Most plan modest, food-first fiber gains for 2026
Research group: U.S.-wide respondents (n=100) from the Entire United States.
What they said: A large majority (~80–88%) plan a modest, food-first increase using beans, lentils, oats, whole grains, and frozen/seasonal vegetables, with strong rejection of powders or gram-counting.
A minority (~12–20%) will maintain intake due to already-high baselines, newborn/WIC access and time constraints, or athletic/digestive sensitivities; a few offered retailer-specific tactics, and one flagged duplicate survey items (survey fatigue).
Main insights: Users want practical benefits (satiety, digestion, steady energy) delivered via low-effort batch-cook routines and simple swaps, not clinical tracking or supplements.
Decision takeaways: Prioritize servings-based goals and habit nudges; launch fast content on bean/oat/whole-grain batch-cook recipes; surface cost/access cues (Under $2/serving, WIC/EBT) with retailer tie-ins.
Add digestive pacing for athletes/sensitive users and fix survey deduplication to protect data quality for upcoming experiments.
Natalie Navarro
Natalie Navarro, 26, is a married, data-minded assistant category manager in Tuscaloosa, AL, expecting her first child. She earns mid-$80Ks, budgets diligently, favors quality and easy returns, cooks often, stays active, and values credible reviews, convenience, and community.
Raja Pereira
Raja Pereira, 24, is an Augusta homeowner and remote client care coordinator for a day-spa group. Expecting her first child, she’s faith-driven, budget-conscious, and runs an Etsy side hustle, relying on a mobile hotspot instead of home internet.
Naomi Islas
Naomi Islas, 33, is a licensed foster parent in rural Columbus, GA. Living frugally on $25k–$49k, she rents a duplex, studies medical billing/coding for a remote role, and values routine, community, and straightforward, low-cost solutions.
Isaura Badilla
Isaura Badilla, 23, is a rural Sterling Heights, MI resident and legal guardian to her 6-year-old nephew. Unemployed, finishing her GED, she budgets carefully and side-hustles crafts/photography while seeking stable, practical, creative-friendly work.
Raven Villafana
Raven Villafana, 22, is a Bowling Green, KY hotel front-desk associate, pregnant with her first child. A low-income homeowner sharing costs with a cousin, she budgets tightly, commutes via e-bike/rideshare, and prioritizes safety, reliability, and transparent pricing.
Ingrid Moreno
Ingrid Moreno, 40, is a married, bilingual Hispanic mom of one in San Jose. A material handler in electronics assembly, she earns under $25k, rents, budgets tightly, cooks at home, and values durability, transparency, Spanish support, and family-first routines.
Jessica Rodriguez
Jessica Rodriguez, 37, Akron-based client services coordinator, married, co-parenting a 13-year-old. Bilingual English/Spanish, budget-savvy, craft entrepreneur (Etsy). Values reliability, clear pricing, and community. Tech-comfortable, streams, cooks at home, saving for Puerto Rico visit.
Alyson Velasquez
Alyson Velasquez, 39, is a Tampa-area digital banking operations manager earning $100k–$149k. Never married, no kids; lives rurally with her rescue dog. Financially disciplined, community-minded, active, and pragmatic; she values reliability, transparent pricing, and time-saving, durable products.
Catherine Meza
Catherine Meza, 48, is a married mother of two in semi-rural San Jose, CA. A credit union operations/risk manager, she commutes solo, speaks Spanish at home, favors durable, offline-capable, mid-priced solutions, and enjoys DIY, hikes, and family routines.
Eulalia Jaso
Eulalia Jaso, 35, is a St. Petersburg, Florida–based single mother and client relationship associate in finance. She owns a condo, budgets carefully, works mostly from home, speaks Spanish at home, and values transparency, reliability, and time-saving, family-ready solutions.
Carrie Guebara
Carrie Guebara, 43, is a married Atlanta-based operations and compliance manager at a regional credit union, a budget-conscious homeowner with one child and a rescue terrier. Tech-savvy, pragmatic, and outdoorsy, she values durability, time-saving ease, and clear reviews.
Jessica Bustillos
Jessica Bustillos, 49, is a married associate director at a community college on Portland’s rural edge. Spanish is spoken at home. Renters with ~$135k household income. Sustainability-minded; gardens, hikes, cooks Mediterranean/Latin meals, and maintains privacy-conscious media habits.
Sharon Talavera
Sharon Talavera, 51, is a married, high-earning Senior Client Relationship Manager near Pittsburgh. Rural, practical, and privacy-minded, she skips home internet, commutes by car, and prioritizes durability. Loves gardening, fitness, rescue pets, and tinkering on cars.
Jessica Pena
1) Basic Demographics
Jessica Pena is a 44-year-old woman living in urban Raleigh, North Carolina. She uses she/her pronouns, is married, and has one child. She earned a Bachelor’s degree and works full-time. She was born in Spain and is a non-U.S. citizen living long-...
Despina Cordero
Despina Cordero, 31, is a married Lead Patient Access Representative in Edison, NJ. A renter saving for a home, she skips home internet and favors durable, offline-capable, worker-conscious products with transparent pricing that respect her time.
Maria Tinoco
Maria Tinoco, 22, Winston-Salem-based brand partnerships and analytics strategist earning $200k+. Owns a minimalist urban condo, speaks Spanish at home, drives a hybrid, values transparency, sustainability, and design; volunteers with animal rescue and travels.
Renisha Pereira
Renisha Pereira, 28, is a married homeowner in suburban Ann Arbor, MI, working as an office manager/client services lead at a landscape design firm. Budget-conscious and mobile-only online, she’s bilingual (Spanish/English), with an Etsy side hustle, and pursuing her GED.
Brenda Quintero
Brenda Quintero, 54, is a married homeowner on the rural edge of Columbia, MD. Not in the labor force, she runs a budget-conscious household, relies on mobile data, and prioritizes fitness, photography, volunteering, practicality, and offline, transparent, mid-tier value.
Tara Cortes
Tara Cortes, 33, is a divorced, bilingual mom of two in Carmel, IN, working part-time as a city operations/permits assistant. On under-$25k income, she’s a condo-owning co-parent prioritizing reliable, time-saving, low-friction solutions.
Amber Ruiz
1) Basic Demographics
Amber Ruiz is a 39-year-old White (Non-Hispanic) woman living in Lakewood, Colorado (urban). She is married with no children, a U.S. citizen, and speaks English at home. She identifies as female (sex at birth: female). Education: some college/asso...
Linda Palomino
Linda Palomino, 53, is a Muslim, English/Spanish bilingual CNA in suburban Bloomington, MN. Married homeowner, budget-conscious and privacy-aware, she prioritizes reliability, halal/modest fit, and time efficiency. Enjoys cooking, park walks, and nature photography; follows local news, YouTube, and WhatsApp.
Ashley Miranda
Ashley Miranda, 29, is a bilingual Richmond, VA homeowner and laid-off customer success/content coordinator now job-hunting while freelancing photography. She budgets carefully, favors durable, transparent products, runs and practices yoga, and stays active in local creative and community circles.
Melanie Perez
Melanie Perez, 44, is a bilingual Black senior account manager in wholesale foodservice in Columbia, MD. Married, child-free homeowner, she’s financially disciplined, community-minded, and values time-saving, transparent, interoperable solutions. Hybrid worker, she prioritizes travel, fitness, and evidence-based decisions.
Natalie Bustamante
Natalie Bustamante, 26, is a Mesa, AZ-based product operations manager at a remote cybersecurity SaaS. High-earning (~$170k), pragmatic and privacy-conscious, she saves aggressively, lives simply, runs and hikes with her rescue dog, and aims for product management.
Antonela Abrajan
Antonela Abrajan, 21, is a Spokane-based working mom and junior digital marketing/ops coordinator who works from home. She owns a two-bedroom townhouse, earns $75k–$99k, budgets tightly, prefers durable, time-saving, kid-safe products, and enjoys DIY, gardening, and cozy gaming.
Tabatha Morales
Tabatha Morales, 22, is a Spanish-fluent Surgical Scheduling Coordinator in New Orleans. A homeowner with $100k–$149k household income, she budgets carefully, values ethical, durable, time-saving products, volunteers, and prioritizes fitness, fashion, gaming, reading, and local festival culture.
Brandie Ramirez
Brandie Ramirez is a 40-year-old, bilingual, suburban Sacramento homeowner and devoted mom who stepped back from formal work to center her family and manage her home. She blends a practical DIY streak with a steady, values-driven approach to spending. Interests orbit around cars, home projects, and animal rescue. She prefers reliable, well-explained products and services that respect her time and intelligence, and she’s wary of gimmicks or hidden costs. She’s a strong candidate for brands that combine durability, transparency, and approachable guidance—ideally with a bilingual nod and community-minded ethos.
Bonny Rayas
Bonny Rayas, 55, a bilingual Hispanic renter in East San Jose, lives alone with her cat. Budgets on $25–49k, relies on transit, no home internet, uses Medicaid/CalFresh. Loves thrifty fashion, community resources, walking/Zumba, and clear, bilingual, low-commitment services.
Kathy Martinez
Kathy Martinez, 25, a Canadian-born U.S. permanent resident in Rochester, NY, is a $200k+ Senior Account Executive in wholesale. Condo owner, tech-forward and sustainability-minded; she WFH, supports animal rescue, and enjoys crafting, gaming, gardening, and hikes with rescue dog, Pixel.
Amanda Roman
Amanda Roman, 41, widowed Hispanic healthcare operations senior manager in San Jose, is a bilingual single mom to 10-year-old Sofía. Earning $200k+, she’s pragmatic, tech-savvy, finishing her GED, values time-saving reliability, and enjoys DIY, cooking, and photography.
Lisette Silvestre
Lisette Silvestre, 22, is a Miami-based operations analyst in risk/fraud, commuting by transit from the rural Redland/Homestead edge. Disciplined and budget-aware, she meal-preps, works out, upskills toward AML/compliance, and saves toward a larger emergency fund and eventual car.
