participants | US households |
|---|
| Name | Response | Age | City | Country | Occupation |
|---|---|---|---|---|---|
| Camille Beaulieu | Somewhat likely — call it a 6–7/10. I already eat a decent amount because lentil soups, chickpeas, and veg are my go‑tos when I batch-cook, but on rotation the cafeteria leans too beige. In 2026 I expect a small bump just because I’m doubling down on bean-heavy meal prep and grabbing fewer sad pastries at site. But I’m not counting grams or turning into a psyllium evangelist — if rotations get chaotic, I’ll eat what’s there. |
24 | Ottawa | Canada | Millwright |
| Aileen Fraser | Short answer: somewhat likely — call it a 6/10 that I’ll eat more fibre in 2026 than I did in 2025. Reasons, for what they’re worth:
|
52 | Montréal | Canada | Maintenance Director |
| Annette Boucher | About the same, maybe a tiny bump at best. I already get a fair bit from my oatmeal, bran cereal, veggies, and the odd pot of lentil soup. I’m not about to start choking down chia everything just to hit some magic number. Beans bloat me and Raj complains, so there’s that. In winter I do more soups and bran muffins, so maybe a little more then. Otherwise, 2026 will look like 2025: steady, not fussy. If my doctor nags, I’ll nudge it up a bit—but don’t count on a big change. |
78 | Bathurst | Canada | Receptionist |
| Billie Lam | Somewhat likely. I already eat a decent amount—lentil soups, beans out of the Instant Pot, oats, roasted veg—so I’m not doing some dramatic overhaul. But I can see nudging it up in 2026 with a few easy bumps here and there. No goofy “detox” nonsense; just a bit more of what I’m already cooking. |
54 | Guelph | Canada | Project Coordinator |
| Alejandra Garcia | Somewhat likely—a modest bump, not a makeover. I already eat a fair bit of fiber (lentils, chickpeas, greens, tomatoes). In 2026 I can see myself nudging it up a bit—more oats in the morning, bigger bean batches in the Instant Pot, and whatever kale/chard I get out of the raised bed. I’m not chasing quotas; I just feel better when I keep things moving. Reality check: if I land a full‑time gig, there’ll be weeks I lean on quicker meals. But overall, I’d still expect a slight increase. |
53 | Kingston | Canada | Inventory Specialist |
| Anne-Marie Gagnon | Somewhat likely — call it a 7/10.
|
50 | Saguenay | Canada | Office Administrator |
| Annelie Smit | Short answer: Somewhat likely — about a 6/10 chance I’ll eat more fiber in 2026 than I did in 2025. Longer answer: 2025 was a bit hit‑and‑miss. Some weeks I was good with oats, apples, and lentil/bean stews; other weeks it was white pasta and toast because kids + work + I’m tired. In 2026 I intend to lean into the cheap, easy stuff I already make when I’m organized (beans, veg, wholegrain swaps), but I’m not about to choke down psyllium or follow some influencer’s 12‑step gut reset. If life goes sideways or money’s tight, it’ll slide. So ja-nee, I’ll probably bump it a bit, but don’t hold me to saintly levels. | 29 | Red Deer | Canada | Fraud Specialist |
| Anne Martin | Somewhat likely — a small nudge up, not a grand crusade. Let me think… I already do fairly well with salads, oats, and our lentil/dal nights, so in 2026 I’ll probably add a bit more here and there if my digestion behaves. But I’m not counting grams or buying any of those chalky powders. A modest increase at most. |
79 | Kitchener | Canada | Librarian |
| Catherine MacDonald | Somewhat likely. I already get a decent amount—oatmeal, oatcakes, veg, turkey chili—so it’d be a small uptick at best. I can see us slipping in more beans/lentils and a better whole-grain loaf, but I’m not making some grand New Year vow. | 43 | New Glasgow | Canada | Key Account Manager |
| Claire Anderson | Somewhat likely. I’m not doing some January cleanse nonsense, but I do plan to nudge it up a bit versus 2025—nothing dramatic, just steadier veg/legumes and the high‑fiber wraps I already buy. Protein’s still the priority, so it’ll be incremental, not a personality change.
|
27 | Windsor | Canada | Operations Manager |
| Claire Bennett | Likely—like a 7/10 chance I’ll eat more fiber in 2026 than I did in 2025. I’m not doing some grand diet overhaul, but realistically:
|
22 | Kitchener | Canada | Ticketing Agent |
| Claire Bouchard | Somewhat unlikely. I already eat a ton of fiber—lentil soups, veg, brown rice, kale—so I’m not chasing some magical bump in 2026. Maybe a tiny uptick if the garden goes wild or I remember the chia/psyllium more often, but nothing dramatic. |
42 | Toronto | Canada | Warehouse Supervisor |
| Claire Byrne | Somewhat likely—like a small bump, not a lifestyle overhaul. I already do alright on fiber with oats, soups, and sheet‑pan veg, so I’m not starting from zero. In 2026 I’ll probably nudge it up because batch-cooking heavier on beans and hearty stuff keeps me full and is cheap, which matters with tuition and a right busy schedule. But let’s be real: deadlines happen, Mary Brown’s happens, and I’m not turning into a chia crusader. So, odds are good I increase it a bit—but don’t expect a dramatic glow-up. |
24 | Grand Falls-Windsor | Canada | Financial Analyst |
| Claire Cruz | Somewhat likely. I already eat a decent amount of fiber just from how I cook (soups, lentils, veg-heavy meals), so I’m not expecting some dramatic jump. But I can see it nudging up in 2026 because:
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39 | Gatineau | Canada | Program Coordinator |
| Claire Martin | Somewhat likely. I already eat a fair bit of fiber (big salads, chickpeas, roasted veg), and I can see myself nudging it up a bit in 2026—more lentil soups and oats when it’s cold—but I’m not doing some dramatic overhaul. If produce prices don’t go nuts, it’ll creep up; if they do, it’ll probably stay about the same. |
22 | Windsor | Canada | Program Assistant |
| Claire Thompson | Somewhat likely. I already eat a pretty fiber-y mix (beans, CSA veg, big soups), so I’m not about to start choking down bran muffins for sport. But I can see a small bump happening because:
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37 | Kingston | Canada | Homemaker |
| Claire V. Bennett | Somewhat more likely—call it a 7/10 chance I’ll eat more fiber in 2026 than I did in 2025. 2025 had too many “grab a bagel and hope for the best” days. I’m already decent with lentil soup, roasted veg, and brown rice, but I want fewer convenience carbs and more actual plants.
