2026 Beef Tallow: Unlikely Pantry Staple, Occasional Use

Richard Aguirre

Richard Aguirre, 53, is a married manufacturing worker on the outskirts of El Paso, TX. Spanish at home, English at work; low income, cash-first, no home internet. Parent figure to his wife’s grandson. Values durability, clear pricing, offline, bilingual simplicity.

Sharon Maciel

Sharon Maciel, 68, is a married operations manager in Frederick, MD. A bilingual, urban renter on Medicare, she walks/e-bikes to work, has a $150k–$199k household income, values reliability and community, and enjoys cooking, local hikes, and well-planned travel.

Charles Hernandez

Charles Hernandez, 73, a retired facilities and maintenance technician in rural San Jose, married to María. Bilingual and frugal on a fixed income, prioritizes durability, clear instructions, and repairability; enjoys DIY projects, family time, church, and regional road trips.

Renee Jerez

1) Basic Demographics

Renee Jerez is a 54-year-old woman living in suburban Juneau, Alaska (Mendenhall Valley). She is married, a mother of one adult child, and a U.S. citizen. Ethnicity: White (Non-Hispanic). Sex and gender identity: Female. Education: High school gra...

Nathaniel Aguirre

20-year-old Orlando-based public-sector IT support tech, disciplined co-parent to a toddler daughter in Tampa. Rents with a roommate, budgets carefully, pursues IT certs, values reliability and ROI; into DIY, gym, gaming, balcony gardening.

Sheila Maciel

Sheila Maciel, 66, Los Angeles-based, bilingual Hispanic homeowner, works part-time in community credit union operations. Lives with her rescue chihuahua, budgets carefully, DIY-savvy; favors clear, reliable, bilingual services that don’t require home internet.

Natalie Navarro

Natalie Navarro, 26, is a married, data-minded assistant category manager in Tuscaloosa, AL, expecting her first child. She earns mid-$80Ks, budgets diligently, favors quality and easy returns, cooks often, stays active, and values credible reviews, convenience, and community.

Norman Jerez

Norman Jerez, 38, is a widowed, community-minded maker in suburban Davenport, IA. A former industrial designer now out of the workforce, he volunteers, lives comfortably, values durability and privacy, favors pragmatic conservatism, and dotes on his rescue dog, Maple.

April Mcgee

Harper Moore is an 11-year-old San Diego student who helps care for her 4-year-old brother. Budget-conscious, tech-curious, and soccer-playing, she values mindfulness, durability, safety, and low-waste choices across school, gaming, and daily life.

Sharon Barrientos

Sharon Barrientos, 48, is a married Asian (Non-Hispanic) permanent resident in urban San Antonio, a healthcare operations manager and pragmatic, values-driven mom. She’s fiscally conservative, tech-savvy, fitness-minded, and prioritizes reliability, time savings, and transparent service.

Arturo Castanares

Arturo Castanares, 20, is a non-citizen Muslim in Germantown, MD, working remotely in hotel guest services. Budget-conscious, values transparency and halal options, pursues photography side gigs, and serves as a supportive parent figure to his former stepdaughter.

Patrick Islas

Patrick Islas is a 46-year-old, a bilingual New Yorker and married father of one, manages the household full-time; ex-retail merch lead. Budget-savvy, health-conscious cook who values durable, space-efficient tools, clear warranties, and privacy; community-engaged, moderate-risk investor.

Andrea Miranda

Zoey Thomas is a curious 3-year-old in rural Raleigh, NC, living with her parents in a modest owned home. A preschooler and pet parent to kitten Pepper, she loves PBS Kids, Toca Boca, backyard play, and simple, durable, offline-friendly gear.

Patricia Navarro

Patricia Navarro, 76, is a nonbinary, widowed homeowner in San Francisco with $200k+ income from investments and real estate. A retired tailor-photographer, bilingual in Spanish, they volunteer locally, are fiscally conservative, privacy-minded, tech-savvy, and value durable, well-supported products.

Oliver Barrientos

John Thomas, 6, an early elementary student in Mesa, AZ; curious, outdoorsy, and camera-happy. Lives with dad in a practical, safety-focused household; loves animals, rocks, LEGO, and road trips, with routines tailored for desert sun and screen-time rules.

Lisa Ocana

Lisa Ocana, 30, is a married, Spanish-at-home office/sales admin for an agricultural equipment distributor on rural Fresno’s outskirts. Expecting her first child, she’s frugal, faith-grounded, and values durability, simplicity, transparent pricing, and time-saving, budget-friendly solutions.

Jennifer Gutierrez

Jennifer Gutierrez, 39, a widowed mother in suburban Jacksonville, FL, works remotely in insurance sales/office. Homeowner on a tight <$25k budget, she’s bilingual, routine-driven, thrifty, community- and faith-minded, prioritizing reliability, safety, clarity, and time-saving convenience.

Lillian Martinez

1) Basic Demographics

Lillian Martinez, 73, female (she/her). White (Non-Hispanic), U.S. citizen. Married; agnostic. Lives in a rented two-bedroom garden apartment in suburban Syracuse (DeWitt area), NY. Bachelor’s degree. Language at home: English only. Political iden...

Rebekah Casas

Rebekah Casas, 35, is a Dallas-based Product Operations Manager at a mid-size cybersecurity SaaS. Married, originally from Spain and a U.S. permanent resident. Owns a townhouse, foster-to-adopt certified. Efficiency- and privacy-focused; budgets carefully; active volunteer; pursuing a Director role.

Charles Castanares

Charles Castanares, 82, retired vocational automotive educator, married in rural Rochester, NY. Budget-conscious on Social Security/pension, Spanish at home, mobile-only internet. Values reliability, simplicity, and community; cooks and gardens; manages mild health issues; volunteers and prefers clear, durable solutions.

Nathan Islas

Nathan Islas, 22, bilingual English/Spanish, is an expectant father in Norman, OK. He and partner Marisol own a starter home, live on ~$85–90k with mobile-only internet. Currently out of work, exploring HVAC/electrical trades; values durable, budget-friendly solutions.

Arielle Miranda

Arielle Miranda, 20, is a married, bilingual Fresno resident living modestly without home internet. Uninsured and not in the labor force, she’s pregnant, budget-savvy, DIY-oriented, and sells small crafts, prioritizing transparent costs, baby-safe durability, and low-data, offline-friendly solutions.

Jennifer Jaso

Jennifer Jaso is a 54-year-old bilingual, divorced mother of one college-aged daughter on Los Angeles’s rural fringe. A senior commercial insurance account executive, she earns $150k–$199k and values reliability, fiscal prudence, DIY projects, community service, and balanced hybrid work.

Leo Machuca

Leo Machuca, 8, a routine-oriented boy in suburban Aurora, IL, lives with his mom and younger sister on a tight budget. Loves Roblox/Minecraft, simple cooking, and sneakers; price-sensitive, safety-first purchases; engages with clear, step-by-step instructions and immediate rewards.

Myiesha Sandoval

Myiesha Sandoval, 30, is a married mother of two in Edison, NJ, and an implementation coordinator. She rents, budgets carefully, cooks and DIYs, speaks Spanish at home, and values time-saving reliability; pursuing PMI certification to become a project manager.

Wayne Perezvasquez

Wayne Perezvasquez, 60, is a married Springfield, MO senior account manager in retail. Financially steady ($100k–$149k), he’s a pragmatic, community-minded DIYer and photographer who values durable products. Parent to grown stepkids; owns rescue dog Scout.

Natalie Gomez

Natalie Gomez is a 20-year-old, Spanish-speaking, Muslim woman on rural Allentown outskirts, married and a step-parent. A patient care tech aiming for RN, she favors practical, culturally fit choices; gardens, manages money, and lives in a $200k+ household.

Jaxon Rodriguez

Jaxon Rodriguez is a 29-year-old, bilingual suburban Rochester homeowner who is finishing his GED and aiming for HVAC/auto trades; lives on partner’s LPN salary plus rental income; practical, faith-rooted car DIYer and value-first shopper.

Carole Alcantar

Carole Alcantar is a 47-year-old, Spanish-at-home Catholic mom of one, living on under $25k, skipping home internet, budgeting tightly, volunteering locally, and prioritizing durable, offline-friendly, fair-value products.

Heaven Cruz

Heaven Cruz is an 11-year-old DC middle schooler from a Spanish-speaking, non-citizen family. She helps care for her toddler brother, loves cars and cooking, plays soccer, and favors durable, offline, bilingual, budget-conscious tools and clear routines.

Kenneth Martinez

Kenneth Martinez, 54, is a married suburban Savannah operations manager with one teen. Budget-conscious on $25k–$49k, he values durable, easy-to-maintain gear. A practical, privacy-minded DIYer, he loves cars, cooking, podcasts, and road trips; evidence beats hype.

Raja Pereira

Raja Pereira, 24, is an Augusta homeowner and remote client care coordinator for a day-spa group. Expecting her first child, she’s faith-driven, budget-conscious, and runs an Etsy side hustle, relying on a mobile hotspot instead of home internet.

Rhonda Navarro

Rhonda Navarro, 60, a never-married homeowner in Hillsboro, OR, lives on investment and ADU rental income. She restores cars, volunteers at Habitat ReStore, helped raise her niece, and prioritizes transparent, value-for-money, durable, repairable products and services.

Scott Barrientos

Scott Barrientos, 31, is an Evansville, IN–based operations manager for multi-site auto services. Married and a stepdad, KPI-driven, values reliability and ROI, and favors spec-led, serviceable purchases. Interests include cars, cooking, photography, and practical tech.

Amaya Castanares

Amaya Castanares is a 10-year-old bilingual (Spanish/English) 5th grader in suburban Kansas City, MO. She lives in a budget-conscious multigenerational household, helps her younger brother, and enjoys arts and crafts, beginner coding, reading, and soccer.

Frank Valdez

Frank Valdez, 52, San Jose-based retail sales/office pro, never married, co-parent to an adult child. Condo owner with a paid-off Tacoma, rescue dog, and DIY focus. Values durability, clear instructions, fair pricing, and practical, time-saving solutions.

Jeffrey Rivera

1) Basic Demographics

Jeffrey Rivera is a 32-year-old White, non-Hispanic male living just outside Tuscaloosa, Alabama, in a more rural pocket of the county where the stars are bright and the mailboxes are spaced far apart. He’s married to Emily (28), and they have one...

Brayden Flynn

Brayden Flynn, Allentown-based 25-year-old Associate Product Analyst who co-parents a toddler. Walks to work, budgets carefully, and prefers durable, Android-friendly gear. Bilingual (uses Spanish at home). Free time: photography, hiking, and sci-fi; grounded by faith and community.

Brianna Monroy

Brianna Monroy is a 9-year-old 4th grader in rural Clarksville, TN, living with mom, grandma, and brother. Budget-minded, church-oriented, she favors parent-approved, durable, easy-to-use products; enjoys science, Roblox, reading, outdoor play, and structured routines.

Naomi Islas

Naomi Islas, 33, is a licensed foster parent in rural Columbus, GA. Living frugally on $25k–$49k, she rents a duplex, studies medical billing/coding for a remote role, and values routine, community, and straightforward, low-cost solutions.

Daniel Miranda

Daniel Miranda, 74, is a widowed, financially comfortable retired photographer in Lakewood, CO. Lives alone with a dog; pragmatic, quality-focused, privacy-conscious; active in community photo walks and volunteering; enjoys films, road trips, and straightforward, well-supported products.

Natarsha Munoz

1) Basic Demographics

Natarsha Munoz is a 41-year-old Black (Non-Hispanic) woman living in a rural area on the outskirts of Denver, Colorado (uses a Denver mailing address). She is a U.S. citizen, married, English-speaking, and holds a bachelor’s degree. She identifies...

William Rasco

William Rasco, 34, is a Sacramento-based small business banking associate and careful budgeter. Married, co-parenting a 6-year-old, William values transparency, community, and convenience; balances gym time, streetwear and movies with road trips and volunteer work.

Patricia Flores

Patricia Flores, 82, is a married immigrant in rural Rapid City, SD. A Muslim, Spanish-at-home with she/they pronouns, she works part-time in construction-supply office admin, budgets on $50k–$74k, gardens, photographs, plays guitar, and prioritizes reliability, ethics, clear instructions, and phone support.

Isaura Badilla

Isaura Badilla, 23, is a rural Sterling Heights, MI resident and legal guardian to her 6-year-old nephew. Unemployed, finishing her GED, she budgets carefully and side-hustles crafts/photography while seeking stable, practical, creative-friendly work.

Monique Vargas

Monique Vargas, 52, a Black married mother of two in Springfield, MA, is an Operations Program Manager in tech. Bilingual at home, budget-savvy, community-minded, she values privacy, durability, simplicity; enjoys DIY, photography, and easy hikes.

Raven Villafana

Raven Villafana, 22, is a Bowling Green, KY hotel front-desk associate, pregnant with her first child. A low-income homeowner sharing costs with a cousin, she budgets tightly, commutes via e-bike/rideshare, and prioritizes safety, reliability, and transparent pricing.

Ingrid Moreno

Ingrid Moreno, 40, is a married, bilingual Hispanic mom of one in San Jose. A material handler in electronics assembly, she earns under $25k, rents, budgets tightly, cooks at home, and values durability, transparency, Spanish support, and family-first routines.

Matthew Perez

Matthew Perez, 37, a union utilities materials handler in rural Ann Arbor, MI. Married to Marissa; step-parent to an adult daughter. Budget-conscious, stability-first; prioritizes durability, safety, and total cost of ownership; loyal once trust and value are proven.

Jessica Rodriguez

Jessica Rodriguez, 37, Akron-based client services coordinator, married, co-parenting a 13-year-old. Bilingual English/Spanish, budget-savvy, craft entrepreneur (Etsy). Values reliability, clear pricing, and community. Tech-comfortable, streams, cooks at home, saving for Puerto Rico visit.

Brandon Escamilla

12-year-old middle schooler in urban Pocatello, Idaho, from a budget-conscious, Spanish-English household. AI/AN identity, active caregiver for a toddler stepsister. Loves photography, music tech, and fitness; uses hand-me-down Android and school Chromebook; values durable, affordable gear and clear parental controls.

Harry Jaso

Harry Jaso, 90, never-married Austin homeowner and retired school maintenance pro, lives frugally on < $25k. Mobile-only, Medicare-covered pragmatist who favors durable, fixable buys; morning walks, DIY, classic films; cautious about scams and subscriptions; a parental mentor to a nephew.

Michael Machuca

1) Basic Demographics

Michael Machuca is a 62-year-old Asian (Non-Hispanic) male, married, U.S. citizen, and a high school graduate (GED equivalent). He lives just outside Columbus, Georgia, in a rural area of Muscogee County. He speaks English at home, identifies as C...

John Cruz

John Cruz, 65, is a married suburban Sacramento homeowner and part-time tech operations/inventory coordinator. Budget-conscious (<$25k), no home internet; prefers durable, repairable, offline-friendly products with clear instructions and human support. Practical, DIY-minded, church-connected parent.

Christopher Garcia

Christopher Garcia, 32, is a Tampa-based senior lineman and crew lead for Tampa Electric. Married stepdad, homeowner, and bike commuter with a $200k+ household income; he values safety and durability and enjoys DIY projects, photography, gaming, and Tampa sports.

Matthew Negrete

Matthew Negrete is a bilingual high school junior in Colorado Springs co-parenting a young son. Budget-savvy and reliable, he loves cooking, thrifting, and practical tech, eyeing culinary/hospitality paths and evidence-based, time-saving purchases.

Matthew Zermeno

Matthew Zermeno, 27, West Valley City homeowner and guardian to an 11-year-old half-brother; on sabbatical after selling an auto-parts e-commerce business. Funds life via rentals/investments; car/photography enthusiast who prefers durable, transparent, proof-backed purchases.

Jennifer Zapata

Jennifer Zapata, 35, is a Houston-based Senior Product Manager, married and a stepmother. A pragmatic, tech-savvy homeowner, she prioritizes durable, time-saving products and seamless integration, balancing career leadership with organized routines, fitness, Jewish community involvement, and clear, transparent value.

Beckham Gonzalez

Sebastian Moore is a 1-year-old in urban San Jose, CA. He attends daycare, enjoys outdoor routines, and eats simple finger foods. Household earns $200k+, tech/design caregivers prioritize safety, washable sustainable gear, privacy, and evidence-based choices; Medi-Cal/CHIP via adoption assistance.

Joseph Martinez

Joseph Martinez, 31, divorced parent in Joliet, IL, is a casino hotel food & beverage operations manager. Owns a home, earns about $125k, co-parents 50/50, budgets carefully, cooks practical meals, values reliability, time-saving, and mobile-first convenience.

Sahar Pereira

Sahar Pereira, 44, is a protective-services supervisor in Vancouver, WA, and single mom to a 12-year-old. She rents, earns $100k–$149k, prioritizes safety, reliability, and time-saving, uses Apple/Ring, budgets carefully, and is saving for a home.

Neil Mejorada

Neil Mejorada, 39, is a healthcare operations manager in Aurora, IL. A separated co-parent to an 8-year-old, Hindu, budget-savvy, and mobile-first, prioritizes reliable, privacy-respecting products. Walks to work, cooks plant-forward, runs, and volunteers locally.

Eric Vazquez

Eric Vazquez, 40, San Francisco–based, married with one child, is a Spanish–English bilingual Central American immigrant and Operations & Quality Manager for community health clinics. Budget-conscious and mission-driven, he values reliability, privacy, and family; enjoys DIY, photography, guitar.

Jeremy Torres

Jeremy Torres is a 48-year-old, married Albuquerque homeowner, left telecom to be out of the workforce. With spouse’s stable healthcare income, Jeremy focuses on home projects, dogs, and regional trips; research-driven, privacy-minded, durability-first, skeptical of subscriptions and hype.

Milton Salas

Milton Salas, 65, a retired nonprofit professional near Seattle, lives alone with a rescue dog. Frugal, eco-minded, and tech-selective, he budgets carefully, cooks, hikes, photographs nature, volunteers, and favors durable, repairable products and human support.

Louis Beckner

Louis Beckner, 68, is a married security operations supervisor in Kailua, HI. Spanish at home, Democrat-leaning Christian. Values reliability, community, and sustainability. Apple-centric, cooks seafood, enjoys beach walks and hikes, and dotes on his rescue dog, Kiko.

Matthew Parra

Matthew Parra, 54, is a married, Owensboro, KY-based wholesale sales professional with a $100k–$149k household income. Suburban homeowner, bilingual Spanish-English, organized, tool-savvy, health-conscious, and value-driven; enjoys DIY projects, grilling, and volunteering. Dog: Chico.

Jesus Castro

Jesus Castro, 15, is a Los Angeles high schooler in the foothills: bilingual, tech-curious, JV soccer, gamer/robotics. Budget-disciplined, privacy-aware, prefers durable, repairable gear with clear specs and easy returns; trusts peer creators over hype and ads.

Alyson Velasquez

Alyson Velasquez, 39, is a Tampa-area digital banking operations manager earning $100k–$149k. Never married, no kids; lives rurally with her rescue dog. Financially disciplined, community-minded, active, and pragmatic; she values reliability, transparent pricing, and time-saving, durable products.

Angelina Velasquez

Angelina Velasquez is an 8-year-old Filipino American third-grader in rural Miami-Dade, bilingual in Tagalog and English. She lives with adoptive parents, loves cooking, animals, gymnastics and swimming, and prefers safe, durable, sun-ready gear and kid-gated tech.

Edward Hidalgo

Edward Hidalgo, 82, is a retired maintenance-and-sales professional in St. Petersburg, FL, living with a spouse in a paid-off condo. Frugal and tech-capable, prioritizes reliability, transparent costs, and health routines like walks, tai chi, and simple home cooking.

Nolan Navarro

Nolan Navarro, 29, is a disciplined, bilingual senior credit analyst and DIY leathercraft enthusiast. Budget-savvy with ~730 credit score, values transparency, community, and durability; cooks, lifts, follows podcasts/YouTube, and restores sneakers and cars.

Ronald Barrientos

Ronald Barrientos, 18, is an employed, suburban early-career worker in natural resources/construction/maintenance. Practical and budget-minded, he prioritizes reliability, safety, and reviews, lifts regularly, and pursues photography, tech tinkering, and steady skill-building; never married, $25k–$49k income bracket.

Charles Castanares

Charles Castanares, 64, is a married, child-free senior hospitality leader in suburban Rochester, MN. Financially secure homeowners, he and his wife live intentionally unplugged. He values reliability, service, and community; loves cars, offline media, cooking, and steady volunteering.

Cody Molina

Cody Molina, 24, a married homeowner in Rochester, NY, is unemployed and leveraging DIY trade skills while exploring an HVAC apprenticeship. Budget-conscious and bilingual, relies on mobile-only internet, favors durable, simple, locally available products, and is community- and church-oriented.

Oliver Ortiz

Oliver Ortiz is a curious 7-year-old second grader in urban Akron, bilingual in English/Spanish, who loves Lego, STEM, photography, and soccer. Value-conscious family prioritizes safe, durable, educational products; supervised screen time, cautious eating, and routine-driven, hands-on learning.

Andrew Vasquez

Andrew Vasquez, 28, is a Saint Paul–area exurban homeowner and arts venue operations coordinator. Financially disciplined and pragmatic, he values durable, repairable gear and clear warranties, enjoys woodworking, hiking, and cooking, and favors straightforward, privacy-respecting tech and UX.

Edith Coley

Edith Coley, 19, is a bilingual Hispanic junior UX research coordinator near Allentown, PA. Budget-conscious on <$25k, she splits a farmhouse rental, values privacy and durability, embraces family and Catholic roots, and curates thrift-chic, practical style.

Leonard Kershner

Leonard Kershner, 70, is a retired print professional in Cincinnati, married with no children. Lives on Social Security and pensions, mobile-only online, values durable, fairly priced products, community and sustainability; health-conscious, NPR/Libby listener, arts-and-parks patron with beagle Rosie.

Richard Islas

Richard Islas, 55, is a Harrisburg-area VP of Risk & Compliance, married with two kids. A bilingual, pragmatic volunteer and careful budgeter who values reliability and clear terms, and loves grilling, paella, mentoring, and practical tech.

Christopher Miranda

1) Basic Demographics

Christopher Miranda, 58, male (sex at birth and identity), White non-Hispanic, married, no children. Lives in San Francisco, CA (urban). U.S. citizen. Protestant by background; attends services occasionally. English only at home.

2) Househo...

Jeffrey Bustillos

Jeffrey Bustillos, 55, an early-retired grocery operations veteran in Yonkers, lives on a modest pension, budgets carefully, and cares for his 78-year-old mother. Spanish/English bilingual, union-friendly, Catholic volunteer; values reliability, transparent pricing, and low total ownership cost.

Mary Romero

Mary Romero, 87, is a widowed San Francisco renter, bilingual (English/Spanish). A retired school library aide and travel-agency office manager, she lives with a rescue terrier, steady retirement income, Medicare, and values reliability, clear pricing, safety, and human support.

Roland Talavera

Roland Talavera is a Miami-based high schooler living with family on a $100k–$149k household income. Bilingual (English/Portuguese), uninsured, and budget-conscious, he tinkers with UI, game design, and 3D printing. Values durability, privacy, and student discounts; uses a self-built PC, iPhone, and YouTube/Discord.

Layne Avila

19-year-old Newark, NJ permanent resident focused on finishing a GED and breaking into entry-level IT/help desk. Unemployed, frugal, tech-savvy gamer and community volunteer. Lives in a shared rental, budgets carefully, prefers transparent, repairable, review-backed products.

Ronald Torres

1) Basic Demographics

Ronald Torres is a 57-year-old married man living in Sacramento, California (urban core, near Midtown). He is White (Non-Hispanic), a U.S. citizen, and speaks Spanish at home by choice and habit. Sex at birth: male; gender identity: male. He holds...

Alec Hernandez

Alec Hernandez, 34, is a San Jose-based public-sector program analyst. A Spanish-speaking, budget-conscious condo owner who values walkability, durable design, and privacy; enjoys fitness, urbanism, and weekend drives in a Miata.

Michael Gallegos

Michael Gallegos, 37, is a healthcare operations coordinator in Frederick, MD, living on the rural edge. A budget-conscious co-parent to a 7-year-old, Michael carpools, cooks at home, hikes with a dog, and values reliability, privacy, and evidence-based, community-minded choices.

Catherine Meza

Catherine Meza, 48, is a married mother of two in semi-rural San Jose, CA. A credit union operations/risk manager, she commutes solo, speaks Spanish at home, favors durable, offline-capable, mid-priced solutions, and enjoys DIY, hikes, and family routines.

James Castillo

James Castillo, 70, retired El Paso city water-utility crew lead. Married, no children; bilingual at home, Protestant, conservative-leaning. Lives on Social Security and a small pension; gardens, photographs, takes Southwest road trips, helps neighbors, and prefers simple, privacy-respecting tech.

Logan Perez

Logan Perez is a curious 4-year-old pre-K student in an urban, budget-conscious, home-owning household. Loves cars, cameras, and parks; thrives on routines and soft, tagless clothes. Parents prioritize safety, durability, easy cleaning, and value.

Marvin Munoz

Fourteen-year-old Syracuse high schooler, bilingual in English/Spanish, blends DIY thriftiness with creativity. Active in robotics, photography, and JV soccer; into cars and street photography. Budget-conscious, prefers durable used gear, meditates, and helps family, neighbors, and makerspace.

Valerie Rasco

Valerie Rasco, 54, married with no children, is a Greensboro, NC homeowner and former retail operations worker. She resells thrift finds, volunteers at her parish, is budget-conscious and uninsured, valuing durability, clear pricing, and low‑drama, community‑oriented living.

Robin Flores

Robin Flores, 59, is a bilingual, married mother of two in suburban Toledo. A financially secure Director of Enterprise Accounts in retail, she works from home with Midwest travel, values quality and community, and enjoys DIY, gardening, and cooking.

David Haro

David Haro is a 76-year-old, bilingual Hispanic retired maintenance mechanic in suburban Harrisburg, PA. A never-married homeowner without home internet, budgets Social Security and a pension, values reliability, church and community, gardens, fixes things, and prefers simple, in-person services.

John Vega

John Vega, 72, is a New Haven homeowner and former kitchen/maintenance worker on a modest income. Spanish-at-home Catholic, he lives with his cat, volunteers, cooks, walks for fitness, uses transit and a prepaid phone, and avoids subscriptions and hidden fees.

Elias Pedersen

Elias Pedersen is an 8-year-old bilingual boy in Astoria, Queens. He lives with budget-conscious parents, loves gaming, animals, and drawing, uses a supervised Nintendo Switch, and values routines, safety, durability, and quietly educational fun.

Jennifer Hernandez

Jennifer Hernandez, 54, is a Charlotte-based senior estimator and sustainability coordinator who rents a South End loft, budgets rigorously, values durability and transparent ROI, volunteers with Habitat, enjoys DIY, regional road trips, local sports, and pragmatic, privacy-conscious tech.

Jeremy Rodriguez

Jeremy Rodriguez, 50, widowed father in Savannah, GA, is a bilingual, Spain-born operations coordinator balancing tight budgeting with parenting. Frugal, reliability-focused, volunteers; enjoys photography, gardening, soccer; leans fiscally conservative; values clear, durable, low-friction solutions.

Cindy Escamilla

Cindy Escamilla, 69, a retired administrative professional in San Francisco, lives alone in a paid-off Lake Merced condo with her rescue terrier. Fixed-income, mobile-only internet. Volunteers, gardens, walks, travels modestly; values clarity, reliability, and total cost of ownership.

Christopher Garcia

Christopher Garcia is a 37-year-old tech professional in Carmel, Indiana, married with no children and renting by choice for flexibility. A Product Operations Manager in B2B SaaS, earns $100k–$149k, values durable, sustainable, well-documented tech, and balances DIY, outdoor time, Hindu practice, and community service.

Robert Longoria

Robert Longoria, 77, divorced with two adult children, is a retired hospital maintenance supervisor in Indianapolis. Lives alone, urban renter; $100k–$149k pension-based income. Frugal, community-minded, low digital adoption; prefers durable, repairable products, paper trails, and phone/in-person service.

Karen Huerta

Karen Huerta, 66, retired nonprofit coordinator in rural San Antonio, is married without children. Budget-conscious on ~$80–90k retirement income, she values reliability, clear terms, and privacy; enjoys photography, nature-focused travel, PBS/streaming, and low-impact fitness via walking and yoga.

Antonella Lopez

Scarlett Clark is a 2-year-old in Lansing, MI, living with her parents in a modest home. Budget-conscious, routine-driven family prioritizes safety and practicality. She enjoys music, crafts, outdoor play, brief curated screen time, toddler playgroup, with a temporary insurance gap.

Siobhan Nino

Siobhan Nino, 20, is a Spanish-speaking Catholic homeowner in suburban Tacoma and a hotel front-desk associate. Bus-reliant and frugal, she DIYs, meal-preps, and values reliable, small-space, no-fee products with clear warranties. Tech-curious, privacy-aware, community-minded.

Norman Tinoco

Norman Tinoco, 77, is a married, employed operations and facilities manager on El Paso’s rural outskirts. Practical, Catholic, tech-curious and value-conscious, with $150k–$199k income; enjoys DIY, desert photography, hearty cooking, and community service; prioritizes durability, clarity, and reliability.

Paul Amaral

Paul Amaral, 40, is an operations analyst in Frankfort, KY. Married with one child, works mostly from home, budgets carefully, cooks at home, walks regularly, volunteers locally, and favors transparent, reliable, value-conscious products.

Joe Jimenez

Joe Jimenez is a 78-year-old Asian American man in Durham, NC. Part-time operations and facilities manager at an arts charter high school. Speaks Spanish at home, owns a mortgage-free townhouse; faith- and community-oriented; values reliability; enjoys DIY, cars, photography, and daily walks.

Betty Chocoteco

Betty Chocoteco, 83, Canadian-born permanent resident in Newark, NJ, is married without children and comfortable. With no home internet, she prefers paper, checks, and live support, values durable, simple solutions, and spends time on church volunteering, walks, gardening, and PBS.

Eulalia Jaso

Eulalia Jaso, 35, is a St. Petersburg, Florida–based single mother and client relationship associate in finance. She owns a condo, budgets carefully, works mostly from home, speaks Spanish at home, and values transparency, reliability, and time-saving, family-ready solutions.

Lillian Machuca

Lillian Machuca is a curious, bilingual 7-year-old in rural Santa Fe, NM. A crafty, outdoorsy second-grader, she balances kid-safe tech with hikes, soccer, and chickens. Parents favor safe, durable, educational, hands-on experiences that spark creativity.

Isabella Cruz

Denver-based ninth-grader Isabella Cruz, 14, balances JV soccer and robotics, exploring sports medicine and climate tech. From an upper-income home, she shops thoughtfully, prioritizing durability, inclusivity, sustainability, privacy, and brands with real community impact.

Karla Martinez

Abigail Smith, 13, is a bilingual Hispanic eighth-grader in Winston-Salem. Faith-and-family oriented, budget-minded, and tech/design curious, she thrift-flips fashion, uses library Wi‑Fi with a prepaid phone, plays soccer, and values offline-friendly, parent‑approved products.

Robert Pereira

Robert Pereira, 44, is a married non-citizen in urban San Antonio. Not in the labor force, he manages home and pets, pursues photography as a hobby, and values durability, transparent pricing, privacy, and community-minded, heat-ready, low-hype products.