Jazmin Gutierrez
Jazmin Gutierrez, 28, Southaven, MS, is a married Black (Non-Hispanic) mom of one. She’s a remote product operations coordinator, bilingual at home (English/Spanish), $100k–$149k income, Marketplace-insured, budget-minded, and prefers inclusive, durable, time-saving brands.
Robin Lopez
Robin Lopez, 44, Hispanic IT program manager in county government in Broken Arrow, OK. Homeowner living solo with a dog. Financially disciplined, privacy-aware, bilingual (English/Spanish). Enjoys gaming, hiking, and church/nonprofit volunteering; values reliable, low-maintenance solutions.
Madison Solis
1) Basic Demographics
Madison Solis is a 26-year-old woman living in the urban core of Springfield, Missouri. She is married and has one child, an 18-month-old son named Nico. She uses she/her pronouns and is a U.S. citizen. She self-identifies as White (Non-Hispanic)...
Octavia Hernandez
Octavia Hernandez, 32, is a bilingual Phoenix-based logistics route coordinator, married with one child. Homeowning, solar-equipped household earns $150k–$190k; uninsured currently. Pragmatic, heat-smart buyer prioritizing reliability, time savings, TCO, and clear bilingual support.
Melissa Rios
Melissa Rios, 49, is a Miami-based office manager and sales support pro in logistics. Married with one teen, bilingual English/Spanish, renter, fiscally prudent, center-right Catholic. Values reliability and time savings; enjoys DIY, cars, gardening; plans practical, budget-conscious travel.
Emily Gallegos
Emily Gallegos is a 21-year-old creative in Sacramento, living simply and intentionally. Condo owner renting a room, budget-savvy and uninsured, she values transparency, sustainability, local community, and simple, plant-forward living with her rescue cat.
Julia Torres
Julia Torres, 45, is a widowed, bilingual esthetician in Columbia, MD. She owns a modest condo, budgets carefully on ~$41k, drives a paid-off 2014 Civic, values church community, routine, DIY fixes, and low-cost, reliable, privacy-respecting products.
Bria Velasquez
Bria Velasquez is a 50-year-old, never-married homeowner in Albany, NY, working front-desk support at a small real estate brokerage. On under $25k, she budgets tightly, drives a 2009 Corolla, enjoys photography and walks, and prefers durable, transparent, no-hype products.
Alexis King
Alexis King, 24, a widowed Fresno homeowner, lives alone with her dog Nala. Not in the labor force, she’s completing a GED, managing a rental, with household income $100k–$149k from annuity, rental, and investments, valuing transparency, stability, and community volunteering.
Victoria Magdaleno
Victoria Magdaleno, 27, is a high-earning EdTech Senior Operations Program Manager in Lake Charles, raising a 3-year-old. Pragmatic and privacy-savvy, she budgets tightly, works remote-hybrid, rides the bus, favors transparent, integrated products, and unwinds with gaming, reading, and short trips.
Hailey Coronado
Hailey Coronado is a 28-year-old, married mom of two in Norfolk, VA, stretching a sub-$25k income with grit, systems, and a sense of humor. She works part-time at a credit union and owns an inherited bungalow; mobile-first, budget-savvy, values transparency, durability, kid safety, and time-saving, low-data tools.
Angie Cavagnaro
Angie Cavagnaro, 49, is a Hartford, CT Hispanic single mom of a teen; a non-citizen with a graduate degree and front-of-house guest-services manager at a performing arts venue who budgets carefully and values creativity, community, durability, and clarity.
Lacy Hernandez
Lacy Hernandez, 41, is a divorced Arlington, VA homeowner and insurance account manager. Organized and budget-savvy, she lives with her rescue beagle, loves DIY, values transparent, durable solutions, and plans Portugal travel while eyeing a team lead role.
Isabella Mckrell
Isabella Mckrell, 22, lives in suburban Alexandria, VA with a roommate. Finishing community college while building a design/photography portfolio, she’s budget-conscious, relies on mobile-only internet, volunteers at a neighborhood arts center, and aims for a junior nonprofit design/social role.
Shelly Pereira
Shelly Pereira, 55, is a married warehouse shift lead in suburban Norfolk, VA. Mobile-first and budget-savvy, she values reliability, safety, and clear pricing; cooks at home, volunteers with her parish, takes regional road trips, and enjoys fitness, gaming, and seafood.
Kayley Sauceda
Kayley Sauceda, 35, is a bilingual logistics coordinator in manufacturing in Lafayette, LA. A renter with no children and a rescue dog, she budgets carefully, saves for a home, and values safety, durability, clear pricing, and community service.
Kristine Vasquez
Kristine Vasquez, 45, divorced, Filipino lawful permanent resident in Harrisburg, PA. Inside Sales Coordinator earning ~$38k. Budget-conscious homeowner who values reliability and routines, cooks at home, crafts, attends car meets, volunteers, and prefers clear value with low-friction purchases.
Arthur Martienz
Arthur Martienz, 40, widowed parent in Grand Rapids, MI, is a mining maintenance superintendent leading 18. Bilingual (Spanish at home), safety- and evidence-driven, financially disciplined, time-pressed; favors durable, repairable gear and practical, outdoors-focused family experiences.
Kelly Perez
Kelly Perez is a Fort Worth–based, 50-year-old widowed warehouse operations supervisor who relies on public transit, values durability and fairness, and keeps a steady, well-organized life after being widowed. She budgets carefully, crafts and volunteers with animals, and plans to advance into safety management or regional logistics planning.
Stephanie Ortega
Stephanie Ortega, 36, married mom of three in urban Racine, WI. Spanish-speaking non-citizen, not in the labor force, living on under $25k. Frugal, faith-centered, mobile-first planner who values transparent, bilingual, durable, time-saving, low-cost solutions.
Sara Reyes
Sara Reyes is a 38-year-old bilingual mom in San Francisco, balancing a modest household income with homeownership and two school-age kids. She works in finance operations at a community credit union, drives alone to a predictable schedule, and manages costs through careful planning, meal prep, and selective upgrades. Her values center on family safety, reliability, and thrift, guided by Buddhist practice and a pragmatic, fiscally conservative outlook. She responds to products and services that demonstrate clear total cost advantages, time savings, and dependable support, and resists complexity, hidden costs, and tone-deaf messaging. In short, Sara optimizes for stability and utility, choosing solutions that fit tight budgets, small spaces, and real family routines.
Vanessa Nieves
Vanessa Nieves, 45, is a bilingual Detroit-area mom of three, married and renting a townhouse. She works part-time as a nonprofit community health program coordinator, earns under $25k, budgets tightly, and values transparency, durability, time-savers, and community impact.
Ashley Mcgee
Ashley Mcgee, 32, is an Orlando-based product operations manager. She speaks Spanish at home, earns $100k–$149k, budgets and saves for a condo, and unwinds with gaming, travel, and Lake Eola runs.
Tracie Farley
Tracie Farley, 48, is a Jersey City homeowner and remote Patient Access Lead in healthcare support. A disciplined, Spanish-speaking budgeter, she relies on mobile hotspots (no home internet), prioritizing reliability, transparent pricing, privacy, and mid-tier, low-friction tools.
Leslie Dominguez
Leslie Dominguez, 21, is a San Diego–based, mobile-first creative in North Park. She owns a studio condo, lives on trust/investment income, is prepping for her GED, and pursues thrifted fashion, photography, and crafts, valuing flexibility, sustainability, and community.
Leslie Moreno
Leslie Moreno, 36, Hispanic, bilingual utilities warehouse/inventory tech near Fort Worth, TX. Married, no kids. Budget-conscious, safety- and durability-focused. Volunteers at church, cooks at home, tinkers with tech, runs occasional 5Ks, values transparent pricing and local service.
Roxie Talavera
Roxie Talavera, 40, is a Spanish/English-speaking single mom of two in Athens, GA, and a branch operations coordinator at a regional credit union. Budget-conscious on $50k–$74k, she relies on mobile-only access and values reliability, clear pricing, and time savings.
Jessica Gutierrez
Jessica Gutierrez is a 39-year-old, Philadelphia-based single mom of three, is a senior technical project coordinator contracting in fintech. She earns ~\$120k, works hybrid, budgets rigorously, prioritizes time savings, reliability, and kids' stability, with community service, capsule style, and preventive, price-aware care.
Alexa Rivera
Alexa Rivera, 38, is a non-citizen permanent resident in Rochester, NY, separated with no kids. An operations/project manager contractor (~$120k), she budgets carefully, values reliability and privacy, cooks and games, volunteers, and maintains steady fitness and therapy routines.
Kailen Sanchez
Kailen Sanchez, 23, is a Denver-based education operations and enrollment coordinator, bilingual in English and Spanish. She rents with roommates, earns $75k–$99k, freelances as a photographer, has no children, budgets diligently, and is studying for her GED.
Jeanette Chavez
Jeanette Chavez, 31, is a bilingual married medical assistant in suburban Athens, GA. Budget-smart, no kids yet, she lives with husband Miguel and a rescue dog, values community and health, and plans to bridge to RN.
Tammy Gurule
Tammy Gurule, 47, is a bilingual front-of-house supervisor in Columbia, MO. Married without kids, she rents, budgets carefully, prizes comfort and clear value, loves live music and cooking, walks her dog, and favors simple, reliable tech.
April Llerena
April Llerena, 47, is a San Diego County-based utility field operations manager, married with two kids. Rural homeowner, household income $200k+. Pragmatic, safety- and value-driven; active in wildfire mitigation, DIY/gardening, community, and structured family routines.
Morgan Dias
Morgan Dias, 37, lives solo in Fresno, CA. A creative between jobs, she budgets carefully, volunteers at a church pantry, sells handmade crafts, upskills in Illustrator, and favors durable, community-made goods. Rescue dog: Pepa.
Tina Madera
Tina Madera, 44, is a high-earning logistics shift lead in Chesapeake, VA. Divorced, she co-parents a 12-year-old, rents by choice, and prioritizes reliability, safety, and time-saving routines, favoring durable, modular, transparently priced solutions and community volunteering.