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26 | Kitchener | Canada | Stay At Home Mom |
| Claire V. Martin | Somewhat likely. I already eat a fair bit of fibre—lentil soup, chickpea bowls, farro, loads of veg—so the ceiling isn’t huge. But I can see a modest uptick in 2026 just from more batch-cooking and market veg. Call it a small bump, not a personality shift. I’m not choking down psyllium for sport. |
59 | Brampton | Canada | Operations Manager |
| Colleen Murphy | Somewhat likely. I already eat a fair bit from garden veg, oats, and my sourdough, so there isn’t a ton of headroom. But I’m planning more beans and kale next year, and I’ve gotten in the habit of tossing flax/bran into baking and doing lentil soups in winter. So a small bump, not a dramatic overhaul—and I’m not counting grams, I just eat what I cook. | 39 | Surrey | Canada | Homemaker |
| Daniela Silva | Somewhat more likely. I already eat a lot of veg and legumes, but in 2026 I’m aiming to nudge it up—more bean-y soups, big CSA salads, oats most mornings. It’s cheap, it fits my routine, and I just feel better that way. No fancy powders, merci—just more of what I’m already cooking. Unless life goes sideways, it’s trending up. |
30 | Terrebonne | Canada | Student |
| Danielle Morin | Honestly? Slightly unlikely—maybe 40% that I’ll eat more fiber in 2026 than I did in 2025. I already do fine with lentil soup, oats when I remember, and a pile of veg/berries in season. I’m not about to turn it into a “program.” If anything nudges it up, it’ll be more batch-cooked legumes in the Instant Pot or a winter fling with bran muffins when it’s -25 and I want the oven on. Otherwise, status quo. |
56 | Saguenay | Canada | IT Operations Manager |
| Diane McKay | Not very likely — I’ll probably keep it about the same as 2025. I already get a decent amount from veggies, beans, and oats, and I’m not about to start counting grams or forcing down bran just to say I “increased” it. If anything, maybe an extra salad here and there, but nothing dramatic. | 57 | Kitchener | Canada | Public Works Manager |
| Dorothy Sinclair | Well… let me think. I’d say somewhat likely to bump it up a little in 2026. I already do oatmeal and hearty vegetable soups, but I expect I’ll work in a few more beans/lentils and the odd bran bake. Nothing dramatic—just a modest uptick for, you know, keeping things regular and because it’s easy and cheap. The Farmers’ Market helps when the sidewalks aren’t a skating rink. |
88 | Hamilton | Canada | Librarian |
| Dorothy Taylor | Let me think… 2025’s been pretty steady. I’d say unlikely to increase in 2026.
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90 | Guelph | Canada | Community Arts Coordinator |
| Émilie Roy | Slightly likely to increase, but only by a little. Reasons:
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59 | Hamilton | Canada | Quality Improvement Manager |
| Émilie Tremblay | Unlikely. I already eat plenty of fiber without making a big deal of it—lentil soup on rotation, oats, veggies, whole‑grain bread, CSA in summer. I’m not chasing some new target for 2026. Maybe a tiny bump when the garden explodes (zucchinis forever), but most of the year it’ll be steady. So realistically: about the same, maybe a slight uptick in summer at best. |
33 | Québec | Canada | Homemaker |
| Emily Chen | Somewhat likely. I already eat a decent amount (lentil soups, veggies from the garden), but I’m planning to lean harder on beans/whole grains next year—part budget, part convenience—so I’d expect a small uptick, not a dramatic overhaul. |
30 | Swift Current | Canada | Program Coordinator |
| Emily Porter | Somewhat likely. I’m already pretty decent on fiber (soups, whole grains, sourdough), but I’m planning to lean harder into beans/lentils and sprinkle chia/flax into the usual stuff. Call it a 70% chance I nudge it up—unless the kids stage a ketchup-only rebellion, in which case it’s “about the same.” |
28 | Guelph | Canada | Stay At Home Mom |
| Evelyn Goertzen | Somewhat likely I already get a decent amount; I’m aiming for a modest bump with more oats, beans, and veg. |
74 | Steinbach | Canada | Maintenance Planner |
| Fiona Cameron | Somewhat likely. I already eat a fair bit of fiber (lentil soups, roasted veg, oats), but I could nudge it up in 2026. It’s cheap, fits my batch-cooking, and honestly I feel better and stay fuller when I work in more beans and veg. Not a overhaul—just small, consistent bumps. |
51 | Airdrie | Canada | Operations Coordinator |
| Hannah Clarke | Short answer: Somewhat likely — I’d put it around a 60–70% chance I’ll eat a bit more fiber in 2026 than I did in 2025.
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36 | Oshawa | Canada | Unemployed |
| Hannah Ellis | Somewhat likely (around 7/10) — I already eat a decent amount (lentils, chickpeas, oats, veg), but with prices staying dumb I’ll lean harder on beans and whole grains in 2026. So a modest bump, not a overhaul—unless peak freight weeks nuke my meal prep again. | 23 | Kelowna | Canada | Logistics Coordinator |
| Hannah Reid | Short answer: Somewhat likely (about 7/10). I already eat a fair bit of fiber-y stuff (chickpeas, soups, oats), and bumping it a bit more fits our budget and my whole “cook once, eat twice” thing. That said, produce prices and my follow-through in February when it’s grim out could derail it, and if I overdo it I just feel bloated. So yeah—nudging up, not a dramatic overhaul. |
30 | Kitchener | Canada | Onboarding Specialist |
| Hua Lefebvre | Somewhat likely—a gentle bump, not a overhaul. I already eat plenty between oatmeal, barley-miso soup, greens, berries, and tofu–veg stir-fries, so the baseline is decent. In 2026 I can see myself nudging it up a bit—more lentils in soups, barley or brown rice a touch more often—mostly because it keeps me feeling steady and, yes, regular. I’m not chasing any fad. If berries don’t get absurdly priced and our patio tomatoes behave, I’ll inch it up; if groceries keep creeping up, it may just stay steady. Michel will grumble about my bran muffins either way. |
75 | Abbotsford | Canada | Adult Education Administrator |
| Isabelle Gagnon | Somewhat likely — around 60%. I already eat a fair bit of fiber as-is (lentil soup, beans in salads, oats here and there), so I’m not doing some grand overhaul. But I can see a small bump in 2026 just by leaning harder on batch soups and veggie-heavy sheet pans. It’s cheap, fills you up, and it fits how I cook.