Kelly Diaz

1) Basic Demographics

Kelly Diaz is a 59-year-old White (Non-Hispanic) woman living in an urban loft in Columbia, Missouri (The District). She is a U.S. citizen, English is her only language at home, and she identifies as female (sex at birth: female). She has never ma...

Frances Lau

Frances Lau, 50, is a utilities materials/logistics coordinator in rural Chesapeake, VA. A homeowner living solo with a rescue dog, she budgets diligently, prefers durable offline-capable tools, cooks at home, and values self-reliance, routine, and straightforward communication.

Carrie Guebara

Carrie Guebara, 43, is a married Atlanta-based operations and compliance manager at a regional credit union, a budget-conscious homeowner with one child and a rescue terrier. Tech-savvy, pragmatic, and outdoorsy, she values durability, time-saving ease, and clear reviews.

Nancy Rueda

Sophia Wilson, 84, is a widowed, independent Angeleno living solo in Westwood. A retired elementary art teacher, she volunteers, walks daily, crafts and photographs, embraces simple tech, and budgets a comfortable $100k–$149k fixed income with safety- and service-first purchases.

Jacob Ferris

Jacob Ferris, 30, is a married, stay-at-home parent in suburban Las Vegas with one toddler. A former middle-school English teacher, volunteers in literacy, explores return to ed-tech/curriculum roles, owns a home, and prioritizes safety, reliability, and value.

Liam Solis

1) Basic Demographics

Liam Solis is a 7-year-old boy living in Jersey City, New Jersey. He’s White (non-Hispanic), a U.S. citizen, and speaks English at home. He’s in elementary school (2nd grade), never married (obviously), and not in the labor force. Liam Solis ident...

Justin Sauceda

Justin Sauceda is a Tampa-based, Spanish-speaking Asian American with Chinese-Peruvian roots. A budget-minded program coordinator for a youth music nonprofit, he shares an apartment with a cousin, has no children, cares for dog Luna, and prioritizes practical value.

Kyle Benitez

Kyle Benitez, 27, married parent of one, a product operations analyst in tech. Budget-conscious with student loans, owns a modest townhome, values reliable, time-saving gear. Balances career growth, family routines, fitness, and car hobbies; research-driven, privacy-minded, Google-centric.

Joshua Vasquez

Joshua Vasquez, 30, Orlando homeowner and co-parent of a 5-year-old, lives on ~$38k including a VA caregiver stipend. Cares for his disabled father. Plans to re-enter work in 12–18 months. Values durability and transparent pricing; volunteers at a pet rescue.

Alexander Cortez

Alexander Cortez, 38, married, is a senior real estate agent in urban Austin, TX. Earns $100k–$149k. Tech-savvy, fitness-minded cook who values quality, transparency, and time-saving tools; known for responsiveness, clear expectations, and community focus.

Kenzie Cavazos

Kenzie Cavazos, 20, suburban Nampa, ID. Hispanic, Catholic upbringing; speaks Portuguese, English, conversational Spanish. Full-time Digital Media Technology student, not working; parent-supported. Budget- and privacy-conscious; fitness-focused gamer building a content-creation portfolio, aiming for entry-level coordinator roles in Boise.

Bonnie Carrillo

Bonnie Carrillo, 60, divorced homeowner on Kansas City’s rural edge, lives on <$25k and Medicaid. Bilingual former hospitality supervisor, not working; frugal, repair-first, and community-minded volunteer. Tech-comfortable, scam-aware; prioritizes reliability, transparent costs, and family time.

Alan Decker

Jacob Wright, 15, is a budget-conscious high schooler in rural Jacksonville, FL. Tech-curious gamer and home cook, researches value, favors durable mid-tier gear, helps with family meals, lifts at school, and plans coding and tech club involvement.

Emma Sanchez

Emma Sanchez is a 17-year-old Dallas high-schooler balancing creativity and pragmatism. She’s a bilingual, right-leaning but mellow Gen Z kid who loves photography, gaming, gardening, reading, and practical wellness.

Bernardo Quiroz

Bernardo Quiroz, 32, is a married Spokane homeowner finishing his GED. Living on a tight budget without home internet, he uses a prepaid phone, values durable, offline-friendly buys, avoids contracts, and favors bilingual support. Enjoys photography, crafts, and church volunteering.

Nichalous Mejorada

Nichalous Mejorada, 38, Clarksville, TN, is a metadata operations specialist (~$41k). Owns a modest townhouse, rents a room, tech- and privacy-conscious, budget-minded, enjoys cooking and hikes, and favors durable, transparent, well-supported products.

Gregory Vazquez

Gregory Vazquez, 66, is a widowed Hispanic man in Boise. A budget-conscious homeowner on Medicare, he works part-time in the city’s arts office, rides the bus, values durability and clarity, and enjoys cars, vintage menswear, gardening, and classic films.

Isabella Torres

Riley Jackson, 11, is a Hispanic Catholic sixth-grader in rural Orem, UT. Crafty, outdoorsy, and practical, she plays soccer and violin, uses mobile-only internet and the library, values durability, offline-friendly media, and family-budget-minded choices.

Daniel Velasquez

Daniel Velasquez, 74, is a widowed, financially secure retiree in Cambridge, MA. A former printing business owner, he lives simply, values reliability and clarity, enjoys walks, reading, gardening, and strategy games, volunteers locally, and uses tech prudently.

Cohen Hidalgo

Cohen Hidalgo, 18, lives near Columbus, GA. A bilingual English/Spanish gap-year student taking community/technical classes, exploring skilled trades vs custom-sneaker/leather entrepreneurship. Lives simply on a parent-supported budget, prioritizing fitness, hands-on craft, privacy, and price-to-performance purchases.

Daniel Maldonado

Daniel Maldonado is a 51-year-old, bilingual, married renter in suburban Tampa working in insurance sales/service. Lower-middle-income and budget-conscious, prioritizes stability, reliability, and transparent costs; routines, DIY fixes, dog walks, church, and local sports anchor daily life.

Justin Delgado

Justin Delgado, 45, married with two kids in semi-rural St. Petersburg, FL, is a regional college Director of Academic Technology. Structured, budget-savvy, safety-focused; values durability and time savings. Enjoys cooking, outdoors, light gaming; prepares for hurricanes.

Justin Garcia

Justin Garcia is a 29-year-old, Spanish-speaking, family-first homeowner on Warren, MI’s rural fringe. Primary weekday caregiver to his 3-year-old son, he manages finances, does photography/car-detailing side gigs, and is self-studying CompTIA A+ to pivot into IT help desk.

Vertis Pineda

Vertis Pineda, 60, is a nonbinary, divorced, retired retail merchandising VP in semi-rural Cranston, RI. Financially secure via investments and rental income, they live solo with two pets, prioritize quality, privacy, practical sustainability, and practice Pilates and pottery.

Patricia Hernandez

Patricia Hernandez, 81, married in St. Petersburg, FL, is a retired community arts/adult education professional. Financially comfortable as a renter, she prioritizes reliability, printed materials, and phone support. Low-tech routines, Mediterranean cooking, watercolor, classic car outings, and Spanish at home.

Scott Reyes

Scott Reyes, 53, is a Milwaukee-area real estate sales and operations professional, married with one son. A Spanish-English bilingual permanent resident, he values stability, family, and pragmatic improvements, preferring durable, transparently priced, well-supported products with clear warranties and simple setup.

Amanda Ruiz

Amanda Ruiz, 33, is a bilingual leasing consultant and office coordinator in Lakewood, CO. A never-married mom of two, she earns $75k–$99k, budgets carefully, and values transparent pricing, time-saving convenience, durable kid-friendly products, and bilingual support.

Donna Bustamante

Donna Bustamante, 70, Canadian-born U.S. permanent resident in Rio Rancho, NM, in a paid-off home, is a married, child-free, part-time hotel front-desk worker. Frugal and routine-driven, she values durability, clear pricing, and strong support; avoids subscriptions and complexity.

Kathleen Palomino

Kathleen Palomino, 85, is a married Hispanic retiree in Naperville, IL. A bilingual former operations/supply-chain leader, she lives comfortably, has no children, values reliability and community, volunteers, stays active, enjoys classic cars, thoughtful travel, and straightforward, human-centered service.

Patricia Navarro

Patricia Navarro, 78, is a widowed Albany, NY homeowner living alone with her terrier. Comfortable on Social Security and a survivor’s pension, she values reliability, community, and gardening; uses simple tech, reads local news, volunteers, and stays active.

Stacy Barrientos

Stacy Barrientos, 59, is a bilingual, married Alexandria, VA resident; a former kitchen lead now not working full-time. She lives modestly, cooks often, volunteers through church, sells spice blends, has no children, and prioritizes value, clarity, and reliability.

Asher Castanares

Asher Castanares is a 21-year-old, Spanish-speaking, married male homeowner in rural Allentown, PA. Budget-conscious, child-free, not in the labor force; manages the household, gardens, volunteers at church, and studies for an IT support certificate using public Wi‑Fi.

Robert Islas

Robert Islas, 75, is a married, Spanish-at-home Senior Client Director in concierge services based in Southaven, MS. Financially comfortable ($200k+), Medicare-covered, organized and civic-minded, he values reliability, white-glove support, and time-saving design; drives a ’69 Mustang.

Carol Miranda

Carol Miranda, 77, lives alone in Akron, Ohio. A retired, budget-conscious homeowner on Social Security, she values thrift, clear information, and dependable service. Church-involved, cat-loving, cautious with tech; enjoys walks, PBS, and casual photography.

Mackenzie Santiago

Mackenzie Santiago, 22, Tampa-based logistics night-shift lead, bilingual Spanish/English, first-time homeowner with disciplined budgeting and $100k–$149k income. DIY-er and photographer, community-minded, values durability, fairness, and mobile-first simplicity; enjoys outdoors time with rescue dog Coco.

Raven Sanchez

Olivia Wilson, 31, is a Canadian single mother in rural Dauphin County near Harrisburg, PA. A remote Senior Enterprise Account Manager earning $200k+, she’s pragmatic, privacy-aware, DIY-minded, and values durability, transparency, and time-saving solutions.

Adriana Hernandez

Adriana Hernandez is a 16-year-old high schooler in suburban Albany, NY. Bilingual at home (Spanish), she balances JV soccer and robotics, budgets with her self-employed parents, is mobile-first and privacy-aware, and explores STEM paths like coding and environmental science.

Randal Leon

1) Basic Demographics

Randal Leon (they/them) is a 57-year-old Hispanic adult living in urban New Haven, Connecticut. Divorced, no children, and a steady presence in their neighborhood, they identify outside the traditional gender binary in a way that feels personal an...

Chad Valencia

Chad Valencia, 37, is a rural Fort Worth-based Senior Product Manager in IoT telematics. A high earner, he lives solo with a rescue dog, uses Spanish daily, and values pragmatic, privacy-conscious, durable solutions, cars, and serious home cooking.

Jessica Bustillos

Jessica Bustillos, 49, is a married associate director at a community college on Portland’s rural edge. Spanish is spoken at home. Renters with ~$135k household income. Sustainability-minded; gardens, hikes, cooks Mediterranean/Latin meals, and maintains privacy-conscious media habits.

Mallory Romero

Mallory Romero, 18, is a Rock Hill, SC, high school grad on a gap year exploring digital design, cosmetology, and auto detailing. Budget-minded and DIY, she’s review-driven, values durable, low-commitment solutions, family support, and practical, local opportunities.

Sharon Talavera

Sharon Talavera, 51, is a married, high-earning Senior Client Relationship Manager near Pittsburgh. Rural, practical, and privacy-minded, she skips home internet, commutes by car, and prioritizes durability. Loves gardening, fitness, rescue pets, and tinkering on cars.

George Castillo

George Castillo, 29, married parent in San Diego, works in bilingual insurance sales. Owns a modest condo, budget-conscious, drives to work. Practical DIY cook, Padres fan, values reliability, clear value, Android/Roku compatibility, and straightforward, bilingual support.

Melanie Perez

Melanie Perez, 66, is a married real estate sales/office coordinator in suburban Los Angeles. A mobile-first, organized Nana of one, she values trust, clarity, and time-saving; enjoys cooking, volunteering, gentle fitness, and road trips.

Daniel Pulido

Daniel Pulido, 87, lives in urban Austin, TX. A retired telecom field technician with a paid-off bungalow and $75k–$99k income, he’s frugal, mobile-only and tech-cautious, enjoys photography, home cooking, and sunrise walks, and prefers reliable, simple, well-supported products.

Jessica Pena

1) Basic Demographics

Jessica Pena is a 44-year-old woman living in urban Raleigh, North Carolina. She uses she/her pronouns, is married, and has one child. She earned a Bachelor’s degree and works full-time. She was born in Spain and is a non-U.S. citizen living long-...

Despina Cordero

Despina Cordero, 31, is a married Lead Patient Access Representative in Edison, NJ. A renter saving for a home, she skips home internet and favors durable, offline-capable, worker-conscious products with transparent pricing that respect her time.

Felecia Hernandez

Felecia Hernandez, 27, is a Miami-based fintech client success manager (WFH), separated. Earns ~$120–135k, financially disciplined, bilingual (English/Hindi). Values transparency and efficiency; volunteers, games, and aims to pivot into product management.

Ashley Abrajan

Ashley Abrajan is a 43-year-old bilingual education program coordinator in El Paso, TX, who prioritizes community impact, frugal reliability, and time-saving, evidence-backed purchases, managing a modest home, one car plus an e-bike, and deliberate budgeting.

Marvin Munoz

Marvin Munoz, 15, a bilingual high school sophomore in East Boston, balances school and family in a tight-budget, multigenerational home. Value-minded, cooks weekly, thrifts/upcycles fashion, plays soccer, explores coding/3D printing, and weighs culinary versus product/UX design paths.

Wayne Rasco

Wayne Rasco, 59, married, El Paso-based bilingual finance professional (Regional Business Development Manager), long-time U.S. permanent resident from northern Mexico. Values reliability, fiscal prudence, and community; mobile-only tech user, privacy-conscious, health-aware, childfree, with two rescue dogs and strong church volunteering.

Olivia Flores

Olivia Flores, 86, is a married permanent resident in Edison, NJ. A retired office manager, she lives frugally, volunteers at church, gardens and knits, uses mobile-only internet, and prioritizes reliability, clear pricing, and senior-friendly support.

Kelly Rodriguez

Kelly Rodriguez, 61, is a widowed Black operations and controls manager at a Jersey City credit union, living in Newark, NJ. A high‑earning homeowner, she’s routine‑driven, privacy‑minded, and reliability‑focused, balancing church service, family, home cooking, photography, gaming, and planned travel.

Charles Escamilla

Charles Escamilla, 43, a married Seattle renter on a career break after operations work. Budget-conscious ($50–$74k), values durability and transparency, avid cook, bikes/hikes, volunteers, privacy-minded Android user who researches buys carefully; has a rescue dog, Tilly.

Steven Mondragon

Steven Mondragon, 20, is a rural Rochester young dad and junior F&I manager earning about $120k on commission. He owns a fixer-upper, budgets tightly, tackles DIY, studies for his GED, and is phone-first without home internet.

Eric Centurion

Eric Centurion, 65, is a widowed, retired facilities/maintenance manager living comfortably on $75k–$99k in retirement income. Routine-driven, volunteers with a parish, gardens, cooks, tackles DIY, and favors durable, straightforward products, clear support, and privacy-respecting tech.

Matthew Rincon

Michael Lee is an 8-year-old Miami boy in 3rd grade, living with his parents, sister, and dog. Budget-conscious family. Loves Lego, soccer, swimming, kid-safe tech, and cooking. Motivated by clear steps, fair play, and quick, hands-on wins.

Kelly Chavez

Kelly Chavez, 58, is a bilingual clinic operations manager in Fort Worth. Married homeowner, budget-minded and privacy-conscious, she values reliable, well-reviewed products, cooks healthy Tex-Mex/Mediterranean meals, stays active with walks and yoga, and enjoys art, gardening, and low-key sports.

Brian Rayas

Brian Rayas, 48, is a mixed-race, divorced dad in Hillsboro, OR. A clinic operations coordinator, he co-parents one son, budgets carefully, values durability and privacy, cooks often, hikes locally, and favors practical, transparent, low-maintenance solutions.

Cameron Garcia

Cameron Garcia, 28, is a Spanish-speaking Los Angeles mom of one, married to a tech worker. Currently out of the labor force, she sells crafts occasionally. Household income $200k+. Values safety, bilingual clarity, sustainability, and low-friction, time-saving products.

Phillip Olivares

Phillip Olivares, 41, is a never-married homeowner on Naperville’s rural fringe and a senior event services lead. A practical, fiscally conservative dog owner, he skips home internet, prefers durable value gear, and spends free time with cars, fitness, and gardening.

Maria Tinoco

Maria Tinoco, 22, Winston-Salem-based brand partnerships and analytics strategist earning $200k+. Owns a minimalist urban condo, speaks Spanish at home, drives a hybrid, values transparency, sustainability, and design; volunteers with animal rescue and travels.

James Huerta

James Huerta, 29, married parent of two in Charleston, WV, is a primary caregiver managing a rented household. With $150k–$199k income, values reliability, safety, and time-saving convenience; car-enthusiast, community-minded, budget-savvy, cooks and plans family routines.

Ashly Lopez

Ashly Lopez, 20, married mother in Yonkers, NY, is a full-time caregiver to a toddler. Household income $150k–$199k via spouse’s union job; owns a 2-bedroom condo. Prioritizes safety, time savings, predictable costs; review-driven, mobile-first shopper.

Jackson Rivera

Jackson Rivera, 13, is a bilingual Fresno middle-schooler into coding, robotics, and soccer. He’s eco-minded, cautious online, and family-focused; financially comfortable household, temporarily uninsured during a coverage transition; values durable, practical, privacy-safe tools supporting STEM creativity.

Elias Marin

Elias Marin, 9, is a Pittsburgh fourth-grader living with adoptive parents. Spanish at home. Curious, hands-on learner into cooking, sneaker design, movies, and the outdoors. Structured routine, rec soccer. Family is budget-minded, favoring durable, safe, educational, customizable products.

Christopher Espana

Christopher Espana, 52, is a Fresno-based hospital Patient Support Services director. Married without children, Muslim, and privacy-conscious, he values reliability, ethical sourcing, and repairability; gardens seriously, cooks halal, budgets carefully, and prefers durable, low-friction, Wi‑Fi-first solutions.

Richard Dias

Richard Dias, 56, Tampa-based director of guest services and event operations, is married without children and owns a suburban home. A pragmatic buyer and volunteer, he prioritizes reliability, safety, durability, clear specs, and total cost of ownership.

Jo Castellanos

Jo Castellanos, 81, is an independent Hispanic Jewish retiree in Owensboro, KY. Living alone with her cat, she’s tech-comfortable, financially secure ($100k–$149k), risk-averse, and community-minded—cooking, gardening, photographing nature, attending synagogue, and volunteering teaching smartphone basics.

Emma Jaso

Hannah Miller is a 4-year-old bilingual preschooler in suburban Miami, living with her mother and grandmother. Budget-conscious, uninsured household; routines prioritize safety, affordability, and durability. Enjoys crafts, familiar-character media, beach/park outings, Spanish-first content, and simple, washable essentials.

Maddox Machuca

Maddox Machuca, 16, is a Jonesboro, AR high school junior balancing classes, JV soccer, and volunteering. Budget-conscious, he lives with his mom and stepdad, shops sales, favors practical athleisure, and plans affordable local college in health/fitness fields.

Jim Cruz

Jim Cruz, 79, is a never-married retiree with no children in West Valley City, UT. A bilingual former facilities/low-voltage tech, he lives frugally in a paid-off home, values independence and community, gardens, volunteers, and prefers reliable, simple, subscription-free tech.

Joshua Martinez

Joshua Martinez, 46, is a semi-retired, hands-on dad on the rural edges of Ann Arbor who speaks Spanish at home, fixes what he can, and invests in what lasts. He’s financially comfortable but value-attentive, tech-forward yet privacy-aware, and he chooses brands that respect his time and intelligence. Cars, cooking, and small-scale homesteading keep his days full; family and community keep them meaningful. If you want his attention, be clear, be honest, and make sure your product does what it says on the box—preferably with a torque spec.

Renisha Pereira

Renisha Pereira, 28, is a married homeowner in suburban Ann Arbor, MI, working as an office manager/client services lead at a landscape design firm. Budget-conscious and mobile-only online, she’s bilingual (Spanish/English), with an Etsy side hustle, and pursuing her GED.

Mack Hinojosa

Mack Hinojosa, 56, is a Dallas-based, divorced father of two and hospital Director of Patient Transport & Environmental Services. Financially stable, fitness-minded, and pragmatic, he prioritizes reliability, total cost of ownership, and time-saving, evidence-based solutions.

Calvin Vega

89-year-old retiree Theodore “Ted” Smith lives with his wife on Aurora, CO’s rural edge. A frugal, practical former mechanical engineer, he values reliability and simplicity, uses no home internet, relies on TV/radio, and prefers phone/mail.

Aiden Roman

Sebastian Robinson, age 2, lives in Independence, Missouri with mom Emily and grandma Linda. Budget-conscious caregivers prioritize safety, routines, and practical buys. Enjoys toy cars, music, helping with chores, preschool mornings, and predictable meals, naps, and outings.

Ethan Perez

Ethan Perez is a 1-year-old non-citizen toddler in Yonkers, NY. Spanish-at-home, he attends bilingual daycare, thrives on routines, and enjoys music, books, and outdoor play. Parents prioritize safety, easy-clean, compact gear, and research-driven purchases.

Brenda Quintero

Brenda Quintero, 54, is a married homeowner on the rural edge of Columbia, MD. Not in the labor force, she runs a budget-conscious household, relies on mobile data, and prioritizes fitness, photography, volunteering, practicality, and offline, transparent, mid-tier value.

Matthew Solis

1) Basic Demographics

Matthew Solis, 50, male, married, no children. Lives in a modest suburban neighborhood outside Toledo, Ohio. White (Non-Hispanic). Born in Windsor, Ontario; long-term U.S. permanent resident (non-citizen). Protestant. Speaks English and basic Taga...

Justin Sauceda

Justin Sauceda, 35, married in suburban Lansing, is a former automotive service manager now job-hunting while exploring a mobile detailing side hustle. With stable household income via his wife, he’s pragmatic, value-driven, car-focused, cooks often, exercises, and spends cautiously.

Lily Benitez

Riley Lewis, 2, lives in Winston-Salem, NC. In a bilingual, Catholic, high-income household, she attends a play-based program and music class, has CHIP coverage, and enjoys crafts, books, pets, travel, and safety-focused routines.

Jesus Vasquez

Ella Rodriguez, 16, a she/they high schooler on the rural edge of Ann Arbor, MI. Budget-conscious; into cars, photography, thrifted streetwear, and JV soccer; values durability, inclusivity, and low-data tools; vets purchases via reviews.

Amanda Cortez

Amanda Cortez, 47, divorced bilingual mom of two in St. Petersburg, FL. Argentine-born with non-wage income, homeowner on TRICARE. Pragmatic, privacy-conscious planner who budgets carefully and wants transparent pricing, easy setup, solid warranties, and bilingual support.

Chaka Bruen

Chaka Bruen, 47, in Springfield, MA, is a married mother of one and Customer Success Team Lead at a regional SaaS. Canadian-born permanent resident, budget-disciplined and privacy-minded, she prioritizes reliability, clear pricing, and time-saving tools; enjoys gardening, crafts, and hikes.

Larry Hunter

Larry Hunter is a 54-year-old married parent in rural Joliet, IL, is an assistant floor manager at a home improvement retailer. Budget-minded and pragmatic, he prioritizes durability, clear value, and simple logistics; enjoys cooking, photography, local sports, and community volunteering.

Kimberly Garcia

Ella Hernandez is an 11-year-old Minneapolis sixth-grader who lives with her mom in a budget-conscious apartment. Creative and methodical, she loves DIY crafts, beginner photography, and graphic novels, values durability and clear instructions, and relies on library resources.

Traci Cardenas

Abigail “Abby” Jones, 63, is a divorced Denver-area homeowner and home-based care coordination/operations specialist. Practical and value-focused, she gardens, DIYs, and road-trips, relies on reviews and warranties, and favors durable, easy-to-maintain products, clear pricing, and neighborly, no-hype support.

Nyla Hernandez

Evelyn Nguyen is a 2-year-old in suburban Fresno, CA, living with parents and grandmother. Budget-conscious, Spanish-speaking, faith-oriented household prioritizes safety, eczema-friendly essentials, durable bargains, and bilingual early learning via daycare, books, blocks, and limited educational screen time.

Neil Mejorada

Neil Mejorada is a 39-year-old Hispanic, bilingual wholesale building-materials sales pro on the rural fringe of Overland Park, KS. Single with a rescue dog, he earns about $120k, rents, and saves for a home. Values reliability, transparency, and durable, time-saving tools.

Eric Vazquez

Eric Vazquez, 40, is a San Antonio-area operations leader (Senior Director, charter schools) overseeing a ~$60M budget and 35 staff. Divorced, no kids; $200k+ earner, homeowner, Spanish-speaking. Pragmatic, privacy-conscious, durability-focused; avid home cook, runner, Spurs fan.

Katherine Torres

Katherine Torres is a 65-year-old, Fresno-based wholesale sales professional with a high, commission-driven income and a practical, independent lifestyle. A divorced homeowner with no children, she spends her time tending a well-kept yard, walking her rescue dog, visiting ag clients, and watching Fresno State and Bay Area sports. She is fiscally conservative, community-minded, and dislikes waste and gimmicks. She values reliability, clear information, and real customer support, and she’s willing to pay for durability and long-term savings. Straightforward, respectful messaging tied to tangible benefits, local relevance, and service will resonate with her and drive decisions.

Curtis Velasquez

Curtis Velasquez, 83, is a retired maintenance supervisor living with spouse Elena in a modest suburban home. Spanish-English bilingual, budget-conscious, routine-driven; active with church volunteering, walking, gardening, and music. Prefers reliable, simple tech and clear support.

Daniel Hidalgo

Daniel Hidalgo, 42, married with three kids in suburban Syracuse, NY, works full-time in warehousing as a forklift operator. Budget-conscious on a $25k–$49k income, uses Medicaid, values reliability and clear pricing, and prioritizes family time, routine, and practical purchases.

Jose Rosales

Jose Rosales, 59, is an early-retired facilities/maintenance technician in San Jose, CA. Married without children, he lives modestly, budgets carefully, favors durable, repairable gear, mentors at a makerspace, gardens, does DIY projects, and volunteers through church.

Tara Cortes

Tara Cortes, 33, is a divorced, bilingual mom of two in Carmel, IN, working part-time as a city operations/permits assistant. On under-$25k income, she’s a condo-owning co-parent prioritizing reliable, time-saving, low-friction solutions.

Jacqueline Watson

1) Basic Demographics

Jacqueline Watson lives in Fresno, California, in an urban neighborhood not far from downtown murals and taco trucks. Her record shows “age: 0” (a data placeholder), but in real life she’s a high school student in her later teens. She identifies a...

Gloria Villanueva

Gloria Villanueva, 45, is a divorced utilities field operations lead in rural Naperville, IL. A pragmatic, hands-on homeowner and dog owner, budget-minded yet quality-focused, she values durability, safety, honest pricing, and neighborly reliability.

James Garcia

James Garcia, 87, is a retired auto shop owner in suburban Miami; married, childfree, and financially secure. Pragmatic and tech-cautious, he values durability and clear support, cooks Filipino-Miami dishes, stays storm-ready, and manages mild, stable health conditions.

Camila Maldonado

Camila Maldonado, 18, is a Salt Lake City renter on a gap year, budget-minded and hands-on. Exploring automotive tech and culinary paths, she volunteers, crafts, cooks, runs, favors sustainable, transparent brands, and relies on TikTok/YouTube peer proof.

Ruben Reyes

Ruben Reyes, 23, is finishing an Information Systems Support associate and CompTIA A+/Network+ to pivot from Toyota service advising into help desk/network roles. Budget-conscious and proof-driven, Ruben favors reliable midrange gear, DIY cars/tech, and community volunteering.

Amber Ruiz

1) Basic Demographics

Amber Ruiz is a 39-year-old White (Non-Hispanic) woman living in Lakewood, Colorado (urban). She is married with no children, a U.S. citizen, and speaks English at home. She identifies as female (sex at birth: female). Education: some college/asso...

Gary Bustamante

Gary Bustamante, 83, is a retired high school history teacher on Austin’s rural edge. Married and budget-conscious, offline at home, values durability, kindness, and independence; gardens, cooks, reads, and photographs using library resources and simple, reliable gear.

Linda Palomino

Linda Palomino, 53, is a Muslim, English/Spanish bilingual CNA in suburban Bloomington, MN. Married homeowner, budget-conscious and privacy-aware, she prioritizes reliability, halal/modest fit, and time efficiency. Enjoys cooking, park walks, and nature photography; follows local news, YouTube, and WhatsApp.

Noah Junior

Noah Junior is a 4-year-old preschooler in Virginia Beach, VA. In a safety- and value-focused home, he enjoys DIY crafts, dress-up, and toy camera photography, prefers soft tagless clothes, and thrives on Pre-K, outdoor play, beach time, and limited screens.

Breyon Lopez

Breyon Lopez, 27, is a suburban Cincinnati second-shift warehouse material handler and certified forklift operator. He owns a starter condo, budgets carefully on a $25k–$49k income, carpools, DIYs, meal-preps, works out, hikes, games, and prefers durable, affordable gear.

Joseph Casillas

Joseph Casillas, 27, a rural-edge Austin homeowner, is an inside sales rep in building materials. Bilingual (Spanish), budget-minded, and Hindu, he’s mostly vegetarian, outdoorsy, and into photography—aiming to move into outside sales within two years.

Destiny Manley

Destiny Manley, 22, a non-citizen renter in suburban Seattle, shares a tight-budget household with roommates. Awaiting work authorization, she’s skilling toward entry-level IT. Values transparency, reliability, low total cost, and privacy-respecting, repairable tech; into cars and PC gaming.

Michael Salcido

Michael Salcido, 40, is a Hispanic, non-citizen operations and facilities manager at a public charter high school in Rock Hill, SC. Married, child-free, he’s a DIY, budget-savvy, community-minded pragmatist who values durable, simple, transparent solutions.

Robert Navarro

Robert Navarro, 58, is a Jacksonville, FL-based Director of Facilities and Operations for a large public school district. High-earning homeowner, never married, no kids. Values reliability, ROI, and transparency. Enjoys cars, photography, and blues guitar; keeps structured routines.

Oliver Barrientos

Oliver Barrientos is a 2-year-old toddler in Knoxville, TN, living with parents and grandma. Budget-conscious, no home internet, covered by Medicaid/CHIP. Attends Early Head Start; loves trucks, blocks, and books. Parents seek safe, durable, offline, space-smart, budget-friendly items.

Amanda Castanares

Victoria Wright is a 7-year-old bilingual girl in Philadelphia living with her mom, stepdad, and toddler brother. Arts-and-crafts lover, cautious then engaged; values safety, durability, and educational fun. Screen time supervised; routines, community, and culture guide choices.

Patrick Islas

Patrick Islas, 46, Spanish-first, divorced with no kids, lives frugally in a modest inherited San Francisco condo on under $25k. Non-citizen, ex-union construction/maintenance, currently out of workforce, pursuing GED. DIY-oriented, avoids debt, prefers transparent, Spanish-supported, durable value.

Ashley Miranda

Ashley Miranda, 29, is a bilingual Richmond, VA homeowner and laid-off customer success/content coordinator now job-hunting while freelancing photography. She budgets carefully, favors durable, transparent products, runs and practices yoga, and stays active in local creative and community circles.