Kathryn Quezada
Kathryn Quezada is a 25-year-old EHS/compliance specialist in Gulf Coast mining, married with no kids, living rurally outside Biloxi. Field-driven, safety-first and research-heavy, she prioritizes durable, repairable gear, time-saving tools, planned finances, and community volunteering.
April Quintero
April Quintero, 35, is a Patient Access Operations Supervisor on rural edge of Overland Park, KS. A homeowner living solo with a rescue dog, she earns $100k–$149k plus photography income, speaks Spanish at home, and values reliability and transparent value.
Kaylee Vasquez
Kaylee Vasquez, 29, is a Madison, WI single mom and inside sales/office coordinator at a wholesale auto parts distributor. A budget-savvy condo owner without home internet, she carpools/e-bikes, values durability and transparency, and is pursuing her GED toward better-paying roles.
Kelsey Watson
Kelsey Watson, 28, is a bilingual Hispanic Product Operations Specialist in Allentown, PA. Married with no children, a budget-conscious homeowner who values durable, transparent products, enjoys DIY, car mods, fitness, and pragmatic, community-minded living.
Robin Junior
Robin Junior, 38, is a married, child-free professional in Tucson, AZ. An assistant operations & compliance manager at a community credit union, she budgets carefully, values durability and water conservation, uses mobile-only internet, and enjoys DIY, hiking, and parish volunteering.
Sara Maciel
Sara Maciel, 28, married bilingual homeowner in rural Norfolk, VA. Graduate-trained in public health, currently not working; manages a disciplined, frugal household, gardens extensively, volunteers at a food pantry, and prefers offline, low-data tools due to no home internet.
Angelica All Other Names
Angelica All Other Names, 30, is a bilingual Patient Services Manager in Virginia Beach. Married without children, with $200k+ household income, she prioritizes time efficiency, durable evidence-based purchases, privacy, fitness, and community service, and lives with her husband and a rescue dog.
Ashley Mcgee
Ashley Mcgee, 38, a married Hispanic mom in Rock Hill, SC, is a commercial lines account manager. Budget-conscious and health-aware after past kidney disease, she values reliability, clear pricing, and family-friendly simplicity, balancing work with school, soccer, and community.
Sandra Sanchez
Sandra Sanchez, 49, is a married, bilingual client services specialist at a regional bank in urban Waterbury, CT. Pragmatic and budget-conscious, she’s saving for a home, values transparent, reliable products, and unwinds with cooking, balcony gardening, and salsa nights.
Alisha Hernandez
Alisha Hernandez is a bilingual, budget-wise 38-year-old mom in suburban Orlando balancing warehouse work with raising two young kids. She owns a modest home, drives an older but reliable car, and stretches every dollar through planning, rebates, and smart trade-offs. She prizes reliability, clarity, and respect—favoring brands that save her time, protect her budget, and stand behind their products. She’s culturally rooted, family-oriented, and open to technology that’s truly useful, not gimmicky.
Jamie Ordonez
Jamie Ordonez, 29, is a married, San Jose-based program coordinator for online learning. A work-from-home mom of two, she budgets carefully, values equitable education, practical sustainability, and convenience, and leans on tech, thrifted style, and family-first routines.
Nichole Olivares
Nichole Olivares, 24, Lansing-based hospital project coordinator, Spanish-speaking and community-minded. Owns a townhouse, carpools, and budgets with YNAB. Studying a BS in Healthcare Administration. Volunteers as a bilingual clinic interpreter; values evidence, time-saving tools, durability, privacy, and local support.
Jane Rivera
Jane Rivera, 24, rural Springdale, AR homeowner and Canadian-born permanent resident, is unemployed after warehouse work. Frugal, DIY-minded, and Medicaid-covered, she budgets tightly and seeks steady hands-on hourly roles with predictable schedules.
Sarah Casas
Sarah Casas, 49, Elizabeth, NJ-based healthcare operations professional for a telehealth provider. Pragmatic, budget-conscious condo owner using mobile 5G internet. Values transparency and practical sustainability; enjoys crochet and urban photography; Android/Google-centric, privacy-aware, and project-management focused.
Jill Rosales
Jill Rosales, 38, is a mining maintenance tech living rurally near Albuquerque. Married without children and a homeowner, she has variable mid-range income and prioritizes reliability, safety, and time-saving value—favoring durable gear, reviews, fitness, gaming, and road trips.
Steffanie Maciel
Steffanie Maciel, 54, Memphis-based IT operations manager and single parent of a 16-year-old son, is a pragmatic homeowner who runs on mobile-only internet, DIYs repairs, budgets diligently, and buys durable, serviceable gear backed by clear pricing and reviews.
Monica Jerez
Monica Jerez, 24, Rochester MN-based IT support specialist at a healthcare software vendor. Frugal, repair-minded and privacy-focused, she rents with a roommate, drives a used Civic, builds PCs, meal-preps, hikes, and manages Medicare-covered health proactively.
Rachel Sanchez
Rachel Sanchez is a 35-year-old Fresno homeowner and credit union rep. On a $25k–$49k income, she budgets carefully, is uninsured, rents out a bedroom, volunteers locally, cooks thrifty meals, and values transparency, durability, and community.
Tamara Munguia
Tamara Munguia, 52, is a Spain-born, Fresno-based transaction coordinator and married mom of one. Bilingual and budget-conscious, she values stability, clear instructions, and dependable value, relies on mobile-only internet, practices Catholicism, and favors practical, community-rooted routines.
Jennifer Moreno
Jennifer Moreno, 53, is a bilingual Puerto Rican-heritage professional on the rural outskirts of Erie, PA. Married with two kids, she works in community credit union operations, prioritizes value, reliability, inclusion, budgets carefully, and enjoys photography, pets, and practical tech.
Caitlin Romero
1) Basic Demographics
Caitlin Romero, 29, female (sex at birth and identity), married, no children. Lives in Spokane, WA (urban core). Ethnicity: Two or more races (Non-Hispanic). U.S. citizen. Primary language at home: Spanish; bilingual in Spanish and English. Politi...
Erica Serrano
Erica Serrano, 45, is a Dallas-based senior field operations engineer in electric utilities. Divorced and child-free, bilingual in Spanish, she values safety and reliability, lives rurally, budgets diligently, and enjoys fitness, trails, dogs, and regional road trips.
Alexandra Zavala
Alexandra Zavala, 30, married Hispanic mom of two in San Antonio, is a bilingual (Spanish-English) WFH Care Navigation Manager in telehealth with $200k+ household income. Organized and community-minded, she prioritizes efficiency, quality, preventive health, and inclusive, transparent brands.
Jessica Castellanos
Jessica Castellanos, 46, is a Mount Pleasant, SC–based product operations manager. A Spanish-at-home, privacy-aware renter, never married with no children, she carpools, budgets diligently, and spends free time kayaking, gaming, volunteering; practical, sustainability-minded, community-oriented.
Alexandra Lopez
Alexandra Lopez, 33, is a Lakewood, CO–based spa operations manager overseeing a 22-person team. She lives solo with a rescue cat, earns $100k–$149k, budgets and invests diligently, favors polished-casual aesthetics, and unwinds with hikes, gaming, and travel.
Katlynn Martinez
Katlynn Martinez is a Manchester, NH–based regional account manager for medical devices. Married, no kids; rents while saving for a home. Pragmatic, privacy-conscious buyer valuing reliability and clear ROI; fitness-, pet-, and craft-focused.
Ashley Garcia
1) Basic Demographics
Ashley Garcia, 32, she/her. White (Non-Hispanic). Married, no children. Lives on the rural outskirts of Miami-Dade (Redland/Homestead area) while identifying Miami as the nearest city. U.S. citizen. English only at home. Employed full-time. Not a...
Brianna Bruen
Brianna Bruen, 27, is a field engineer/assistant project manager in utility-scale solar construction. Rural-based, pragmatic and outdoorsy, she earns $75k–$99k, rents a guesthouse, values durability and measurable sustainability, budgets carefully, and balances trail runs, meal prep, and low-key gaming.
Monica All Other Names
Aubrey Thompson, 41, is a married Nashville mom of one who owns a modest bungalow. A client-service lead in small-business insurance, she’s budget-savvy, community-minded, and convenience-driven, enjoying crafts, container gardening, road trips, and practical, family-friendly tech.
Alexis King
Alexis King, 25, is a bilingual logistics worker near Des Moines who budgets tightly, values durable, repairable gear, and plans purchases via reviews and total cost of ownership. Early-shift dock lead, upskilling for supply-chain roles; weekends hiking, photography, volunteering.
Ronni Rodriguez
Ronni Rodriguez, 34, is a Fresno-based client services/project manager at a boutique digital agency. Separated, child-free homeowner with a rescue dog, she’s ASL-fluent, budget-minded, offline-first (no home internet), politically Democrat-leaning, currently uninsured, valuing durability, accessibility, and transparency.
Nicole Paredes
Nicole Paredes, 39, married mother in suburban Baltimore, is a nonprofit hospital patient services operations manager (MHA). Reliability-driven, budget-savvy, and community-minded, she plans meticulously, commutes by transit, and favors understated, durable products that save time.
Olivia Lozano
Olivia “Char” Lozano, 23, married Roswell, NM resident with no children. Not in the labor force; budgets tightly, lives without home internet, volunteers at an animal shelter, and pursues photography, cozy gaming, and desert hikes; conservative-leaning and practical.
Angelica Roque
Angelica Roque, 29, is a Jacksonville-based Senior Account Executive serving marine and industrial accounts. A separated homeowner earning $200k+, she’s pragmatic and organized—fitness-focused, photographer-gamer volunteer—favoring durable value, clear pricing, and time-saving, proof-backed solutions.