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49 | Terrebonne | Canada | Operations Manager |
| Jeanne Marcelin | Let me think… Somewhat likely, but only a little. I already eat plenty—beans, rice, cabbage, oats, my usual vegetables. In 2026 I’ll probably nudge it up with more oatmeal and bean soups in winter and whatever greens I get going in the garden come summer. A small bump, not a makeover. If prices go silly or the produce looks tired, I’ll just hold steady. |
83 | Windsor | Canada | Unit Clerk |
| Jennifer Reid | Slightly likely. I already eat pretty fiber-heavy most weeks—lentil dal, bean soups, big salads, oats—so there isn’t a ton of headroom. I expect a small bump in 2026 because winter batch-cooking makes it easy and I’ve been pushing my sourdough more whole‑grain. Bulk Barn beans and ground flax are cheap and sit in my cupboard anyway. If contracts spike, I slide back to quick eggs-and-toast and it dips. Net: modest upward trend, nothing dramatic. And no, I’m not turning into a psyllium person. |
49 | Kingston | Canada | Information Architect |
| Joan Campbell | Hmm… you asked this twice, dear. Anyway—unlikely to increase. I already eat plenty of fiber as it is—brown rice, barley soups, steamed greens, roasted roots—so there isn’t much room to crank it up without making every meal a chore. If the garden beans behave next summer, maybe a tiny bump, but I’m not chasing fads at my age. Call it a 2 out of 5 for “more fiber,” mostly staying the same. |
89 | Prince Albert | Canada | Librarian |
| Katherine Morris | Somewhat likely—but only a little. I already eat plenty of fiber (lentil soups, big salads, quinoa), so 2026 will probably look similar with a small uptick if I keep up the beans/flax habit. Call it a 6/10 chance of increasing, and it’d be incremental, not a makeover. No interest in tracking grams or choking down bran muffins. | 49 | Abbotsford | Canada | Clinical Informaticist |
| Laura Gill | Somewhat likely. I already eat a fair bit of fiber—salads, lentils, veg, and my sourdough—but I could nudge it up in 2026. I’m not chasing wellness fads or powders; just a few more beans and berries, maybe flax on yogurt and the odd whole‑grain swap. Incremental, not a personality change. |
54 | Markham | Canada | Program Director |
| Laura Mitchell | Probably slightly likely—call it a 6/10. I already eat a fair bit of fiber without making a big song and dance about it—lentil soups, veg-heavy sheet pans, tofu, oatmeal when it’s cold. I’m not about to turn into a psyllium-husk person, but if my batch-cooking rhythm sticks, I’ll nudge it up a bit. Realistically though, it’ll be about the same with a small bump. |
49 | Vaughan | Canada | Asset Reliability Planner |
| Laura Q. Mitchell | Somewhat likely — call it a 7/10. I already eat a fair bit of fibre without making it a whole personality—lentil soup, veggie tacos, homemade granola, roasted veg, the usual. So it’d be a nudge, not some grand overhaul. If my winter mood doesn’t devolve into “butter tart season,” I’ll bump it up. If my annual bloodwork raises an eyebrow, I’ll bump it up faster.
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46 | Fort McMurray | Canada | Student Services Coordinator |
| Laura Rosenberg | Short answer: pretty likely—call it a 7/10, maybe 8 if work doesn’t go off the rails.
Why I think that:
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47 | Red Deer | Canada | Product Operations Manager |
| Leela D'Souza | Somewhat likely. I already do okay on fiber—beans, veggies, oats are in steady rotation—but I can nudge it up in 2026 without turning into a chia-seed evangelist. More lentil soups, extra veg on the sheet pans, and swapping in whole grains when it doesn’t annoy the family. So not a dramatic overhaul, just a sensible bump. |
50 | Vaughan | Canada | Logistics Supervisor |
| Leila Fraser | Somewhat likely (about 6/10) I already eat a pretty high-fiber mix—lentils, chickpeas, veg, and whole grains—so there isn’t a ton of headroom. I’ll probably nudge it up a bit in 2026 (swap more whole grain into my baking, add an extra bean/veg serving here and there, especially around Ramadan). But don’t expect some dramatic overhaul—I’m not choking down gimmicky “fiber” powders just to hit a number. |
60 | Victoria | Canada | Information Governance Manager |
| Liana Martin | Somewhat likely to increase it—small bump, not a overhaul.
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27 | Guelph | Canada | Product Manager |
| Liza Reyes | Somewhat likely—a small bump, not a grand makeover. Let me think… I already do brown rice, veggies, soups like sinigang, and my morning oats when I remember. I’ll probably nudge it up in 2026 when I’m batch-cooking, but I’m not turning every meal into a chia parade. February hits -30 and suddenly perogies happen, okay? So yes, more than 2025, but only by a notch. I’m not counting grams for anyone. |
77 | Lloydminster | Canada | Administrative Coordinator |
| Lucas Chen | Somewhat likely. I already eat a fair bit of veg and beans, so I won’t turn into a rabbit, but I’ll nudge it up in 2026—gently, pas de panique.
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88 | Sherbrooke | Canada | Cook |
| Lucie Côté | Somewhat likely. I already eat a fair bit of veg and hearty soups in 2025, but there’s room to nudge it up. In 2026 I’ll likely lean more on lentil/bean pots and keep porridge in the winter rotation—nothing dramatic, just steady tweaks. If prices go silly on produce, I’m not chasing it; I’m practical, not a rabbit. |
66 | Saguenay | Canada | Community Outreach Coordinator |
| Madeleine Roy | Somewhat likely — about a 7/10. I already eat a fair bit of fiber without making a religion of it—lentil soups, oats, plenty of veg. In 2026 I expect a gentle uptick, not a grand overhaul.
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85 | Québec | Canada | Office Manager |
| Margaret Campbell | Somewhat unlikely — I already eat plenty of fiber (lentils, veg, whole grains). 2026 will mostly be maintenance; maybe a tiny bump in winter, unless my labs give me a reason to push it. | 61 | Thunder Bay | Canada | Sales Operations Manager |
| Margaret Lam | Unlikely. Let me think—honestly, I already eat plenty of fiber as it is: oatmeal, whole‑grain bread, big salads, veggie soups, beans now and then, and berries I freeze from the summer. I’m not overhauling my meals for 2026 unless my doctor waves a red flag. If anything, it might nudge up a hair in berry season, but I’m not buying those chalky powders or rearranging the pantry for a trend. So, about the same, maybe a tiny bump at most. |
75 | Abbotsford | Canada | Parks Technician |
| Margaret Reid | Somewhat likely to increase. I already eat plenty of fiber (lentil soups, heaps of veg, oats, decent bread), so there’s not a ton of headroom—but I expect a small uptick. Beans, barley, and oats stretch the grocery budget and keep things, well, regular. So a modest increase, not a grand overhaul. |
65 | Langley | Canada | Artist |
| Margaret Rodrigues | Somewhat likely. Let me think… 2025 I did alright—dal in the Instant Pot, veg soups, oats, that sort of thing. I’m not about to start chewing on those sawdust bran bricks, no thank you, but I can nudge it up a bit in 2026—an extra lentil night, more veg in the pulao, a prune with tea when things are, you know, slow. If we end up going to Goa, it’ll wobble (too much rice), so I’ll toss a few psyllium packets in the bag and be done with it. I’m not chasing numbers; just keeping things moving without turning into a rabbit. |
84 | Kitchener | Canada | Volunteer |
| Margaret S. Reid | Short answer: Somewhat likely. I already eat a fair bit of fibre—lentil stews, pea soup, oats, frozen veg are in regular rotation—so I’m not chasing some miracle number. But I can nudge it up in 2026 without fuss: a couple more bean-based dinners, extra veg in the Instant Pot chili, maybe swap in bran more often. If No Frills has canned beans and apples on sale, I’ll stock up. If prices spike or it turns into “$9 chia nonsense,” forget it—I’m not paying a premium for trendy toppings. |
58 | Hamilton | Canada | Librarian |
| Margaret U. Wilson | Somewhat likely. Let me think… I already eat a decent amount—oatmeal, roasted veg, soups, the usual suspects—but I can see myself nudging it up a bit in 2026. I’m not choking down those chalky powders or sawdust bran bricks, thanks very much. I’d rather slip in more lentils and beans to the Instant Pot and keep the peels on my apples. Real food, small bump. No grand overhaul—Gord would mutiny if I turned every meal into a bean parade. |
80 | Vaughan | Canada | Auto Shop Owner |
| Margaret Wilson | Somewhat unlikely. I already get plenty of fibre—lentil soups, beans in the Instant Pot, veg with most meals. 2026 will be about the same. Maybe a tiny bump in summer when the farmers’ market is overflowing, but I’m not chasing numbers or forcing down bran just to say I “increased” it. |
71 | Windsor | Canada | Training Coordinator |
| María Álvarez | Somewhat likely. I already eat plenty of beans, lentils, and vegetables, so it’s decent now. In 2026 I’ll probably nudge it up a bit—more oats/greens when prices aren’t ridiculous—but nothing dramatic. Small increase, not a overhaul. |
53 | Burnaby | Canada | Warehouse Associate |
| Marie-Claude Côté | Somewhat likely—but don’t expect a miracle. I already do lentil soup, chili, roasted veg, all that boring sensible stuff. I’m not about to turn into a chia‑seed evangelist, but I can see 2026 being a notch higher than 2025 if it fits the routine and the IGA flyers aren’t ridiculous. If whole‑wheat pasta’s on sale, fine. If not, I’m not twisting myself into knots over fiber. | 47 | Terrebonne | Canada | Sales Coordinator |
| Maya Haddad | Somewhat likely. I already eat a pretty fiber-heavy rotation (lentils, beans, mujadara, lots of veg), so there isn’t a massive gap to close. I can see a small bump in 2026 if I stick to my Sunday prep and grab more whole‑grain options when they’re on sale. Realistically, it’ll be a modest increase, not a big overhaul. |
36 | Mississauga | Canada | After School Program Coordinator |
| Maya Wabano | Slightly likely, but not by much. I already eat pretty fibre‑heavy—lentil soup, chickpeas, wild rice, lots of greens and berries—so 2026 will probably look the same. If anything, a small bump when the Wakefield market is flush. Call it a 3/5 likelihood to increase, no big overhaul. | 33 | Gatineau | Canada | Product Manager |
| Meera Krishnan | Slightly likely. I already eat a decent amount of fiber—lentil curries, veg stews, oats—so I’m not planning a big shift. If prices stay reasonable and I keep meal-prepping, I’ll probably bump it up a bit, but nothing dramatic. |
21 | Saguenay | Canada | Student |
| Megan Carter | Short answer: Somewhat likely to increase in 2026.