Anthony Amor

Jack Walker is a curious, gentle 10-year-old boy on Houston’s rural edge. He loves nature, arts-and-crafts, cooking, Minecraft, and soccer; helps with chickens and garden; attends a Buddhist temple; values durability, safety, hands-on learning.

Damian Rodriguez

Damian Rodriguez, 40, married parent of two, not in the labor force, manages home and kids while spouse (hospital RN) anchors $100k–$149k household income. Rural renter, budgets tightly, no home internet, DIY/gardening, values durability and clarity.

Lisa Vazquez

Lisa Vazquez, 63, married, bilingual healthcare support professional in Lowell, MA. Homeowner, mid-mortgage, $100k–$149k household income. Cost-conscious, church-involved crafter and gardener who values reliability, clear warranties, and predictable logistics.

Roland Bolt

Roland Bolt, 85, retired HVAC business owner in rural Chesapeake, VA, married and financially secure. Community-minded mentor who values reliability, simplicity, and service; stays active with walking, gardening, and volunteering; cautious, practical tech user with conservative, preservation-focused finances.

Gerald Broadrick

Gerald Broadrick, 59, an early-retired operations executive in suburban Rochester, NY. Financially secure ($200k+), advises nonprofits and a health-tech startup, drives a Tesla, values durability, privacy, sustainability, and community impact, with a disciplined, fitness- and arts-centered routine.

Lyndsay Santiago

Lyndsay Santiago, 39, married mother of one in suburban Atlanta, is a product operations manager who rides MARTA, budgets diligently, and plans a townhome. Tech-forward and privacy-cautious, she values reliable, time-saving, small-space solutions, crafts, and Braves weekends.

Roger Garcia

Roger Garcia, 68, retired facilities coordinator in suburban Aurora, IL. Lives alone on Social Security/pension ($25k–$49k); frugal, church-involved, Spanish-speaking, health-minded. Cooks, crafts, walks daily; no home internet, avoids subscriptions, favors durable, simple, offline-friendly value.

David Hernandez

David Hernandez, 68, is a retired, married Idaho Falls resident on a tight budget, living with a spouse and rescue dog. A high school graduate on a tight budget, he prizes routine, community service, and practical solutions. He cooks at home, gardens in containers, walks daily, and volunteers at a church food pantry. He is tech-capable with guidance, wary of hidden fees, and responsive to transparent value, durability, and respectful communication. His decisions are grounded in predictability, health, and how well a product fits into his carefully tended, low-clutter life.

Richard Leon

Richard Leon, 80, a nonbinary, Spanish-first Kansan by way of Monterrey, married to Bob. A retired alterations shop owner, they live comfortably with pension and rental income, prioritizing accessibility, durability, bilingual clarity, and volunteer-centered community service.

Christopher Valencia

1) Basic Demographics

Christopher Valencia is a 47-year-old Black (Non-Hispanic) man living in an urban neighborhood of San Diego, California (near the City Heights/North Park border). He is male, never married, and a non-citizen permanent resident. He completed high s...

Deborah Andrade

Deborah Andrade, 39, is a Black senior system operator in utilities in Stamford, CT, earning $200k+. A disciplined renter and dog owner, she works rotating shifts, budgets rigorously, lifts regularly, enjoys DIY and gardening, and favors reliable, proven, time-saving products.

Camilla Duenes

Victoria “Tori” Davis is an 8-year-old third-grader in North Charleston, SC, living with her mom, grandpa, and younger brother. With no home internet and tight finances, she favors offline, durable, affordable essentials; loves art, science, fashion, and outdoor play.

Brandon Rodriguez

Brandon Rodriguez is a 15-year-old high schooler in rural Mount Pleasant, SC. Fashion- and skate-inclined, budget-minded under parental rules, thrifts, streams, and builds a design portfolio; lives with family, uses CHIP, and prioritizes fit, durability, and trustworthy reviews.

Katherine Mckrell

Katherine Mckrell, 59, is a married program manager for patient education at a nonprofit hospital in suburban Cleveland. Values pragmatic, evidence-based choices, budgets carefully, balances work with caregiving for her mother; cooks, hikes, and prioritizes durable, cost-effective purchases.

Shaquilla Munguia

1) Basic Demographics

Shaquilla Munguia is a 26-year-old Hispanic woman living in urban Cleveland, Ohio (U.S. citizen). She uses she/her pronouns, was born female, has never married, and has no children. She grew up in a blended Latino–Filipino household; at home she’s...

Isabella Bustillos

Isabella Bustillos, 19, is a bilingual (Spanish/English) QA/support associate in Aurora, IL, studying cybersecurity. Co-owns a condo with an aunt co-signer, lives with a roommate. Budget-minded, privacy-cautious, into cars, gaming, and photography.

Maria Romero

Maria Romero, 24, Fresno CA—bilingual, tech-savvy, Fresno State IS grad. Not in the labor force; cares for her abuela, builds UX projects, co-owns a home with her brother, budgets tightly, and prefers practical, well-reviewed, bilingual-friendly tech.

Robin Talavera

Robin Talavera, 76, is a retired, budget-conscious Tucson renter and married mother of one. She values independence and simplicity, tracks expenses, uses Medicare, gardens water-wise, sews, enjoys classic films and local sports, and prefers durable, clearly priced products.

James Castillo

James Castillo, 63, is a married shipping/receiving lead in suburban Springfield, IL. A pragmatic, union-influenced Democrat, he values durable, fairly priced products. He cooks, gardens, follows Midwest sports, takes regional road trips, and is research-driven, avoiding hidden fees.

Melanie Perez

Melanie Perez, 44, is a bilingual Black senior account manager in wholesale foodservice in Columbia, MD. Married, child-free homeowner, she’s financially disciplined, community-minded, and values time-saving, transparent, interoperable solutions. Hybrid worker, she prioritizes travel, fitness, and evidence-based decisions.

Shavonna Pavone

Shavonna Pavone, 32, is a bilingual hairstylist and single mom in Greensboro, NC. A never-married single mom to a five-year-old, she rents a modest two-bedroom, budgets carefully, and values clear, time-saving, trustworthy, family-friendly solutions.

Joel Moreno

Joel Moreno, 25, is a systems analyst in Allentown, PA, married with two young kids. A budget-conscious homeowner prioritizing reliability and time-savings, pursuing AWS certification, balancing hybrid work and fitness, and using TRICARE via a National Guard spouse.

Natalie Bustamante

Natalie Bustamante, 26, is a Mesa, AZ-based product operations manager at a remote cybersecurity SaaS. High-earning (~$170k), pragmatic and privacy-conscious, she saves aggressively, lives simply, runs and hikes with her rescue dog, and aims for product management.

Ezekiel Hernandez

Ezekiel Hernandez, 13, is a Virginia Beach middle-schooler in a budget-conscious rental household with a parent and younger sister. Practical and safety-first, he balances school, soccer, DIY, and simple cooking, validating purchases via reviews, tutorials, and price checks.

Nancy Ramos

Nancy Ramos, 84, married in urban Rochester, MN, works part-time remotely on county records modernization. A practical, community-minded homeowner aging in place, she’s tech-capable yet cautious, enjoys DIY and walks with her beagle, and prioritizes reliability and accessibility.

Brandi Pulido

Brandi Pulido, 32, is a bilingual Hispanic regional account executive living rurally outside Columbia, SC. A high earner remote sales pro, she rents by choice, has no children, runs an Etsy jewelry side hustle, and values faith, efficiency, and reliable service.

Ismael Pena

Ismael Pena, 14, is a suburban Durham, NC public-school student. Creative and cautious, he juggles school, church youth group, and art/cooking, relying on mobile-only internet, a chore-tied allowance, and parent-led, budget-first, low-friction choices.

Eric Cordero

Lucas Anderson, 53, is an early-retired entrepreneur in Kearney, Nebraska. Married with $200k+ household income, practical and privacy‑minded; mentors locally, gardens, games, plays music, and photographs cranes; researches durable, transparent, subscription‑light purchases and values community.

George Hernandez

George Hernandez, 39, is a bilingual Hispanic utilities professional near Austin, TX. Married with no children, he prioritizes reliability, safety, and self-sufficiency, investing in DIY projects, gardening, cooking, and outage readiness on a comfortable dual-income budget.

Antonela Abrajan

Antonela Abrajan, 21, is a Spokane-based working mom and junior digital marketing/ops coordinator who works from home. She owns a two-bedroom townhouse, earns $75k–$99k, budgets tightly, prefers durable, time-saving, kid-safe products, and enjoys DIY, gardening, and cozy gaming.

Tabatha Morales

Tabatha Morales, 22, is a Spanish-fluent Surgical Scheduling Coordinator in New Orleans. A homeowner with $100k–$149k household income, she budgets carefully, values ethical, durable, time-saving products, volunteers, and prioritizes fitness, fashion, gaming, reading, and local festival culture.

Ayden Palafox

Six-year-old first grader in Athens, GA, living with budget-conscious parents in a modest townhouse. English-speaking Hispanic household, secular. Medicaid/CHIP. Structured routines, limited screen time, loves animals, crafts, beginner books, and caring for a beagle. Safety, simplicity, and value drive choices.

Brandie Ramirez

Brandie Ramirez is a 40-year-old, bilingual, suburban Sacramento homeowner and devoted mom who stepped back from formal work to center her family and manage her home. She blends a practical DIY streak with a steady, values-driven approach to spending. Interests orbit around cars, home projects, and animal rescue. She prefers reliable, well-explained products and services that respect her time and intelligence, and she’s wary of gimmicks or hidden costs. She’s a strong candidate for brands that combine durability, transparency, and approachable guidance—ideally with a bilingual nod and community-minded ethos.

Juan Brambila

Juan Brambila, 23, in Columbus, GA, is budget-conscious and mobile-only, not currently in the labor force. Owns a modest inherited home, does small design gigs, provides family caregiving, volunteers in youth arts, and values transparent, repairable, low-fee, offline-friendly products.

Charlie Romero

Charlie Romero is an 11-year-old Savannah, GA student and maker-athlete. He loves science, art, DIY builds, robotics, Minecraft, and soccer; attends school, saves allowance for durable gear, lives in a high-income renting household, and values creativity, kindness, and environmental responsibility.

Richard Munoz

Richard Munoz, 85, married Spanish-speaking retiree in Buffalo, NY; longtime U.S. resident, non-citizen. Former restaurant owner; financially comfortable. Community-minded Protestant, Medicare user, cooks hearty dishes, uses simple tech, values reliability, clarity, and human support.

Ward Rasco

Ward Rasco, 54, divorced male near Austin, TX, an experienced warehouse forklift/dock lead earning ~$41k. Lives alone with a rescue dog, budgets tightly, values durability and transparent pricing, DIYs essentials, and volunteers at church food drives.

Nayeli Flores

Nayeli Flores is a 5-year-old kindergartner in suburban West Jordan, UT. She lives with her mom, sees her dad often, and thrives on routine, outdoor play, and learning-through-play. Loves cars, gardening, kid photography, and caring for dog Pepper.

Jacob Rodriguez

Jacob Rodriguez, 12, lives in urban Montgomery, AL with his family. A science-strong, soccer-playing, garden-tending animal lover, he uses parent-filtered tech. High-income home; adoption assistance provides CHIP coverage. Prefers comfort, durability, and hands-on learning.

David Escamilla

1) Basic Demographics

David Escamilla is an 83-year-old man living alone in a single-story bungalow in San Jose, California (urban). He identifies as male (he/him), is a U.S. citizen, and speaks English at home. He is of two or more races (non-Hispanic); his family bac...

Ralph Pascacio

Ralph Pascacio, 48, is a married construction foreman/superintendent in Elizabeth, NJ, with no children, earning ~$175k household income. He owns a rowhouse, uses Procore/Bluebeam, prioritizes reliability and total cost, gardens, plays bass at church, and chooses Marketplace Silver healthcare.

Jeffrey Perez

Jeffrey Perez, 25, is a materials handler and driver helper on Fresno’s rural edge. Budget-conscious under $25k with mobile-only internet, values reliability, volunteers at a church pantry, shoots silos, trains, and sunsets, and aims for a CDL or lineman path.

Abraham Cruz

Abraham Cruz is a 2-year-old toddler in urban El Paso, TX. Lives with parents in a rented two-bedroom; upper-income household. Part-time daycare, structured routine and limited screens. Safety-first gear, mobile-only internet, loves trucks, blocks, water play, regular family travel.

Bethani Hammer

Bethani Hammer, 43, is a married, Hispanic mom in rural Providence County, RI, living with her husband, daughter, and mother-in-law. Resourceful and budget-conscious, she paused work to provide care, runs thrift upcycling, and prioritizes durability, clear pricing, and community.

Brandon Camacho

Brandon Camacho is a 28-year-old, high-earning Cloud/DevOps professional in suburban Jacksonville. A Canadian non-citizen fluent in Spanish, he keeps a low-key, structured life built around tech work, gym routines, gaming, and photography. He’s pragmatic, privacy-aware, and values reliable tools, transparent pricing, and ecosystem fit. Divorced with no kids, he rents with roommates, saves diligently, and manages visa realities carefully. He gravitates toward honest messaging, credible reviews, and products that respect his time—making him a responsive audience for functional, well-documented solutions that work on day one.

Thomas Mondragon

Thomas Mondragon is an 86-year-old, married in Fargo, is a retired school-district maintenance supervisor. No home internet; uses a prepaid Android, senior transit, and libraries. Speaks Spanish at home; frugal, church- and community-oriented; values reliability, clear pricing, offline ease, and phone support.

David Centurion

David Centurion, 33, is a Bloomington, MN-based field operations manager in facilities services; married, no kids. Bilingual at home, Catholic, fiscally conservative. Hands-on, reliability-focused, budget-conscious, privacy-aware; values durability, Minnesota-weather readiness, and time-saving, straightforward solutions.

Rita Rincon

Rita Rincon, 60, is a married, community-minded Paterson, NJ resident on a fixed income under $25k. Not in the labor force, she budgets carefully, volunteers through church, cooks thriftily, embraces DIY, and favors transparent, value-driven brands.

James Chavez

James Chavez, 89, married, lives in suburban Durham, NC and has no children. A Muslim, part-time senior advisor and guest lecturer in information services, prioritizes reliability, accessibility, and privacy; enjoys walking, gardening, jazz, and photography; community-minded mentor.

Bonny Rayas

Bonny Rayas, 55, a bilingual Hispanic renter in East San Jose, lives alone with her cat. Budgets on $25–49k, relies on transit, no home internet, uses Medicaid/CalFresh. Loves thrifty fashion, community resources, walking/Zumba, and clear, bilingual, low-commitment services.

Mary Cuevas

Mary Cuevas, 84, is a married, bilingual (English/Spanish) part-time real estate salesperson/transaction coordinator in rural Dover, DE. Financially conservative and faith-anchored, she volunteers, gardens, quilts, restores a 1968 Mustang, and prioritizes reliability, clear value, and human support.

Colin Villalpando

Colin Villalpando, 44, a San Diego-based operations manager in small-business lending, owns a townhouse, commutes by transit, budgets carefully, volunteers locally, enjoys DIY and car projects, lives mobile-first without home internet, and values durable, transparent products.

Michael Solorio

Michael Solorio, 46, is a St. Petersburg, FL handyman who owns a modest bungalow, lives solo with his dog, earns under $25k, budgets tightly, speaks Spanish and English, values durable, no-fuss gear, community, and steady, debt-free business growth.

Curtis Gonzalez

Curtis Gonzalez is an 84-year-old Hispanic widower in Chesapeake, VA. A retired electrician turned small-business owner and property investor, he lives alone with his terrier, is bilingual, financially secure ($200k+), community-minded, routine-driven, and values quality and repairability.

Shlome Ortega

Shlome Ortega is a 2-year-old Houston toddler in urban Houston, TX. Lives in a home-owning, low-income household prioritizing routines, safety, and value. Enjoys toy vehicles, pets, simple outdoor tasks; attends church toddler program; limited, educational screen time.

Cristian Garcia

Cristian Garcia, 6, is a bilingual first-grader in suburban Milwaukee. Lives with parents and toddler sister. Loves dinosaurs, LEGO, soccer, and Mario Kart. Family is budget-conscious, faith-rooted, and prioritizes safety, durability, and educational, privacy-respecting kid tech.

Robert Olivares

Robert Olivares, 78, is a Spanish-English bilingual, Hispanic retiree in suburban Davenport, IA. A former precision manufacturing supervisor, he and his wife live comfortably ($100k–$149k), value reliability, warranties, clear pricing, and accessible, senior-friendly design.

Maria Tinoco

1) Basic Demographics

Maria Tinoco is a 23-year-old Black (Non-Hispanic) woman living in urban Seattle, WA. She was born outside the U.S. and is a non-citizen who speaks Spanish at home and English everywhere else. Never married, no children. She’s sociable, tech-curio...

Jeffrey Huerta

Jeffrey Huerta, 52, is an operations and risk manager in suburban Saint Paul. Married with no children, bilingual English/Spanish, privacy-minded and pragmatic; values reliability, enjoys DIY and playing bass, tracks finances carefully, and is currently uninsured evaluating ACA options.

Celeste Lopez

Celeste Lopez, 73, is a retired health system executive living rurally near Winston-Salem, NC. Married, financially secure, tech-comfortable, and community-minded, she values evidence and reliability, enjoying gardening, cooking, walking, volunteering, and structured, low-hassle decisions.

Elvira Serrano

Elvira Serrano, 84, is a bilingual Hispanic, Buddhist tech operations advisor living rurally near Sacramento. Divorced, she rents, drives, volunteers teaching Spanish-language computer basics, values reliability and autonomy, and prefers clear, accessible, low-friction services.

Luna Guedea

Ella Johnson is a 4-year-old preschooler in Warren, MI, raised bilingual (Spanish/English) in a safety-conscious, routine-driven household. She enjoys crafts, dress-up, and playground time; caregivers prioritize durable, easy-clean, safety-certified products, with Ella influencing color and comfort.

Edward Urquidez

Edward Urquidez is an 8-year-old, Spanish-at-home, Black non-citizen in suburban Frederick, MD. Soccer-loving and routine-driven, he enjoys cooking and music. Family prioritizes safety, bilingual growth, durable value purchases, curated screen time, and regional, budget-conscious travel.

Andy Zavala

Andy Zavala, 58, is a New York City wardrobe consultant and stylist who owns a Queens co-op, drives a 2016 Subaru to client sessions, manages finances prudently, values craftsmanship, volunteers outfitting job-seekers, and maintains a calm, detail-focused practice.

Kyle Lopez

Kyle Lopez, 30, married parent of one in suburban Ann Arbor, is a non-citizen from Argentina and primary caregiver. Rents a two-bedroom, household income $100k–$149k. Bilingual Spanish, budget- and sustainability-minded, community-engaged, mobile-only internet user.

Jeremy Rivera

Jeremy Rivera is a 39-year-old bilingual real estate sales/operations professional in suburban Sacramento. Separated renter with variable $25k–$49k income. Budget-conscious, DIY-oriented, faith-involved; values reliability and clear warranties, prefers upfront pricing, and avoids subscriptions and hidden fees.

George Marin

George Marin, 78, divorced Yonkers homeowner; retired facilities/maintenance lead. Lives comfortably on pension/SS, values durable, repairable goods. Spanish-at-home, gardens, walks dog, watches Yankees and Spanish soccer; cautious, practical tech user with senior fitness routine.

Cameron Espana

Sebastian Lewis, 19, is a bilingual Mesa, AZ resident, unemployed and budgeting tightly while renting with roommates. Last year earned $25k–$49k via food service/retail/gigs. Medicaid-covered, he’s building photography/audio work, applying entry-level roles, and considering community college.

Nickalous Dias

Nickalous Dias, 44, is a married, bilingual San Diego homeowner and dad of one. A Sales Operations Coordinator at an automotive parts distributor, he’s pragmatic, budget-conscious, and car-loving—favoring reliable, no-drama brands, community volunteering, and hands-on DIY routines.

Gianna Castellanos

Emma Nguyen is a curious 2-year-old in Edmond, OK, living with her parents. She attends daycare, loves books, Bluey, blueberries, and dogs, and her household prioritizes safe, durable, easy-clean, space-conscious gear and routine-anchored, gentle parenting.

Benjamin Espinoza

Benjamin Espinoza is a 13-year-old, bilingual eighth grader in Naperville, IL. He lives with parents and a younger sister, enjoys soccer, robotics, and Marvel, and uses tech with parental controls, prioritizing durability, privacy, and peer-approved gear.

William Farley

William Farley is a widowed, 76-year-old retired telecom supervisor in a suburban setting; financially secure, routine-oriented, and tech-comfortable. Values reliability, clarity, and privacy; enjoys photography, gardening, walking, and light travel; volunteers teaching smartphone basics; makes evidence-based, low-hassle purchases.

Takeria Orta

Takeria Orta, 27, a Spanish-speaking Jewish non-citizen in rural Sioux City, IA, is a Treasury Management Account Executive earning $100k–$149k. Married, no kids; pragmatic, privacy-minded, tech-savvy, valuing fairness, transparency, and time-saving, integrated tools.

Jess Ocasio

Jess Ocasio, 44, is an operations manager in Kapolei, HI, married with no kids. She rents a townhome, manages 60+ staff, drives a Tacoma, budget-conscious, fitness-focused, and prefers reliable, island-savvy products with clear pricing and support.

Abigail Lopez

Abigail Lopez is a 10-year-old bilingual (Spanish/English) 5th grader in Sacramento. She loves DIY crafts, cooking, reading, and AYSO soccer, with supervised screen time. In a faith- and value-focused household, she prefers safe, low-mess, step-by-step projects under an hour.

Ethan Jaso

Joseph Clark, 14, is a Dallas high schooler living with a mom and younger sister on a tight budget. Bus-riding and review-driven, into upcycled fashion, sneakers, and basic design tech; volunteers locally and prioritizes durable, affordable gear and access.

Lucas Machuca

Lucas Machuca is a newborn in Sioux Falls, SD, living with two safety-first, budget-conscious parents. Household income $50k–$74k. Feeding: breastmilk with sensitive formula supplement. Purchases prioritize certified safety, ease of use, compact gear, secondhand value, and quick availability.

Juanita Cruz

Juanita Cruz, 67, widowed Yonkers resident and mother of one, works part-time remotely coordinating arts education. On a fixed income, she’s thrifty, church- and community-involved, tech-competent, and enjoys quilting, dog walks, local museums, and straightforward, reliable products.

Kathy Martinez

Kathy Martinez, 25, a Canadian-born U.S. permanent resident in Rochester, NY, is a $200k+ Senior Account Executive in wholesale. Condo owner, tech-forward and sustainability-minded; she WFH, supports animal rescue, and enjoys crafting, gaming, gardening, and hikes with rescue dog, Pixel.

Ronald Pereira

Ronald Pereira, 81, is a married, Fresno-based retiree on a fixed income who prizes independence and value; volunteers locally, tinkers with classic cars, enjoys photography, PBS and YouTube, and prefers simple, durable products with clear, human support.

Noah Mariscal

Six-year-old child in Orlando living with parents and a younger sister in a budget-conscious, bilingual (Spanish/English) household. Routine-driven, enjoys outdoor play, LEGO and cardboard crafts, soccer, and gardening. Screen time is curated; parents prioritize safety, durability, and low mess.

Conrad Bautista

Conrad Bautista, 13, is a Springfield, IL middle schooler who loves cars and cooking, plays soccer, and volunteers at church. From a budget-minded home without internet, he values practicality, fairness, teamwork, and offline, durable, affordable products.

Justice Jim

Justice Jim, 23, is a Chattanooga-based hospitality lead and rooftop bar supervisor, bilingual in Spanish/English. Married with a high-earning household, financially savvy, creatively driven in cocktails and photography, community-oriented, tech-forward, and values quality, ethical, design-first products.

Krystal Dominguez

Krystal Dominguez, 26, is a married, Spanish-at-home, non-citizen permanent resident in Athens, GA. A boutique-hotel front-desk pro with a hospitality degree, she budgets tightly, walks to work, volunteers through church, and loves crafts, photography, and reliable value.

Jamie Padilla

Jamie Padilla is a 46-year-old Hispanic U.S. citizen, divorced with no children, lives rurally near Harrisburg, PA. Food & Beverage/Banquet Operations Manager earning $100k–$149k. Values durability, time-saving, offline usability; privacy-conscious, fitness- and volunteering-oriented, with pragmatic spending and budget road trips.

Joseph Hinojosa

Joseph Hinojosa, 11, is a curious Albany, NY sixth-grader who loves clarinet, graphic novels, LEGO, and STEM. Budget-conscious, with no home internet, he relies on library/school Wi-Fi, values clear instructions, offline tools, and durable, low-cost gear.

Brandon Vega

Brandon Vega, 49, married parent of two in suburban Las Vegas. Former hospitality operations pro now managing the household with small photography/woodcraft gigs; spouse works in hotel finance. Budget-conscious, value-focused Android user who cooks, hikes, and supports public schools.

Amanda Roman

Amanda Roman, 41, widowed Hispanic healthcare operations senior manager in San Jose, is a bilingual single mom to 10-year-old Sofía. Earning $200k+, she’s pragmatic, tech-savvy, finishing her GED, values time-saving reliability, and enjoys DIY, cooking, and photography.

Elizabeth Perez

Elizabeth Perez is a cheerful, bilingual (English/Spanish) 6-year-old first-grader in Cheyenne, WY. AI/AN, she lives with her mom on a tight budget, loves dress-up, bead crafts, PBS Kids, Minecraft Creative, and photographing her beagle, Pepper.

Carey Quintero

Carey Quintero, 57, a married Hispanic woman in Harrisburg, is Managing Director of Operations at a consulting firm. Child-free with $200k+ household income, mobile-first, privacy-conscious, and organized; values reliability and transparent pricing; volunteers, cooks efficiently, and enjoys photography, DIY, walks.

Lisette Silvestre

Lisette Silvestre, 22, is a Miami-based operations analyst in risk/fraud, commuting by transit from the rural Redland/Homestead edge. Disciplined and budget-aware, she meal-preps, works out, upskills toward AML/compliance, and saves toward a larger emergency fund and eventual car.

Jazmin Gutierrez

Jazmin Gutierrez, 28, Southaven, MS, is a married Black (Non-Hispanic) mom of one. She’s a remote product operations coordinator, bilingual at home (English/Spanish), $100k–$149k income, Marketplace-insured, budget-minded, and prefers inclusive, durable, time-saving brands.

Camila Andres

Olivia Thomas is a 4-year-old girl in Seattle living with her mom in a modest owned condo. Spanish-immersion pre-K, Medicaid/CHIP. Budget-conscious, routine-driven, outdoorsy and animal-loving; screen time limited; purchases emphasize safety, durability, space-saving, and bilingual options.

Robin Lopez

Robin Lopez, 44, Hispanic IT program manager in county government in Broken Arrow, OK. Homeowner living solo with a dog. Financially disciplined, privacy-aware, bilingual (English/Spanish). Enjoys gaming, hiking, and church/nonprofit volunteering; values reliable, low-maintenance solutions.

Alison Magana

Alison Magana is a bilingual 9-year-old in Hillsboro, Oregon, living with two parents in a high-income rented townhouse. Curious and cautious, she balances school, soccer, coding, and nature with managed screen time, simple foods, and clear routines.

Madison Solis

1) Basic Demographics

Madison Solis is a 26-year-old woman living in the urban core of Springfield, Missouri. She is married and has one child, an 18-month-old son named Nico. She uses she/her pronouns and is a U.S. citizen. She self-identifies as White (Non-Hispanic)...

Joel Sauceda

Joel Sauceda, 14, is a Fresno student and aspiring photographer/designer. Filipino heritage, bilingual Spanish/English, and a non-citizen, he’s budget-conscious, thrift-savvy, family- and faith-oriented, valuing durability, honesty, privacy, and creator-friendly, low-cost tools.

Levi Benitez

A 4-year-old pre-K child in suburban Fresno, living with two working parents (RN and logistics supervisor) and a rescue dog. Routine- and safety-first, enjoys crafts, gentle sports, and supervised educational screen time; parents favor durable, washable, age-appropriate gear.

Juan Vasquez

Juan Vasquez, 37, Spanish-born and married, is an unemployed, trades-focused homeowner in suburban Fort Worth. Budget-conscious and uninsured, he’s bilingual, community-minded, and exploring auto diagnostics or HVAC, valuing durable, repairable products and transparent, reliable services.

Alexandria Cortez

Alexandria Cortez, 27, is a married Sacramento resident with no children, on a tight budget in an inherited bungalow. Unemployed while finishing her GED, she eyes IT support or automotive service roles, values transparent pricing, thrifts, and researches purchases.

Carla Jorge

1) Basic Demographics

Carla Jorge is a 48-year-old Hispanic woman living in the suburbs of Toledo, Ohio. She was born in Mexico, is a U.S. permanent resident (non-citizen), and identifies as female. Never married and with no children, she lives solo in a modern apartme...

Glennda Perez

Glennda Perez, 59, is a bilingual Hispanic Protestant and married mother of two near Fort Worth. She manages sales/office work at a small real estate brokerage, lives frugally, gardens, values family and faith, and favors durable, straightforward products.

Stephanie Sanchez

Stephanie Sanchez, 37, is a bilingual Regional Operations Manager overseeing five medical spa/salon locations near Syracuse, NY. Married with one child, car-light, $150k–$199k earner who values reliability, ethical sourcing, evidence-based wellness, and time-saving, renter-friendly solutions.

Dennis Perez

Dennis Perez, 38, a client services/project manager at a boutique user-research/design firm, is married to Carina with no kids. A budget-conscious homeowner, Dennis gardens, hikes, cooks seasonally, bikes to coworking, and prioritizes durable, repairable, verified-sustainable products.

Brandon Garcia

Brandon Garcia, 36, is a married facilities operations manager in Norfolk, VA. A non-citizen who speaks Spanish at home, he advanced via certifications, values durable, energy-efficient solutions, walks to work, and unwinds with DIY projects and gardening.

Ashley Bruen

Ashley Bruen is a 5-year-old bilingual kindergartener in urban Charlotte. She thrives on routines, hands-on play, and outdoor time, with moderated screen use. Her parents prioritize safety, durability, and learning value over fads and clutter.

Larry Hunter

Larry Hunter, 54, is a married homeowner in suburban Huntington, WV, and a network operations manager at a regional ISP. Pragmatic and budget-minded, values reliability, clear documentation, privacy; cooks, hikes, maintains vehicles, and supports community.

Kenderick Garcia

Kenderick Garcia is a 45-year-old, Orlando-based, bilingual creative on sabbatical from brand strategy. He freelances photography, lives on a $100k–$149k household income led by his spouse, values quality, transparency, and inclusion, is uninsured, and volunteers locally.

Victoria Cardenas

Nora Hernandez is a bilingual 6-year-old first-grader in suburban Kansas City, living with parents and Abuela. Mobile-only internet household; MO HealthNet for Kids. Loves Bluey, soccer, and creative play. Caregivers prioritize safe, durable, bilingual, easy-to-use products.

Octavia Hernandez

Octavia Hernandez, 32, is a bilingual Phoenix-based logistics route coordinator, married with one child. Homeowning, solar-equipped household earns $150k–$190k; uninsured currently. Pragmatic, heat-smart buyer prioritizing reliability, time savings, TCO, and clear bilingual support.

Anthony Ramirez

Anthony Ramirez, 46, married, suburban Buffalo, NY. Remote dispatcher in transportation on a tight <$25k household budget, no kids. Frugal, DIY, low-tech; no home internet, relies on phone hotspot. Values reliability, low ongoing costs; Bills fan.