Age
Sex / Gender
Race / Ethnicity
Locale (Top)
Occupations (Top)
| Age bucket | Male count | Female count |
|---|
| Income bucket | Participants | US households |
|---|
| Name | Response | Age | City | Country | Occupation |
|---|---|---|---|---|---|
| Amelia Nguyen | Yes — I plan to nudge it up a bit in 2026. 2025 was decent, but on crunch weeks my veggie/legume game fell off. I’ll work in more beans, oats, and greens in meal prep. Cheap, filling, keeps me steady. Not chasing some fad, just a small bump on average. | 24 | Rochester | USA | Management/Business/Science/Arts |
| Amelia Flores | Yes—slightly. 2025 was fine but too many frantic “white pasta” nights. In 2026 I plan to bump it up a bit—more beans and oats, fewer filler carbs. I’m not making it a whole project, just small tweaks if the week doesn’t implode. | 29 | San Jose | USA | Online Learning Coordinator |
| Alexa Rivera | Yes—I plan to nudge it up in 2026. 2025 was decent but inconsistent when work sprints hit. I feel better and stay fuller when I keep the beans/veg/whole grains steady, so I’m dialing it up a notch—not turning into a rabbit, just being more consistent.
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38 | Rochester | USA | Project Manager |
| Abigail Young | Yes—slightly. I feel better when I’m consistent with fiber, and 2025 was hit-or-miss on busy weeks. I’m not counting grams or messing with powders—just tightening up habits.
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30 | San Antonio | USA | Care Navigation Manager |
| Alexis King | Yes—I’m planning to bump it up a bit in 2026. More beans, oats, and veggies in the mix, nothing extreme. And no, I’m not choking down those chalky fiber bars. | 24 | Fresno | USA | Property Manager |
| Alyson Velasquez | No—about the same. I already eat plenty of fiber (beans, quinoa, veg with most meals). I’m not chasing a higher number in 2026 unless my body gives me a reason. | 39 | Tampa | USA | Operations Manager |
| Amanda Roman | Yes — I plan to nudge it up a bit in 2026. I do fine now with beans/veggies, but I want a little more for energy and, honestly, to keep things moving. Nothing extreme, just a small bump. | 41 | San Jose | USA | Healthcare Operations Manager |
| Amber Ruiz | Yes — I plan to bump it up a bit in 2026. 2025 was decent on meal-prep weeks but spotty during travel and crunch time, so I want more consistency (more beans, oats, veggies, chia), nothing extreme. | 39 | Lakewood | USA | Operations Manager |
| Amelia Wright | No. I’m holding steady for 2026. I already get plenty from chickpeas, roasted veg, oats, and my perpetual house-salad kit. If it creeps up, it’ll be incidental—not some bran boot camp situation. | 25 | Rochester | USA | Senior Account Executive |
| Angie Cavagnaro | Yes — slightly. I already eat plenty of beans and veggies, but in 2026 I’m nudging it up a notch—more lentils, leafy salads, maybe chia in the mornings. Perimenopause is loud; fiber helps me keep things a little calmer. | 49 | Hartford | USA | Front Of House Manager |
| Antonela Abrajan | Yes—a bit. I do okay some weeks (beans in chili, veggie fried rice), but I want more consistency. I’ll nudge it up with more beans/veg and some whole‑grain swaps. I feel better, it’s cheap, and no, I’m not turning into a chia‑pudding person. | 21 | Spokane | USA | Marketing Coordinator |
| April Llerena | Yes—slightly. I’m already pretty solid, but I want to bump it a bit in 2026—more beans, greens, and oats in the weeknight rotation. Perimenopause has me paying closer attention, and fiber’s an easy lever. Not going overboard, just a steady increase. | 47 | San Diego | USA | Field Operations Manager |
| Aria White | Yes—slightly. I’ll nudge it up in 2026 with more beans/veg and some oats/chia; nothing extreme—I’m not swapping all my rice for cardboard. | 45 | Harrisburg | USA | Inside Sales Coordinator |
| Arthur Martienz | Yes—slightly. I did fine in 2025, but busy weeks knocked me off. I feel better when I’m steady with beans, greens, and whole grains, so I’m nudging it up—not chasing a fad, just tightening the screws a bit.
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40 | Grand Rapids | USA | Maintenance Superintendent |
| Aubrey Thompson | Yes—slightly. I’m aiming to nudge it up in 2026, nothing extreme. More veggies and beans in our weeknight rotation, swapping in high‑fiber tortillas or oats here and there. I just feel better when I’m not leaning so hard on white pasta and “we’re late for soccer” dinners. If life goes sideways, I won’t beat myself up—but the plan is more fiber, steady and sane. | 41 | Nashville | USA | Insurance Account Manager |
| Avery White | Yes—slightly. I already eat a decent amount (oats, big salads, brown rice), but I’ll nudge it up in 2026—more beans in the Instant Pot, extra veg when I’m not exhausted. No powders, no gimmicks. If prices don’t spike and life doesn’t go off the rails, I’ll stick with it. | 34 | Fresno | USA | Management/Business/Science/Arts |
| Bonny Rayas | Yes—slightly more. I already eat beans, lentils, and oatmeal, but in 2026 I’ll bump it up a bit with more veggies, salads, and whole grains when they’re on sale. No pricey powders—just regular food that fits my budget. | 55 | San Jose | USA | Unemployed |
| Brandie Ramirez | Yes—slightly. I already do beans, veggies, and big salads, but 2025 was inconsistent when life got chaotic. In 2026 I plan to bump it up a notch—more frijoles in the rotation, veggie-heavy lunches, maybe toss chia into yogurt. Nothing trendy, just real food. If the kids roll their eyes, pues ni modo. | 40 | Sacramento | USA | Homemaker |
| Brenda Quintero | Yes—a bit more in 2026 than I did in 2025. I feel better (steadier energy, fewer snack cravings, less bloat) when I’m a little higher on fiber, and I can do it without making meal prep fussy.
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54 | Columbia | USA | Homemaker |
| Carrie Guebara | Yes—slightly. I’m aiming to nudge it up in 2026 with more veggies, beans, and whole grains, but nothing extreme—just a small, consistent bump so I don’t have to think about it too much. | 43 | Atlanta | USA | Operations Manager |
| Catherine Meza | Yes — I plan to bump it up a bit in 2026. I’m already decent on fiber (beans, veggies, oats), but I want a small uptick: more beans each week, chia/flax in my oatmeal, an extra veg at dinner, and swapping in whole‑grain tortillas/rice more often. Nothing drastic, just steady tweaks. |
48 | San Jose | USA | Finance Operations Manager |
| Charlotte Lopez | Yes — I plan to increase it slightly in 2026. More beans, veggies, and oats worked into our usual meals, nothing fancy. | 23 | Roswell | USA | N/A |
| Charlotte Scott | Yes—slightly. I did fine in 2025, but lunches got a little lazy and I feel better when I’m heavier on veggies and beans. In 2026 I’m planning a small bump: more beans/lentils in weeknight meals, a second veg at dinner, and tossing chia/flax into yogurt. Nothing extreme—just nudging it up so I’m not relying on a sad side salad and calling it a day. | 39 | Baltimore | USA | Healthcare Operations Manager |
| Charlotte Torres | You asked this twice. Anyway: yes—slightly increase.
Why: I feel better and stay fuller on long drive days, and it’s easy enough to bump without doing some silly January “reset.”