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39 | Surrey | Canada | Client Support Coordinator |
| Megan Kim | Somewhat likely—call it ~65–70% odds I’ll nudge it up in 2026. I already eat a decent amount (veg bowls, quinoa, popcorn), so it’s not going to be some dramatic overhaul. I’m not choking down chalky powders; I’ll just lean a bit harder on lentils/beans and oatmeal when I’m not buried at quarter-end. Winter laziness might clip the momentum, but overall I see a modest uptick. Don’t expect me to track grams—just a quiet, practical bump. |
32 | Windsor | Canada | Regional Accounts Coordinator |
| Miriam Patel-Karanja | Unlikely. If I’m honest, I already eat plenty of roughage—oats in the morning, lentil or chickpea soups from the pressure cooker, heaps of veg, kachumber, and the odd sukuma wiki night when the greens look good at Moss Street. I’m not about to start chasing grams like a lab rat. Maybe winter will nudge me toward more barley-in-the-pot soups, but that’s tinkering, not a surge. Call it about a 30% chance I’ll increase. Otherwise, steady as she goes—my stomach appreciates routine, and, well, too much “increase” can turn supper into a brass band, if you catch my drift. |
83 | Victoria | Canada | Program Advisor |
| Moira Beaucage | Unlikely. I already pack in a lot of fiber with our usual lentil soups, chana, veggies, and wild rice, so 2026 will probably look the same. I’m not about to start choking down bran just to move a dial. If you want a number: ~30% chance I increase it; more likely it stays steady. |
34 | Ottawa | Canada | Site Supervisor |
| Monica O'Sullivan | Somewhat likely to increase — call it a 6 or 7 out of 10. Let me think… I already eat a fair bit of roughage with my soups, lentils on Sundays, and garden salads. But in 2026 I can see myself nudging it up a bit — more beans in the slow cooker, extra porridge in the winter, that sort of thing. Nothing dramatic; I’m not about to live on bran bricks. Just a small uptick, especially if the veggie patch behaves. |
80 | London | Canada | Library Technician |
| Monique Roy | Somewhat likely. I already eat plenty of fiber—lentil soup, heaps of veg, rye bread—so 2026 would be a modest nudge up, not a crusade. Maybe an extra serving here and there. And no, I’m not living on bran muffins. | 69 | Toronto | Canada | Real Estate Manager |
| Morgan Patel | Not likely — I expect it to stay about the same. I already eat a pretty high‑fiber, mostly veg diet (oats, lentils/beans, roasted veg, granola), and my 2026 plan is basically more of the same batch‑cooking and price‑matching. Maybe a tiny bump in winter when I lean into dal/soup weeks, but nothing dramatic. |
35 | Edmonton | Canada | Program Assistant |
| Naomi Tanaka | Somewhat likely—call it ~60–70% that I’ll bump it up a bit in 2026 versus 2025. I already eat a fair amount of veg, tofu, soba, and the usual salmon-and-rice rotation, so I’m not starting from zero. I’ll probably nudge things up—more beans and lentil soups in winter, chia/oats showing up more often, and swapping in mixed-grain rice a couple nights a week. I’m not doing a full brown-rice-every-day crusade; Hana’s texture preferences are… fickle, and I’m not fighting a toddler at 6:30 pm just to hit a fiber target. Drivers: gut health feels better when I’m consistent, it’s cheap, and it fits meal prep. Friction: time, daycare-week chaos, and I get bored if everything turns into “chewy grains with kale.” Net-net: small, steady increase, not some dramatic overhaul. |
26 | Mississauga | Canada | Senior Product Manager |
| Naomi Thomas | Somewhat likely—a small bump, not a overhaul. Call it a 7/10 chance. I’m already pretty steady with salads and veg, but I expect more beans and oats in the rotation in 2026, so the average should tick up a bit. | 37 | London | Canada | Field Maintenance Supervisor |
| Natalie Kovalenko | Somewhat likely. I already do decent with grain bowls, oats, and veg, but I can see myself nudging it up in 2026—more beans/lentils and seeded bread in the rotation. I’m not turning into a psyllium-husk girl, just tightening things up a bit. | 21 | Markham | Canada | Sales Associate |
| Nathalie Gagnon | Short answer: Somewhat likely—call it ~60% chance I’ll eat a bit more fiber in 2026 than I did in 2025.