Alexa Lucero

Alexa Lucero is an 8-year-old third grader in Sacramento, CA, living in a rented apartment with her parents and younger brother. Household income $100k-$149k; mobile-only internet. Alexa loves Roblox, soccer, art, comfy colorful clothes, and prioritizes safety, data-light options.

Melissa Rios

Melissa Rios, 49, is a Miami-based office manager and sales support pro in logistics. Married with one teen, bilingual English/Spanish, renter, fiscally prudent, center-right Catholic. Values reliability and time savings; enjoys DIY, cars, gardening; plans practical, budget-conscious travel.

Emily Gallegos

Emily Gallegos is a 21-year-old creative in Sacramento, living simply and intentionally. Condo owner renting a room, budget-savvy and uninsured, she values transparency, sustainability, local community, and simple, plant-forward living with her rescue cat.

Sarah Astorga

Sarah Astorga, 35, a married bilingual mom in suburban El Paso, TX, manages a tight budget on under $25k household income. Not in the labor force, she resells/thrift-flips and does photo gigs, valuing faith, family, durability, privacy, and transparent pricing.

Michelle Mejorada

Nora Perez is a 10-year-old fifth grader in Albany, NY. She lives with her parents and older brother, enjoys crafts, simple cooking, kid-friendly gaming and soccer, follows routines, and uses supervised screens within a budget-conscious household.

Gwen Vazquez

Gwen Vazquez, 47, lives in San Francisco’s Outer Sunset and manages Risk & Compliance operations at a mid-sized fintech in San Mateo. Married; pragmatic, community-minded, budget-savvy. Cooks, gardens, hikes, and dotes on her rescue dog and cat.

Julia Torres

Julia Torres, 45, is a widowed, bilingual esthetician in Columbia, MD. She owns a modest condo, budgets carefully on ~$41k, drives a paid-off 2014 Civic, values church community, routine, DIY fixes, and low-cost, reliable, privacy-respecting products.

Bria Velasquez

Bria Velasquez is a 50-year-old, never-married homeowner in Albany, NY, working front-desk support at a small real estate brokerage. On under $25k, she budgets tightly, drives a 2009 Corolla, enjoys photography and walks, and prefers durable, transparent, no-hype products.

Douglas Hidalgo

Douglas Hidalgo, 70, is a retired, bilingual Hispanic renter in St. Petersburg, FL. Married with no children, he’s budget-conscious, community- and faith-oriented, gardens and cooks, manages hypertension/prediabetes, and prefers durable, easy-to-use products with transparent pricing, warranties, and Spanish-language support.

Alexis King

Alexis King, 24, a widowed Fresno homeowner, lives alone with her dog Nala. Not in the labor force, she’s completing a GED, managing a rental, with household income $100k–$149k from annuity, rental, and investments, valuing transparency, stability, and community volunteering.

Debra Gutierrez

Debra Gutierrez, 52, married Bellevue, NE resident, regional client services manager in personal services. Works mostly from home, budgets carefully, rents for flexibility, values durability and clear ROI; enjoys gardening, dog walks, local sports, and community volunteering.

Justin Bishop

Justin Bishop, 46, is a hospitality operations and training manager working mostly from home. Pragmatic, community-minded, and craft-driven, enjoys cooking, reliable tech, and durable, ethical products, and values clear policies, fair labor, easy setup, and responsive support.

Barbara Knight

Barbara Knight, 83, is a married, Hispanic, graduate-educated retired community college librarian in San Jose, CA. Living on a modest fixed income, she values reliability, clarity, and accessibility; enjoys walking, crafts, volunteering, and cautious, research-driven tech and purchase decisions.

Laura Lopez

Laura Lopez, 65, widowed in San Francisco, is a bilingual former auto-restoration co-founder with $200k+ income. She lives simply with her dog, values durability, privacy, and community, enjoys DIY, coastal hikes, and practical, data-backed products and travel.

John Rosales

John Rosales, 33, is a bilingual (English/Spanish) regional sales manager in sustainable packaging, married with no children in Los Angeles. Condo owner using mobile-only internet; pragmatic and community-minded, he values time, total cost, reliability, and authentic bilingual support.

Susan Cortes

Susan Cortes, 79, nonbinary, is a retired retail brand communications and visual merchandising professional in suburban Dallas. They live alone with terrier Cricket, cook and photograph, sing in church choir, volunteer at a thrift boutique, and prize quality and clarity.

Joyce Watson

1) Basic Demographics

Joyce Watson, 84, female (she/her). Married, White (Non-Hispanic), U.S. citizen. Lives on the rural edge of Independence, Missouri, with a mailing address in town. English-speaking household. Catholic. Republican/lean R. No children; maintains clo...

Felicia Villanueva

Felicia Villanueva, 43, married mom of three in rural San Jose, CA. Bilingual (Spanish/English), budget-savvy, not in labor force; runs household, volunteers, thrifty cook and fixer. Values family, fairness, durability, and practical, transparent brands.

Joan Garcia

1) Basic Demographics

Joan Garcia, 73. Female (she/her). White (Non-Hispanic). Married, no children by choice after fertility challenges; close with two nieces and one godson. Lives in a one-story bungalow in the Lakeside area of suburban Duluth, Minnesota. U.S. citize...

Ruby Rodriguez

Emma Smith is a cautious, warm 3-year-old on rural Dallas outskirts, raised bilingual Spanish-English. She attends church-based preschool, loves outdoor play and picture books. Family is budget-conscious, mobile-only; prioritizes safe, durable, offline-friendly, affordable products and predictable routines.

Sebastian Lopez

Bilingual 7-year-old Sebastian Lopez loves cars, Lego-style builds, and recycled crafts, balancing soccer, bike rides, and bilingual reading. Supported by well-resourced, safety-minded parents, they enjoy structured routines, educational tech, and travel, favoring durable, easy-to-clean, creativity-sparking gear.

Samantha Llerena

1) Basic Demographics

Samantha Llerena is 30, female (she/her), married, and living in an urban neighborhood of South Bend, Indiana. She’s White (Non-Hispanic), a U.S. citizen, and speaks Spanish at home—her husband’s first language—while using English at work. No kids...

Victoria Magdaleno

Victoria Magdaleno, 27, is a high-earning EdTech Senior Operations Program Manager in Lake Charles, raising a 3-year-old. Pragmatic and privacy-savvy, she budgets tightly, works remote-hybrid, rides the bus, favors transparent, integrated products, and unwinds with gaming, reading, and short trips.

Rosa Paredes

Rosa Paredes, 53, is a married concessions/front-of-house worker living on Tucson’s rural outskirts. Low-income and uninsured, she’s frugal, DIY-oriented, and community-minded, prioritizing reliability, transparent cash pricing, and repairable products. Enjoys xeriscape gardening and photography.

Philip Aguirre

William “Will” Scott, 47, is an Alexandria, VA–based regional sales manager in automotive aftermarket parts. Married with no children, a pragmatic, tech-comfortable, privacy-aware consumer who prioritizes reliability, transparency, and time savings, spending on travel, fitness, and a rescue dog.

Scott Maciel

Theodore “Theo” Anderson, 31, in rural-edge Edison, NJ, is a single parent with shared custody of a 4-year-old son. Lives with sister, budgets tightly without home internet, finishing a GED, and seeks practical, offline, low-overhead solutions.

Anita All Other Names

Aria Wilson, 35, is a Puerto Rican–heritage New Yorker in Yonkers, a front-of-house box office associate at a regional arts nonprofit. She owns a modest paid-off co-op, earns under $25k, budgets carefully, drives a 2012 Civic, volunteers in community arts.

Nolan Jerez

Nolan Jerez, 39, a Fresno-based healthcare operations team lead, works from home, rents with a roommate, budgets tightly, and prioritizes durability and transparency. Catholic, bilingual (Spanish/English), never married, dog owner, thrifts, meal-preps, and enjoys nature trips.

Christopher Mcgee

Christopher Mcgee, 56, is a married parent of two adult children in Little Rock, AR, working in healthcare operations management. He earns $100k–$149k, owns a home, values reliability and clear warranties, enjoys woodworking, light fitness, cooking, and privacy-aware tech use.

Robert Gonzalez

Robert Gonzalez, 74, married and retired electrician, lives frugally, values durability and community, rents, mobile-only internet, DIY-minded, enjoys library, gardening, road trips, and senior-friendly, transparent pricing with human support.

Jayson Salas

Jayson Salas, 16, is an urban Austin high school student budgeting in a $25k–$49k household without home internet. Bilingual English/Spanish, church-involved, thrifty and offline-savvy; loves cooking, fitness and pick-up soccer; uses library Wi-Fi and durable, affordable gear.

Solon Cabrera

1) Basic Demographics

Solon Cabrera, 63, male (he/him). Divorced. Lives in Kansas City, KS (urban). U.S. citizen; English-speaking. Ethnicity: White (Non-Hispanic). One adult child (daughter, Erin, 34) and one grandson (Leo, 4). Political: Democrat/lean D. Religion: no...

Hailey Coronado

Hailey Coronado is a 28-year-old, married mom of two in Norfolk, VA, stretching a sub-$25k income with grit, systems, and a sense of humor. She works part-time at a credit union and owns an inherited bungalow; mobile-first, budget-savvy, values transparency, durability, kid safety, and time-saving, low-data tools.

Dorothy Perez

Dorothy Perez is an independent, sharp 88-year-old San Jose renter on a modest income who values reliability, clarity, and community. A retired elementary art teacher, she lives with her cat, stays tech‑cautious and budget‑minded, values reliability and community, and volunteers at the shelter.

Penelope Junior

Penelope Junior is a 17-year-old nonbinary high schooler near Spokane, WA. Bilingual (Spanish/English) and privacy-conscious, they game, garden, play soccer, volunteer refurbishing laptops, and weigh practical, value-driven paths like community college in IT or horticulture.

Christopher Benitez

Mobile, AL-based Christopher Benitez, 54, bilingual Parks & Recreation program assistant. Lives frugally on under $25k; no home internet, uses library Wi‑Fi. Bus-riding upcycler who values durability and clear bilingual info, quietly supporting local arts and vendors.

Clifford Casillas

Clifford Casillas, 72, Greensboro, NC, retired building maintenance supervisor; bilingual Spanish/English. Lives alone with a terrier, no home internet. Careful finances ($50–$74k). Two adult children, grandkids. Community- and church-oriented; DIY, gardening, cooking, and Braves baseball; Medicare-covered.

Dietrich Manley

Dietrich Manley, 43, is a married renter in Salem, OR. Living mainly on a spouse’s income, exploring re-entry into IT support. Practical and budget-conscious, volunteers, cooks at home, and prefers durable, privacy-minded, mid-tier products and transparent policies.

Mitchell Salcido

Liam Robinson, 32, is a divorced, budget-minded operations and loan servicing specialist at a Pocatello, Idaho credit union. He owns a modest manufactured home, drives a 2011 Ford Ranger, gardens, cooks, and values durable, transparent, local solutions.

John Espinoza

John Espinoza is a 76-year-old bilingual, retired logistics operations manager in St. Petersburg, FL. Divorced with two adult children, he lives comfortably with his terrier, volunteers, photographs sunsets, cooks Puerto Rican-influenced meals, and manages mild hypertension and knee osteoarthritis.

Dalton Weaver

Dalton Weaver, 35, is a bilingual Spanish-English small-business account executive near Albany, NY. Married with one child, he earns commission-tilted ~$135k, owns a townhouse, budgets carefully, values transparent mid-tier products, and enjoys gaming, hiking, and community volunteering.

Gael Aguilar

Jacob Wright is an 8-year-old bilingual child in Fresno, CA, living with mom and grandparents on a sub-$25k budget. Curious and active, they split time between school, backyard gardening, and kid-friendly gaming, with Medicaid/CHIP coverage and strict, supervised screen time.

Gabrielle Valdes

Gabrielle Valdes, 35, nonbinary sales pro in Fort Worth, is married to Daniela, speaks Spanish at home, and owns a modest house. Works HVAC/electrical distribution, relies on smartphone internet, values durable, offline-friendly tools; gardens, games, and volunteers locally.

Dayana Pano

Zoey Williams is a spirited 4-year-old in San Francisco, living with her mom in an owned condo. A preschooler who loves trucks and windowsill gardening, she thrives on routines; purchases prioritize safety, durability, compact design, and budget value.

Jason Romero

Jason Romero, 41, married with no children, is a bilingual regional accounts manager in Wilmington, DE. He rents a Riverfront loft, budgets carefully, cooks, pursues photography, values transparent mobile-first services, and stays active with church, walks, and light gym.

Hazel Castillo

Hazel Castillo, 87, is a divorced, bilingual Pittsburgh suburbanite living independently with a senior terrier and tuxedo cat. A retired auto-communications lead, she’s financially secure, gardens daily, treasures her ’67 Mustang, and favors quality, safety, and courteous, reliable service.

Robert Campa

Robert Campa is a 41-year-old bilingual mortgage loan officer in St. Petersburg, FL, co-parenting a 9-year-old. Commission-based $100k–$149k earner who budgets carefully, prefers offline-friendly, transparent tools, values reliability and family time, volunteers locally, and keeps structured routines.

Michael Talavera

1) Basic Demographics

Michael Talavera is a 41-year-old male living in Las Cruces, New Mexico (urban core). He is married, has no children, and identifies as White (Non-Hispanic). He uses he/him pronouns, is a U.S. citizen, and speaks Spanish at home in a bilingual hou...

Matthew Perez

Matthew Perez, Syracuse-based married parent of one, 39, Director of Operations in professional services, bilingual Spanish/English. Household income $200k+, budget- and quality-focused. Enjoys DIY, gardening, photography, fashion, and narrative gaming; community-minded, practical, reliability-driven.

Tammy Robbins

Tammy Robbins, 63, is a bilingual Detroit-area operations manager earning $150k–$199k. Married with one adult child, she’s tech-savvy, privacy-focused, and practical; budgets diligently, mentors nontraditional talent, and values reliability, interoperability, clear documentation, and evidence-based decisions.

Elijah Arias

Elijah Arias, 34, bilingual tech-savvy dad in Edison, NJ, on a sabbatical after fintech product management. Co-parents a 4-year-old, budgets via savings/severance, values privacy and reliability; focuses on parenting, photography, volunteering, and reentering mission-aligned tech.

Sherri Madrid

Sherri Madrid, 60, married Memphian and Argentine-born permanent resident, lives in an owned South Main loft. Financially secure, not working; volunteers in arts. Values durability, transparency, and privacy; Spanish at home; active with Pilates and walking; no children.

Penny Lozano

Elizabeth “Liza” Lewis, 75, is a married retiree in Los Angeles. Bilingual (Spanish/English), frugal on a fixed income and Medicare, she’s community- and faith-oriented, values durable, clear-value products, enjoys classic style, walking, home cooking, libraries, and museum free days.

Leslie Alvarez

Leslie Alvarez, 30, is a bilingual, WFH client experience coordinator in personal services near Newark, NJ. She rents alone with rescue dog Luna, budgets carefully, favors durable, easy-to-use products, volunteers at an animal shelter, and values transparency and time savings.

Benjamin Amor

Benjamin Amor, 22, is an equipment operator/maintenance tech in Grand Island, NE— a pragmatic homeowner with a roommate who budgets tightly, lifts and meal-preps, enjoys photography and volunteering, and chooses durable, serviceable gear based on total cost and peer proof.

Daniel Rodriguez

Daniel Rodriguez, 41, married, lives in a Syracuse, NY apartment. A Spanish-at-home non-citizen with culinary training, currently not working, budget-savvy, community-minded volunteer; loves cooking, plant-forward meals, regional road trips, and practical, sustainable choices.

Josue Vazquez

Josue Vazquez is a 3-year-old toddler in suburban Tampa, living with parents in a rented 2BR. Church-connected, budget-aware, no home internet. Preschool mornings; offline, durable, safety-first purchases. Enjoys books, blocks, balcony plants, and beach trips.

Roy Bolt

Roy Bolt, 65, a widower, frugal creative in Lowell, Massachusetts, lives on Social Security and a small pension. Former print/prepress and arts nonprofit staffer; makes linocuts, photographs local scenes, volunteers, rides the bus, and favors transparent, durable simplicity.

Gilbert Broadrick

Gilbert Broadrick, 77, is a Hispanic, married, childfree part-time senior advisor in digital publishing based in urban Yonkers, NY. Tech-competent and privacy-minded, he rents by choice, earns $100k–$149k, prioritizes reliability and clarity, cooks healthfully, walks, and plays strategy games.

Richard Rivera

Richard Rivera, 79, married and child-free in Aurora, IL, is a part-time public administration advisor with a stable, high-income household. Civic-minded, Catholic, tech-cautious yet competent; values reliability and transparency, mentors younger professionals, volunteers, and practices practical sustainability.

Michael Quinteros

Michael Quinteros, 47, is a protective services shift supervisor and co-parent to a 12-year-old daughter. Pragmatic and time-conscious, prioritizes safety, reliability, and value; cooks, hikes, and photographs architecture; bilingual at home; cautious about subscriptions and healthcare costs.

Carol Vera

Carol Vera, 79, is a Hispanic, Catholic retiree in rural Frederick, MD. A former auto-body office manager, she’s DIY-savvy, budget-minded, has no home internet, and prefers durable, app-free products with printed manuals, phone support, and local service.

Camelia Roque

Camelia Roque, 72, is a Black (Non-Hispanic), Democrat-leaning retiree in suburban St. Petersburg, FL. Financially secure homeowner, bilingual English/Spanish, faith- and community-oriented, health-conscious, hurricane-prepared, with a rescue terrier. Values reliability, clear value, and senior-friendly simplicity.

Angie Cavagnaro

Angie Cavagnaro, 49, is a Hartford, CT Hispanic single mom of a teen; a non-citizen with a graduate degree and front-of-house guest-services manager at a performing arts venue who budgets carefully and values creativity, community, durability, and clarity.

Regenia Munoz

Regenia Munoz, 58, is a Spanish-English bilingual Cuban-American operations manager in suburban St. Petersburg, FL. Married, no children, she lives with her husband and mother, prioritizes financial discipline, hurricane-ready durability, evidence-based choices, and enjoys cooking, gardening, and planning phased retirement.

Velma Rasco

Velma Rasco, 66, bilingual Tampa renter on a modest fixed income, married without children. Retired admin, Catholic and community-oriented; budget-conscious cook and DIY gardener. Prioritizes durability, clear warranties, bilingual support, senior discounts, and hurricane readiness.

Nicole Flores

Nicole Flores, 36, is a Canadian-born Director of Operations in suburban Rochester, NY, earning ~$230k. She rents, has no kids, drives, saves aggressively, values efficiency and durability, volunteers in food security, and decompresses outdoors and cooking.

Jake Rodriguez

Jake Rodriguez is an 8-year-old Black third-grader in suburban Hattiesburg, MS. He lives with his mom, attends church, and enjoys soccer, Minecraft, and Lego. Family budgets carefully, values safety, learning, and parental controls; bilingual English/Jamaican Patois.

David Escamilla

David Escamilla, 69, is a retired automotive entrepreneur in suburban Richmond, VA. Married with no children, financially secure, faith-driven, and community-minded, he values reliability and clarity, enjoys classic cars, woodworking, jazz, and light tech-assisted gaming.

Christopher Urvina

Christopher Urvina is a bilingual Black Angeleno in a suburban Los Angeles townhouse. Married without children, not in the labor force; supplements household income with photography and handyman gigs. Frugal, mobile-only, values reliability, clear pricing, warranties, and community.

Paris Ventura

Paris Ventura is a 4-year-old in urban Austin living with her mom in an inherited, owner-occupied condo. Budget-conscious routines center on preschool, parks, library, and learning-through-play. Care decisions prioritize safety, durability, easy cleanup, and routine fit.

Nyla Griego

Aria Davis is a 2-year-old in Akron, OH, living in a bilingual, safety-first, routine-driven home. Attends mixed-age daycare; enjoys toy cars, music, and board books; eats simple foods; has limited, supervised screen time; frequent outdoor play and family travel.

Toni Gutierrez

Toni Gutierrez, 52, is a divorced, bilingual non-citizen maintenance tech on Miami’s rural outskirts. She rents a guesthouse with her cousin, earns ~$62k, gardens, budgets carefully, favors durable, easy-to-maintain gear, and values community, church, and family.

Lacy Hernandez

Lacy Hernandez, 41, is a divorced Arlington, VA homeowner and insurance account manager. Organized and budget-savvy, she lives with her rescue beagle, loves DIY, values transparent, durable solutions, and plans Portugal travel while eyeing a team lead role.

Elizabeth Andrade

Elizabeth Andrade is an 84-year-old, married, urban Fort Wayne homeowner with deep ties to the auto world and a practical bent toward tech. A non-citizen permanent resident of American Indian/Alaska Native heritage, she speaks English, leans Democratic, and manages a comfortable retirement on pensions and investments. She values reliability, clarity, and community. She enjoys classic cars, straightforward cooking, light gaming on her iPad, local arts, and short, well-organized travel. Brands that respect her time, offer durable products, and provide accessible support will earn her trust and repeat business.

Catalina Sanchez

Catalina Sanchez is a bilingual 4-year-old in Cambridge, MA, living with her parents and baby brother. A pre-K kid who thrives on crafts, playgrounds, museums, and short educational screens, she values comfort, routine, kindness, and independence.

Isabella Mckrell

Isabella Mckrell, 22, lives in suburban Alexandria, VA with a roommate. Finishing community college while building a design/photography portfolio, she’s budget-conscious, relies on mobile-only internet, volunteers at a neighborhood arts center, and aims for a junior nonprofit design/social role.

Tilda Rodriguez

Evelyn Rodriguez is a curious, car-loving 4-year-old preschooler in rural Springfield, IL. She lives with self-employed parents and a rescue dog, enjoys outdoor play and PBS Kids, and prefers safe, durable, comfy, easy-to-clean, tactile, character-forward products.

Suzan Munguia

1) Basic Demographics

Suzan Munguia, 60, female. Hispanic, U.S. citizen. Married, one adult child. Lives in suburban Concord, New Hampshire. Graduate degree. Works in the Education industry. Speaks Spanish at home and is bilingual in English/Spanish. Protestant, Democr...

Julian Ramirez

Julian Ramirez is a 10-year-old fifth grader in Columbus, OH. He lives with his parents and sister, loves photography, art, and reading, plays rec soccer, follows structured routines, prefers comfy athleisure and Nike/Vans, and volunteers through church.

Leroy Murillo

Leroy Murillo, 58, is a married, early-retired IT/operations professional in suburban Fresno, CA. Financially steady ($100k–$149k), a DIY, sustainability-minded gardener and photographer; mentors at a makerspace and values durable, interoperable, privacy-respecting tech and practical gear.

Kimberly Zamora

Kimberly Zamora, 56, is a bilingual Cuban-American in Doral, Miami, a customer success operations manager for a cloud media platform. Married without kids, she’s frugal, mobile-first (hotspot internet), faith- and family-oriented, and prefers reliable, Spanish-supported, easy-setup products.

Pamela Menchaca

Pamela Menchaca, 80, has no children and speaks Spanish at home in Springfield, MA. A part-time museum metadata specialist, she owns her home, budgets carefully without home internet, and stays active through walking, church volunteering, library visits, and crafts.

Isabella Villalobos

Abigail “Abby” Davis is a 4-year-old preschooler in urban Memphis, TN. A Hispanic, non-citizen dependent, she lives in a secular, English-only, upper-middle-income household; thrives on routines; enjoys pretend cooking and beginner sports; screen time is capped.

Donald Garcia

Donald Garcia, 76, is a Houston-based retiree and former industrial instrumentation technician. Spanish-at-home, Catholic, independent voter; frugal and offline-first (no home internet), Medicare-covered, community-oriented volunteer. Prioritizes reliability, clear pricing, human support, and practical, durable products.

Olivia Olivares

Olivia Olivares, 29, is a married Senior Product Manager at a healthcare analytics SaaS in suburban Birmingham, AL. A bilingual (English/Spanish) AI/AN homeowner (~$260k household income), she has no kids and values time efficiency, durability, and transparent information.

Patrick Tinoco

Patrick Tinoco, 55, is a married, bilingual Milwaukee homeowner not in the labor force. Lives on a spouse-led $50k–$74k income, budgets carefully, values durable secondhand goods, volunteers through church, cooks and crafts, uses mobile-only internet, and manages mild hypertension.

Isabella Huerta

Isabella Huerta is a 13-year-old middle schooler. Creative and budget-conscious, she’s bilingual (English/French), into art, coding, photography, and cozy games; values inclusivity, sustainability, and safety; plays soccer and is privacy-savvy with parental guardrails online.

Daniel Lopez

Daniel Lopez, 83, divorced, retired facilities/maintenance manager in San Jose, lives independently in a 55+ apartment. Financially stable ($150k–$199k). DIY-savvy Buddhist, library volunteer, film/book enthusiast. Tech-comfortable, privacy-minded; plant-forward cook; manages osteoarthritis/hypertension; values reliability, clarity, human support.

Virginia Gonzalez

Virginia Gonzalez, 88, widow, lives alone in urban San Jose. Retired school district maintenance supervisor on fixed income. Values reliability and thrift; enjoys woodcarving, balcony gardening, classic cars; tech-cautious, health-conscious with daily walks and simple cooking.

Curtis Hernandez

Curtis Hernandez, 74, is a Greek-born U.S. permanent resident in Alexandria, VA—a retired tailor and practical, quality-focused consumer. Married, he rents, walks his terrier Meli, budgets carefully, prefers durable, repairable goods, Mediterranean cooking, classic films, and simple, accessible tech.

Michael Espinoza

Michael Espinoza, 58, is a bilingual (Spanish-at-home) married homeowner with no children in Biloxi, MS. Out of the labor force after decades in maintenance; budget-conscious, preparedness-minded, active in parish and DIY; household income $25k–$49k.

Maximiliano Aleman

Maximiliano Aleman is a 2-year-old toddler in suburban Racine, WI. Lives with his parents, attends daycare twice weekly, loves cars and outdoor play, and thrives on safe, simple, durable essentials in a routine-focused, comfortably middle-income, community-minded household.

Emma Jan

Emma Jan, 19, in Columbia, MD, is taking a gap year exploring food and photography. She co-owns a condo with her mom, budgets on $25–49k income, values sustainability and community, and builds a plant-forward, camera-ready culinary portfolio.

Spencer Pavone

Spencer Pavone, 26, married insurance professional, bilingual English/Spanish. Budget-focused, mobile-only internet. No children. Values reliability, DIY, and incremental progress. Tracks spending, uses curbside pickup, meal preps; pursuing higher licensing for income growth; volunteers at church.

Kelvin Moreno

Kelvin Moreno, 57, is a guest services manager overseeing a 1,200-seat live entertainment venue. Organized and pragmatic, balances late shifts with running and serious photography, values durable, transparent gear, privacy, and comfort, and mentors staff while keeping a tight, calm routine.

Rickey Bustamante

Rickey Bustamante, 54, is a married Miami homeowner with a $75-99k household income who stepped back from a long operations/logistics career after a health event. Health-forward, tech-savvy volunteer and photographer who values reliability, transparency, and community impact.

Jane Hernandez

Jane Hernandez, 77, is a tech-comfortable, financially secure retiree in Bellevue, NE. A former telecom administrative lead, she lives alone with a dog and cat, valuing reliability and service. Enjoys gardening, photography, puzzles, British mysteries, and classic cars.

Mia Ramos

Mia Ramos, 17, is a bilingual, thrifty high school junior and yearbook photo lead. She’s faith-anchored, budget-savvy, and entrepreneurial, into DIY fashion and photography, exploring digital media/design studies and small-business content creation opportunities.

Nina Chavez

Nina Chavez, 46, divorced homeowner on Springfield, MA’s rural edge, manages community development in public administration. Budget-minded with mobile-only internet, she’s DIY-savvy, privacy-conscious, and pet-focused, valuing durable, well-reviewed solutions with clear pricing and community impact.

James Moreno

James Moreno, 56, a married parent in Fresno, is Deputy Director for City of Fresno Public Works overseeing capital projects. Financially disciplined, values reliability, civic impact, and sustainability; cycles, gardens, woodworks, and prioritizes data-backed, durable, low-lifecycle-cost solutions.

Charles Perez

Charles Perez is a 42-year-old, married parent of one in suburban Mobile, AL, paused an aircraft maintenance career. Spanish-speaking, practical and value-driven; focuses on DIY and light IT, budgets carefully, and, currently uninsured, prioritizes reliability, transparency, and low-risk, fixable solutions.

Tina Cortez

Tina Cortez, 53, is a Hispanic operations coordinator at a Tampa public middle school. Married with no kids, she’s organized, community-minded, budget-savvy, and values reliability. Enjoys practical style, easy cooking, morning walks, local volunteering, and road-trip getaways.

Evangeline Lira

Chloe Garcia, 9, is a creative fourth-grader in Warren, MI. Budget-conscious and offline-first at home, she relies on library resources, enjoys soccer and cooking, and prefers comfy, colorful clothes while sketching outfits and exploring science.

James Jaso

James Jaso, 78, is a widowed, retired maintenance supervisor in Charlotte, NC. He owns his home, lives alone with rescue beagle Dusty, budgets conservatively, volunteers with Habitat and a food pantry, and enjoys DIY, walking, and photography.

Marc Machuca

Marc Machuca, 44, married parent of two in rural Akron, rents a modest farmhouse. A stay-at-home parent and community volunteer, speaks Spanish at home, values durability and transparency. Household income $150k–$199k; practical, DIY, gardening, and cooking focused.

Jeffrey Cruz

Jeffrey Cruz, 46, is a married, bilingual inside sales coordinator in Owensboro, KY. Budget-conscious and community-minded, he walks to work, cooks, gardens, and does DIY. He skips home internet, preferring durable, offline-friendly products and clear instructions.

Jonathan Martinez

Jonathan Martinez is a 20-year-old Austin-based healthcare support worker studying radiologic technology. He rents with roommates, earns $150k–$199k via hospital shifts plus gaming/photography side gigs. Bilingual Spanish, budget- and privacy-minded, practical, tech-forward; favors durable value, easy returns, and clear, human messaging.

Shelly Pereira

Shelly Pereira, 55, is a married warehouse shift lead in suburban Norfolk, VA. Mobile-first and budget-savvy, she values reliability, safety, and clear pricing; cooks at home, volunteers with her parish, takes regional road trips, and enjoys fitness, gaming, and seafood.

Krista Nina

Krista Nina, 43, bilingual Hispanic single mom in rural San Jose, is a senior client-services associate at a community bank. Homeowner with two kids, about $125k income, practical and time-efficient; values transparent, reliable, family-friendly products and predictable costs.

Matthew Ochoa

Matthew Ochoa, 15, is a bilingual high school sophomore in Bellevue, WA, living with his mom and grandmother. He’s into robotics and digital art, budget-conscious and privacy-aware, exploring tech pathways like UI/UX design or hardware prototyping.

Holly Caniz

Holly Caniz, 73, in Bellevue, WA, is a part-time performing-arts guest services lead; separated with one adult child. Financially steady and arts-focused, she values reliability, clear pricing, human support, and senior-friendly, easy-to-use products.

Mckenna Pelcastre

Emily Lopez is a 5-year-old bilingual kindergartener in suburban Sacramento. She thrives on routines, outdoor play, animals, and simple tech. Parents prioritize safety, durability, educational value, and easy cleanup; she chooses comfort, bright colors, and immediate fun.