What I’m actually changing:
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26 | Manchester | USA | Medical Device Sales |
| Chloe Anderson | About the same. I already eat a lot of beans, lentils, veggies, and tortillas, so 2026 will look similar—maybe a tiny bump if I keep up my Sunday batch-cooks, but nothing dramatic. I’m not chasing a fiber trend; I just cook how I cook. | 37 | Fresno | USA | Artist |
| Chloe Moore | Yes — slightly increase. I did fine in 2025, but I want to be more consistent in 2026—more veggies/beans in meal prep, timed so it doesn’t mess with workouts. | 29 | Jacksonville | USA | Account Executive |
| Chloe Thompson | Yes—slightly. 2025 was hit-or-miss for me, and my gut tells on me when I get stressed and lazy with meals. In 2026 I’m nudging it up with normal food—more beans, veggies, maybe oatmeal here and there. No pricey powders, no weird “fiber hacks.” Just fewer white-bread weeks, hopefully. | 28 | Ann Arbor | USA | Office Manager |
| Despina Cordero | Yes — slightly. I eat a decent amount now, but I want to be more consistent. More beans and lentils in the Instant Pot, oats instead of toast on early shifts, and actually buying the higher‑fiber bread instead of whatever’s on sale. No powders or gimmicks—just more veg and whole grains. |
31 | Edison | USA | Patient Access Supervisor |
| Elizabeth Allen | Yeah, a bit. I already do salads, beans, and veggies, but in 2026 I’ll nudge it up—more beans, more greens. I’m not turning it into a whole project, just a little more than 2025. | 49 | Waterbury | USA | Client Services Specialist |
| Elizabeth Gonzalez | Yes — slightly. 2025 was decent, but on crunch weeks I slid into low‑fiber convenience stuff. In 2026 I’ll nudge it up—more beans/lentils and veg with weekday lunches, fewer white‑rice defaults. Not turning into a chia evangelist, just tightening it up. |
32 | Orlando | USA | Product Operations Manager |
| Elizabeth Sanchez | Yes—slightly. I’ll nudge it up with more beans and veggie sides in the meals I already make. I’m not turning it into a whole project; if it fits the Sunday batch cook, great—if not, I’m not losing sleep over fiber grams. | 35 | St. Petersburg | USA | Relationship Manager |
| Elizabeth Torres | Yes — I plan to bump it up a bit in 2026. When I stick with more beans, oats, and extra veggies, I feel better and my numbers behave, and honestly beans are cheap, so it fits our budget. Not a fad, just a little more of what already works. | 52 | Fresno | USA | Sales/Office |
| Ella Harris | Yes—slightly. I’m not turning into a rabbit, but I’ll nudge it up in 2026. Practical stuff I’ll actually do:
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33 | Columbus | USA | Medical Biller |
| Ella Lopez | No—I’m not planning to increase it. I already eat plenty of beans, greens, and garden stuff. It’ll ebb and flow with the seasons (more in summer, less raw in winter), but I’m not turning it into a 2026 project. | 28 | Norfolk | USA | N/A |
| Emily Anderson | Yes—slightly. 2025 was decent, but on slammed site weeks I leaned too hard on quick protein and burritos. In 2026 I’m planning to nudge the fiber up a bit—more beans and veg, nothing fussy. | 27 | San Diego | USA | Field Engineer |
| Emily Flores | Yes—slightly. I’m planning to bump it up a bit in 2026. I already do rice/beans and roasted veggies, but I want to be more consistent with beans, greens, and some oats. Nothing extreme—I’m not trying to turn my stomach into a science project—just a small increase so I feel fuller and keep things moving with these early shifts. | 35 | Lafayette | USA | Logistics Coordinator |
| Emily Gallegos | Yes — I plan to nudge it up in 2026. 2025 was decent but inconsistent, and I’m over playing roulette with my gut (and with no insurance, I can’t afford drama). More beans/greens/oats in my Sunday cooks, nothing extreme, just steadier so I don’t backslide. | 21 | Sacramento | USA | Photographer |
| Emily Martin | Yes—slightly. I already eat a decent amount (beans, veg, whole grains), but I want a small bump in 2026 for steadier energy and, frankly, better digestion. Nothing extreme or faddy—just more legumes and veg worked into the week so it’s consistent and doesn’t mess with my runs. | 30 | Virginia Beach | USA | Patient Services Manager |
| Emily Moore | Yes — slightly. I’m bumping it up a notch in 2026. I feel better on higher-fiber days—steadier on shift and, frankly, less bloated—so I’ll lean harder on oats, beans, and extra veg. | 55 | Norfolk | USA | Warehouse Supervisor |
| Emma Smith | Yes—planning to bump it up a bit in 2026. Not going crazy or counting grams, but I’m folding in more veg and frijoles on repeat. It’s cheap, fills me up, and fits our Sunday batch-cook routine. 2025 was fine; 2026 just needs a little more consistency. |
38 | San Francisco | USA | Operations Coordinator |
| Emma White | About the same. I already eat a lot of beans, lentejas, and roasted veggies, so I’m not planning some big fiber makeover for 2026. If it creeps up, fine, but I’m not chasing numbers. | 29 | Richmond | USA | Customer Success Specialist |
| Evelyn Lewis | Yes—slightly. I already eat a decent amount, but I’m planning a small bump in 2026—more beans and leafy veg in the rotation, plus a habit of tossing flax into breakfasts. | 49 | Elizabeth | USA | Healthcare Project Manager |
| Grace Torres | Yes. I plan to bump it up in 2026—nothing dramatic, just more of what I already do when I’m not wiped out: extra black beans/lentils, throw more greens in stews, oatmeal instead of sugary junk, and swap in brown rice here and there. No powders, no pricey “superfood” nonsense. If prices don’t spike and work doesn’t chew me up, I’ll keep it steady. | 32 | Miami | USA | Irrigation Technician |
| Hailey Coronado | Yes—planning to bump it up a bit. I’m not tracking grams or doing anything fussy, but I want a little more than I managed in 2025 so I’m not starving at 3 p.m. Cheap, filling, and I already eat a lot of oats/beans anyway—just… more of that, not a whole “program.” | 28 | Norfolk | USA | Member Services Representative |
| Hannah Anderson | Yes—I’m planning to nudge it up in 2026. Nothing dramatic, just a bit more beans/veg and oatmeal a couple extra days a week. I say this every January, so we’ll see if I actually stick with it. | 38 | Rock Hill | USA | Sales/Office |
| Hannah Anderson | Yes—slightly. I already get a decent amount from beans, oats, and veggies, but I want to be more consistent and nudge it up a bit. No gimmicky powders—just real food. | 53 | Erie | USA | Compliance Analyst |
| Harper Brown | Yes—slightly. 2025 was fine but inconsistent; in 2026 I want a steadier groove with more beans, oats, and veg in the rotation without counting grams like a maniac. If I can nudge it up without turning meals into homework, that’s the plan—and no, I’m not buying any goofy “gut reset” powders. | 28 | Allentown | USA | Management/Business/Science/Arts |
| Ingrid Moreno | Yes— but just a bit, nothing dramatic. We already eat plenty of beans, but 2025 had too many rushed dinners and pan dulce nights. In 2026 I’m planning to toss in more veggies and swap in brown rice or whole-wheat tortillas when the price isn’t ridiculous—no fancy powders or “superfood” nonsense. If Grocery Outlet has a deal, great; if not, I’m not paying Safeway’s “healthy tax.” So yeah, a modest increase, practical and budget-friendly. | 40 | San Jose | USA | Material Handler |
| Isabella Harris | Yes — I plan to bump it up a bit in 2026. Reason: family history of hypertension/prediabetes, and honestly it’s cheap and easy to do with how I cook. How I’ll do it: more beans in the Instant Pot, extra veggies with dinner, swap to higher‑fiber tortillas/bread, and oatmeal or chia a couple mornings. No supplements, just food. |
45 | Columbia | USA | Esthetician |
| Isabella Harris | Yes—slightly. I was decent in 2025 but inconsistent; in 2026 I plan to bump it a bit by being more consistent with veggies and legumes in my Sunday meal prep. | 33 | Lakewood | USA | Service |
| Isabella Mckrell | Yes—slightly. 2025 was decent (beans, roasted veggies, oats), but in 2026 I want to nudge it up with more greens and legumes. And no, I’m not messing with chalky fiber powders or gummy nonsense—just actual food and bigger salads. | 22 | Alexandria | USA | Student |
| Isabella Scott | Yes—planning to bump it up a bit. 2025 was decent but kind of hit-or-miss (too many rushed, white‑rice weeks). In 2026 I want more steady fiber—more frijoles/lentils in our bowl nights, oats/chia at breakfast, and defaulting to corn or whole‑grain tortillas. Nothing extreme, just aiming to hit around 25-ish grams more consistently because my stomach and energy behave better—and it’s Aldi‑friendly. |
31 | Athens | USA | Medical Assistant |
| Isaura Badilla | Yeah—slightly. I’m not turning it into a whole project, but I’ll lean a bit harder on beans, oats, and frozen veggies so meals stretch and my stomach isn’t cranky. Nothing dramatic, just a nudge up from 2025. | 23 | Sterling Heights | USA | Photographer |
| Jazmin Gutierrez | Yes—slightly. I’m planning to nudge it up in 2026. I feel better and stay fuller when I lean into beans, veggies, and fruit, and we already eat a lot of that—so just a small bump, not some big overhaul. | 28 | Southaven | USA | Product Operations Coordinator |
| Jessica Bustillos | No — I plan to keep it about the same. I already eat plenty (beans, lentils, greens, CSA veggies), so no deliberate increase, just staying consistent. | 49 | Portland | USA | Education Administrator |
| Jessica Gutierrez | Yes — planning a modest increase. I’ll nudge it up with easy swaps: more beans/lentils in the Sunday pot, high‑fiber tortillas/bread, chickpea or whole‑wheat pasta, chia/flax in overnight oats, and extra frozen veg with dinners. I want better satiety and to keep cholesterol/gut in line as I hit 40, without adding time. | 39 | Philadelphia | USA | Project Manager |
| Jessica Pena | Yes—slightly. 2025 was decent, but I got lazy on the craziest weeks, so in 2026 I’m nudging it up without turning into a bran cultist.
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44 | Raleigh | USA | Sales Operations Coordinator |
| Jessica Rodriguez | Yes — I plan to bump it up a bit in 2026. I’m not turning into a chia-seed preacher or anything, but honestly my 2025 had too many rushed nights and my digestion told on me. More beans, veggies, and high‑fiber tortillas are easy wins for us, and they’re cheap, so… fine, fiber wins. | 37 | Akron | USA | Staffing Coordinator |
| Kailen Sanchez | Yes—slightly. I’m not turning into a fiber-gummy person, but I feel better when I’m consistent. I’ll beef up my Sunday meal prep with more veg and frijoles/lentejas, do oatmeal a couple mornings, and swap in whole grains here and there. No tracking grams, just a modest bump that fits my grocery routine. | 23 | Denver | USA | Enrollment Coordinator |
| Kathryn Quezada | Yeah—slightly increase. I did fine in 2025, but I want to be more consistent in 2026: think hitting around 25–30g most days, leaning on beans, oats, and frozen veg. Nothing dramatic, just fewer “skip the greens because I’m driving all day” excuses. My gut’s happier when I don’t half-step it. | 25 | Biloxi | USA | Ehs Specialist |
| Kelly Perez | Yes — slightly. I already get a decent amount from beans, brown rice, and roasted veggies, but I’ll nudge it up in 2026. Nothing dramatic—just a steady bump so meals keep me full and my numbers stay where they should. |
50 | Fort Worth | USA | Logistics Supervisor |
| Lacy Hernandez | No. I’m not turning fiber into a project for 2026. I already do plenty of veggies, beans, and grain bowls during the week, and I’m not about to start counting grams. If anything, I’ll keep it steady and swap in an extra veg here and there when it fits. | 41 | Arlington | USA | Account Manager |
| Leslie Dominguez | Yes — I plan to increase it. 2025 was all over the place (too many café pastries and stress-y weeks); my gut is happier when I’m consistent with beans, veggies, and oats, so 2026 me is leaning into more fiber. We’ll see if I can resist the late‑night In‑N‑Out detours, but that’s the vibe. |
21 | San Diego | USA | Freelancer |
| Leslie Moreno | Yes—plan to bump it up a bit in 2026. More veggies and beans in meal prep, oatmeal most mornings, maybe swap in brown rice more often. Nothing drastic, just edging it up. | 36 | Fort Worth | USA | Warehouse Technician |
| Lillian Torres | Yes—slightly. I already get a decent amount from beans, lentils, and veggies, but in 2026 I want to be more consistent—closer to 30g most days. Nothing fancy; just tighter meal prep, more oats/chia at breakfast, and swapping in brown rice a bit more so I’m not playing catch-up on hectic weeks. | 35 | Overland Park | USA | Service |
| Lily Garcia | No. I already get plenty from beans, veggies, and oats. I’m planning to keep it about the same in 2026—maybe a tiny bump if I cook more beans, but nothing intentional. | 35 | Fresno | USA | Member Services Representative |
| Lily Johnson | Yes—a little. I’m not doing some dramatic cleanse or buying gimmick powders, but I’m planning to bump it up in 2026.