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47 | Montréal | Canada | Operations Coordinator |
| Noor Wong | Somewhat likely. I already eat a decent amount (lentil soup, greens, stir-fries, brown rice), so it’s not going to be a dramatic jump. But 2026 will probably skew a bit higher—winter soups, more legumes in meal prep, and Ramadan tends to nudge me toward dates and veggie-heavy dishes. Call it a modest bump, not a overhaul. |
29 | Thunder Bay | Canada | Program Coordinator |
| Nora Rahme | Honestly? Not very likely. I already eat plenty of lentils, veg, and whole grains. I’m not chasing some new “more fiber” target just because it’s 2026. If Adonis has good deals and I keep up with soups in winter, maybe a tiny bump—but reality is it’ll be about the same as 2025. Call it a 2 out of 5 chance of increasing. | 63 | Laval | Canada | Front Desk Coordinator |
| Olivia Hughes | Somewhat likely — like a 6 or 7 out of 10. I’m already decent on the lentil soup/sheet‑pan veg front, but 2025 had too many “bagel and call it dinner” nights. In 2026 I want to nudge it up a bit—more beans, oats, the usual budget-friendly stuff—nothing heroic. If No Frills has the right flyers and Mason doesn’t stage another broccoli revolt, I’ll bump my fibre a notch. |
29 | London | Canada | Sales Coordinator |
| Olivia Nowak | Somewhat likely. I already eat a decent amount of fiber without making it a personality trait — oats, roasted veg, Costco greens, the usual. I’m not chasing a gold star here, but I could see a small bump in 2026 if I keep leaning on beans and whole grains in my meal prep. Nights and overtime can derail consistency, so don’t expect miracles. Call it a modest uptick, not a overhaul. |
27 | Gatineau | Canada | Border Services Officer |
| Patricia O'Neill | Not very likely. I already eat a pretty high-fibre routine—overnight oats, lentil/turkey chili, heaps of veg—so 2026 will be about the same. Maybe a tiny bump in the colder months when I batch-cook more beans and soups, but no big change planned. |
67 | Ottawa | Canada | Engineering Technologist |
| Patricia Romano | Unlikely to increase much—probably about the same. I already get plenty from beans, lentils, veg, and oats; maybe a tiny bump if I keep up the batch-cooking, but nothing dramatic. | 60 | Hamilton | Canada | Logistics Supervisor |
| Priya Joseph | Somewhat likely (~65%). I already eat a fair bit of fiber (dal, veg, whole grains), but I’m nudging in more bean-based dinners and higher‑fiber bakes. Expect a small uptick, not some grand overhaul—life happens and I’m not turning into a chia evangelist. |
46 | Brampton | Canada | Insurance Broker |
| Rachel Gagnon | Somewhat likely. I already eat a fair bit of fiber with the lentil soups/chili situation, so I’m not doing some dramatic overhaul. But I can nudge it up in 2026—more beans, a few whole‑grain swaps when Hazel isn’t clocking me, extra veg in the sheet‑pan rotation. I’m not turning my life into a bran sermon, thanks.
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40 | Ottawa | Canada | Box Office Coordinator |
| Renate Zimmermann | Unlikely. I already eat plenty of roughage—bean and lentil soups, good sourdough, greens—and if I push it, my stomach complains. Maybe a touch more in summer when the market’s bursting, but mostly it’ll stay the same. I’m not turning meals into a numbers game. |
90 | Windsor | Canada | Bakery Owner |
| Rosa Lombardi | Somewhat likely. I already eat a fair bit of fiber—beans, veggies, simple pasta meals—but 2026 I can see myself nudging it up a bit. Groceries keep getting stupidly pricey, and beans/lentils/oats are cheap, filling, and they don’t go bad on me. I’m not doing any faddy “high‑fiber” nonsense, just small, boring tweaks that fit my routine.
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63 | Vaughan | Canada | Retail Sales Associate |
| Simran Mitchell | Somewhat likely. I already eat a decent amount thanks to dal, chickpeas, veggie wraps, and all the batch-cook stuff. In 2026 I’ll probably nudge it up a bit—more lentils and greens when I meal prep—mostly because it’s cheap and easy, not because I’m chasing some “gut health” trend. If wedding season goes off the rails again, I’m not turning it into a spreadsheet. |
24 | Nanaimo | Canada | Hair Stylist |
| Siobhan O'Neill | Short answer: Somewhat likely. I already eat a fair bit of fibre—lentils, veg-heavy dinners, oats—so there’s not a huge ceiling to smash. But with more home cooking on the go and me edging toward retirement, I can see a modest bump from more beans and whole grains. Nothing dramatic. The butter tarts are staying. |
63 | Hamilton | Canada | Healthcare Administrator |
| Siti Iskandar | Somewhat likely. I already eat a fair bit of fiber—lentils, brown rice, leafy greens are regulars—so any increase in 2026 would be small and mostly about being more consistent. If prices are decent and I’m not swamped with work, I’ll probably add an extra veggie side or another pot of bean soup now and then, but I’m not chasing numbers unless my doctor gives me a nudge. |
65 | Brampton | Canada | Urban Forester |
| Sonia Rodrigues | Short answer: somewhat likely to increase it. If you want a number, call it 7/10 odds I eat a bit more fiber in 2026 than I did in 2025. I already do okay—lots of veg, lentils, and balcony tomatoes—so it’d be small, steady tweaks, not some grand overhaul. And yes, if we make that Goa trip, I’m eating the poee and bebinca, no apologies. |
49 | Windsor | Canada | Logistics Supervisor |
| Sophie G. Tremblay | Unlikely to increase — I’ll probably keep it about the same as 2025.
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53 | Sherbrooke | Canada | Events Coordinator |
| Sophie Gagnon | Somewhat likely. I already eat a fair bit of fiber, but I can see a modest bump in 2026—nothing dramatic, just a steady nudge.
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44 | Trois-Rivières | Canada | Continuing Education Program Coordinator |
| Sophie Moreau | Answer: Somewhat likely to increase — call it ~60%.
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22 | Mississauga | Canada | Risk Analyst |
| Sunita Raval | Somewhat likely — call it about a 60–70% chance I’ll eat more fiber in 2026 than I did in 2025. Baseline’s already decent (dal, chana, veg most days), but I’m leaning into higher‑fiber rotis and bean/veg soups for batch cooking, so a modest uptick feels realistic. Not a big overhaul — more like a 10–15% nudge, with the odd flat month if work gets hectic or we travel. |
57 | Vaughan | Canada | Operations Manager |
| Susan Campbell | Somewhat likely. I already eat a fair bit—steel‑cut oats, lentil/chickpea soups, cabbage slaw is a regular—but I can see myself nudging it up in 2026. Midlife gut/energy feels better when I’m heavier on beans and veg, and that’s easy to fold into my Sunday soup routine. I’m not overhauling anything, just bumping it a bit without making it fussy. |
50 | Selkirk | Canada | Patient Services Coordinator |
| Susan Lee | Short answer: not very likely to increase it in 2026. I already eat plenty—oatmeal most mornings, lots of dal and chana, rye toast, veg in soups. I might nudge it up a bit in winter when I’m on a lentil-and-soup kick, but I’m not turning into a bran evangelist or buying pricey “high‑fiber” snacks. Too much and my gut gets cranky anyway. If you want a number: call it a 3 or 4 out of 10 chance of a small increase; otherwise about the same as 2025. |
69 | Thunder Bay | Canada | Administrative Coordinator |
| Susan Thompson | Somewhat likely. I already eat plenty of fiber—lentil soups, beans, roasted veg, oats—so there’s not a ton of headroom. I could nudge it up a bit in 2026, but I’m not overhauling anything or turning into a chia-pudding evangelist. | 62 | Edmonton | Canada | Real Estate Assistant |
| Susan Walker | Somewhat likely—a small uptick over 2025. I already eat plenty of veg, oats, lentil/bean soups, and barley, so there isn’t a ton of runway. But winter batch-cooking and keeping beans in the rotation will probably nudge it higher. I’m not choking down bran bricks for sport, just steady, practical increases. |
61 | Toronto | Canada | Librarian |
| Sylvie Beaulieu | Moderately likely — a small uptick, not a overhaul. If 2025 was my “steady” year, 2026 should edge up a bit on fiber, but I’m not chasing fads or drinking chalky psyllium shakes.