Cary Gama

Cary Gama, 59, is a married, child-free Hartford homeowner. Unemployed after decades in admin support, she seeks flexible part-time work. Budget-conscious and uninsured, she speaks Spanish at home, cooks frugally, volunteers, DIYs, and values durability and straight talk.

Terry Morales

1) Basic Demographics

Terry Morales is a 62-year-old Hispanic woman living in suburban Aurora, Illinois, in the Fox Valley area. She’s married, speaks Spanish at home, and is a U.S. citizen. With one adult child and deep roots in her community, Terry is the friendly ne...

Brandon Palafox

Brandon Palafox, 24, Milwaukee-area field service technician in mining, married with no kids. High-earning, safety-focused homeowner who prizes durable gear and clear value. Budget-conscious DIYer and gamer; uses offline-capable tech; Canadian-born with U.S. residency in progress.

Brayan Ramirez

Liam Flores is a 4-year-old preschooler in rural Erie, PA, living with mom Kelly and rescue beagle Pepper. Attends Head Start; budget under $25k. Household prioritizes safety, durability, washable winter-ready gear, and free/low-cost community resources.

Loretta Brambila

Loretta Brambila, 74, is a married, bilingual Fort Wayne renter and retired dental office manager. She budgets carefully, volunteers tutoring ESL, values reliable, simple products, and enjoys Rivergreenway walks with her beagle, watercolor, local theater, and road trips.

Dawn Romero

Dawn Romero, 58, is a married Miami resident and Canadian-born U.S. permanent resident. A former hospitality coordinator, she’s budget-conscious, garden- and tech-savvy, Catholic, left-leaning, community-minded, and prioritizes reliability, privacy, and climate-resilient, low-maintenance choices.

Leah Gonzalez

Leah Gonzalez, 17, is an Edison, NJ high school junior exploring UX or nutrition/data science. Tech-forward and privacy-aware, she balances AP studies, coding club, volunteering, budgets with a teen debit, and weighs cost, durability, safety, and parental approval.

Mark Galvez

Widowed, 70-year-old retiree in suburban Richmond, VA; former visual merchandising/facilities pro. Lives alone on fixed income; Spanish at home. Budget-conscious, DIY- and church-oriented, tech-cautious; values durability and transparent service. One adult child and a grandson.

Adam Carrillo

Adam Carrillo, 35, is a bilingual, non-citizen research operations coordinator in San Francisco, married with one child. Living in a BMR condo, he budgets carefully, commutes by e-bike, volunteers locally, and prioritizes reliability, transparency, repairability, and bilingual support.

Reyna Jimenez

Reyna Jimenez, 32, San Diego-based agricultural Field Operations Manager; married, no children. Homeowner with strong yet variable household income; currently uninsured. Practical, safety- and TCO-focused; off-road/truck enthusiast and gamer; church/community volunteer. Career goal: regional operations lead.

Harper Figueroa

Harper Figueroa is a 4-year-old preschooler in Vancouver, WA. She lives with her parents, follows a routine, values safety and hands-on learning, enjoys parks and the library, has limited supervised screen time, and prefers durable, washable essentials.

Manuel Solis

Manuel Solis is a 28-year-old, Spanish-speaking Asian American warehouse forklift operator in Gulfport, MS. Separated with no children, he rents with a friend, drives an older paid-off 2008 Ranger, budgets carefully, relies on mobile data, and values durability and straightforward pricing.

Kayley Sauceda

Kayley Sauceda, 35, is a bilingual logistics coordinator in manufacturing in Lafayette, LA. A renter with no children and a rescue dog, she budgets carefully, saves for a home, and values safety, durability, clear pricing, and community service.

Michael Benitez

Michael Benitez, 60, is a married Duluth, MN finance operations and risk manager at a regional credit union. He rents by choice, values durable, winter-ready gear with clear terms and support, and enjoys gardening, woodworking, and maintaining an older pickup.

Kristine Vasquez

Kristine Vasquez, 45, divorced, Filipino lawful permanent resident in Harrisburg, PA. Inside Sales Coordinator earning ~$38k. Budget-conscious homeowner who values reliability and routines, cooks at home, crafts, attends car meets, volunteers, and prefers clear value with low-friction purchases.

Ajooni Cortez

Ajooni Cortez is a 4-year-old Hispanic non-citizen in urban Mobile, AL, living with her mom (household income $25k–$49k). A pre-K, curious, warm kid who loves twirly dresses and Bluey; choices favor safety, softness, durability, value, and easy-clean fun.

Eric Marzan

Eric Marzan is a 52-year-old Afro–Panamanian, married homeowner in urban Jacksonville who is bilingual and not in the labor force, living on his spouse’s income. Budget-disciplined and community-minded, he maintains cars, volunteers, cooks Afro–Latin staples, streams and games, and values transparent, durable, Spanish-supported products.

Robert Lopez

Theodore “Theo” Thomas, 76, is a married retiree in Kansas City, MO. A longtime photography/prepress pro, he lives on a sub-$25k fixed income, values durability and clarity, speaks Spanish at home, volunteers, and favors frugal, repairable style.

Zoe Troncoso

Zoe Troncoso, 20, is a bilingual Akron, OH resident. She co-owns a two-unit home, budgets tightly, and is out of the labor force while earning her GED. She manages property, volunteers as a translator, and loves cars, gardening, and Cavs.

David Cabello

David Cabello, 15, is a Southaven, MS high schooler into automotive and graphic design. Lives with parents and sister, uses a teen debit card, saves for a permit, prefers creator demos, fixes/customizes gear, and plays Xbox, watches car tutorials.

Arthur Martienz

Arthur Martienz, 40, widowed parent in Grand Rapids, MI, is a mining maintenance superintendent leading 18. Bilingual (Spanish at home), safety- and evidence-driven, financially disciplined, time-pressed; favors durable, repairable gear and practical, outdoors-focused family experiences.

Paul Pascacio

Paul Pascacio, 40, is a married Hartford, CT homeowner, currently not in the labor force. Bilingual at home, he prioritizes savings, simple durable design, and community. A serious hobbyist photographer, he volunteers locally, follows NPR, and plans budget-savvy travel.

Kelly Perez

Kelly Perez is a Fort Worth–based, 50-year-old widowed warehouse operations supervisor who relies on public transit, values durability and fairness, and keeps a steady, well-organized life after being widowed. She budgets carefully, crafts and volunteers with animals, and plans to advance into safety management or regional logistics planning.

Adam Cruz

Adam Cruz is an 11-year-old boy in suburban Rochester, NY. Spanish-English bilingual, he loves art, cars, and rec soccer, follows structured routines, has parent-guided tech use, and values clear instructions, progress, safety, and durability.

Arianna Hammer

Arianna Hammer, 17, is an Albany, NY high school senior balancing classes with a remote metadata-tagging job. Budget-conscious and privacy-aware, she thrifts durable gear, values sustainability, and plans for Information Science/UX. Free time: reading, crafts, biking.

Brenda Camacho

Brenda Camacho, 83, married in urban San Antonio, lives on stable retirement income, rents, child-free. Spanish-at-home Protestant. Tech-capable but simplicity-focused. Values reliability, safety; routines center on low-impact fitness, crafts, gardening, church, and careful budgeting.

Mike Hinojosa

Mike Hinojosa, 61, is a non-citizen finance operations/compliance coordinator in Mobile, AL. Spanish-at-home homeowner; lives alone with a beagle mix, bikes to work, budgets carefully, cooks meals, volunteers at the library, enjoys PC strategy games, and values transparency and durability.

Bradley Then

Bradley Then is a 44-year-old, married, bilingual Colorado Springs homeowner navigating a thoughtful career pivot. Household income is strong via his spouse; he manages spending with discipline and prioritizes quality, repairable goods. He blends outdoor life with functional fashion, uses reviews and math to justify buys, and values clarity over hype. He plans travel with points, cooks at home, and keeps a steady wellness routine. Messages that respect his analysis, minimize friction, and prove long-term value will convert; anything opaque, pushy, or wasteful will not.

Amy Morales

Amy Morales, 54, is a bilingual front-of-house supervisor in Providence, RI. A bike commuter and thrifty homeowner, she prioritizes reliability, community, and low-waste habits, meal-preps Puerto Rican–influenced dishes, and manages a predictable, envelope-style budget.

Audrey Montez

Audrey Montez is a contract Community Outreach Coordinator near Fresno, CA. Bilingual in Spanish, she lives alone with a rescue dog, owns a modest rural home, budgets tightly, values transparency and durability, and seeks stable, benefit-backed employment.

Christian Miera

1) Basic Demographics

Christian Miera is a 22-year-old White (Non-Hispanic) male living in an urban neighborhood of Alexandria, Virginia. He is a U.S. citizen, English-only at home, never married, and has no children. He identifies as Hindu, a faith he adopted as a tee...

Nancy Mejorada

Nancy Mejorada, 82, is a married, retired administrative assistant in semi-rural St. Petersburg, FL. A homeowner with steady retirement income, she’s practical, budget-conscious, tech-cautious, and enjoys DIY projects, quilting, gardening, birdwatching, and Tampa Bay sports.

Elisa Vazquez

Isabella “Bella” White is a 4-year-old preschooler in suburban Spokane, WA, living in a bilingual Ukrainian-English, budget-conscious household. She loves cars, outdoor play, and her rescue dog. Family prioritizes safety, durability, simple routines, and ad-free, age-appropriate media.

John Torres

John Torres is a 61-year-old Edison, NJ, USA. A utilities logistics pro in production/materials moving, he rents a two-bedroom, earns $75k–$99k, budgets for durability, and spends free time on DIY fixes, hiking, and outdoor photography.

Ashley Velasquez

Ashley Velasquez, 29, Mount Pleasant, SC real estate sales pro and mom of two (7 and 4), rents a three-bedroom, earns $150–199k, budget-savvy, tech-forward, weekend-heavy schedule; eyeing homeownership soon and a step up to Community Sales Manager.

Christopher Hidalgo

Christopher Hidalgo, 14, is a Fresno high school freshman: Spanish-at-home, Catholic, soccer-playing and tech/streetwear-curious. Creative and budget-aware, he customizes sneakers, tinkers with PCs, uses YouTube/TikTok/Discord, and values inclusivity, sustainability, authenticity.

Marcell Rodriguez

Marcell Rodriguez, 32, is a Houston dad of two and part-time Community Programs Coordinator for the City of Houston Parks & Recreation. A bilingual, budget-conscious homeowner, he’s mobile-only, cooks and volunteers, and studies project management to advance his career.

Aaron Rodriguez

Aaron Rodriguez is a 12-year-old Bozeman kid with a maker’s mindset and a warm, practical household behind him. He speaks Spanish at home, leans creative in school, and spends free time turning thrift finds into statements. Budget-conscious decisions shape what he buys, but they don’t dampen his sense of style—he just paints, stitches, and patches it into existence. Durable, affordable, and creativity-enabling products—with a nod to sustainability and bilingual support—fit his world. Show him that something helps him make or belong, and he’s all in.

Lilliana Bogan

Emma Torres is a newborn in El Paso, TX, living with her mom and grandparents. On a tight budget with Medicaid/CHIP and WIC, they prioritize safe, fragrance-free, affordable essentials, curbside pickup, heat-conscious routines, and bottle-feeding support.

Camila Melanson

Avery Allen, age 2, is a San Diego toddler in a Spanish-speaking home with her mom and abuela. She attends daycare, loves outdoor routines and Bluey, and her caregivers choose safe, durable, washable, bilingual-friendly essentials.

Boris Duque

Boris Duque, 60, is a married, bilingual operations manager for an education nonprofit in Allentown, PA. Practical and faith-oriented, he hotspots at home, values durable offline-friendly tools, and enjoys DIY, church, grilling, and Cars & Coffee with his dog, Diesel.

Mary Cuevas

Mary Cuevas, 77, divorced homeowner in Paterson, NJ, is a retired office manager living on Social Security. Mobile-only, budget-savvy, and scam-wary, she values independence, community, and reliability. Hobbies: gardening, photography, classic cars, Yankees; shares home with cat Daisy.

Dawnya Villalpando

Dawnya Villalpando, 61, a Hispanic U.S. citizen in Mesa, AZ, is a bilingual client services manager working hybrid. Married and community-minded, she prioritizes health, faith, and reliability; volunteers, cooks lighter staples, streams, and prefers easy-to-use, trustworthy products with bilingual support.

Raymond Solorio

Raymond Solorio, 79, married in suburban Lowell, MA, is a retired facilities manager. Frugal, with no home internet, values durability and clear warranties, relies on cable and a basic phone, and enjoys DIY projects, car maintenance, and neighborhood walks.

Ashley Gonzalez

Ashley Gonzalez, 25, is a Hispanic woman in rural Virginia Beach, married with no children. On under $25k, she uses mobile-only internet, runs pet-sitting and thrift reselling side gigs, is uninsured, pragmatic, and demands clear, upfront pricing.

Stephanie Ortega

Stephanie Ortega, 36, married mom of three in urban Racine, WI. Spanish-speaking non-citizen, not in the labor force, living on under $25k. Frugal, faith-centered, mobile-first planner who values transparent, bilingual, durable, time-saving, low-cost solutions.

Timothy Villatoro

Timothy Villatoro, 64, married in urban Memphis, is an early-retired former auto shop owner. Speaks Spanish at home, lives simply without home internet, values durable, reliable purchases, uses Medicaid, mentors locally, restores a classic truck, and favors offline, transparent services.

Marty Feliz

1) Basic Demographics

Marty Feliz is a 24-year-old male living in urban San Antonio, Texas. He’s White (Non-Hispanic), a U.S. citizen, English-only at home, and identifies as Protestant (more “Sunday service + community” than “fire and brimstone”). Politically, he lean...

Barbara Hall

Barbara Hall, 72, divorced, lives alone on Scottsdale’s rural edge with her rescue cat. Spanish-speaking, frugal, and sustainability-minded, she lives on Social Security, upcycles clothing, photographs desert landscapes, and favors clear pricing, durable goods, and bilingual support.

Angela Gallegos

Ava Martinez is a 9-year-old Scottsdale, AZ fourth-grader, bilingual in English and Spanish. Curious and polite, she loves cars, Minecraft, soccer, and swimming. Tech use is structured; family budgets carefully, prioritizing safety, durability, learning, and heat-smart routines.

Nathan Hurtado

1) Basic Demographics

Nathan Hurtado is a 26-year-old Filipino-American male living in urban Denver, CO. He is single (never married), has no children, and is a U.S. citizen. He speaks English at home, identifies as Catholic (mostly cultural practice), and is political...

David Maldonado

David Maldonado, 57, lives on the rural outskirts of Carmel, IN. Married, no kids. Part-time office coordinator/bookkeeper; household income in the low-30Ks. Spanish-speaking home, Navy-veteran spouse. Frugal, durability-focused, pet-loving volunteer; classic menswear thrifter; pragmatic, privacy-wary media user.

Sara Reyes

Sara Reyes is a 38-year-old bilingual mom in San Francisco, balancing a modest household income with homeownership and two school-age kids. She works in finance operations at a community credit union, drives alone to a predictable schedule, and manages costs through careful planning, meal prep, and selective upgrades. Her values center on family safety, reliability, and thrift, guided by Buddhist practice and a pragmatic, fiscally conservative outlook. She responds to products and services that demonstrate clear total cost advantages, time savings, and dependable support, and resists complexity, hidden costs, and tone-deaf messaging. In short, Sara optimizes for stability and utility, choosing solutions that fit tight budgets, small spaces, and real family routines.

Antonio Ruiz

Antonio Ruiz, 47, a budget-conscious homeowner in suburban El Paso, is an unemployed, grad-educated urban horticulture specialist. He gardens, volunteers, rents a room, uses mobile-only internet, and seeks community development or parks programming roles.

Erica Bustamante

Erica Bustamante, 61, is a Hispanic, married Madison, WI suburbanite and Director of Risk Analytics at a regional credit union. Lives with spouse and mother-in-law, budget-disciplined, privacy-focused, gardens, volunteers in financial literacy, and favors reliable, interoperable tech.

Jerry Palomino

Jerry Palomino, 17-year-old high school junior in rural Evansville, IN; tech‑savvy tinkerer into robotics, 3D printing, and PC builds. Budget‑minded, values durability, repairability, and honest reviews. Lives with parents, volunteers at church, games online, and saves for a used car.

Samantha Sanchez

Samantha Sanchez, 27, is a suburban Austin homeowner on a structured sabbatical after a SaaS account manager role. She lives solo with her rescue dog, budgets diligently on $100k–$149k income, prioritizes DIY, gardening, volunteering, durability, transparency, and privacy.

Nancy Flores

Nancy Flores, 47, is a Spanish-born, married, child-free resident of the rural outskirts south of Dallas. A bilingual loan servicing clerk working ~30 hours weekly, she earns under $25k, budgets tightly, uses mobile-only internet, gardens, and dotes on rescue pets.

Courtney Saldivar

Courtney Saldivar, 37, is a Fresno, CA–based Sales Operations Coordinator earning $50–$74k. A single homeowner with no children, she works mostly from home and loves cooking, photography, cars, California road trips, and careful, review-driven purchases.

Vanessa Nieves

Vanessa Nieves, 45, is a bilingual Detroit-area mom of three, married and renting a townhouse. She works part-time as a nonprofit community health program coordinator, earns under $25k, budgets tightly, and values transparency, durability, time-savers, and community impact.

Andrew Becerra

Andrew Becerra, 26, is a bilingual remote security operations supervisor in semi-rural Norfolk, VA. He owns a small home, earns $100k–$149k, budgets rigorously, invests long-term, values reliability and safety, volunteers with CERT, and prioritizes practical, durable gear.

Gayla Serrano

Gayla Serrano, 59, is a Spanish-first, Catholic, divorced homeowner near Sacramento. A late-shift inventory/forklift lead with modest income, former teacher in Mexico, she gardens, budgets tightly, supports family, and prefers durable, transparent, bilingual solutions.

Mathew Guedea

Mathew Guedea, 40, is a divorced Lafayette, LA resident on a career pause after 15 years in supply-chain operations. A Spanish-at-home, community-minded DIYer, he volunteers, cooks, gardens, photographs the bayou, and values quality, transparency, and reliability.

Danielle Urquidez

Danielle Urquidez, 38, is a married community programs coordinator in suburban Buffalo, NY, with one child. A renter, she walks to work, budgets for a home down payment, cooks, gardens, and prefers durable, transparent, winter-proof value.

Alberto Zavala

Alberto Zavala is a 45-year-old, married and child-free, lives in Fresno’s Tower District. Sales Operations Manager at an agricultural supply distributor. Budget-disciplined homeowner who favors reliability and total cost of ownership. Household income $135k; routines include DIY, gardening, and community involvement.

Leah Lopez

Leah Lopez, 39, is a bilingual San Antonio mom of one and Senior Fleet Routing Specialist. She owns a modest home, budgets diligently, values reliability and community, enjoys DIY, gardening, gaming, Tex-Mex cooking, and family-focused road trips.

Alexandra Stpeter

Charlotte Gonzalez is a 16-year-old Chattanooga high school junior living with family. Creative and pragmatic, she thrifts, DIY-upcycles, hikes, volunteers, and shoots photos; researches purchases for durability, ethics, and privacy; uses iPhone/Chromebook; explores tech-creative careers like UX or automotive design.

Leonardo Ramirez

Leonardo Ramirez is a 16-year-old high schooler in Stamford, CT. He lives with his mom and sister, budgets carefully, and pursues photography and light video editing for school projects, church AV, and city photo walks.

Ana Torres

Ana Torres is a 14-year-old student in Carmel, IN. A bilingual, Catholic, design-curious JV soccer player, she thrifts and resells, values sustainability and function, budgets allowance carefully, and seeks peer proof, parent approval, fast shipping, and easy returns.

William Deleon

William Deleon, 53, is a Rochester, MN real estate leasing/client relations manager, bilingual in Spanish, practicing Muslim, and co-parent of two. Financially steady and privacy-aware, he values transparency, durability, sustainability, keeps a halal home, and favors restrained, quality fashion.

Patricia Downing

Patricia Downing, 85, is a retired office manager in suburban Yonkers, NY. Married, community-rooted, she gardens, volunteers with an animal shelter, sings at church, and prefers reliable, easy-to-use, fairly priced products with human support.

Matthew Aguirre

Matthew Aguirre is an 11-year-old Jacksonville, FL sixth-grader who speaks Spanish at home. Budget-conscious, uninsured family. Loves cooking, nature photography, Minecraft, and soccer; prefers durable, breathable gear and sale sneakers. Values safety, facts, and low-risk, bilingual, starter-friendly products.

Ryan Maciel

Ryan Maciel, 39, a San Jose finance operations manager leading risk and compliance; married with one child. Pragmatic, family-first and budget-conscious; mixes onsite/remote; commutes in a Tesla; enjoys DIY, grilling, gym and hikes; values reliability, time-saving tools and Apple-compatible tech.

Angel All Other Names

Daniel Wright is a 12-year-old middle schooler in rural-fringe Bellevue, WA. He balances school, soccer, and hands-on tech projects, uses supervised devices, budgets an allowance, and favors safe, durable, value-focused gear with clear tutorials.

Morgan Jerez

Morgan Jerez, 19, Omaha homeowner by inheritance, lives with roommates and speaks Spanish at home. Currently unemployed, he’s pursuing a GED and an automotive career, budgeting tightly, favoring durable DIY solutions, clear pricing, and no-credit, prepaid options.

Ashley Mcgee

Ashley Mcgee, 32, is an Orlando-based product operations manager. She speaks Spanish at home, earns $100k–$149k, budgets and saves for a condo, and unwinds with gaming, travel, and Lake Eola runs.

Karl Perez

Karl Perez, 89, widowed permanent resident in Huntington, WV, is a part-time, remote higher-education accreditation advisor. He lives alone, has no children, earns $150–199k, manages finances conservatively, values reliability and clarity, stays active, and volunteers with church and adult literacy.

Toney Gonzales

Toney Gonzales, 66, is a retired building maintenance supervisor in suburban Jacksonville, FL. Married with one adult child; bilingual at home; budget-conscious, DIY- and community-minded; prioritizes reliability, hurricane readiness, and clear, mid-priced products with strong support.

Justin Mondragon

Justin Mondragon, 36, married and child-free in Rochester, NY, is a regional insurance account manager with an MBA. Household income $150k–$199k. Financially disciplined, health- and community-minded, research-driven; values reliability, efficiency, transparency, and durable, well-integrated solutions.

Marissa Penuelas

Marissa Penuelas, 47, Jacksonville-based key account manager in wholesale distribution. Married with one middle-schooler, financially disciplined and practical; fitness- and photography-oriented. Values reliability, transparency, and time while balancing family life with client relationships across North Florida.

Bryce Colon

Bryce Colon, 25, is a divorced dad of two in Columbus, OH. He works hybrid in insurance sales, budgets, and co-parents three nights weekly. Pragmatic and kind, he values durability, clear pricing, time-saving, and enjoys sneakers, gaming, and Crew.

Danny Espinoza

Danny Espinoza is a 75-year-old, retired logistics supervisor living alone in a suburban San Antonio home. Budget-conscious, routine-driven, and privacy-aware; volunteers locally, drives an older Camry, cooks simple meals, enjoys strategy PC games, streaming, and Spurs coverage; values reliability, clarity, and accessible support.

Tracie Farley

Tracie Farley, 48, is a Jersey City homeowner and remote Patient Access Lead in healthcare support. A disciplined, Spanish-speaking budgeter, she relies on mobile hotspots (no home internet), prioritizing reliability, transparent pricing, privacy, and mid-tier, low-friction tools.

Sydney Orta

Sydney Orta, 24, is a Portland-area fintech analyst and first-time townhouse owner. She lives with her bilingual boyfriend and rescue dog, runs a Spanish-only household, leans fiscally conservative, and prioritizes ROI-driven finances, efficient routines, outdoors, and photography.

Jessica Ocasio

Jessica Ocasio, 42, Colombian-born Hispanic risk analytics manager in suburban Cleveland. MBA, data-first leader and homeowner; never married, no children. Spanish at home; lives with her dog, Luna. Runs, gardens, batch-cooks. Values transparency, reliability, privacy, and time-saving ROI.

Alison Lopez

Alison Lopez is a 46-year-old Senior Account Executive at a regional commercial insurance carrier in suburban Duluth, MN. Married without children, she rents while saving to buy, prioritizes durability and transparency, enjoys outdoor time and crafts, and manages finances methodically.

Janet Fuentes

Janet Fuentes, 72, a Hispanic, married renter in rural Waterbury, CT. Bilingual and Medicare-covered on a fixed income, she has no home internet, uses a prepaid smartphone, volunteers at her church, and values durability, transparency, and community support.

Brandon Gonzalez

Brandon Gonzalez, 35, is a Fresno, CA homeowner and bilingual auto detailer. Married with no kids, he lives frugally on under $25k, values durability and clear pricing, pursues his GED, and aims to expand mobile detailing.

Elaine Vasquez

Elaine Vasquez, 83, is a married, bilingual Raleigh retiree and former public high school Spanish teacher. Financially steady, community-oriented, and tech-comfortable, she gardens, volunteers with her parish, streams classic films, and favors clear, reliable, accessible products with human support.

Joan Nieves

Joan Nieves, 79, is a Spanish-speaking Black woman in urban Salt Lake City; a lawful permanent resident, married without children. Retired healthcare worker on Medicare and fixed income; faith-centered, tech-cautious, pet-loving, and prefers phone-first, Spanish-language, trustworthy, clear-value brands.

Leslie Dominguez

Leslie Dominguez, 21, is a San Diego–based, mobile-first creative in North Park. She owns a studio condo, lives on trust/investment income, is prepping for her GED, and pursues thrifted fashion, photography, and crafts, valuing flexibility, sustainability, and community.

Lee Santiago

Lee Santiago, 20, is a service-industry homeowner in Racine, WI, working hotel front desk shifts. Budget-minded under $25k and Spanish at home, he thrifts fashion, cooks simple meals, stays active, and shares life with a rescue cat, Pepper.

Ronald Sanchez

Ronald Sanchez, 61, is a married, college-educated facilities and operations coordinator in Norman, OK. He and his wife own a nearly paid-off home. Uninsured and budget-conscious, he values durability, community, and DIY; cooks, volunteers, and follows OU sports.

Andrew Hernandez

Andrew Hernandez, 60, a retired Detroit tool-and-die supervisor, lives alone in an owner-occupied duplex and rents the other unit. Spanish-speaking, privacy-conscious DIYer and street photographer, funded by pension, investments, and rental income; prioritizes durability and craftsmanship.

Maryjane Leon

Maryjane Leon, 84, is a never-married retiree in suburban Sacramento. She lives alone, prefers Spanish at home, budgets a modest fixed income, has no home internet, uses library Wi‑Fi, volunteers through church, and values reliability, safety, and clear phone support.

Ariella Valencia

Sophia Wilson, age 5, lives in Allentown, PA. A bilingual kindergartner, she thrives on gentle routines, books, and hands-on play in a multicultural home blending Spanish-speaking African heritage and Hindu traditions; family favors safe, durable, educational buys.

Jeanne Gomez

Jeanne Gomez, 67, is a retired academic support coordinator in Gresham, OR. A Spanish-at-home, Black lawful non-citizen, she’s married, financially comfortable, privacy-minded, community-oriented, an avid cook and volunteer, health-pragmatic, and values durable quality, clarity, and safety.

Kayden Moreno

Logan Torres is a bilingual (Spanish-English) three-year-old in rural Atlanta, GA. He attends preschool, enjoys church, outdoor play, picture books, and Bluey. Purchases prioritize safety, durability, educational value, easy cleaning, and reliable delivery.

Alexa Espinoza

Alexa Espinoza, 17, is a rural Lincoln, NE high school junior from a Spanish-speaking home. Budget-conscious and privacy-cautious, she runs cross-country, plays soccer, DIYs crafts and car basics, uses YouTube/TikTok/Discord, and targets low-debt college paths.

Izabella Diaz

Izabella Diaz, 13, is a creative, animal-loving middle-schooler in urban El Paso, TX. She enjoys art club, soccer, thrifted comfy style, YouTube/TikTok/Spotify, and family time with rescue dog Luna, staying privacy-conscious and values-driven.

Lisa Montes

Lisa Montes, 63, Yonkers-based senior client operations manager in premium in-home pet care. Never married, no children; lives with a rescue dog and cat. Earns $150–199k, hikes and games, values reliability, transparency, and pet-safe, durable products.

Rita Mariscal

Rita Mariscal, 74, is a financially secure, retired arts administrator in suburban Lincoln, NE. She owns her home, lives with her rescue cat, quilts and gardens, follows Huskers sports, values faith and community, and favors clear, dependable, privacy-safe services.

Denise Bautista

Denise Bautista is a 59-year-old, bilingual, Catholic operations leader at a parish K–8 school near Nashville. Married with one adult child; $200k+ household via her husband’s remodeling business. Practical volunteer and DIY cook, she values reliability and simple, service-backed products.

Kyanne Jim

Kyanne Jim, 23, is a night-shift sterile processing tech earning $100k–$149k, a suburban renter and bus commuter with mobile-only internet. Catholic, community-minded, and budget-savvy, she cooks, gardens, dotes on rescue dog Biscuit, and plans surgical technologist training.

Lorraine Dominguez

Lorraine Dominguez, 65, is a married, bilingual (Spanish/English) former public librarian in Winston-Salem, NC. Living on under $25k, she’s frugal and DIY-minded, community- and faith-oriented, uses mobile-only internet, and values reliability, clear warranties, and low total costs.

Jan Padilla

1) Basic Demographics

Jan Padilla is a 78-year-old Hispanic woman living in suburban Columbus, Ohio. She’s widowed, a U.S. citizen, and identifies as female (sex at birth: female). English is the language she uses at home. She didn’t finish high school, but she’s pract...

Neal Brandon

Neal Brandon, 54, is a regional operations manager for a premium auto-detailing company, a practical homeowner with steady ~$125k income, Spanish-speaking household, and a rescue dog; prioritizes reliability, clear communication, and spends free time on cars, gardening, and photography.

Leslie Moreno

Leslie Moreno, 36, Hispanic, bilingual utilities warehouse/inventory tech near Fort Worth, TX. Married, no kids. Budget-conscious, safety- and durability-focused. Volunteers at church, cooks at home, tinkers with tech, runs occasional 5Ks, values transparent pricing and local service.

Robert Tapia

1) Basic Demographics

Robert Tapia is a 61-year-old Hispanic male living in a rural area outside Albany, New York. He is married, has no children, and is a U.S. citizen. He speaks Spanish at home and is bilingual in Spanish and English. He holds a bachelor’s degree. He...

Jared Bruno

Jared Bruno is a 35-year-old, bilingual warehouse shift lead in suburban San Jose, married with one child. He rents, budgets carefully, favors reliable, safe gear, uses mobile-only internet, meal-preps, and pursues incremental career growth in operations.

Ethan Orozco

Ethan Orozco is a 10-year-old bilingual boy in New Orleans, living with his parents and sister. A 5th-grader, he loves crafts, Minecraft, and trumpet. Family values affordability, safety, privacy, church community, and bilingual support.

Joel Bustillos

Joel Bustillos, 64, married in Austin, TX, works part‑time operations at a co‑op supporting nonprofits and arts. Childfree and frugal on under‑$25k income, he bikes, cooks, gardens, and prefers durable, repairable, clearly explained products with transparent costs.

Michael Romero

Michael Romero, 46, a bilingual logistics coordinator in Frederick, MD. A frugal, never-married renter with a roommate and no children, he values durability and transparency, works from home most days, volunteers, hikes, gardens, and sells crafts.