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38 | Orlando | USA | Warehouse Worker |
| Linda Palomino | Yes—slightly. I already get a decent amount, but in 2026 I plan to nudge it up a bit—more veggies with dinner and one extra bean/lentil meal most weeks. Helps me feel fuller and keeps things regular, so it’s worth the small push. | 53 | Bloomington | USA | Certified Nursing Assistant |
| Lisette Silvestre | Yes—slightly. I already get a good amount from beans and veggies, but in 2026 I’ll lean a bit harder into it with my meal prep. No “fiber gummies” or powders—just more beans, oats, and whole grains. If a hectic week throws me off, I’m not obsessing over it. | 22 | Miami | USA | Operations Analyst |
| Maria Tinoco | About the same. I already eat a lot of fiber (lentils, veggies, oats, the whole flexitarian drill), so I don’t plan to crank it up—just keep it consistent and not mess with my runs. | 22 | Winston-Salem | USA | Brand Strategist |
| Melissa Rios | Yes—slightly. I’m planning to bump it up a bit in 2026. More beans and veggies, maybe some chia in the mornings. Nothing drastic—just enough to keep me fuller and help with the perimenopause nonsense. | 49 | Miami | USA | Office Manager |
| Mia Lewis | Yes—slight increase. I already eat a decent amount (beans, veggies), but in 2026 I’ll nudge it up: an extra scoop of Instant Pot beans with lunches, more greens in caldo verde, maybe a sprinkle of chia in yogurt. Não to pricey powders or gimmicks—just real food, when Food City prices aren’t ridiculous. | 38 | Tucson | USA | Management/Business/Science/Arts |
| Mia Nguyen | Yes—slightly. I’m already pretty decent on fiber, but I want to nudge it up in 2026 without obsessing over grams. More beans and veggies in our weeknight meals, chia in my yogurt, and swapping in heartier grains here and there. Mostly for steadier energy and, let’s be real, better digestion. | 44 | Columbia | USA | Account Manager |
| Natalie Bustamante | Yes—slightly. I already eat a decent amount with my grain bowls and veggies, but I want a small bump in 2026. Cheap prevention, zero drama, and frankly one of the few things I can control while everything else melts down.
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26 | Mesa | USA | Product Operations Manager |
| Natalie Navarro | Yes — I’m planning to bump it up a bit in 2026. 2025 was inconsistent with pregnancy and convenience meals, and I’m not trying to live on beige food again. I’ll lean on easy wins—more beans, oats, berries, and veg tossed into whatever we’re already making. Nothing dramatic, just a steady nudge up. | 26 | Tuscaloosa | USA | Assistant Category Manager |
| Octavia Hernandez | Yes — planning to bump it up a bit in 2026. I’m not doing any goofy powder trend; just more beans, veggies, and a scoop of chia in my smoothies. If I can sneak in one extra high‑fiber thing a day without making it a whole production, that’s the move. | 32 | Phoenix | USA | Route Operations Coordinator |
| Raja Pereira | Yes—planning to bump it up a bit in 2026.
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24 | Augusta | USA | Virtual Receptionist |
| Raven Villafana | No. I’ll probably keep it about the same. 2025 was already a lot of beans and veg for me, and with a newborn in 2026 I’m not chasing some fiber goal—if WIC produce holds, maybe a tiny bump, but I’m not counting on it. | 22 | Bowling Green | USA | Front Desk Clerk |
| Riley Perez | Yes—slightly. I already get a decent amount from beans and veggies, but in 2026 I plan to bump it up a bit for satiety and staying regular. | 40 | Athens | USA | Branch Operations Coordinator |
| Riley Rodriguez | Yes — modest bump. I’m not counting grams, but I’ll work in more beans/greens on Sundays and swap in oatmeal on workdays. Nothing drastic, just a bit higher than 2025. | 54 | Memphis | USA | IT Operations Manager |
| Riley White | Yes—slightly. I already eat a decent amount (beans, farro, veg), but I want to be more consistent. With all the stress lately, my gut’s been a diva, so bumping fiber a bit feels smart without getting obsessive.
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46 | Mount Pleasant | USA | Management/Business/Science/Arts |
| Robin Lopez | Yes—slightly. I already prioritize fiber, but in 2026 I want to nudge it up a bit with more beans and veggies in my meal prep. Nothing drastic. | 44 | Broken Arrow | USA | IT Program Manager |
| Sharon Talavera | Yes—slightly. I already eat a fair amount, but in 2026 I plan to bump it up a notch without making it fussy.
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51 | Pittsburgh | USA | Relationship Manager |
| Sofia Martin | Yeah—planning to bump it up a bit in 2026. Cheaper to lean on beans, oats, cabbage, and frozen veg anyway, and it keeps me full. I’m not counting grams or buying any goofy powders—just more of the stuff I already cook, assuming prices don’t go nuts. | 24 | Springdale | USA | N/A |
| Sofia Wright | Yeah—slightly. I already do beans, veg, and oats on repeat, but in 2026 I’ll nudge it up a bit—more oatmeal on early shifts and extra veg in the Sunday batch. Nothing extreme, and definitely not chasing some influencer’s magic number—just enough so I’m not starving by 10 a.m. | 25 | Des Moines | USA | Forklift Operator |
| Sophia Garcia | Yes—slightly. My 2025 fiber’s been decent, but I want to be more consistent. In 2026 I’m aiming for an extra serving most days—more beans and greens, swap in the high‑fiber tortillas—though during storm weeks, all bets are off. | 45 | Dallas | USA | Natural Resources/Construction/Maintenance |
| Sophia Perez | Yes — plan to bump it up a bit in 2026 versus 2025. Nothing drastic; more beans and veggies with my usual meals if prices and schedule don’t go sideways. If it turns into extra fuss, I’ll drop it. | 38 | Albuquerque | USA | Natural Resources/Construction/Maintenance |
| Sophia Young | No—I don’t plan any big change. I already eat oatmeal, beans, and veggies most weeks. If anything, maybe a slight bump if something’s on sale, but I’m not mapping out a fiber overhaul. | 50 | Albany | USA | Real Estate Assistant |
| Stephanie Ortega | No. I’m keeping it about the same as 2025. We already do plenty of beans, lentils, oats, and veggies. I’m not chasing some extra-fiber goal unless my doctor tells me to—and with prices how they are, I’m not buying “extras” just for that. | 36 | Racine | USA | Homemaker |
| Tabatha Morales | Yes — I’m planning to bump it up a bit in 2026. Festival season and too many beignets did me dirty in 2025. I eat decent fiber now, but it’s inconsistent. Next year I want steadier habits: more black beans/lentils, big-batch veggie soups, chia in my smoothies, and swapping in brown rice/whole-grain tortillas more often. Not tracking grams, just aiming for less “white bread week” energy and more “my stomach isn’t mad at me” vibes. |
22 | New Orleans | USA | Surgical Scheduler |
| Tammy Gurule | Yes—slightly. I did okay in 2025 but got inconsistent on crazy show weeks; in 2026 I plan to nudge it up with more beans and veg and fewer kettle chips. Nothing extreme, just steadier. | 47 | Columbia | USA | Service |
| Tara Cortes | Yes—slightly. I’m not counting grams or anything, but I do plan to nudge it up in 2026. We already do lentil soup, tacos with frijoles, and roasted broccoli; I’ll lean into that a bit more—oatmeal instead of sugary cereal, apples with peanut butter, whole‑wheat tortillas when they’re on sale. It’s cheap, it keeps the kids fuller between soccer and homework, and it keeps, uh, things moving. No fancy supplements—just normal food I can grab at Aldi and toss in the slow cooker. | 33 | Carmel | USA | Permits Clerk |
| Tina Madera | Yeah—slightly increase. I already eat a decent amount, but I feel better on busy shifts when I work in more beans, veggies, and oats. Not counting grams or turning into a chia-pudding influencer—just a modest bump using what I already cook. | 44 | Chesapeake | USA | Production/Transportation/Material Moving |
| Tracie Farley | Short answer: no big increase. I’m already getting plenty from overnight oats, lentil soup, salads, and sheet‑pan veg. Upping it a lot just wrecks my stomach on run days, and I’m not trying to live like a psyllium commercial. Plan for 2026: keep it steady, maybe a tiny bump on non‑run days via more beans/veg, but I’m not counting grams or doing powders. If anything, just be more consistent on weekends. |
48 | Jersey City | USA | Patient Access Coordinator |
| Vanessa Nieves | Yes. I plan to nudge it up in 2026—more beans, oats, and veggies folded into what we already cook. Small increase, practical, not a whole new personality project. | 45 | Detroit | USA | Health Program Coordinator |
| Victoria Magdaleno | Yes—slightly. 2025 was hit-or-miss for me, and I feel better when I’m not skimping on veggies/beans. I’m not turning meals into a math problem, but I’ll nudge things up and keep it simple.