|
61 | Regina | Canada | Operations Manager |
| Sylvie Moreau | Somewhat likely—but only a notch, not a makeover. Call it about 60% chance I’ll eat a bit more fiber in 2026 than in 2025. Why I think that:
|
63 | Montréal | Canada | Patient Services Coordinator |
| Tanya Paul | Somewhat likely (about 7/10). I already eat pretty high-fibre most days—chickpea stews, roasted veg, oats—but I can nudge it up without making my wallet or stomach angry.
|
49 | Langley | Canada | Patient Navigator |
| Zoe Li | Short answer: Somewhat likely — call it about 70% that I’ll bump my fiber in 2026 versus 2025.
|
36 | Grande Prairie | Canada | Health Unit Clerk |
| Zoe Singh | Short answer: Somewhat likely (about a 6/10). Why I think that:
|
22 | Markham | Canada | Product Analyst |
Overview
Notable divergences: a small group explicitly reject any change (firm maintenance stance), a few plan selective supplement use for travel or convenience, and a handful cite life changes that could produce a meaningful increase (e.g., reduced hours for more batch-cooking).
Example Quote(s):
- Claire Bennett: "I’m not doing some grand diet overhaul... Instant Pot + sheet-pan stuff = easy wins, so it’s not extra effort. Don’t expect a dramatic spike—just a steady bump."
- Émilie Tremblay: "I already eat plenty of fiber without making a big deal of it—lentil soup on rotation, oats, veggies, whole-grain bread. Net: about the same, maybe a slight uptick in summer."
- Anne-Marie Gagnon: "I’m not about to become a chia-seed evangelist... budget, picky teenagers, and my own perimenopause bloat if I overdo it."
Themes
| Theme | Count | Persona | Insight |
|---|---|---|---|
| Modest / incremental increase expected (not an overhaul) | 84 | Laura Q. Mitchell | Somewhat likely — call it a 7/10. I already eat a fair bit of fibre... So it’d be a nudge, not some grand overhaul. |
| High baseline / limited headroom (many already eat fibre-rich diets) | 100 | Margaret Campbell | I already eat plenty of fiber (lentils, veg, whole grains). 2026 will mostly be maintenance; maybe a tiny bump... |
| Practical drivers: cost-efficiency and whole-food routes (beans, lentils, oats, soups, whole grains) | 48 | Rosa Lombardi | Groceries keep getting stupidly pricey, and beans/lentils/oats are cheap, filling, and they don’t go bad on me... More lentil soup and chickpeas in salads when I batch-cook. |
| Batch-cooking / meal-prep is the main enabler | 66 | Camille Beaulieu | I’m doubling down on bean-heavy meal prep and grabbing fewer sad pastries at site. A small bump just because I’m batch-cooking. |
| Barriers that cap change: gut sensitivity, family tastes, time/work, travel & seasonality | 56 | Liana Martin | Caveat: around races and during Ramadan I dial fiber down at specific times, so the year-average won’t jump a ton. |
| Active rejection of supplements/fads — preference for whole-food, tasty strategies rather than powders or gram-tracking | 42 | Annelie Smit | I’m not about to choke down psyllium or follow some influencer’s 12-step gut reset. I’ll nudge it a bit with beans and veg, but not supplements. |
| Many quantify intent as mid-range probability (~60–70% / 6–7 out of 10) | 45 | Megan Kim | Somewhat likely—call it ~65–70% odds I’ll nudge it up in 2026. |
Outliers
| Persona | Snippet | Reason |
|---|---|---|
| Anne-Marie Gagnon | I’m not about to become a chia-seed evangelist... budget, picky teenagers, and my own perimenopause bloat if I overdo it. | Physiological/menopausal symptoms explicitly limit willingness to increase fibre—important for messaging that must acknowledge digestive comfort and women's life stages. |
| Annette Boucher | Beans bloat me and Raj complains, so there’s that. | Interpersonal / social barrier: a partner's reaction to specific fibre sources (beans) reduces adoption of otherwise-popular solutions. |
| Margaret Rodrigues | If we end up going to Goa, it'll wobble (too much rice), so I’ll toss a few psyllium packets in the bag and be done with it. | Selective supplement use as a pragmatic travel coping strategy—contrasts with the broad rejection of powders and suggests targeted, situational supplement positioning. |
| Laura Rosenberg | I’ve got a Costco-sized bag of chia glaring at me from the pantry, so yes, I’ll keep tossing it into yogurt or oatmeal. | Concrete product inventory and intent to use it—signals readiness to consume a specific fibre product rather than generic whole-food nudges. |
| Sylvie Beaulieu | I plan to drop to 0.8 FTE, so more time for batch-cooking beans, lentil soups, and big veg trays. | Structural life-change (reduced work hours) that would materially increase the ability to adopt higher-fibre routines—identifies a high-leverage segment for intervention. |
| Claire Bennett | Langar weekends already push me toward more veg, and Asha eats what I eat. | Cultural/community eating patterns (shared meals / langar) act as a consistent enabler—an uncommon positive lever brands/communications could align with. |
Overview
Key Segments
| Segment | Attributes | Insight | Supporting Personas |
|---|---|---|---|
| Younger adults (≈20–39) | Age 20s–30s; students/early-career, young parents; budget-aware; rely on batch-cooking or seasonal market produce. | Most are 'somewhat likely' to nudge fiber up modestly using low-cost staples (lentils, oats, canned/frozen veg) and batch-cooking hacks; busy/academic weeks and winter inertia limit consistency. | Claire Bennett, Claire Anderson, Annelie Smit, Emily Porter, Simran Mitchell, Zoe Singh |
| Older adults / Seniors (≈60+ / 70+) | Retired or routine-driven; often garden owners; established diets with cereal, legumes, soups. | Tend to report high baseline fiber and expect maintenance or only small increases; prefer whole-food approaches and avoid supplements; digestive sensitivity often constrains larger shifts. | Annette Boucher, Dorothy Taylor, Joan Campbell, Renate Zimmermann, Madeleine Roy, Susan Lee |
| Parents / Caregivers (young children) | Household meal planners; children's preferences shape menus; value family-friendly, quick meals. | Parents favor small, family-friendly nudges (more veg on sheet pans, beans in soups) and see kids' pickiness as the primary friction preventing larger increases. | Laura Q. Mitchell, Annelie Smit, Naomi Tanaka, Claire V. Bennett, Leela D'Souza |
| Budget-conscious / Lower-income shoppers | Explicit price sensitivity; prioritize cost-per-satiety and promos/flyers. | Price pressure is a primary motivator — legumes, oats and bulk grains are viewed as the go-to practical levers to increase fiber; grocery deals and store flyers directly affect willingness to act. | Claire Bennett, Hannah Ellis, Emily Chen, María Álvarez, Morgan Patel |