Roxie Talavera

Roxie Talavera, 40, is a Spanish/English-speaking single mom of two in Athens, GA, and a branch operations coordinator at a regional credit union. Budget-conscious on $50k–$74k, she relies on mobile-only access and values reliability, clear pricing, and time savings.

James Castillo

James Castillo, 56, is an urban, employed production/transportation/material moving worker in the $25k–$49k bracket. Separated, budget-conscious, and reliability-focused, he favors durable, offline-friendly products, straightforward pricing, and proven value from trusted, hands-on brands.

Maleigha Perez

Maleigha Perez, 8, is a bilingual 3rd-grader in rural Racine, WI, living with her parents and rescue dog. She enjoys soccer, biking, crafts, and kid coding. Purchases favor comfort, durability, safety, and value.

Mia Kleiner

Aurora Perez is a 6-year-old bilingual (English/Spanish) girl in Augusta, GA. In a budget-conscious, church-involved household, she attends public elementary school, enjoys art, gentle games, beginner soccer, and balcony gardening; parents prioritize price, durability, safety, and educational value.

Timothy Gallagher

Levi Young, 61, is a bilingual Hispanic, semi-retired building maintenance pro in San Diego. Married without kids, he rents, gardens, and DIYs, budgets carefully, favors durable, repairable, renter-friendly tech, and is community minded and Padres loyal.

Jocelyn Manriquez

Jocelyn “Ellie” Manriquez, 17, a Yonkers-based high school junior: tech-savvy, fiscally cautious gamer exploring CS or public policy. Lives with parents, volunteers at the library, values privacy and research-driven buys, prefers small circles, and saves for PC upgrades and college.

Emilia Govea

Emilia Govea, 22, is an Orlando-area implementation specialist earning about $118k. She rents with a roommate and rescue dog, works hybrid, studies Information Systems at UCF, budgets and invests, values transparent, evidence-based solutions, and prioritizes fitness, DIY, travel, and outdoor time.

Jayden Lopez

Asher Smith, 7, lives in Houston’s Third Ward with mom and Nana. Budget under $25k; relies on community resources. Loves crafts, cars, and reading; structured screen time. Caregivers prioritize durable, affordable, easy-to-clean, compact items and free, bus-accessible activities.

Kyle Silvestre

Kyle Silvestre, 18, lives independently in Mobile, AL, owning a modest home. On a gap year, exploring culinary/hospitality paths while earning under $25k via gigs. Frugal, debt-averse, bilingual (Spanish at home), avid home cook and food-service volunteer.

Jessica Gutierrez

Jessica Gutierrez is a 39-year-old, Philadelphia-based single mom of three, is a senior technical project coordinator contracting in fintech. She earns ~\$120k, works hybrid, budgets rigorously, prioritizes time savings, reliability, and kids' stability, with community service, capsule style, and preventive, price-aware care.

Cory Andres

1) Basic Demographics

Cory Andres (goes by Cory) is a 25-year-old White, non-Hispanic male living in suburban San Diego, CA (Clairemont Mesa area). He is a U.S. citizen, English-only at home, never married, no children, Protestant by upbringing and lightly practicing....

Robert Lopez

Robert Lopez, 49, married without children in Los Angeles, is a community college media lab coordinator (0.6 FTE) earning under $25k. Spanish-at-home, Buddhist, right-leaning, thrifty DIYer prioritizing reliability, repairability, clear pricing, and bilingual, no-fuss products.

Amber Magana

Amber Magana, 32, gender-nonconforming he/they, married with no kids in Springfield, IL. Bilingual logistics forklift/dock lead; budget-disciplined homeowner. Safety-first, church- and community-involved crafter/outdoors fan; leans Republican, values durability, clear value, and bilingual, practical messaging.

Ali Ceron

Sebastian Thompson is an 8-year-old, bilingual third-grader in Huntsville, AL, living with mom and abuela. Budget-conscious family prioritizes safe, durable, educational buys. Loves space, soccer, and LEGO; organized, curious, fairness-focused; uses school Chromebook, Disney+/YouTube Kids.

Bobby Ruiz

Bobby Ruiz, 61, married homeowner in Yonkers, NY. Former maintenance supervisor on modest pension; wife works part-time. Frugal, privacy-minded, no home internet; relies on library. Volunteers at parish, gardens, hikes with rescue dog; prioritizes durable, transparent, offline-friendly solutions.

Ezekiel Ramirez

Ezekiel Ramirez, 6, is a first-grader in Columbus, GA, living with parents in a rented apartment near parks. Routine-oriented and gentle, enjoys animals, art, gardening, and soccer; uses kid-friendly tech; thrives with sensory-friendly clothes and predictable schedules.

Emely Fabian

Emely Fabian, 17, is a bilingual high school senior in Racine, WI, working 12–15 hours at an insurance agency. Budget-smart and privacy-conscious, she balances AP classes with photography, fitness, DECA, and plans to study marketing or risk management.

Abigail Avendano

Riley Williams is a 5-year-old kindergartener in Philadelphia. Curious, selective about textures, and routine-loving, she adores rainbows and taking photos. Her parents seek safe, durable, creative, compact, machine-washable products on a $150k–$199k household income.

Ariana Pulido

Chloe Sanchez is a curious 2-year-old in Southaven, MS. An only child in a high-income, homeowner household on work visas, she thrives on routines, safe developmental play, limited screens, outdoor time, church nursery, and travel to the zoo and grandparents.

Isaias Pena

Isaias Pena, 12, is a bilingual Hispanic middle schooler in St. Petersburg, FL—soccer-playing, camera-curious, and family-centered. Lives in a budget-aware household, uses supervised tech, and values easy, durable, skill-building gear for photography and play.

Dominique Cordero

Dominique Cordero is a 34-year-old Houston-based Hispanic parent and public-sector program manager. Owns a townhouse, earns $120-130k, co-parents one child, drives a hybrid. Pragmatic, tech-savvy, budget-conscious, uninsured yet proactive; values transparency, durability, and community impact.

Emma Hernandez

Emma Hernandez is a 9-year-old Yonkers fourth-grader who loves cars, gaming, and her cat. Lives with mom and older brother on a tight budget; values kindness, structure, and hands-on creativity; enjoys kid-safe tech and library programs, and plays YMCA soccer.

Bennett Abrajan

Bennett Abrajan, 18, is a bilingual maintenance helper at a quarry near Romeoville. Lives in an inherited Naperville townhouse with grandmother Carmen, budgets under $25k, prioritizes safety and durability, and pursues industrial maintenance training, photography, and gardening.

Sigifredo Santos

Sigifredo Santos, 66, lives rurally near Chattanooga, TN. A retired hands-on worker, he speaks Spanish at home, volunteers through church, crafts and thrifts, cooks thoughtfully, lives frugally on $25k–$49k, uses mobile-only internet, and values durability, clarity, and neighborliness.

Cindy Quintana

Cindy Quintana, 63, is a Bellevue, WA facilities maintenance supervisor. Married with two adult children, she’s budget-aware and safety-first, favoring durable, clearly specified products and transparent pricing. Homeowner, practical cook, active walker, parish volunteer, and mentor in the trades.

Ashley Soto

37-year-old Ashley Soto, married, bilingual Hispanic homeowner in suburban San Jose. Out of the labor force, fiscally cautious; prioritizes durability. Volunteers through her Catholic parish; loves DIY home projects, car culture, dogs, and practical, tech-simplified living.

Tianna Burquez

1) Basic Demographics

Tianna Burquez, 28, she/her. White (non-Hispanic), Catholic, U.S. citizen. Lives in a suburban neighborhood of Virginia Beach, VA. Married, one child. Speaks English and sprinkles of Polish at home (her grandma is “Babcia,” and “dzień dobry” is ho...

Rhonda Romero

Rhonda Romero, 60, a married, bilingual (Spanish/English) non-citizen permanent resident in rural Memphis without children, lives on under $25k. Not in the labor force, she volunteers at church, budgets carefully, cooks, gardens, and values clarity, reliability, and neighborly trust.

Aubrey Jorge

Aubrey Jorge is a 19-year-old, Newark NJ–based, non-citizen young adult in a rural-leaning area with mobile-only internet, living with her mother and brother and covered under her mother’s employer plan. She’s frugal, tech-curious, and not currently in the labor force; she’s mapping a pathway into IT through low-cost credentials, using prepaid service, public Wi‑Fi, and volunteering locally.

Heather Perez

Heather Perez, 57, is a pragmatic administrative coordinator in suburban San Jose. A townhouse owner on a careful budget, she works mostly from home, values DIY durability and transparency, and spends free time reading, volunteering, and maintaining her 2006 Tacoma.

Thomas Sanchez

Thomas Sanchez, 68, married and retired in Los Angeles, is a bilingual (Spanish/English) community-centered former facilities manager. Lives on Social Security/pension, tech-light, values durability and clear pricing, volunteers at church, enjoys crafts, sports, and simple road/rail trips.

Dana Perez

1) Basic Demographics

Dana Perez is a 33-year-old White (Non-Hispanic) woman living in urban Greensboro, North Carolina. She’s a U.S. citizen, agnostic, and leans Republican—more fiscally conservative and pragmatically moderate on social issues. She’s never married and...

Brady Garcia

Brady Garcia, 31, is a Spain-born, bilingual insurance client service rep in Owensboro, KY. Married, budget-conscious homeowner, licensed in Property & Casualty and studying Life & Health; values transparency, fairness, and community.

Michael Longoria

Michael Longoria, 47, is an Afro-Latino, bilingual suburban Phoenix homeowner without children. A former facilities tech, he runs the household, loves DIY, volunteers locally, and favors durable, energy-efficient products with transparent pricing; a lawful permanent resident from the Dominican Republic.

Janice Quiroz

Janice Quiroz, 77, is a Hispanic Jewish, never‑married renter in Fort Worth. Financially comfortable and retired, she volunteers and mentors, is tech‑curious without home internet, values reliability, accessibility, and dignity, invests in the arts, gardens, and chooses ethical products.

Alexa Rivera

Alexa Rivera, 38, is a non-citizen permanent resident in Rochester, NY, separated with no kids. An operations/project manager contractor (~$120k), she budgets carefully, values reliability and privacy, cooks and games, volunteers, and maintains steady fitness and therapy routines.

Kailen Sanchez

Kailen Sanchez, 23, is a Denver-based education operations and enrollment coordinator, bilingual in English and Spanish. She rents with roommates, earns $75k–$99k, freelances as a photographer, has no children, budgets diligently, and is studying for her GED.

David Magallon

David Magallon is an 85-year-old, college-educated Austin retiree who values independence, practicality, and community. He and his wife live modestly on a fixed income. No home internet; prefers paper billing. Values reliable, easy-to-use products and local support. Enjoys walks, gardening, PBS/NPR, and family time.

Nathen Munoz

Married, bilingual 25-year-old front-of-house supervisor in Santa Fe, Nathen balances evening theater shifts with morning gym and weekend hikes. He and his wife own a modest townhome, budget carefully, rely on mobile-only internet, and prefer durable, value-priced, mobile-friendly brands.

Wayne Rasco

Wayne Rasco, 60, a married Sacramento utilities lead with no kids. Practical and community-minded, he skips home internet, relies on mobile, favors durable, safety-rated gear and clear pricing, hikes and shoots landscapes, and budgets carefully while uninsured.

Olivia Flores

Charlotte Smith is a newborn girl in urban St. Louis, MO. Hispanic, in a homeowner household earning $25k–$49k with mobile-only internet. Caregivers prioritize safety, affordability, easy-clean gear, and pediatric guidance; mix breastmilk/formula; minimal screens; church- and community-connected.

Helen Rodriguez

Hannah King is a bilingual 4-year-old preschooler in Yonkers, NY, living with her parents. Curious and routine-loving, she enjoys stickers, scooters, and Bluey; her family prioritizes safety, durability, and educational, Spanish/English experiences on a $100k–$149k income.

Brandon Escamilla

Brandon Escamilla is a 9-year-old Hispanic boy in suburban Nashville, a curious builder who loves cars, science, and crafts. His budget-conscious family lacks home internet and insurance, prioritizing durable, offline, educational play and library/park routines.

William Cisneros

Bilingual 78-year-old retiree in rural Vancouver, WA; married to Rosa, no children. Former fleet maintenance manager, community-minded and faith-driven. Offline at home, values reliability and hands-on service; restores a ’68 El Camino, cooks, walks dogs, and gardens.

Sally Cortel

Sally Cortel, 69, is a Hispanic retiree in suburban Athens, GA, USA. Married with one adult daughter, she lives on under $25k, owns her home, is tech-light (no home internet), and values practical, durable, offline-friendly, low-cost solutions, gardening, and libraries.

Ashlyn Campos

Ashlyn Campos, 18, is a rural Kenosha, WI insurance customer-service rep and junior producer earning $50k–$74k. Budget-minded, practical, and car-savvy, she studies business nights, carpools, meal-preps, hikes, and values reliability, clear pricing, and DIY-friendly gear.

Hannah Hernandez

Hannah Hernandez, 36, is a nonbinary senior logistics/materials coordinator in North Texas utilities. Fort Worth-based, high-earning renter with a roommate and rescue dog, they cook, shoot urban-industrial photos, volunteer, lift, and prioritize reliability, safety, ethics, and privacy.

Nancy Acosta

Grace Young, 85, is a married retiree with two adult children and stable finances. A former apparel buyer and library assistant, she values independence and quality; enjoys arts, classic fashion, home cooking, and caring for her terrier, Daisy.

Barbara Ramirez

Barbara Ramirez, 62, is a widowed construction superintendent in Columbus, GA, earning $150k–$199k. Mortgage nearly paid, she’s bilingual, faith- and community-minded, balancing site leadership with crafts, photography, RiverWalks with her dog Copper, and disciplined retirement planning.

Andrew Lucero

Andrew Lucero, 26, is a bilingual city permits technician in Greensboro, NC. Budget-conscious renter who e-bikes to work, meal-preps, and favors durable, offline-friendly gear. Free time: DIY projects, fitness, gaming, local films; community-oriented helper.

Madison Rios

Madison Rios, 20, is a married, bilingual stay-at-home mom in suburban Cincinnati with one child. Living on under $25k, she’s pursuing a GED, budgets carefully, favors practical, affordable brands, and prioritizes safety, convenience, and transparency.

Eileen Gallegos

Eileen Gallegos, 10, lives in urban Provo, UT with her parents and younger brother. A curious, comfort-first kid into art, LEGO robotics, soccer, and pets, she balances school, limited screens, and family/church; parents prioritize safety, durability, and value.

Stanley Astorga

Stanley Astorga, 85, is a retired maintenance supervisor in suburban Tulsa. Married, child-free, financially comfortable, he values reliability and routine, gardens, walks, plays acoustic guitar, uses an iPad at home, and avoids subscriptions.

Jacob Perez

Jacob Perez, 15, is a suburban Fort Worth high schooler balancing STEM studies, JV soccer, robotics, and church A/V. Hispanic with Filipino ties and multilingual, he’s a privacy- and value-minded tech tinkerer who gardens with Arduino sensors, aiming for engineering.

Charlotte Delira

Charlotte Delira, 81, is a married, nonbinary (they/he) retiree in Lowell, MA, living on sub-$25k Social Security. A frugal, rule-respecting ex-maintenance worker, they favor simple, mobile-only internet, batch cooking, Medicare/SNAP supports, and predictable, no-pressure services.

Barbara Cruz

Barbara Cruz, 83, Springfield, MO, works part-time as a medical office security attendant. Divorced, with one adult child, she lives with her beagle, budgets carefully, volunteers at her parish, and values safety, clarity, and community.

Danna Rosales

Mia Anderson is a two-year-old in Chandler, AZ, raised bilingual (Spanish). She attends immersion daycare; loves cars, blocks, dancing, and water play. Her software engineer and Spanish teacher parents prioritize safe, heat-smart, easy-clean, Spanish-friendly products and limited educational screen time.

Joshua Adkins

Joshua Adkins, 20, is a Germantown, MD student at Montgomery College, renting with a roommate on <$25k income. Budget-focused, exploring marketing/media/nutrition. Enjoys cooking, streetwear, and pickup sports. On Medicare after a past kidney condition; prefers practical, transparent brands.

Siobhan Mondragon

Siobhan Mondragon, 34, is a Hispanic, bilingual Technical Program Manager in West Valley City, UT. A high-earning homeowner, she cares for her disabled veteran mother, budgets meticulously, loves cooking and outdoor hikes, and prioritizes reliability, value, and privacy.

Daniel Centurion

Daniel Centurion, 30, in Kearney, NE, is a separated co-parent and real estate sales/operations pro. Owns a modest home, earns $100k–$149k, budgets carefully, and favors durable, transparent, easy-to-use products. Enjoys photography, DIY, and time with one child.

Robert Rincon

Robert Rincon, 84, married San Jose homeowner and retired facilities/maintenance lead. Spanish-speaking, budget-conscious, tech-cautious DIYer who gardens, cooks Panamanian dishes, volunteers, manages mild hypertension/arthritis, and prefers durable, easy-to-use products with clear Spanish support and no hidden fees.

Jeanette Chavez

Jeanette Chavez, 31, is a bilingual married medical assistant in suburban Athens, GA. Budget-smart, no kids yet, she lives with husband Miguel and a rescue dog, values community and health, and plans to bridge to RN.

Amaya Rayas

Amaya Rayas is a 4-year-old bilingual preschooler who lives with her parents. She thrives on hands-on play, predictable routines, and limited educational screen time. Her family prioritizes safety, church community, value-focused purchases, and Spanish-at-home learning.

Buster Morales

Buster Morales, 90, is a married retired cross-border logistics entrepreneur in El Paso, Texas. Financially comfortable, he rents near San Jacinto Plaza, speaks Spanish at home, and values reliability, simplicity, community, and clear, fair service.

Ruth Baca

Ruth Baca is a 71-year-old, Spanish-speaking, Protestant, Democrat-leaning retiree in the Paterson, NJ area whose life blends creativity, community, and pragmatism. She lives alone with her dog, is financially comfortable through retirement and rental income, and channels her energy into arts, photography, and volunteering. She seeks reliable products, respectful service, and clarity at every step. Brands that honor her time, offer accessible experiences, and show genuine community commitment will earn her trust and repeat business.

Malcolm Cabral

Malcolm Cabral, 33, Warren, MI, bilingual ops project manager in automotive consulting; high-earning homeowner with mobile-only internet; disciplined budgeting, fitness-focused cook, volunteers/mentors; ROI-, durability-, and privacy-driven buyer who favors practical, mobile-first, transparent solutions.

Robert Martinez

Robert Martinez, 81, is a divorced Arlington, VA renter and retired civil engineer. A bilingual Spanish/English father of one, he’s budget-conscious, faith- and family-centered, DIY-minded, tech-careful, and prefers reliable, straightforward, well-supported products.

Geraldine Zuniga

Geraldine Zuniga, 88, widowed and bilingual, lives independently on Orlando’s rural outskirts with her terrier. A retired dental office coordinator, she is frugal yet reliability-focused, tech-practical, health-conscious, storm-prepared, and family-centered, enjoying classic cars, functional fitness, and casual gaming.

Bennie King

1) Basic Demographics

Bennie King is an 81-year-old Asian American man living independently in urban Atlanta, GA (Kirkwood area). He is widowed, has one adult child, and is a U.S. citizen. He holds a bachelor’s degree and speaks English at home. He identifies as Other...

David Gutierrez

David Gutierrez, 50, married father in suburban Reno, is a bilingual, non-citizen long-term resident, senior risk operations manager. Analytical and ROI-driven, he values reliability and clear specs, budgets carefully, and spends weekends on DIY, gardening, soccer, and Tahoe.

Larry Bishop

Larry Bishop, 83, is a Tampa-area retiree living alone on a rural property. A part-time guest services host, he’s a careful, quality-focused buyer, tech-capable photographer and nature volunteer who favors local businesses and early-morning routines.

Alexis Knight

Alexis Knight, 23, is a fintech Risk Operations Associate. She rents solo, earns $75k–$99k, budgets rigorously, and is pursuing her GED. Values efficiency and proof; enjoys lifting, car meets, and selling resin crafts on Etsy.

Jordan Lopez

Jordan Lopez, 32, is a bilingual Davenport, IA resident and Community Outreach Aide for Parks & Recreation. Married without children, owns an inherited mortgage-free bungalow, budgets tightly, sells crafts on Etsy, and prioritizes durability, transparency, and flexible, no lock-in options.

Ethan Cervantez

William Robinson is a 7-year-old bilingual second-grader in suburban Winston-Salem, NC. Lives with mom, stepdad, and toddler sister on a tight budget; loves gardening, LEGO, and simple offline games; thrives on routines, outdoor time, and library trips.

Judith Salcido

1) Basic Demographics

Judith Salcido is an 83-year-old Hispanic woman living alone in Elizabeth, New Jersey (urban setting). She was born in Panama and has been a lawful permanent resident for decades; she qualifies for Medicare based on her U.S. work history. She spea...

Sean Gallegos

Sean Gallegos, 62, is a divorced, Spanish/English bilingual Muslim tech leader in rural Bridgeport, CT. A SaaS support operations manager, he values reliability, privacy, and clear pricing; cooks halal, volunteers, budgets carefully, and enjoys photography and fixing things.

Thomas Quintero

Thomas Quintero, 90, married, living in Edison, NJ. Part-time executive advisor in cloud/edge operations, earns $200k+. Rents for accessibility, tech-fluent and privacy-conscious; values reliability and clarity; cooks at home, mentors, photographs, and volunteers at the library.

Ryan Vargas

Ryan Vargas, 36, is a Columbia, MD-based technical support specialist and parent of one child. A budget-conscious homeowner rebuilding after a layoff, values reliability and clear pricing, DIYs car maintenance, and is pursuing certifications toward a sysadmin role.

David Garcia

David Garcia, 56, is a married, bilingual operations manager in rural El Paso. Works remotely in digital services/fraud prevention, budget-savvy and privacy-focused; tech-practical, dog-loving cook and leatherworker who values reliability, clear pricing, and durable, easy-to-use gear.

Robert Olivares

Robert Olivares, 60, is a Tampa-based manufacturing logistics coordinator, married with two adult children. Bilingual English/Spanish, he works remotely, volunteers locally, cooks Cuban/Puerto Rican staples, enjoys light woodworking, and values durable, transparently priced products. Stays active with walks and biking.

Nicholas Tinoco

Nicholas Tinoco, 54, Columbus, GA, is a thrifty, bilingual handyman-crafter and devoted father. Not in the labor force, he lives on under $25k, lacks home internet, uses public Wi‑Fi, and prefers durable, cash‑friendly, offline‑ready products.

Jaquasia Huerta

Jaquasia Huerta, 24, is a Reno condo owner pausing work to finish IT credentials. A frugal solo dweller with a rescue dog, she relies on mobile/public Wi-Fi, formerly worked hospitality, and targets entry-level help desk roles.

Benjamin Lopez

Mikey Jackson is a 4-year-old Hispanic, Jewish boy in Sterling Heights, MI, Spanish–English bilingual, in a multigenerational, budget-conscious home; he attends pre-K, loves outdoor play and taking photos, with family routines prioritizing safety, community, and Shabbat.

Josephine Trevino

Josephine Trevino, 89, is a married, child-free utilities maintenance advisor in Derry, NH. A non-citizen permanent resident homeowner, she works part-time, mentors tradespeople, budgets prudently, prioritizes safety and reliability, and enjoys DIY, upcycling, and practical, accessible travel.

Cara Ortega

Cara Ortega, 56, widowed homeowner in Edison, NJ, lives comfortably on survivor benefits and investments. A bilingual (English/Spanish) mother of one, she’s active, volunteers locally, cooks healthfully, streams media, and values durable, transparent, warranty-backed purchases.

Santiago Cordero

Santiago Cordero, 17, a Chicago high school junior, bilingual in English/Spanish, explores mechanical engineering or automotive tech. Active in auto club, budget-conscious thrifter, values durability, repairability, and transparent pricing; researches via YouTube, TikTok, Discord, and Reddit.

David Vargas

David Vargas, 71, is a widower, child-free retiree in Rock Hill, SC. Former embroidery-shop owner, he speaks Spanish at home, volunteers in the arts, photographs community events, travels often, and is financially comfortable, tech-cautious, and value-conscious.

Christine Garcia

Christine Garcia, 49, is a never-married mom of two in Southaven, MS. Not in the labor force, she manages rentals and household finances. Community-minded and tech-savvy, she loves cooking, music, and cozy gaming, valuing durability, clarity, and fair pricing.

Ronald Rodriguez

Ronald Rodriguez, 49, is a Pawtucket, RI–based senior operations manager in digital data services. A financially disciplined homeowner with a rescue dog, he values reliability, community service, and photography; tech-forward, privacy-minded, earning $150k–$199k with leadership ambitions.

Tammy Gurule

Tammy Gurule, 47, is a bilingual front-of-house supervisor in Columbia, MO. Married without kids, she rents, budgets carefully, prizes comfort and clear value, loves live music and cooking, walks her dog, and favors simple, reliable tech.

William Magdaleno

William Magdaleno, 50, is a rural Bowling Green, KY homeowner with a graduate degree; a part-time project coordinator at a small environmental consulting firm and occasional Portuguese-English translator. Frugal and community-minded, William values durability, transparent pricing, and local impact.

Nova Paredes

Grace Harris, age 3, is a bilingual toddler in suburban Greensboro, NC. She attends part-time preschool and thrives on routines. Loves toy cars, pretend cooking, books, and music. Family is budget-conscious, prioritizing safety, durability, and Spanish/English learning.

April Llerena

April Llerena, 47, is a San Diego County-based utility field operations manager, married with two kids. Rural homeowner, household income $200k+. Pragmatic, safety- and value-driven; active in wildfire mitigation, DIY/gardening, community, and structured family routines.

Tammy Campos

1) Basic Demographics

Tammy Campos is a 67-year-old Hispanic woman living in a suburban neighborhood outside Syracuse, NY. She is married, has no children, and speaks Spanish at home while using English comfortably in public settings. She is a lawful permanent resident...

Esther Lugo

Esther Lugo, 81, married in urban Tampa, is a bilingual, secular, urban Floridian with strong finances. Pragmatic and privacy-minded, she values reliability and clarity; enjoys photography, reading, and jazz; walks daily, does water aerobics, and volunteers.

Abigail Mendoza

Abigail “Abby” Mendoza, 17, is a Tacoma high school junior pursuing UX/HCI. Active in Girls Who Code and yearbook, she’s budget- and privacy-conscious, hunts student/secondhand deals, volunteers locally, and manages spending via a teen debit card.

Lawrence Zepeda

Lawrence Zepeda, 15, is a high schooler on rural Denver’s outskirts. Spanish-at-home Catholic from a < $25k household, living thrifty with mobile-only internet. Values durability and stewardship; cooks, plays guitar, hikes, photographs landscapes, and trusts community, offline-friendly tools.

Virginia Zapata

Virginia Zapata, 59, is a married, child-free warehouse lead near Charlotte, NC. She values durability, straightforward pricing, and safety; budgets carefully, avoids home internet, prefers American-made, volunteers at church, and considers a lighter-duty safety/training role.

Jim Rivera

Jim Rivera, 82, is a married, Spanish-English bilingual part-time IT support specialist in rural Kansas City, KS. A pragmatic, budget-conscious father of two, he values reliability, clear support, faith, and family, balancing work with walking, gardening, reading, and sports.

Elizabeth Marin

Lily Thomas, 74, is a married, bilingual retiree in Cleveland. A former community college Spanish instructor, she gardens, cooks Mediterranean-Caribbean dishes, does water aerobics, volunteers as an ESL coach, budgets carefully, and prefers clear, accessible, durable products.

Caden Espana

Oliver Wright, 13, is a creative, budget-savvy middle-schooler in suburban Springfield, MO. Lives with mom, sister, and pets. Customizes thrifted clothes, takes photos, skates/runs cross-country, trusts creator reviews, values durability, affordability, and room for self-expression.

Morgan Dias

Morgan Dias, 37, lives solo in Fresno, CA. A creative between jobs, she budgets carefully, volunteers at a church pantry, sells handmade crafts, upskills in Illustrator, and favors durable, community-made goods. Rescue dog: Pepa.

Hailey Castellanos

Hailey Castellanos is an 11-year-old sixth grader in an urban setting, budget-conscious with mobile-only internet. She loves art, movies, and soccer, volunteers via church, speaks Spanish at home, and prefers comfy-cute, durable, low-data, kid-safe options.

Isabella Zamudio

Isabella Zamudio is a 2-year-old girl in urban Pittsburgh, living with her mother in a family-owned rowhouse. Spanish at home; tight budget and no home internet. Daycare and grandparent help; priorities: safety, routines, durable offline, bilingual-friendly items.

Steven Espinal

Steven Espinal, 49, married father near South Bend, IN, is a bilingual, faith-guided former logistics entrepreneur now managing investments. Rural, offline-leaning household ($200k+). Values reliability, community, and durability; coaches youth basketball, cooks, hikes, and prioritizes family and practical solutions.

Tina Madera

Tina Madera, 44, is a high-earning logistics shift lead in Chesapeake, VA. Divorced, she co-parents a 12-year-old, rents by choice, and prioritizes reliability, safety, and time-saving routines, favoring durable, modular, transparently priced solutions and community volunteering.

Pablo Lopez

Oliver Smith, 6, is a first grader in suburban Jacksonville living with his mom and grandmother. A budget-conscious $50k-$74k household, they prioritize routine, Catholic community, safety, durability, and educational fun; Oliver enjoys outdoor play, cooking, gardening, and games.

Richard Navarro

Richard Navarro, 83, married and child-free in Alexandria, VA, is a bilingual Spanish/English part-time manufacturing logistics coordinator. Comfortable on $50k–$74k, owns a townhouse; volunteers, gardens, photographs, watches the Nats, and prefers clear, durable, ethically supported products.

Nicholas Gonzalez

Nicholas Gonzalez is a bilingual non-citizen owner-operator of a high-earning mobile auto detailing studio in suburban Spokane. A pragmatic homeowner, he’s ROI-driven, prioritizes durability and offline-capable tools, cooks at home, trains regularly, and supports his community.

Kamryn Salas

Kamryn Salas, 22, is a bilingual Orlando, FL theme-park guest services worker studying Entertainment Technology. A rural renter on <$25k, she budgets tightly, prioritizes reliability, meal-preps, maintains her Civic, attends church, and loves cars, live music, and road-trip weekends.

Stacie Cabrera

Stacie Cabrera, 58, is a bilingual maintenance technician at a phosphate plant in St. Petersburg, FL. Never married with no children, she owns a modest home, earns $25–$49k, budgets carefully, skips home internet, values reliability, DIY, church, and Chispa.

Jace Coronado

Jace Coronado, 41, married, frugal DIY tinkerer with income under $25k, currently not in the labor force. Fixes neighbors’ cars, values durability and clear value, relies on Aldi, Harbor Freight, Facebook Marketplace, YouTube reviews, and Medicaid-supported care.

Darren Perez

24-year-old married tech refurb/bench technician on the rural edge of Glendale, AZ; non-citizen, Spanish at home/English at work. Lives frugally on under $25k; carpools, uses mobile-only internet, and values repairability, clear warranties, privacy, and durable, value-first products.

Kathryn Quezada

Kathryn Quezada is a 25-year-old EHS/compliance specialist in Gulf Coast mining, married with no kids, living rurally outside Biloxi. Field-driven, safety-first and research-heavy, she prioritizes durable, repairable gear, time-saving tools, planned finances, and community volunteering.