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27 | Lake Charles | USA | Program Manager |
| Victoria Sanchez | Yes — I plan to bump it up a bit in 2026. 2025 was inconsistent, too many rushed dinners, and my gut lets me know when I slack. I feel better when I’m actually getting beans, oats, and veggies in regularly. Not a overhaul, just more consistency. | 26 | Springfield | USA | Project Manager |
| Victoria Torres | Yes — slightly. I plan to bump it up a bit in 2026 with more beans, oats, and veggies worked into the usual meals. Nothing fancy, no powders—just practical stuff I’ll actually stick to. | 29 | Madison | USA | Inside Sales |
| Victoria Williams | Plan: Keep it about the same in 2026—maybe a tiny bump, but nothing dramatic. I already live on beans, oats, veggies, and rice bowls. I’m not turning my life into a fiber spreadsheet; if I remember to toss in chia or an extra veg, cool. Otherwise, steady as she goes. |
29 | Spokane | USA | Production/Transportation/Material Moving |
| Zoey Wilson | Yes — I plan to nudge it up in 2026. 2025 was inconsistent, so I’m aiming for steadier fiber from actual food (beans, veg, oats, high‑fiber tortillas) without messing with those chalky fiber bars that wreck my stomach. | 24 | Lansing | USA | Healthcare Project Coordinator |
Overview
- Alexis King: "Yes — I’m planning to bump it up a bit in 2026. More beans, oats, and veggies in the mix, nothing extreme. And no, I’m not choking down those chalky fiber bars."
- Abigail Young: "I’m not counting grams or messing with powders — just tightening up habits. More beans (pinto/black) and lentil nights; Extra veggies in sheet‑pan dinners; Fruit as the default snack; Chia/flax in my morning yogurt"
Themes
| Theme | Count | Persona | Insight |
|---|---|---|---|
| Modest, food-first increase (small, sustainable nudges rather than overhaul) | 87 | Emma Smith | Not going crazy or counting grams, but I’m folding in more veg and frijoles on repeat. It’s cheap, fills me up, and fits our Sunday batch-cook routine. |
| Staple-based tactics: beans, lentils, oats, whole grains, frozen veg | 93 | Grace Torres | I plan to bump it up in 2026 — extra black beans/lentils, throw more greens in stews, oatmeal instead of sugary junk, and swap in brown rice here and there. |
| Meal-prep, consistency and low-effort swaps (Sunday batch cooking, Instant Pot, ready frozen packs) | 65 | Antonela Abrajan | I’ll nudge it up with more beans/veg and some whole‑grain swaps. I feel better, it’s cheap, and no, I’m not turning into a chia‑pudding person. |
| Rejecting supplements/gimmicks and low interest in gram-counting | 64 | Harper Brown | If I can nudge it up without turning meals into homework, that’s the plan — and no, I’m not buying any goofy 'gut reset' powders. |
| Budget- and retailer-sensitivity: prefer inexpensive staples and sale-driving choices | 40 | Bonny Rayas | Yes — slightly more. I already eat beans, lentils, and oatmeal, but in 2026 I’ll bump it up a bit with more veggies, salads, and whole grains when they’re on sale. No pricey powders — just regular food that fits my budget. |
| Health drivers: satiety, digestion, blood-sugar/cholesterol prevention (everyday benefits motivate change) | 29 | Isabella Harris | Reason: family history of hypertension/prediabetes, and honestly it’s cheap and easy to do with how I cook. More beans in the Instant Pot, extra veggies with dinner... |
| No-change subgroup: already high-fiber, life-stage constraints, or digestive/athletic reasons to stay steady | 13 | Jessica Bustillos | No — I plan to keep it about the same. I already eat plenty (beans, lentils, greens, CSA veggies), so no deliberate increase, just staying consistent. |
Outliers
| Persona | Snippet | Reason |
|---|---|---|
| Charlotte Torres | You asked this twice. Anyway: <b>yes — slightly increase</b>. | Meta-comment referring to survey duplication — indicates respondent fatigue or questionnaire design issue; unusual in focusing on the instrument rather than behavior. |
| Abigail Young | I’m not counting grams or messing with powders — just tightening up habits. More beans (pinto/black) and lentil nights; Extra veggies in sheet‑pan dinners... Grab nopales or hearty greens when I’m at H‑E‑B or the Pearl market. | Exceptionally detailed and operational: gives granular shopping and preparation tactics and even retailer cues — rare and valuable for activation/retail partnerships. |
| Emily Gallegos | 2025 was decent but inconsistent, and I’m over playing roulette with my gut (and with no insurance, I can’t afford drama). More beans/greens/oats in my Sunday cooks, nothing extreme, just steadier so I don’t backslide. | Links dietary choices to health vulnerability and financial risk (no insurance) — shows deeper stakes behind otherwise modest intentions. |
| Raven Villafana | No. I’ll probably keep it about the same. 2025 was already a lot of beans and veg for me, and with a newborn in 2026 I’m not chasing some fiber goal — if WIC produce holds, maybe a tiny bump, but I’m not counting on it. | Life-stage and access constraint (newborn/WIC) drives decision to maintain rather than increase — highlights an access/time-limited segment. |
| Tracie Farley | Upping it a lot just wrecks my stomach on run days, and I’m not trying to live like a psyllium commercial. | Athletic/digestive sensitivity constrains willingness to increase fiber — distinct barrier compared with those who see only upside. |
| Tabatha Morales | Festival season and too many beignets did me dirty in 2025... I’m aiming for steadier fiber from actual food (beans, veg, oats). | Vivid, emotional anecdote linking past indulgence to planned change — demonstrates that motivation can be emotionally framed rather than purely practical. |
Overview
Key Segments
| Segment | Attributes | Insight | Supporting Personas |
|---|---|---|---|
| Midlife women (approx. 45+) | age: 45–55+, gender: Female, motivations: perimenopause, digestion, steady energy | This cohort frames fiber increases as a pragmatic medical/self-care response (gut regularity, hormonal shifts, cholesterol/blood‑sugar management). They prefer routine, low‑effort food swaps (extra veg, beans, leaving skins on produce) rather than trendy supplements or strict tracking. | Angie Cavagnaro, April Llerena, Bonny Rayas, Emily Moore, Elizabeth Allen, Kelly Perez, Melissa Rios, Lillian Torres |
| Parents / busy household managers | parent: True, time-constrained, focus on family-acceptance and satiety | Parents plan modest, family-friendly swaps that fit batch cooking and kid preferences (one more bean night, bulk oats, frozen veg). Their adoption is conditioned by convenience and child acceptance rather than nutrition novelty. | Abigail Young, Aubrey Thompson, Brandie Ramirez, Emma Smith, Charlotte Scott, Tara Cortes, Sofia Martin, Vanessa Nieves |
| Budget-conscious / lower-income shoppers | income_bracket: lower–mid, strong price sensitivity, use of discount retailers/WIC | Cost is a primary determinant of which fiber strategies are realistic. These respondents prioritize beans, oats, bulk/frozen veg and store deals (Aldi, Grocery Outlet, WIC). They reject expensive powders or branded supplements as unaffordable and unnecessary. | Amelia Nguyen, Bonny Rayas, Ella Harris, Emma Smith, Emily Gallegos, Ingrid Moreno, Raven Villafana |
| Younger adults who cook (20s–30s) | age: ~21–33, meal-prep oriented, early-career / mixed incomes | Younger cooks favor simple, scalable tactics (Instant Pot beans, overnight oats, lentil/bean nights). They reject influencer-driven quick fixes and gram-counting, preferring sustainable habits enabled by batch-cooking. | Antonela Abrajan, Amelia Nguyen, Charlotte Lopez, Emily Gallegos, Catherine Meza, Emma White, Hailey Coronado |
| Spanish-language / Hispanic respondents | language: Spanish mentioned, cultural food references (frijoles, nopales, tortillas), family-centric eating patterns | Cultural food traditions and affordability guide choices: beans, corn/stuffed tortillas and rice swaps are seen as natural, acceptable ways to increase fiber for family meals. Messaging and solutions that align with familiar staples will be more credible. | Brandie Ramirez, Bonny Rayas, Elizabeth Torres, Emily Flores, Abigail Young, Ingrid Moreno, Isabella Scott |
| Higher-income professionals / already-high baseline | income_bracket: higher, white-collar roles, often report adequate current fiber | Even with purchasing power, many in this segment prefer modest food-based tweaks and consistency (larger salads, leaving skins on produce). A distinct subgroup reports no planned change because they already meet their targets. | Amanda Roman, Avery White, Antonela Abrajan, Alyson Velasquez, Amelia Wright, Jessica Bustillos |
| Shift-based / physically demanding workers | occupation: logistics/production/healthcare support, irregular hours / long shifts, priority: sustained energy | This group selects fiber sources for satiety and practical portability (oat bowls, beans in slow cooker). Inconsistent schedules cause lapses; therefore, small, portable, low-prep strategies are prioritized over multi-step interventions. | Sofia Wright, Tina Madera, Tammy Gurule, Zoey Wilson, Tabatha Morales |
Shared Mindsets
| Trait | Signal | Personas |
|---|---|---|
| Food-first preference | Across ages and incomes there is a strong, cross-cutting preference for whole-food sources (beans, oats, vegetables, whole grains) and a clear rejection of powders, gummy supplements or fiber bars as first-line strategies. | Alexis King, Amelia Nguyen, Isabella Mckrell, Avery White, Emily Moore, Harper Brown, Ingrid Moreno, Mia Lewis |
| Incremental, pragmatic approach | Most respondents describe intentions as a small ‘nudge’ (one extra bean night, swap white for brown rice) rather than an overhaul or strict gram-tracking; sustainability and simplicity are prioritized over ambitious targets. | Amelia Flores, Amber Ruiz, Aubrey Thompson, Chloe Thompson, Emma Smith, Riley White, Robin Lopez |
| Meal-prep and batch-cooking enablement | Sunday batches, Instant Pot beans, overnight oats and potluck/bowl nights are widely cited tactics that make small fiber increases feasible amid busy lives. | Ella Harris, Emily Gallegos, Antonela Abrajan, Arthur Martienz, Charlotte Torres, Tabatha Morales, Victoria Magdaleno |
| Motivated by satiety and digestion rather than dieting fads | Primary motivators are practical (feeling full longer, regularity, steady energy) rather than chasing weight-loss miracles or influencer-driven gram targets. | Emma White, Jazmin Gutierrez, Isabella Harris, Riley Perez, Natalie Bustamante, Linda Palomino |
| Price and availability condition choices | Store choice, sales and staple prices determine whether intended swaps are realistic; cheaper staples consistently surface as the most scalable options. | Bonny Rayas, Emma Smith, Elizabeth Torres, Ella Harris, Amelia Nguyen, Ingrid Moreno, Raven Villafana |
Divergences
| Segment | Contrast | Personas |
|---|---|---|
| Higher-income respondents reporting no-change | While most higher-income respondents plan modest tweaks, a subset (e.g., operations managers, professionals) report they already meet fiber needs and will not increase intake. | Alyson Velasquez, Amelia Wright, Ella Lopez, Jessica Bustillos |
| Parents constrained by newborn/postpartum realities | Although many parents plan small increases, some (notably postpartum/newborn households) expect to maintain current habits due to caregiving demands and WIC or supply unpredictability. | Raven Villafana, Sophia Young, Stephanie Ortega |
| Fitness/performance-driven run/athlete constraint | A few respondents (runners/athletes) resist larger fiber increases because increased fiber can impair comfort/performance on run days—introducing a tolerance-based constraint less referenced elsewhere. | Tracie Farley |
| Explicit rejection of supplements versus opportunistic supplement use | Majority reject powders/supplements, yet a small minority may still use fortified products if convenient—this split suggests possible openness to very targeted, familiar formats (e.g., fortified bread) but resistance to ‘novel’ powders. | Harper Brown, Ingrid Moreno, Mia Nguyen, Victoria Torres |
Follow-up Questions
- What specific product formats (e.g., canned bean mixes, ready-to-heat grain + legume bowls, fortified tortillas) would be perceived as both convenient and culturally acceptable across Hispanic and non-Hispanic segments?