| Time-pressed professionals (tech, product, finance, healthcare ops) | High workload; irregular overtime/quarterly cycles; value convenience. | Willing to increase fiber but constrained by time; batch-prep, one-pot meals and soups are the preferred enablers because they fit busy schedules; workplace food options (cafeteria/site) can undermine home cooking gains. | Laura Mitchell, Laura Rosenberg, Megan Kim, Naomi Tanaka, Lucas Chen |
| Gardeners / CSA / seasonal producers | Regular gardening or CSA membership; seasonality strongly influences menus. | When gardens/CSA are abundant respondents plan to eat noticeably more veg and fiber-rich meals; winter and poor harvest seasons reduce that upside. | Claire Thompson, Claire V. Bennett, Colleen Murphy, Hannah Clarke |
| South Asian / Muslim cultural-diet households | Regular legume-based staples (dal, chana, rotis); cultural/religious cycles (Ramadan) affect intake. | Baseline fiber is often already high; planned changes are small and practical (slightly larger portions, more rotis or lentils) rather than adopting new products; culture-specific cycles create predictable fluctuations. | Priya Joseph, Maya Haddad, Leela D'Souza, Noor Wong, Meera Krishnan |
| Rotational/site workers / on-site cafeteria users | Occupations with site weeks, shift rotations; dependent on on-site food options. | Routine disruptions and limited cafeteria selections reduce ability to consistently increase fiber; home weeks enable batch-cooking and modest gains. | Camille Beaulieu, Aileen Fraser, Moira Beaucage |
| French‑language / Quebec shoppers | French speakers in QC; reference local stores, flyers and market culture. | Decisions are economically and seasonally framed; fiber increases are conditional on flyers, market abundance and routine convenience rather than interest in trends. | Lucie Côté, Marie-Claude Côté, Nathalie Gagnon, Madeleine Roy |
Shared Mindsets
| Trait | Signal | Personas |
|---|---|---|
| Preference for incremental, sustainable change | Across ages and contexts people prefer small, maintainable swaps over dramatic overhauls — language like 'nudge', 'small bump' and 'not a grand overhaul' is common. | Laura Mitchell, Laura Q. Mitchell, Lucie Côté, Madeleine Roy, Megan Kim, Nathalie Gagnon |
| Legumes, whole grains and vegetables are primary levers | Beans, lentils, oats, porridge, soups and whole-grain swaps are the default, trusted mechanisms to raise fiber because they are familiar, affordable and adaptable. | Camille Beaulieu, Claire Bennett, Colleen Murphy, Leela D'Souza, Priya Joseph, Maya Haddad |
| Batch-cooking as the practical enabler | Batch/soup/one-pot cooking is repeatedly cited as the behaviour that allows increases with minimal additional effort — it aligns with time constraints and family meal planning. | Laura Q. Mitchell, Laura Rosenberg, Megan Carter, Naomi Tanaka, Olivia Nowak |
| Resistance to supplements and trendy 'quick fixes' | There is broad scepticism toward fiber powders/psyllium packets and influencer-led cleanses; real-food strategies are preferred for trust and tolerability reasons. | Camille Beaulieu, Aileen Fraser, Anne-Marie Gagnon, Margaret Lam, Miriam Patel-Karanja |
| Seasonality and price sensitivity shape action | Farmers' market abundance, CSA yields, grocery flyers and price spikes materially influence whether and when respondents will increase fiber. | Claire Thompson, Lucie Côté, Rachel Gagnon, Sophie Gagnon, Zoe Li |
| Work, travel and childcare limit consistency | High workload, rotational work weeks, travel, holidays and picky children are the most-cited constraints that prevent consistent increases even among motivated respondents. | Aileen Fraser, Annelie Smit, Emily Porter, Naomi Tanaka, Moira Beaucage |
Divergences
| Segment | Contrast | Personas |
|---|---|---|
| Seniors vs Younger adults | Seniors often report high baseline fiber and limited headroom (opt to maintain) vs younger adults who see clear low-cost opportunities to nudge intake upward via batch-cooking; seniors emphasize digestive sensitivity while younger cohorts emphasize convenience and cost. | Annette Boucher, Dorothy Taylor, Renate Zimmermann, Claire Bennett, Annelie Smit |
| Parents / Caregivers vs Single/childless adults | Parents prioritize family-friendly, low-risk swaps and often accept smaller changes to preserve children's acceptance; single or childless respondents express more willingness to try broader menu changes (more veg/legumes) where taste is self-directed. | Laura Q. Mitchell, Leela D'Souza, Olivia Hughes, Emily Porter, Simran Mitchell |
| Budget-conscious vs Higher-income professionals | Budget-conscious households frame increases in purely cost terms (price per satiety, promos), whereas higher-income professionals frame increases more in health/performance terms (gut health, energy) and prioritize convenient, time-efficient formats. | Claire Bennett, Hannah Ellis, María Álvarez, Laura Mitchell, Megan Kim |
| Cultural high-fiber baseline vs trend-adopters | Respondents from South Asian or similar diets already consume fiber-rich staples and plan only small practical tweaks, contrasting with a small set of respondents who are open to novel formats or supplements (rare anomalies). | Priya Joseph, Maya Haddad, Leela D'Souza, Margaret Rodrigues, Miriam Patel-Karanja |
| General rejection of supplements vs isolated acceptance | Most reject powders/psyllium for taste/texture and prefer whole foods; a few outliers (e.g., travel pragmatists or those citing quantifiable probabilities) are willing to use supplement packets as contingencies. | Camille Beaulieu, Aileen Fraser, Margaret Rodrigues, Danielle Morin, Moira Beaucage |
Follow-up Questions
- Quantify ambition: For those saying 'somewhat likely', what percent increase in daily fiber (grams or % of current intake) do you anticipate for 2026?
- Barrier prioritization: Rank the constraints (time, cost, family taste, digestive sensitivity, seasonality) that would most prevent you from increasing fiber.
- Format preference: Would you prefer (a) ingredient-level solutions (beans, oats), (b) ready-to-eat high-fiber meals, or (c) fiber-enriched packaged foods? Why?
- Price elasticity: How sensitive is your decision to increase fiber to small price changes (e.g., 10% higher cost for whole-grain products or legumes)?
- Child acceptance: What specific strategies (recipes, textures, meal formats) have parents found effective to increase kids' fiber without conflict?
- Seasonality behavior: How much of your planned increase is conditional on growing season/CSA/farmers’ market availability versus year-round store purchases?
- Tolerability: For those citing bloating or digestive sensitivity, which incremental approaches (smaller portions, slower introduction, cooking methods) would make increases palatable?
- Trigger events: What single event would most likely prompt a sustained increase in fiber (doctor’s advice, family health event, grocery price changes, new routine)?