William Tangarife

William Tangarife, 31, is a married rural-outskirts Allentown, PA resident on a planned sabbatical. Muslim Spanish-at-home DIYer valuing halal, durability, privacy, and frugality; ex-logistics/e-commerce, now selling crafts, exploring certifications, gardening, training, and saving toward halal home financing.

Chloe Garay

Emily Clark is a 7-year-old Hispanic girl in suburban Fort Worth, TX, living in a budget-conscious bilingual household. She attends a dual-language elementary school, values routine and safety, enjoys kid-level fashion, soccer and gardening, with tightly supervised, limited screen time.

Richard Crawford

Richard Crawford, 71, is a bilingual retiree near Cincinnati, Ohio, living modestly on Social Security and a small pension. Rural renter with a rescue dog, faith-driven volunteer, frugal cook and handyman, prioritizing durability, clarity, and low-risk, easy-support purchases.

Dale Rodriguez

Dale Rodriguez, 69, is a divorced, Spanish-born retiree in suburban Durham, NC. A former automotive/telematics COO, he lives alone with terrier Paco, invests prudently, volunteers, cooks Mediterranean, photographs, loves classic cars, and values reliability, privacy, and clear specifications.

Fernando All Other Names

Fernando All Other Names, 11, is a bilingual Hispanic middle-schooler in Louisville. Lives in a budget-conscious household; a hands-on learner who loves cars, gaming, photography, soccer, and reading. Chooses affordable, durable, skill-building products with parental controls and bilingual support.

Lily Ocana

Lily Ocana is a 24-year-old homeowner in Yonkers who keeps life intentionally simple and affordable. Not currently in the labor force, she relies on rental/survivor income, skips home internet, explores certificates, gardens, volunteers, and prefers durable, offline‑friendly products with clear pricing.

Isabella Gutierrez

Isabella Gutierrez is a Houston high schooler: bilingual, thrift-savvy fashion DIYer and JV soccer player who volunteers at an animal shelter. Tech-forward on TikTok/IG/YouTube, cautious with budget and health as her family is temporarily uninsured.

Josue Martinez

Josue Martinez is a curious 3-year-old boy in suburban Austin, bilingual Spanish-English and a non-citizen. He lives with his parents and dog, attends preschool, loves cars and parks, and his family prioritizes safety, durability, and value.

Revy Casas

Ella Gonzalez is a 5-year-old kindergartener in suburban Syracuse, NY. In a $60–70k, budget-conscious household, she thrives on routine, soft clothing, crafts and pretend play, limited parent-curated screens, and durable, winter-ready basics prioritized for safety and learning.

Nicole Rosales

Nicole Rosales, 39, is a bilingual public administration coordinator in semi-rural Naperville, IL. Married with no children, she’s practical and budget-conscious, lacks home internet, values reliable offline tools, gardens, and enjoys photography and library media.

William Lara

William Lara, 41, married parent of two in suburban Fresno, CA. Senior product manager in ag-tech SaaS with $150k–$199k household income. Rents while saving; practical and tech-forward; values family, church, sustainability, budgeting, and reliable, privacy-conscious products.

Virginia Dominguez

Virginia Dominguez, 85, is a married, part-time public administration advisor in Chandler, AZ. Financially secure, pragmatic, and routine-driven, she values reliability, service, and data-backed decisions; tech-cautious yet capable, civically active, family-oriented, and Arizona-heat mindful.

Reynaldo Hernandez

Reynaldo Hernandez, 47, a never-married co-parent of two in semi-rural Paterson, NJ, works credit-union loan servicing with reduced hours, owns an inherited bungalow, earns under $25k, budgets carefully, is bilingual (Spanish), mobile-first, value-driven, reliability-focused, and community-minded.

Linda Magdaleno

Linda Magdaleno, 79, married and child-free in Bellevue, WA, works four days as an operations coordinator in cloud archiving. Canadian-born permanent resident; practical, tech-cautious, Catholic volunteer; values durability and transparency; loves classic cars, photography, and walks with her rescue dog.

Kenzie Hinojosa

Kenzie Hinojosa, 20, is a bilingual IT student in Sparks, NV, co-owning a condo with her RN sister. Budget-conscious and privacy-minded, she favors practical tech, volunteers locally, and aims for UI/UX or front-end roles after TMCC.

Andrew Vega

Andrew Vega is a 14-year-old Winston-Salem, NC high schooler: creative, tech-curious, and budget-minded. He blends thrifted style with DIY builds, follows creator reviews, bikes and skates, and values durable, functional design and family routines.

Andrew Roman

Andrew Roman, 45, is a Madison, WI freight handler and part-time box-truck driver, a separated co-parent of two. Owns a modest townhouse, earns under $25k, budgets tightly, maintains a Tacoma, values reliability, and is studying for a CDL-B.

Emilie Perez

Emilie Perez is a 29-year-old bilingual salon receptionist/assistant working toward nail tech licensure. Married, no kids, she budgets tightly, relies on mobile-only internet, cooks at home, and values transparent, low-commitment services, durability, and community referrals.

April Quintero

April Quintero, 35, is a Patient Access Operations Supervisor on rural edge of Overland Park, KS. A homeowner living solo with a rescue dog, she earns $100k–$149k plus photography income, speaks Spanish at home, and values reliability and transparent value.

Sebastian Izaguirre

Sebastian Izaguirre is an 11-year-old middle-schooler in suburban Baton Rouge, living with his mom and sister on a tight budget. He balances school, church, basketball, and an older Xbox One/Minecraft, favoring safe, value options and parent-approved, friends-led choices.

Alaia Santos

Alaia Santos is an 8-year-old third grader in Erie, PA. Budget-conscious family, Catholic. Loves cars, cooking, and kid-safe gaming. Wears glasses; swims and plays soccer. Parents prioritize safety, durability, simplicity, and educational, hands-on fun.

Billy Lopez

Billy Lopez, 75, Denver-based tech veteran and Senior Product Operations Advisor, is married with two adult children. He owns his home, budgets meticulously, values quality, privacy, and sustainability, mentors younger PMs, cooks avidly, stays active, and manages health proactively.

Michele Torrez

Michele Torrez, 60, married, bilingual (Spanish/English), is a renter in suburban Parkersburg, WV. A home-based volunteer and grandmother, she budgets carefully on a $50k–$74k household income, prioritizing reliability, transparent value, health, family, faith, and community.

Robert Rafael

1) Basic Demographics

Robert Rafael is a 78-year-old Black (Non-Hispanic) man living in Rochester, Minnesota (urban core). He is married, has no children, and is a U.S. citizen. He speaks English at home and identifies as Protestant. He holds a bachelor’s degree and is...

Meichelle Solis

Meichelle Solis, 63, is a New Orleans homeowner originally from Uruguay and a non-citizen. She works ~30 hours in oil-and-gas maintenance. On <$25k, she budgets tightly, prioritizes durability and transparent pricing, cooks and gardens, uses WhatsApp/YouTube, and manages mild hypertension.

Linda Sauceda

Linda Sauceda, 65, widowed, bilingual (English/Spanish), lives on San Jose’s rural fringe. Part-time office/sales support at a family HVAC firm; scooter/vanpool commute. Owns near-paid-off home, modest income, no home internet. Practical, budget-conscious dog owner; values durability, privacy, human support.

Margie Benitez

Margie Benitez, 81, is a married, graduate-educated retiree in suburban Cincinnati. She rents a senior-friendly apartment with her husband and terrier, values reliability and accessibility, volunteers through church and library, and enjoys gardening, daily walks, music, PBS, and community.

Kaylee Vasquez

Kaylee Vasquez, 29, is a Madison, WI single mom and inside sales/office coordinator at a wholesale auto parts distributor. A budget-savvy condo owner without home internet, she carpools/e-bikes, values durability and transparency, and is pursuing her GED toward better-paying roles.

Aidan Cortez

Aidan Cortez is an 11-year-old Cleveland sixth-grader who speaks Spanish at home. He’s curious, organized, and hands-on—into rec soccer, photography, Scratch, and crafts. Tech use is structured; family rents on a careful budget, valuing safety, learning, and durability.

Bruno Bruen

Wyatt Sanchez is a 12-year-old urban middle-school student—pragmatic, tech-curious, and soccer-active. Lives with mom and stepdad in a value-minded homeowner household, budgets a small allowance, cooks simple recipes, uses parentally controlled tech, and favors durable, safe, straightforward solutions.

Kiara Hunter

Kiara Hunter is a 4-year-old Canadian non-citizen in Iowa City, living with parents, baby brother, and a rescue dog. Budget-conscious, mobile-only household. Kiara Hunter enjoys crafts, PBS Kids/Disney+ downloads, and a kid camera; routines, safety, durability, and offline functionality matter.

Lois Garcia

Lois Garcia, 72, is a bilingual Hispanic front-desk associate living with her husband near Green Bay, WI. On a $25k–$49k budget, she values reliability, clear pricing, and human support, rooted in church, community, and gardening.

Tristan Cardenas

Tristan Cardenas, 14, is a creative, bilingual high schooler in Rock Hill, SC. Budget-conscious and authenticity-seeking, he balances school, soccer, and DIY sneaker and car design projects, thrift-smart, follows YouTube/TikTok, and prioritizes durable, customizable, parent-approved buys.

Quentin Hernandez

Quentin Hernandez is a 46-year-old, married with one child in Kearney, NE, and is a bilingual Pacific Islander and credit union relationship manager. Frugal, community-minded, and privacy-conscious, he prioritizes reliability, transparent costs, mobile-first tools, and family routines without home internet.

Malik Mejorada

Jack Garcia is a 12-year-old bilingual (English/Spanish) boy in urban Harrisburg, PA, living with his adoptive family. He values fairness, clear rules, and hands-on learning; enjoys soccer, crafts, cars, cooking, and safe, parent-approved gaming.

Eric Vazquez

Eric Vazquez, 42, is a bilingual, multiracial senior product manager in Utah, married with one son. Rural Orem-based, he’s quality- and privacy-focused, community-minded, and spends free time gardening, photography, and outdoor runs or rides.

Jesse Torres

Jesse Torres is a 39-year-old Houston-based Hispanic male and education operations director; married, no kids. Catholic, fiscally conservative and community-minded; earns $150-199k, tech-comfortable and financially organized. Loves cooking/barbecue, PS5 gaming, Astros baseball; values durability, time-savings, transparent pricing.

Brayden Velasquez

Brayden Velasquez, 25, married in Ann Arbor, MI, is on a planned HCI/design sabbatical, building an indie game, photo zine, and ceramics line. Spanish-at-home, progressive Catholic, privacy-minded; $200k+ household income, condo owner, values community, sustainability, and quality.

Diana Hidalgo

Diana Hidalgo, 77, is a widowed homeowner in Wheeling, WV. On Medicare and mobile-only online, she budgets on a fixed income, speaks Spanish at home, and enjoys classic cars, thrifty fashion, YouTube how‑tos, and walks with her rescue dog, Pepita.

Jada Rosales

Jada Rosales is a curious, 9-year-old in Detroit. She loves gardening, beginner photography, and art; plays soccer and bikes. Non-citizen living in the U.S. (family from Canada), with high-income parents and structured, kid-friendly tech use.

Taryn Fuentes

1) Basic Demographics

Taryn Fuentes is a 28-year-old married woman living in a suburban neighborhood near Jackson, Mississippi. She is White (Non-Hispanic), a U.S. citizen, and speaks Spanish at home. She has no children, identifies as female, and aligns Republican/lea...

Emma Villanueva

Elizabeth “Liz” Sanchez is a 14-year-old bilingual ninth-grader in Cambridge, MA, from a low-income, home-owning household. Frugal, artsy, and community-rooted, she plays JV soccer, gardens, volunteers, explores art/coding careers, and prioritizes price, durability, multipurpose utility, and parental approval.

Joel Garcia

Joel Garcia, 73, is a Boston-area Hispanic homeowner and bilingual, married semi-retiree in transportation, working part-time as a hospital shuttle driver. Values reliability, community, and crafts; cautious, research-driven buyer. Lives rurally; cooks, volunteers; Medicare-covered with manageable hypertension and arthritis.

Kelsey Watson

Kelsey Watson, 28, is a bilingual Hispanic Product Operations Specialist in Allentown, PA. Married with no children, a budget-conscious homeowner who values durable, transparent products, enjoys DIY, car mods, fitness, and pragmatic, community-minded living.

Christian Maldonado

Christian Maldonado, 15, is a Warren, MI high schooler living with his mom and younger sister. Budget-conscious and practical, he cooks weeknights, volunteers at an animal shelter, streams and uses TikTok, and prioritizes value, clear instructions, and easy returns.

Sam Reyes

Sam Reyes, 29, is a Sacramento-area risk operations manager and hands-on dad of two. A South African lawful permanent resident, he’s fiscally prudent, tech-savvy, and values transparency, outdoor time, DIY projects, and time-saving, durable products.

Barbara Ruiz

Barbara Ruiz, 83, widowed, lives alone in Green Bay with her beagle. A retired Spanish teacher/counselor who speaks Spanish at home, she manages a comfortable fixed income, is tech-competent yet cautious, values reliability, simplicity, and volunteers tutoring ESL.

Gary Bustamante

Gary Bustamante, 82, Hispanic U.S. citizen in rural Knoxville, is a retired landscaping business owner. Financially secure, routine-driven, and bilingual, he prioritizes reliability, health, and independence, centering life on gardening, church, and mentoring Latino entrepreneurs.

Kayari Palomino

Aurora “Rory” Allen, 4, is a rural Indianapolis preschooler. Lives with her mother; grandmother helps with childcare. Tight budget with WIC/SNAP. Bilingual Spanish exposure. Loves trucks and outdoor play. Caregivers prioritize safety, durability, and offline-friendly value.

Robin Junior

Robin Junior, 38, is a married, child-free professional in Tucson, AZ. An assistant operations & compliance manager at a community credit union, she budgets carefully, values durability and water conservation, uses mobile-only internet, and enjoys DIY, hiking, and parish volunteering.

Danny Benitez

Danny Benitez, 72, is a retired industrial maintenance supervisor in rural Erie County, PA. Married, debt-free, DIY-minded, and parish-active, Danny Benitez values reliability, clear policies, and fair pricing; enjoys restoring classic cars, local sports, fishing, and modest road trips.

Charles Casillas

Charles Casillas, 84, is a retired high school librarian in suburban Syracuse, NY. Married and frugal, values durability and clarity, budgets on under $25k, stays active with SilverSneakers, gardens, reads history, and uses technology pragmatically.

Elaine Manley

Elaine Manley, 81, is a Cuban-born, Spanish-first lawful permanent resident in Miami. A retired admin/bookkeeping professional, she lives alone with her rescue cat, volunteers at church, budgets conservatively, cooks healthier Cuban staples, and favors reliable, Spanish-supported, low-complexity services.

Mayson Salcido

Mayson Salcido, 22, is a Sacramento-based, mixed-race (non-Hispanic) homeowner with high passive income, currently not in the labor force after earning a communications/design degree. They explore creative projects, values sustainability and good design, and favor DIY, photography, fitness, and transparent, ethical brands.

Robert Aguirre

Robert Aguirre, 87, is a widowed Hispanic Dallasite and retired AT&T operations supervisor. Independent, tech-savvy, and financially secure, he values faith, reliability, and clear support; enjoys structured routines, light fitness, sports, balcony gardening, travel, and helping neighbors.

Sara Maciel

Sara Maciel, 28, married bilingual homeowner in rural Norfolk, VA. Graduate-trained in public health, currently not working; manages a disciplined, frugal household, gardens extensively, volunteers at a food pantry, and prefers offline, low-data tools due to no home internet.

Angelica All Other Names

Angelica All Other Names, 30, is a bilingual Patient Services Manager in Virginia Beach. Married without children, with $200k+ household income, she prioritizes time efficiency, durable evidence-based purchases, privacy, fitness, and community service, and lives with her husband and a rescue dog.

Paula Jerez

Paula Jerez, 66, is a bilingual retired admin in North Las Vegas, married with no children on under-$25k income. Routine-driven and thrifty, she cooks at home, volunteers at her parish, avoids heat, and prefers transparent, senior-friendly, low-maintenance tech and services.

Ashley Mcgee

Ashley Mcgee, 38, a married Hispanic mom in Rock Hill, SC, is a commercial lines account manager. Budget-conscious and health-aware after past kidney disease, she values reliability, clear pricing, and family-friendly simplicity, balancing work with school, soccer, and community.

Marquita Santiago

Marquita Santiago, 90, is a married Black Catholic in suburban Savannah, GA. Community-minded and cautious online, she enjoys cooking Lowcountry dishes, balcony gardening, chair yoga, and walking Daisy. Values clarity, reliability, phone support, and predictable costs.

Sandra Sanchez

Sandra Sanchez, 49, is a married, bilingual client services specialist at a regional bank in urban Waterbury, CT. Pragmatic and budget-conscious, she’s saving for a home, values transparent, reliable products, and unwinds with cooking, balcony gardening, and salsa nights.

Alisha Hernandez

Alisha Hernandez is a bilingual, budget-wise 38-year-old mom in suburban Orlando balancing warehouse work with raising two young kids. She owns a modest home, drives an older but reliable car, and stretches every dollar through planning, rebates, and smart trade-offs. She prizes reliability, clarity, and respect—favoring brands that save her time, protect her budget, and stand behind their products. She’s culturally rooted, family-oriented, and open to technology that’s truly useful, not gimmicky.

Raymond Leon

Raymond Leon, 82, is a retired structural engineer in suburban Nashville. Married and Spanish-speaking at home, financially secure, and community-focused, he values reliability and clear information, stays active, uses Apple tech, volunteers through his Catholic parish, and prioritizes health.

Ayleen Valencia

Harper Wilson is an infant in rural St. Petersburg, FL, raised bilingual (Spanish/English) in a safety-first, evidence-led household. Parents prioritize climate-ready, durable essentials, mid-tier value, and simple routines, with grandparent childcare, minimal screens, combo breastfeeding/formula, and on-time pediatric care.

Jamie Ordonez

Jamie Ordonez, 29, is a married, San Jose-based program coordinator for online learning. A work-from-home mom of two, she budgets carefully, values equitable education, practical sustainability, and convenience, and leans on tech, thrifted style, and family-first routines.

Sandra Talavera

Sandra Talavera is a 67-year-old, widowed, bilingual finance professional in Allentown who still carpools to work, tends a generous garden, and keeps her tools in alphabetical order. She values reliability, clarity, and community—paying for quality, not buzzwords. Mobile-only but tech-savvy, she’s loyal to brands that respect her time, her budget, and her intelligence. If you can make it easy on a phone, show the math, keep your promises, and maybe nod to salsa classics in the background, Sandra will not only buy—she’ll tell her friends at church all about you.

Jennifer Castillo

Jennifer Castillo, 53, married with no children, Hispanic salon worker in suburban Springfield, IL. Earns under $25k; budget-conscious homeowner. Bilingual and church-involved; values durable, clear-priced products; uses basic tech, home-cooks, and manages foot pain and blood pressure.

Rose Romero

Rose Romero is a 29-year-old operations coordinator in Norfolk’s public sector, married, bilingual (English/Spanish), owns a modest townhouse, budgets tightly on mid-range income, uses mobile-only internet, values reliability and transparency, and prefers durable, low-fee, time-saving solutions.

Matthew Perez

Matthew Perez, 41, a never-married Savannah dad of two, co-parents on a tight budget. Unemployed with odd-job income and SNAP, owns an inherited home, no home internet, Spanish at home; seeks entry-level IT/support; values durable, offline, no-contract solutions.

David Pulido

David Pulido, 85, married retiree in rural-edge Springfield, MA, lives on fixed $25k–$49k income. Hispanic Protestant, ex-mechanical drafting/maintenance supervisor. Values durability and neighborliness; gardens, carves, and walks an elderly terrier. Tech-capable but cautious; prefers clear instructions and phone support.

John Pena

John Pena, 58, is a NYC-based Operations & IT Manager at a mid-sized SaaS company. Married with no children, he works from home, budgets meticulously, and values reliability, privacy, and TCO. Hobbies include cooking, street photography, gaming, and gardening.

Elijah Cordero

Elijah Cordero is a 7-year-old boy in Hilo, HI, a 2nd-grader who thrives on routine, hands-on creativity, and outdoor time. Lives with mom, stepdad, and younger sister; financially comfortable, non-citizen on dependent visa. Enjoys swimming, ukulele, gardening, and PBS/Minecraft.

Emily Hernandez

Nora Allen, 6, is a gentle, curious first-grader living with her parents on the rural outskirts of Kansas City, MO. Budget-conscious household values safety, routines, and hands-on learning. Loves soft clothes, gardening, art, kid-safe tech, and simple Reform Jewish traditions.

Brant Abrajan

Brant Abrajan, 40, lives on the rural outskirts of Rochester, NY. Married with no children, financially secure after selling a landscaping business, now manages home and investments, volunteers locally, mentors entrepreneurs, and prioritizes durable, privacy-respecting, high-ROI, winter-ready solutions.

Morgan Sandoval

Morgan Sandoval, 28, is a bilingual Hispanic professional in rural Mesa, AZ, married with no kids. A Customer Support Operations Lead at a Phoenix SaaS company, she works from home and values reliability, clear pricing, privacy, and community impact.

William Perezvasquez

William Perezvasquez, 24, is a Jacksonville, FL DevOps/SRE earning $150k–$199k. Owns a modest home, speaks Spanish with a roommate, gardens, budgets carefully, relies on transit and mobile data (no home internet), and values privacy, durability, and community-minded choices.

Nicole Gomez

Nicole Gomez, 35, is a married mother of one in Alexandria, VA, a public-sector program manager translating data into outcomes. Dual-income $200k+, organized, sustainability-minded, tech-forward, privacy-aware; enjoys running, farmers markets, crafts, and family travel.

Jeremy Rodriguez

Jeremy Rodriguez, 47, is a Naperville, IL–based healthcare operations lead managing a 12-person team. Married, no kids, he’s budget-savvy, community-minded, and tech-forward; values durable, fairly priced gear, favors Android compatibility, and spends free time on photography and sneakers.

Ariana Alcantar

Joseph Thompson is a thoughtful 10-year-old 5th grader in San Francisco. Bilingual (English/German), they/he split time between parents, love science, art, Scratch, and soccer, value kindness and environmental care, and prefer durable, safe, hands-on gear enabling creative play.

Steven Ramos

Steven Ramos, 21, Austin-based parent of one, holds an accelerated graduate degree and is currently not in the labor force. Earns ~$80–90k from family distributions and investments. Pragmatic, privacy-minded, uninsured; values durable, child-safe, time-saving solutions. Enjoys cars and photography.

Manuel Centurion

Manuel Centurion, 21, is a Harrisburg-based instructional technology assistant. Tech-forward and fiscally conservative, he budgets carefully, studies for GED/CompTIA, volunteers in youth coding, enjoys photography and the outdoors, observes low-key Shabbat, and favors reliable, privacy-respectful products.

Matthew Rincon

Sebastian “Seb” Johnson, 13, is a bilingual middle-schooler in a modest, budget-conscious household. Practical and respectful, Seb balances school, chores, soccer, biking, and YouTube, valuing reliability, fairness, and durable, affordable basics.

Jeffrey Chavez

Jeffrey Chavez, 48, is an Operations & Facilities Supervisor at a hydroponic greenhouse near Kansas City, MO. A careful co-parent of one, he rents, earns $100k–$149k, values durability and sustainability, enjoys DIY projects, gardening, and cooking.

Axel Rayas

1) Basic Demographics

Axel Rayas is a newborn (age 0) baby boy. He is White (Non-Hispanic), a U.S. citizen, and lives with his parents on the rural outskirts of Orlando, Florida (mailing address Orlando; home set among pines and oaks east of the city). The household sp...

Carlos Garcia

Carlos Garcia, 15, is a bilingual Cambridge, MA high schooler balancing classes, JV soccer, and regular volunteering. He lives with his mom and grandmother, is budget-conscious, privacy-minded, into gardening and movies, and values practical, durable, eco-friendly choices.

Nichole Olivares

Nichole Olivares, 24, Lansing-based hospital project coordinator, Spanish-speaking and community-minded. Owns a townhouse, carpools, and budgets with YNAB. Studying a BS in Healthcare Administration. Volunteers as a bilingual clinic interpreter; values evidence, time-saving tools, durability, privacy, and local support.

Mary Tinoco

Mary Tinoco, 81, is a widowed, retired public librarian on Ann Arbor’s rural edge, living alone with her rescue cat. Budget-conscious and tech-comfortable, she speaks Spanish daily, volunteers locally, and enjoys photography, walking, streaming, and Michigan Wolverines sports.

Kathryn Huerta

Kathryn Huerta, 62, is a married, child-free security supervisor at a St. Petersburg, FL museum. A Canadian-born permanent resident, she’s practical, progressive, community-minded, and animal-loving, with modest finances, Mediterranean-pescatarian cooking, and a preference for quality, ethical, privacy-respecting products.

Daniel Lopez

Daniel Lopez is an 84-year-old, San Francisco-based, divorced with no children, is a self-made finance founder and chair emeritus. High-earning and still working, he mentors, cooks Mediterranean, speaks Spanish at home, and prizes secure, elegant, reliable tools and service.

Jane Rivera

Jane Rivera, 24, rural Springdale, AR homeowner and Canadian-born permanent resident, is unemployed after warehouse work. Frugal, DIY-minded, and Medicaid-covered, she budgets tightly and seeks steady hands-on hourly roles with predictable schedules.

Eric Marin

Eric Marin is a 50-year-old Hispanic operations coordinator in suburban Montgomery, AL, with no kids. Pragmatic and careful with money, he rides a commuter motorcycle, tackles DIY, and favors durable, compatible, easy-setup products; enjoys tech, gaming, and simple cooking.

Dean Espana

Dean Espana, 85, lives independently in Carmel, IN, working part-time as a hotel concierge. Bilingual (English/Spanish), drives, values reliability and low-friction routines, enjoys gardening, classic menswear, library engagement, and caring for a small rescue terrier.

Nicole Dias

Nicole Dias, 45, is a married, Hispanic mom in Shadow Hills, Los Angeles. A former retail visual merchandiser, she runs a small crafting side hustle. On about $120k household income, she prioritizes durability, convenience, reviews, and transparent, inclusive brands.

Isabel Castellanos

Isabel Castellanos, 15, is a bilingual Cincinnati high school sophomore focused on photography and thrifted, sustainable style. Budget-conscious and family/faith-oriented, she uses Android, TikTok/IG/YouTube, and values quality, peer proof, and practical, eco-minded choices.

Gregory All Other Names

Gregory All Other Names, 41, is a married Senior Product Manager in Grand Rapids, MI. Owns a 1920s Craftsman, earns $100k–$149k, keeps a low-tech home (no broadband), values durability, privacy, clear pricing, and enjoys running, gardening, and Detroit sports.

Michael Ocana

Michael Ocana, 59, is a never-married senior construction leader in Worcester, MA, earning $200k+. He rents a mill-loft, speaks Spanish at home, values durability and fairness, volunteers regularly, and dotes on his rescue dog, Coco.

Isabella Gutierrez

Sofia Miller is a 12-year-old, bilingual (Spanish/English) seventh-grader in a rural pocket near Arlington, VA. Budget-conscious, mobile-only internet user; Catholic. She favors durable, offline-capable tools and enjoys cars, cooking, Roblox/Minecraft, reading, and rec soccer.

Joshua Martinez

Joshua Martinez, 36, married, suburban, on a career pause after edtech product design. Bilingual at home, values quality, privacy, sustainability, and community. Hands-on maker teaching 3D printing, bikes, cooks, budgets carefully; household income $100k–$149k.

Sarah Casas

Sarah Casas, 49, Elizabeth, NJ-based healthcare operations professional for a telehealth provider. Pragmatic, budget-conscious condo owner using mobile 5G internet. Values transparency and practical sustainability; enjoys crochet and urban photography; Android/Google-centric, privacy-aware, and project-management focused.

Joseph Hinojosa

Joseph Hinojosa is a 21-year-old, suburban Buffalo renter, shares a two-bedroom with cousin Miguel. Not in the labor force while finishing a GED, weighing automotive diagnostics vs IT. Pragmatic, budget-conscious and mobile-first car enthusiast, Bills fan, prioritizing reliability, low friction, transparent costs.

Chad Vega

Chad Vega, 83, retired maintenance supervisor in Gresham, OR, lives with wife Carmen in a paid-off home. Bilingual, budget-minded, and community-rooted, he values durable, simple products, church and family time, DIY fixes, walking, gardening, and cautious tech use.

Andrew Roman

Andrew Roman, 43, is a remote Senior Solutions Architect in Sterling Heights, MI, earning $150k–$199k. He rents, lives solo with his dog, prioritizes privacy, reliability and integration, and loves Detroit sports, smart-home tinkering, travel, and transparent products.

Eric Perez

Eric Perez, 35, married, lives in a rural setting. An unemployed mechanical/product engineer focused on sustainable transport, bilingual in Spanish. Budget-conscious, sustainability- and privacy-oriented; enjoys cars, gardening, and home tech. Active on LinkedIn; visa/immigration constraints influence job search.

April Quintero

Chloe Martin, 41, a Spanish-speaking non-citizen in suburban Jacksonville, is a never-married mom to a 10-year-old. Not in the labor force, she shares rent with her sister, budgets tightly ($50k–$74k household), favors clear pricing, bilingual support, and durable value.

Nathaniel Solis

Nathaniel Solis, 84, is a married tech advisor in suburban Grand Rapids, MI. A Spanish-at-home grandfather, he mentors teams, drives a hybrid, budgets carefully, values inclusive, quality design, stays active, and visits family in Chicago.

Justin Sauceda

Justin Sauceda, 50, a suburban Orlando operations manager at a regional ISP, is a married parent of one. Bilingual, budget-savvy, and tech-forward, values reliability and transparency, enjoys cars, gaming, and gardening, and favors practical, mid-tier gear.

Leslyann Benitez

Leslyann Benitez is a 25-year-old Rochester retail store support and inventory lead at a home goods/craft retailer. Budget-conscious and DIY-loving, she favors durable, practical design, transparent pricing, easy returns, and small-space-friendly solutions.

Lillian Vasquez

Lillian Vasquez, 89, is a married, affluent, part-time strategic advisor in Elizabeth, NJ. Methodical and fiscally conservative, she balances remote board work with church service, daily walks with her terrier, crafts, reading, and reliability-focused, privacy-respecting purchases.

Aiden Cortez

Aiden Cortez is a 17-year-old Springfield, MO high schooler: bilingual, budget-conscious, and mobile-first. He thrifts streetwear, lifts at school, games on mobile, and helps family, exploring creative/physical paths like fashion, sneaker customs, and kinesiology.

Bryant Bruen

Mason Martin, 11, is a hands-on 6th‑grader on Sacramento’s rural edge, living with mom and sister on a tight <$25k budget. Loves cars, crafts, and gaming; values durable, budget-friendly, offline-capable gear and clear, safe setup.

Leon Hunter

Leon Hunter is a 55-year-old, Spanish-speaking permanent resident on Greensboro’s rural edge; a fleet services operations supervisor who owns a modest ranch with a workshop, lives with a dog and cat, favors reliability, DIY upkeep, fiscal conservatism, and clear ROI.

Justin Garcia

Justin Garcia, 30, is a Chicago-based commercial leasing broker earning $150k–$199k. Divorced with no children, owns a one-bedroom condo, drives to client showings, and values time, quality, and transparency. Design-minded cook who volunteers locally.