- At what price points do commonly cited staples (beans, oats, frozen veg) become barriers versus enablers for sustained increases among lower‑income shoppers?
- Which messaging frames (satiety, digestion/regularity, energy/stamina, hormonal health) are most motivating by segment (parents, midlife women, shift-workers, younger adults)?
- How do activity/tolerance constraints (e.g., runners who limit fiber pre-workout) change willingness to increase daily fiber, and what timing strategies (meal timing, fiber type) would make adoption easier?
- Would lightly fortified everyday staples (e.g., fiber-enriched tortillas or canned beans) overcome resistance to supplements, or does the objection focus on format/marketing rather than fortification itself?
- What role do store access and shopping patterns (discount retailers, WIC participation, bulk buying) play in the long-term maintenance of increased fiber intake?
- How do family dynamics (children’s taste acceptance, partner preferences) influence which fiber strategies are adopted at home versus individually?
Overview
Quick Wins (2–4 weeks)
| # | Action | Why | Owner | Effort | Impact |
|---|---|---|---|---|---|
| 1 | Goal toggle: servings-based vs grams | Users reject counting; a servings goal aligns with food‑first intent and lowers friction. | Product + Design | Low | High |
| 2 | Content sprint: 12 go-to bean/oat/whole‑grain recipes | Directly matches the dominant tactics (beans, oats, frozen veg) with batch‑cook/sheet‑pan formats. | Content | Med | High |
| 3 | CRM mini-series: “Fiber without powders” (4 weeks) | Reinforces no supplements preference and practical swaps; drives early activation. | Growth/CRM | Low | Med |
| 4 | Cost/access tags in-app | Budget and WIC access matter; add Under $2/serving, Pantry/Freezer‑friendly, WIC‑eligible tags. | Product | Med | High |
| 5 | Digestive comfort tip-sheet + pacing | Athletes/sensitive users fear GI issues; add go‑slow guidance and swap suggestions. | Content + UX | Low | Med |
| 6 | Survey dedupe + intercept fix | Outlier flagged duplication; reduce fatigue and improve data quality for upcoming tests. | Research/Analytics | Low | Med |
Initiatives (30–90 days)
| # | Initiative | Description | Owner | Timeline | Dependencies |
|---|---|---|---|---|---|
| 1 | Food‑First Fiber Nudge System | Replace gram tracking with weekly servings targets (beans, oats, greens), context-aware nudges, and 1‑tap swap‑ins during meal planning. Include a “no powders” stance in microcopy. | Product | Pilot in 6–8 weeks; full rollout by week 12 | Event instrumentation for servings, Content library of high‑fiber staples, Experiment framework |
| 2 | Batch‑Cook Planner + Sunday Prep | A prep module featuring Instant Pot/lentil/bean bases, frozen‑veg add‑ins, and reheating safety cues; optimized for 15–30 min flows. | Product + Content | Design in 3 weeks; MVP in 8–10 weeks | Recipe structuring (yields, freezeability), UX for multi‑day plans, Analytics events for prep adherence |
| 3 | Price & Access Layer (WIC/EBT/Deals) | Surface low‑cost options (Under $2/serving), WIC‑compatible items, and retailer sale cues where available; start with curated data then integrate feeds. | Partnerships + Product | Curation in 4 weeks; partner pilot by week 12 | Retailer data/feeds or manual curation, Compliance review, Tagging taxonomy |
| 4 | Athlete & Sensitive Gut Mode | Scheduling that avoids sudden fiber spikes before runs; adds low‑residue day toggles and gradual ramp plans. | Product + Content | Prototype in 4 weeks; A/B test 6–8 weeks | Calendar/workout integrations (optional), Guideline content, Nudge timing logic |
| 5 | Postpartum/Newborn Time‑Saver Pack | One‑handed, 15‑minute meals using canned beans, pre‑washed greens, and freezer grains; highlight WIC produce where relevant. | Content + Community | Content pack live in 4–6 weeks | WIC eligibility guidance, Photography/short videos, Tagging for time/effort |
| 6 | Research Ops Loop | Lightweight intercepts (no duplicates), qualitative feedback on nudges, and ongoing copy tests; include retailer callout validation. | Research/Analytics | Stand up in 2 weeks; continuous thereafter | Survey tooling, QA checklist, Data dashboard |
KPIs to Track
| # | KPI | Definition | Target | Frequency |
|---|---|---|---|---|
| 1 | Servings‑Based Goal Adoption | Share of new goal‑setters choosing servings/habit goal over grams. | ≥60% in first 8 weeks | Weekly |
| 2 | High‑Fiber Staple Servings per WAU | Avg weekly servings of beans/lentils/oats/greens logged or planned per weekly active user. | +15% vs baseline by week 12 | Weekly |
| 3 | Recipe Save→Cook Conversion (Staples) | Percentage of saves that become completed cooks for bean/oat/whole‑grain recipes. | ≥25% within 7 days | Weekly |
| 4 | Cost/Access Tag Engagement | CTR on Under $2/serving, Pantry/Freezer‑friendly, and WIC‑eligible tags. | +30% CTR vs non‑tagged baseline | Weekly |
| 5 | CRM Series Completion | Share of users who complete the 4‑week “Fiber without powders” sequence. | ≥40% | Monthly |
| 6 | Supplement Content CTR Reduction | Change in click‑through to supplement/powder content vs baseline. | −50% by week 8 | Weekly |
Risks & Mitigations
| # | Risk | Mitigation | Owner |
|---|---|---|---|
| 1 | Over‑reliance on grams tracking alienates users who prefer no counting. | Make servings‑based goals the default; keep grams as an optional advanced view. | Product |
| 2 | Retailer/WIC data gaps or inaccuracies undermine trust. | Start with curated tags; pilot with 1–2 retailers; add disclaimers and feedback flagging. | Partnerships |
| 3 | Sudden fiber ramps trigger GI issues and churn among athletes/sensitive users. | Default to gradual ramp, add low‑residue mode and pre‑event safeguards. | Content + UX |
| 4 | Postpartum/time‑constrained users ignore features perceived as high effort. | Prioritize 15‑min, one‑pan options with freezer staples; minimize steps and cognitive load. | Product + Content |
| 5 | Survey fatigue and duplicated questions reduce signal for experiments. | Audit and dedupe instruments; throttle intercept frequency; rotate question banks. | Research/Analytics |
| 6 | Narrow focus on fiber crowds out broader meal quality and satisfaction. | Position fiber as one dimension; maintain balanced meal scoring and taste cues. | Product |
Timeline
Weeks 3–6: Content sprint (12 recipes), digestive pacing, launch servings‑based goal A/B; stand up Research Ops Loop.
Weeks 6–10: Ship Batch‑Cook Planner MVP; Athlete/Sensitive Gut mode test; expand cost/access tags.
Weeks 10–14: Retailer/WIC pilot; iterate nudges and content from KPI readouts; plan scale rollout.
Assumptions
- The app supports A/B testing, event analytics, and CRM messaging.
- We can tag recipes by cost per serving, pantry/freezer friendliness, and WIC compatibility (curated if needed).
- Users can log or infer servings from planned recipes without precise gram tracking.
- Retailer partnerships or manual curation can surface deals within the pilot regions.
- User base includes segments with postpartum constraints and athletes with GI sensitivity.
- 2025 data provides a reliable baseline for engagement and content performance.
- What specific product formats (e.g., canned bean mixes, ready-to-heat grain + legume bowls, fortified tortillas) would be perceived as both convenient and culturally acceptable across Hispanic and non-Hispanic segments?
- At what price points do commonly cited staples (beans, oats, frozen veg) become barriers versus enablers for sustained increases among lower‑income shoppers?
- Which messaging frames (satiety, digestion/regularity, energy/stamina, hormonal health) are most motivating by segment (parents, midlife women, shift-workers, younger adults)?
- How do activity/tolerance constraints (e.g., runners who limit fiber pre-workout) change willingness to increase daily fiber, and what timing strategies (meal timing, fiber type) would make adoption easier?
- Would lightly fortified everyday staples (e.g., fiber-enriched tortillas or canned beans) overcome resistance to supplements, or does the objection focus on format/marketing rather than fortification itself?
- What role do store access and shopping patterns (discount retailers, WIC participation, bulk buying) play in the long-term maintenance of increased fiber intake?
- How do family dynamics (children’s taste acceptance, partner preferences) influence which fiber strategies are adopted at home versus individually?