Overview
- Lean into incremental wins and cost-saving meal paths (beans, lentils, oats)
- Personalize for digestive comfort and women’s life stages
- Support batch + family routines and bean-prep techniques
- Add travel/seasonal modes that modulate fibre
- Use pantry prompts (e.g., "use your chia") to convert intent into action
- Celebrate community meal contexts (e.g., langar) as natural enablers
Quick Wins (2–4 weeks)
| # | Action | Why | Owner | Effort | Impact |
|---|---|---|---|---|---|
| 1 | Messaging shift: "Small bump, zero overhaul" | Aligns with majority intent (6–7/10 likelihood) and reduces friction vs. prescriptive diets. | Product Marketing | Low | High |
| 2 | Digestive Comfort toggle + bean-prep tips | Addresses top barrier (bloat/gas) with low-FODMAP flags, soaking/pressure-cook steps, gradual ramp guidance. | Content + Design | Med | High |
| 3 | Batch-cook starter packs (Instant Pot + sheet-pan) | Turns stated enablers into ready-to-use plans: lentil soups, roasted veg, whole grains. | Culinary Content | Med | Med |
| 4 | Cost-saver filter for high-fibre meals | Beans/lentils/oats cited as budget drivers; cost framing boosts adoption. | Product | Low | Med |
| 5 | Pantry-to-Plate prompts (e.g., "Use your chia") | Converts existing inventory into action; mirrors users with bulk items on hand. | Product + Data | Med | Med |
| 6 | Travel Mode (gentle fibre + optional psyllium guidance) | Supports situational supplement use and seasonal/travel disruptions without pushing powders broadly. | Product | Med | Med |
Initiatives (30–90 days)
| # | Initiative | Description | Owner | Timeline | Dependencies |
|---|---|---|---|---|---|
| 1 | Fibre Nudge Engine v1 | Personalized, incremental swaps and weekly micro-goals (e.g., swap white rice for brown 2x/week; add 1 cup lentil soup). A/B test cadence and tone (no overhaul framing). | Product + Data Science | Q1 design + data plumbing; Q2 A/B; Q3 scale | Event tracking schema, Recipe metadata (fibre grams, cost), Experiment platform, Copywriting |
| 2 | Digestive Comfort Personalization | Intake flags for GI sensitivity and women’s life stages; low-FODMAP labeling, gradual ramp plans, and post-meal comfort check-ins to tune nudges. | UX Research + Content + Product | Q1 research; Q2 build MVP; Q3 expand | Legal/Privacy review, Symptom logging, Clinical/content QA |
| 3 | Batch + Family Routine Builder | Weekly batch flows (Instant Pot lentils, sheet-pan veg) with family-friendly variants and bean tolerance techniques; shopping lists and freezer guidance. | Culinary Content + Design | Q1 prototypes; Q2 pilot; Q3 rollout | Recipe ops, Grocery list feature, Notifications |
| 4 | Seasonality & Travel Tuning | Calendar-aware plans (e.g., race-week/Ramadan fibre dial-down, summer produce bump) and Travel Mode with low-risk options and optional psyllium tips. | Product | Q1 discovery; Q2 MVP; Q3 release | Calendar integration, Content library, Localization |
| 5 | Community Meals & Challenges | Spotlight cultural/community eating (e.g., langar) via weekend challenges and shareable plans that align with users’ existing habits. | Partnerships + Marketing | Q2 small pilots; Q3 expand | Community partners, Legal/comms approvals, Challenge framework |
| 6 | Pantry Inventory Lite | Simple manual inventory + recognition of common items (chia, oats, beans) to generate use-it-up prompts and recipes. | Product | Q2 alpha; Q3 beta | Barcode/entry UI, Recipe tagging, Notification rules |
KPIs to Track
| # | KPI | Definition | Target | Frequency |
|---|---|---|---|---|
| 1 | Weekly fibre micro-goal completion | Percent of target users completing ≥2 fibre micro-goals/week | ≥35% by end of Q2; ≥45% by Q3 | Weekly |
| 2 | High-fibre meals per WAU | Average number of high-fibre meals logged per weekly active user | Baseline +0.5 by Q2; +0.8 by Q3 | Weekly |
| 3 | Digestive comfort net gain | Share of users reporting equal or improved comfort after fibre nudges minus those reporting worse | +20 pp by Q3 | Biweekly |
| 4 | Batch pack adoption | Percent of active users who start a batch-cook pack and complete ≥1 recipe/week for 2 weeks | 25% start; 60% 2-week completion by Q3 | Monthly |
| 5 | Retention uplift (fiber-curious cohort) | 90-day retention difference vs. matched control for users exposed to Nudge Engine | +4–6 pp by Q3 | Quarterly |
| 6 | Travel Mode engagement | MAU using Travel Mode with ≥2 sessions per trip | 10% of traveling users by Q3; 15% by Q4 | Monthly |
Risks & Mitigations
| # | Risk | Mitigation | Owner |
|---|---|---|---|
| 1 | Increased fibre causes GI discomfort and churn | Gradual ramp defaults, Digestive Comfort toggle, post-meal check-ins, easy opt-down | Product + Content |
| 2 | Perceived preachy or overhaul messaging | Tone guide and A/B tests emphasising small bump framing; avoid gram-counting | Product Marketing |
| 3 | Family/partner pushback on beans | Family-friendly filters, bean-prep de-gas steps, alternative fibre sources (veg, oats) | Culinary Content |
| 4 | Cultural misalignment in community meal features | Partner with community advisors; pilot with feedback loops; respectful language review | Partnerships + Legal |
| 5 | Supplement aversion reduces trust | Keep supplements optional and situational (travel-only), label clearly, no hard sells | Product |
| 6 | Sensitive health data handling (GI, life stage) | Explicit consent, minimal data retention, privacy-by-design reviews | Legal/Privacy |
Timeline
Q2: Launch Nudge Engine MVP, Digestive Comfort MVP, Batch Routine pilot, Travel Mode alpha, Pantry Lite alpha; run A/B tests.
Q3: Scale winners, expand community challenges, refine seasonality, deepen analytics; iterate on comfort outcomes.
Q4: Harden features, localization, and prep 2026 roadmap; deprecate underperforming variants.
Assumptions
- User base has interest in fibre but prefers <b>whole-food</b> approaches over supplements.
- App supports basic meal logging and can tag recipes by fibre and cost.
- Push notifications and A/B testing infrastructure are available.
- We can collect <i>lightweight</i> comfort and life-stage signals with consent.
- Culinary team can produce low-FODMAP and family-friendly recipes at pace.
- Travel and seasonality patterns can be inferred from calendar/location or user prompts.
- Quantify ambition: For those saying 'somewhat likely', what percent increase in daily fiber (grams or % of current intake) do you anticipate for 2026?
- Barrier prioritization: Rank the constraints (time, cost, family taste, digestive sensitivity, seasonality) that would most prevent you from increasing fiber.
- Format preference: Would you prefer (a) ingredient-level solutions (beans, oats), (b) ready-to-eat high-fiber meals, or (c) fiber-enriched packaged foods? Why?
- Price elasticity: How sensitive is your decision to increase fiber to small price changes (e.g., 10% higher cost for whole-grain products or legumes)?
- Child acceptance: What specific strategies (recipes, textures, meal formats) have parents found effective to increase kids' fiber without conflict?
- Seasonality behavior: How much of your planned increase is conditional on growing season/CSA/farmers’ market availability versus year-round store purchases?
- Tolerability: For those citing bloating or digestive sensitivity, which incremental approaches (smaller portions, slower introduction, cooking methods) would make increases palatable?
- Trigger events: What single event would most likely prompt a sustained increase in fiber (doctor’s advice, family health event, grocery price changes, new routine)?