Tiffany Cardenas

Tiffany Cardenas, 42, is a security supervisor and pragmatic, safety-focused buyer. Married with no kids, bilingual at home, she budgets tightly, favors durable, serviceable gear, enjoys DIY, hiking, and photography, and prefers direct, evidence-based communication.

Nicole Hernandez

Nicole Hernandez is a bilingual 10-year-old in a suburban, budget-conscious household. She’s sociable and curious, loves soccer, art, DIY fashion, and beginner coding, uses kid-safe tech, and values comfort, peer appeal, and approachable, durable, bilingual-friendly options.

Niam All Other Names

Sebastian Lopez is an 8-month-old infant in Richmond, VA. He lives with parents Miguel and Daniela in a bilingual Spanish-English home. Routine-driven, safety-first household prioritizes certified, quiet, easy-clean gear and Spanish-language support.

Emily Valdez

Emily Valdez, 17, is a suburban high school junior balancing classes, track, church, and volunteering. Budget-conscious and privacy-aware, she cooks, thrifts, researches purchases, explores health or UX careers, and plans college via SAT prep, scholarships, and financial-aid workshops.

Jessica Rivera

Jessica Rivera, 28, is a bilingual single mom in rural Akron, OH. A night-shift security supervisor, she prioritizes safety, reliability, and time-saving. Budget-disciplined, she meal preps, trains regularly, and is saving for a home down payment.

Asher Flynn

Asher Flynn, 16, is a Newark, DE high school junior living with his parents. Hands-on and value-focused, he’s into cars, digital media, soccer, thrifting, and gardening; saving for a first car and trusts practical, review-backed products.

Curtis Monroy

Curtis Monroy, 40, is a bilingual single dad in suburban Portland, co-parenting two kids. He works in insurance customer service/sales support, earns under $25K, owns a modest home, budgets carefully, and prioritizes DIY fixes, gardening, community, and transparent value.

Jill Rosales

Jill Rosales, 38, is a mining maintenance tech living rurally near Albuquerque. Married without children and a homeowner, she has variable mid-range income and prioritizes reliability, safety, and time-saving value—favoring durable gear, reviews, fitness, gaming, and road trips.

Sue Cortes

Sue Cortes, 81, is a married retiree in suburban Austin, TX. Financially secure, tech-comfortable, and community-minded, she gardens, volunteers at church, mentors neighbors, speaks Spanish at home, and values durability, accessibility, and clear, trustworthy service.

Jerry Watson

Jerry Watson, 88, married in suburban Fresno, works part-time as a construction advisor. Three adult children nearby. Household income $100k–$149k. No home internet; relies on smartphone. Values craftsmanship, clarity, durability, phone support, and community-minded, practical living. Speaks Spanish at home.

Gregory Villanueva

1) Basic Demographics

Gregory Villanueva, 57, male (he/him). U.S. citizen living in urban Fresno, CA. White (Non-Hispanic). Never married, no children. Protestant. Speaks Spanish at home by preference. Political identity: Democrat / lean D. Not a veteran; not disabled....

Jerry Garcia

Jerry Garcia, 79, is a widowed retiree in suburban Fresno, CA, living alone on Social Security and a small pension. Former warehouse supervisor; values reliability and clarity, cooks at home, walks daily, attends church, and enjoys car meets and baseball.

Bella Maldonado

Bella Maldonado, 8, Spanish-first and non-citizen in suburban Newark, lives with mom, stepdad, and abuela. Budget-conscious household without home internet. 3rd grader with ESL support; artistic, routine-driven, cautious; decisions favor affordability, durability, safety, and offline, bilingual simplicity.

Sarah Reyes

Sarah Reyes is a bilingual, energetic 7-year-old in suburban San Jose, CA. She lives with her parents and rescue dog, loves crafts, cars, soccer, and photography, uses kid-safe tech, and prefers safe, durable, washable, do-it-myself products.

Angel Ruiz

Angel Ruiz, 40, is a married Albany, NY–based finance operations/compliance coordinator (remote, ~30 hrs) at a mission-driven investment firm. Budget-conscious and sustainability-minded, he values balance, photography, community gardening, and plant-forward home cooking; no kids.

Ernest Bustamante

Ernest Bustamante is a 56, is an Erie-based night-shift logistics operations lead with a master’s in supply chain. A renter and parent of one, Ernest budgets carefully, supports a nursing-student daughter, and values durability, safety, fairness, and proof-based decisions.

Juan Palomino

Juan Palomino is a 1-year-old baby boy in Columbus, GA, living with professional parents. Curious and routine-oriented, he attends part-time daycare, loves books and music, has mild eczema, and parents prioritize safety, non-toxic products, and mobile-first convenience.

Shelley Junior

Shelley Junior, 54, is a married Akron, OH inside-sales professional and mom of one. Budget-minded and community-focused, she balances church, volunteering, and family with Browns fandom, gardening, and road trips, valuing clear pricing, dependable quality, and responsive service.

Brian Benitez

1) Basic Demographics

Brian Benitez is a 23-year-old male (he/him), White (Non-Hispanic), and a non-citizen living in the urban core of Frederick, Maryland (USA). He speaks Spanish at home and English socially. He is Catholic by upbringing and still attends Mass occasi...

Asher Casillas

Jack Lee is a 1-year-old baby boy in St. Petersburg, FL, raised bilingual (Spanish/English) in a Protestant, community-oriented, financially stable renter household. Routine-driven days emphasize outdoor time, library/storytime, swim safety; minimal vetted screen time; Florida KidCare coverage; mild eczema.

David Manley

David Manley, 30, Hispanic security officer living rurally outside Pittsburgh. Works night shifts, 35–45 minute commute. Married, no kids. Income under $25k; bilingual Spanish/English. Values reliability, durability, and clear pricing; enjoys DIY, soccer, and woodworking.

Matthew Salcido

Matthew Salcido is a San Jose-based remote patient access coordinator for a telehealth provider. He rents with roommates, budgets tightly, cooks at home, and pursues certifications to move into healthcare operations. Pragmatic, privacy-minded DIYer and photographer.

Paul Aguirre

Paul Aguirre, 37, married and living in Joliet, IL, is a bilingual former warehouse associate now unemployed. Living modestly on his wife’s income, he’s budget-conscious, mobile-only, cooks and gardens, and seeks stable, union-friendly work; values durability, transparency, and community.

Steffanie Maciel

Steffanie Maciel, 54, Memphis-based IT operations manager and single parent of a 16-year-old son, is a pragmatic homeowner who runs on mobile-only internet, DIYs repairs, budgets diligently, and buys durable, serviceable gear backed by clear pricing and reviews.

Annette All Other Names

Annette All Other Names is a 49-year-old public-sector supervisor in San Diego who runs a bilingual, single-parent household with a teen and a rescue dog. She balances stable income and union-backed benefits with careful budgeting and time efficiency. She values reliability, community, and clear trade-offs. She adopts technology and services that fit into structured routines, reduce friction, and deliver measurable value. Messaging that is transparent, concise, and respectful of her time and judgment will land best.

Monica Jerez

Monica Jerez, 24, Rochester MN-based IT support specialist at a healthcare software vendor. Frugal, repair-minded and privacy-focused, she rents with a roommate, drives a used Civic, builds PCs, meal-preps, hikes, and manages Medicare-covered health proactively.

Ariana Mcgee

Ariana Mcgee is a 17-year-old Hispanic high school junior in Akron, Ohio. Creative, pragmatic, and privacy-minded, she balances art, photography, and auto-tech interests with church, volunteering, and family routines, budgeting allowance via teen debit and Apple Pay.

Charles Amor

Charles Amor, 56, a widowed Black non-citizen permanent resident in Arlington, VA, is a French-speaking loan servicing associate and devoted dad to 17-year-old Maya; budget-conscious, community-minded, pragmatic, valuing reliability, simplicity, and family-first stability.

Casha Rodriguez

Casha Rodriguez, 16, is a Tampa high school junior who balances school, church youth group, JV track, and photography. Budget-conscious, she lives with her family, volunteers at an animal shelter, shoots yearbook sports, and values privacy, durability, and student-friendly deals.

Lekeshia Vazquez

Lekeshia Vazquez, 52, a Hispanic Jewish homeowner in suburban Des Moines, is a never-married mom of one. Financially secure and no longer in the labor force after marketing/consulting, she volunteers, gardens, cooks, and prefers high-quality, privacy-conscious, transparent offerings.

Shawna Bolt

Shawna Bolt, 59, is a bilingual Seattle-area insurance account manager specializing in small-business P&C. Married, dog owner, rents by choice; household income ~$170k. Values reliability, transparent pricing, and simple setup; plans retirement in 5–7 years.

Eddie Broadrick

Alexander "Alex" Walker is a 17-year-old St. Petersburg, FL high school junior, a Ukrainian immigrant and bilingual. Frugal and privacy-conscious, he's the family tech helper, cooks and trains regularly, and plans an affordable IT path via certifications.

Luna Santiago

Ava Scott is a 4-year-old preschooler in urban Richmond, VA, living with her parents and baby brother. Budget-conscious, mobile-only internet, FAMIS (CHIP) coverage. Loves PBS Kids, Disney movies, park time, and YMCA micro-soccer. Parents prioritize comfort, safety, durability.

Rachel Sanchez

Rachel Sanchez is a 35-year-old Fresno homeowner and credit union rep. On a $25k–$49k income, she budgets carefully, is uninsured, rents out a bedroom, volunteers locally, cooks thrifty meals, and values transparency, durability, and community.

Addison Hernandez

Addison Hernandez is an 8-year-old girl in West Valley City, Utah. Bilingual Spanish-English, curious and creative; she loves crafts, books, soccer, coding games, and museum trips, living with supportive parents and a goldendoodle, Marbles.

Lucas Leon

Jack Young, 10, lives in St. Petersburg, FL with mom and grandmother. A 5th grader who loves cars and hands-on STEM, they balance outdoor play with supervised screen time within a budget-conscious, routine-oriented household.

David Valencia

David Valencia, 69, is a retired automotive distribution co-founder in Durham, NC. Married, Spanish-speaking, and financially secure, he’s family- and church-oriented, volunteers locally, enjoys woodworking and restoring a ’72 Chevelle, and prioritizes reliability, craftsmanship, and ease of use.

Gary Andrade

Joseph Ramirez, 78, is a widowed, retired industrial arts/tech-ed teacher on Worcester’s rural edge. A disciplined, community-minded grandparent, Joseph budgets steady retirement income, volunteers, favors durable, easy-to-use products, and spends free time woodworking and following New England sports.

Camilla Duenes

Elizabeth “Lizzie” Thompson, 5, is a bilingual kindergartner in Carmel, Indiana, living with her parents, baby brother, and beagle. Screen-light and library-loving, she favors sturdy, soft clothes, crafts and stickers; parents prioritize safety, durability, learning, and budget.

Christopher Rodriguez

Christopher Rodriguez, 46, is a Hispanic, bilingual Jacksonville finance leader and Director of Risk Analytics. Separated with 50/50 custody of his 10-year-old daughter, he earns $200k+, owns a home, cooks, runs, gardens, and values reliability, privacy, and clear, data-backed results.

John Mckrell

John Mckrell, 61, is a married, Orlando-based senior logistics coordinator in manufacturing. A disciplined, bilingual saver, he works mostly from home, owns a nearly paid-off suburban home, gardens, cooks, follows soccer, and values reliability, transparency, and practical problem-solving.

Tamara Munguia

Tamara Munguia, 52, is a Spain-born, Fresno-based transaction coordinator and married mom of one. Bilingual and budget-conscious, she values stability, clear instructions, and dependable value, relies on mobile-only internet, practices Catholicism, and favors practical, community-rooted routines.

Isabella Badilla

Isabella Badilla, 19, is a non-citizen student in urban Clarksville, TN. Never married with no kids, she co-owns a small bungalow, studies design, volunteers at a maker space, budgets tightly, shops mobile-first, and prefers durable, DIY-friendly products.

Peter Vargas

Peter Vargas, 84, a retired Kodak tool-and-die machinist, lives alone with a beagle named Rosie. Frugal, hands-on, and community-minded, values reliability, clear instructions, and human support; enjoys DIY repairs, gardening, classic cars, synagogue, and simple home cooking.

Rosemary Villafana

Rosemary Villafana, 33, is a married homeowner in urban Tuscaloosa, AL. Not in the labor force, she manages household finances, volunteers at her church, and explores entry-level IT. Frugal, car-savvy, community-oriented, she values reliability, savings, and simplicity.

Jennifer Moreno

Jennifer Moreno, 53, is a bilingual Puerto Rican-heritage professional on the rural outskirts of Erie, PA. Married with two kids, she works in community credit union operations, prioritizes value, reliability, inclusion, budgets carefully, and enjoys photography, pets, and practical tech.

Patrick Perez

Patrick Perez, 61, a bilingual continuing-education program manager at the Community College of Aurora, is married with two adult children. Pragmatic and budget-conscious, Patrick values durable, clear, energy-efficient solutions, DIY projects, and community volunteering; planning roof and car replacements.

Sharlynn Pavone

Ava Sanchez, 15, is a Hillsboro, OR high school sophomore and student-athlete (JV cross-country/track). Bilingual at home, she manages without home internet, relies on school/library Wi-Fi, budgets carefully, values durable, low-friction essentials, and explores fitness/outdoors careers.

Jeremiah Moreno

Jeremiah Moreno, age 8, is a curious, bilingual tech-and-Minecraft enthusiast from a budget-conscious household with mobile-only internet. Loves library STEM activities, road trips, soccer, and helping at home; trusts teacher/library recommendations and offline-friendly, durable tools.

Norma Bustamante

Norma Bustamante, 88, Dominican-born Hispanic in suburban Paterson, NJ; married, Catholic. Part-time yard/dispatch coordinator co-running a small transport business. Spanish-first, no home internet; cash/debit, paper-first. Routine-driven, safety- and thrift-focused; prefers human, daytime, Spanish-supported service.

Heather Hernandez

Heather Hernandez, 39, married and bilingual, lives on the rural fringe near Durham, NC. A branch operations manager at a regional credit union, she gardens, DIYs, and budgets pragmatically; uninsured, value- and time-focused, she prioritizes durability, clarity, and community.

Natalie Ramos

Natalie Ramos, 43, is a bilingual (English/Spanish) senior transmission logistics coordinator near Fort Worth. Married with rescue pets, $200k+ household income; she prioritizes reliability, safety, and TCO, gardens, supports her parish, and plans travel carefully as a non-citizen.

David Pulido

David Pulido, 71, is a retired Detroit auto quality and logistics lead in Warren, MI. Married on a fixed income, budget-wise and handy, faith- and community-oriented, volunteers at the church, and values durable, straightforward, transparently priced products.

James Pena

James Pena, 31, an IT systems analyst focused on newsroom tech, values durability, privacy, and community. Rural, phone-first with no home internet, budget-savvy, fitness-minded, photography-obsessed, and wary of subscriptions and hidden fees.

Diego Cordero

Diego Cordero, 26, is a rural DIY homeowner retraining for low-voltage/field tech after warehouse downsizing. Bilingual in English and Spanish, budget-focused, values durability and transparent specs, volunteers on a church sound board, and makes review-driven, comparison-shopped purchases.

Esther Hernandez

Esther Hernandez, 31, a never-married single mom in rural Springfield, IL, is an operations and maintenance supervisor at a limestone quarry. High-earning homeowner with mobile-only internet, she prioritizes safety, reliability, time savings, pragmatism, community, and disciplined budgeting.

Brenda Abrajan

Brenda Abrajan, 82, married in Gresham, OR, is a retired auto-parts office manager. A fiscally conservative Catholic, mortgage-free and tech-capable, she gardens, loves classic cars, road-trips, and trusts reliable, easy-to-use products with clear value and human support.

Sylvia Morales

Sylvia Morales, 19, Louisville-based bilingual (English/Spanish) non-citizen creative. Lives with mom, abuela, and cat in a modest family home; tight $25k–$49k household budget. Between community-college digital media semesters, freelances photography/content; uninsured, privacy- and value-conscious.

Clayton Palafox

Clayton Palafox, 64, is a retired IT project manager in suburban Raleigh. Married, Canadian-born U.S. permanent resident, bilingual English/Spanish. Budget-conscious, tech-savvy volunteer and mentor who favors reliable, clear-value products, community involvement, films, walking, and travel.

Chuck Portillo

Chuck Portillo, 55, is an early-retired former warehouse operations lead in Omaha, NE. Lives alone in an owned condo on a $50k–$74k budget. Practical, privacy-aware; favors durable, simple tools. Anchors free time in photography, films, and reading.

Daniel Brambila

Daniel Brambila, 55, Cincinnati-based bilingual sales/office admin, lives alone with a rescue dog and cat in a paid-off condo. Frugal and practical, values reliability, clear costs, community ties, stable work, car upkeep, and simple, durable purchases.

Caitlin Romero

1) Basic Demographics

Caitlin Romero, 29, female (sex at birth and identity), married, no children. Lives in Spokane, WA (urban core). Ethnicity: Two or more races (Non-Hispanic). U.S. citizen. Primary language at home: Spanish; bilingual in Spanish and English. Politi...

Nancy Sandoval

Nancy Sandoval, 88, is a never-married San Franciscan living alone in a Pacific Heights condo. A retired arts development leader with $200k+ investment income, she’s pragmatic, fiscally conservative, mobile-only online, health-conscious, and active in local volunteering, culture, and walking routines.

Velma Perezvasquez

Velma Perezvasquez, 66, is a widowed Miami condo owner and retired cruise-line marketing pro. She lives alone with her terrier, is fiscally careful and tech-capable, prioritizes safety and community, and enjoys fitness, casual gaming, travel, and local culture.

Nicholas Gomez

Nicholas Gomez, 22, a homeowner and former streetwear e-commerce founder, is currently out of the labor force with $150k–$199k income; minimalist, tech- and style-savvy, fiscally disciplined, privacy-aware, exploring next steps via coursework and community mentoring.

Jerry Rodriguez

Jerry Rodriguez, 53, is a Hillsboro, OR logistics operations supervisor, married with two kids. Bilingual and hands-on, prioritizes reliability, safety, and total cost. Family-first, budgets carefully, grills and games on weekends, volunteers, and trusts clear, no-fluff products.

Christy Alcantar

Christy Alcantar, 60, married mother in rural Springfield, MA, is a practical, community-minded former office manager. Not in the labor force, she volunteers with animal rescue, loves classic cars and home cooking, and buys durable, repairable, pet-safe products.

Nicole Pascacio

Nicole Pascacio, 41, a budget-savvy single mom in semi-rural St. Petersburg, FL, holds a bachelor’s and coordinates project operations in environmental consulting; owns a home, earns $50k–$74k, leans Republican, atheist.

Katie Perez

Katie Perez, 46, is a rural Albany, NY tech operations manager, married with a 12-year-old daughter. Primary earner, pragmatic and privacy-minded, she’s a Muslim convert who values durable, low-hassle tools, DIY, gardening, and photography.

Allen Cruz

Allen Cruz, 58, is a married, bilingual El Paso homeowner and lawful permanent resident from Equatorial Guinea. A dependable HVAC/plumbing inside sales coordinator, he’s value-conscious, community-oriented, manages mild hypertension, grills, hikes early, and favors durable, transparently priced products.

Beverly Hammer

Beverly Hammer, 90, is a married Rochester, NY homeowner and retired administrative coordinator with one adult child. A Catholic crafter who speaks Spanish at home, she values clarity, safety, reliability, uses an iPad/iPhone, and leads a senior-center craft circle.

Carol Camacho

Carol Camacho, 54, widowed, bilingual breakfast server/shift lead in urban San Diego. Owns a modest condo, lives with her cat, budgets tightly without home internet. Practical, Catholic, early-rising crafter and photographer who values comfort, clarity, and dependable service.

Thomas Mondragon

17) Summary

Thomas Mondragon, 64, is a bilingual county public-works operations supervisor near Memphis, TN. Married with two adult children and a granddaughter, he’s budget-conscious, values reliability, enjoys woodworking, and is preparing for retirement in 2–3 years.

Daniella Centurion

Daniella Centurion, 20, married, lives in Edison, NJ. Retail sales/inventory coordinator and Middlesex College student. New townhouse owner on a tight budget; values durable, fairly priced products. Cars-and-photography enthusiast; researches via Instagram/TikTok/YouTube reviews.

Robert Rincon

Robert Rincon, 75, is a widowed, bilingual Charlotte, NC retiree and former automotive operations manager. Lives alone, mortgage-free homeowner with high, well-managed investment income; values reliability and craftsmanship; active in DIY, classic cars, gardening, and Catholic parish volunteering.

Ivan Chavez

Ivan Chavez, 17, San Jose high school junior and runner, lives with family in a rented apartment. Budget conscious (<$25k), not in labor force; saves for a car and college, plans community college then SJSU. Practical, volunteers, values durable gear.

Carla Rayas

Nora Smith, 65, is a bilingual Hispanic homeowner in San Jose, married with no children. Retired and financially secure ($200k+ household), she’s pragmatic, privacy-aware, and fiscally conservative. Enjoys gardening, music, photography; prefers durable, easy-to-use products with transparent service.

Makenna Cuevas

Makenna Cuevas, 23, is a Lowell, MA homeowner and remote condition monitoring tech in mining. Earning low-$60k, she budgets carefully, values durable, proven gear, and spends free time gaming, hiking with her rescue dog, and meal-prepping.

Camesha Villalpando

Camesha Villalpando, 26, is a Sterling Heights, MI-based wholesale account executive and co-parent of a four-year-old. She earns $200k+, owns a townhouse, studies marketing part-time, prioritizes time-saving, reliability, and transparent value, and aims for a regional sales manager role.

Mia Solorio

Amelia King is a 1-year-old in urban Fresno, CA, from a Spanish-speaking, tight-budget household without home internet. Caregivers prioritize safety, routine, and value—bilingual, offline, easy-to-clean, space-efficient products available for local pickup.

Ayden Gonzalez

Logan Davis is a 2-year-old Black boy in rural Houston, raised bilingually by his mom and Spanish-speaking grandmother. On a tight, stable budget, he attends Early Head Start, loves outdoor play, and needs fragrance-free, safety-first, easy-clean gear.

Shirley Ortega

Shirley Ortega (they/them), 88, is a nonbinary married renter in Savannah, living with spouse Manny on stable retirement income. A Catholic volunteer and craftsperson, they value reliability, accessibility, ethical low-waste choices, clear information, and cautious, practical tech use.

Christopher Garcia

Christopher Garcia, 27, is a Clarksville, TN-based cloud operations specialist and team lead at a mid-sized SaaS. Married, homeowner, no kids; certification-driven career; budgets tightly; values reliability, clear pricing, and performance-per-dollar; spends free time gaming, hiking, and following the Titans.

Robert Negrete

Robert Negrete, 56, is a frugal, hands-on Austin homeowner and former A/V tech. He lives alone with a rescue dog, sells crafts, does occasional odd jobs, values durability, clear value, and community, and participates in synagogue and Native events.

Meghan Zermeno

Scarlett Thompson is an 11-year-old, bilingual Austin, TX public schooler in 6th grade. Lives with parents and younger brother. Budget-aware, values kindness and learning; enjoys LEGO cars, photography, gardening, and rec soccer; uses supervised tech and chooses durable, comfort-first clothing.

Judith Zapata

Judith Zapata, 79, a bilingual Hispanic retiree in Overland Park, KS, is a married, former dental-office manager. Financially comfortable, Catholic, and community-minded, she gardens, cooks, DIYs, uses tech cautiously, and favors durable, easy, clearly supported products.

Camille Gonzalez

1) Basic Demographics

Camille Gonzalez is an 86-year-old Hispanic woman living alone in a modest, single-story ranch home she owns in a quiet suburban neighborhood of Chesapeake, Virginia. She is a U.S. citizen, Protestant, and primarily speaks Spanish at home but is b...

Erica Serrano

Erica Serrano, 45, is a Dallas-based senior field operations engineer in electric utilities. Divorced and child-free, bilingual in Spanish, she values safety and reliability, lives rurally, budgets diligently, and enjoys fitness, trails, dogs, and regional road trips.

Matthew Guedea

Matthew Guedea is a 50-year-old suburban Syracuse security operations manager with a graduate degree and a disciplined, risk-aware mindset. Married to a Filipina American ICU nurse, he balances demanding on-call work with structured routines, community volunteering, and practical hobbies. He spends intentionally, favors reliability and TCO, and expects privacy, clarity, and service from brands. Media and tech choices are utilitarian; food and fitness routines are steady and health-aware. He responds to neutral, evidence-based messaging and clear guarantees, and he resists complexity, hidden costs, and performative marketing.

Donna Urquidez

Donna Urquidez, 65, a divorced, child-free homeowner in suburban New Orleans, is a retired hotel operations coordinator. Frugal and community-minded, she has mobile-only internet, Medicare Advantage, volunteers at her church, enjoys photography and cooking, and prioritizes hurricane preparedness.

Alexandra Zavala

Alexandra Zavala, 30, married Hispanic mom of two in San Antonio, is a bilingual (Spanish-English) WFH Care Navigation Manager in telehealth with $200k+ household income. Organized and community-minded, she prioritizes efficiency, quality, preventive health, and inclusive, transparent brands.

Lexie Lopez

Lexie Lopez, 20, is a budget-savvy suburban homeowner exploring automotive tech. Not in the labor force, she rents a spare room, is phone-first without home internet, values durable, offline-friendly, transparent products, and volunteers at a community garage.

Kerry Rivera

Kerry Rivera, 57, is a bilingual (English/Spanish) telehealth operations manager in St. Petersburg, FL. Never married with no children, she works from home, cooks Mediterranean-Gulf dishes, volunteers as a Spanish patient navigator, and prioritizes durability, privacy, and clear value.

Gail Marin

Gail Marin, 61, is a bilingual Hispanic guest services lead in suburban Sacramento. Divorced, she owns a modest condo, has one adult daughter and grandson, budgets tightly on variable event hours, is uninsured, and values durability, transparency, and family.

Christopher Espana

Christopher Espana, 45, Fort Worth-based inside sales/order-desk worker in HVAC/plumbing distribution. Shared custody of his 11-year-old son. Earns under $25k; budget-frugal, values reliability and time savings, prefers prepaid plans. Scoots/carpools, meal-preps, light fitness; pursuing HVAC counter-sales certification.

Richard Dias

Richard Dias, 84, is a retired USPS station supervisor in Buffalo, NY. Married to Ellen with no children, he’s a practical, civic-minded Jewish hobby photographer who values reliability, clear pricing, and accessible, senior-friendly technology and service.

Jessica Castellanos

Jessica Castellanos, 46, is a Mount Pleasant, SC–based product operations manager. A Spanish-at-home, privacy-aware renter, never married with no children, she carpools, budgets diligently, and spends free time kayaking, gaming, volunteering; practical, sustainability-minded, community-oriented.

Casandra Espinoza

Casandra Espinoza, 52, Glendale AZ-based bilingual Hispanic Senior Enterprise Account Executive in cybersecurity; high-earning and remote. Separated, child-free, lives alone with a rescue dog. Values time, transparency, privacy, durable quality; health- and culture-minded, tech-savvy traveler active in Latinx mentorship.

Vincent Farley

Ethan King is a 3-year-old Spanish-first toddler on the rural edge of Dallas, TX. Lives with family, CHIP-covered, no home internet. Curious, routine-oriented, enjoys outdoor play, simple toys, and church; caregivers prioritize safety, durability, and affordability.

Trenell Orta

Trenell Orta, 18, is a Milwaukee-based retail sales associate living in an inherited Riverwest condo. Bilingual and budget-savvy, Trenell Orta is studying for CompTIA A+, values price-to-performance and clear warranties, and balances fitness, gaming, and community volunteering.

Kelly Ocasio

Kelly Ocasio, 60, is a bilingual warehouse floor lead and forklift operator in rural Erie, PA. Never married with three adult children, she's pragmatic, safety-focused, budget-conscious, volunteers at her church, batch cooks, and maintains her older SUV.

Alexandra Lopez

Alexandra Lopez, 33, is a Lakewood, CO–based spa operations manager overseeing a 22-person team. She lives solo with a rescue cat, earns $100k–$149k, budgets and invests diligently, favors polished-casual aesthetics, and unwinds with hikes, gaming, and travel.

James All Other Names

Benjamin Gonzalez, 63, a Hispanic, Denver-based married renter, works 30–35 hours in an insurance office and earns under $25k. Frugal, faith- and community-oriented, he cooks, DIY-maintains an older Corolla, walks daily, and values durability, clear pricing, and real support.

Marie Ocana

17) Summary

Marie Ocana is an 85-year-old, agnostic, Pacific Islander woman living with her husband in a rented senior-friendly apartment in Billings. A retired retail and administrative professional, she balances a fixed income with a love for fashion, classic films, and modest travel. She uses both mobile and home internet confidently but values simplicity and human help. Health-conscious without being fragile, she keeps active with gentle exercise and neighborhood routines. Her choices prioritize reliability, transparency, and respectful service. She is a thoughtful, steady consumer who responds to clear value, accessible design, and brands that treat her with dignity.

Jay Gutierrez

Jay Gutierrez, 48, is a married operations manager in El Paso, TX. Pragmatic and budget-minded, he’s a DIY, hike-and-movie-weekend type who prizes reliability, clear warranties, and durable, easy‑to‑service gear. No kids; $75k–$99k income.

Katlynn Martinez

Katlynn Martinez is a Manchester, NH–based regional account manager for medical devices. Married, no kids; rents while saving for a home. Pragmatic, privacy-conscious buyer valuing reliability and clear ROI; fitness-, pet-, and craft-focused.

Ronald Casas

Ronald Casas, 52, widowed, semi-rural resident living frugally on <$25k. Not in the labor force; relies on SNAP, DIY fixes, and thrift. Mobile-only internet, church-connected, uses Spanish at home; gardens and cooks; prioritizes durability, plain terms, and neighborly help.

Ruby Mariscal

Ruby Mariscal, 68, is a married, child-free Asian American retiree on Orlando’s rural outskirts. Spanish-at-home, budget-conscious on $25–49k and Medicare, she values durable, simple products, enjoys photography, classic films and car shows, and uses Facebook/WhatsApp/YouTube cautiously.

Edgar Bautista

Edgar Bautista, 87, married in suburban Aurora, IL, works part-time as a client-relations liaison at a wealth firm. Reliability-focused, budget-conscious, and routine-driven, he enjoys cars, classic films, practical tech, light outdoor walks, and manages health via Medicare/Medigap.

Justice Jim

Justice Jim, 23, a high-earning medical device sales territory associate. Suburban-based with long hours and early OR support. Pragmatic, reliability-focused buyer; tracks finances, uses marketplace insurance, volunteers with animals, gardens, cooks simply, and streams sports and podcasts.

Kevin Dominguez

Kevin Dominguez, 33, is a male Evansville homeowner pausing traditional work to renovate his fixer-upper and grow a resale/crafts side business. Frugal, uninsured, Spanish-at-home; budget-minded, repair-first, privacy- and transparency-focused, leaning Republican.

Gabriella Padilla

Gabriella Padilla, 14, is a Warren, MI freshman living with her mom and older brother. Creative and budget-minded, she plays JV basketball, shoots phone photography, games, volunteers at her Catholic parish, and favors affordable, dependable, privacy-respecting tech and apparel.

Louis Hinojosa

Louis Hinojosa, 75, is a retired civil engineer in Owensboro, KY. Married with one adult child, he’s pragmatic, offline-first, and budget-disciplined—favoring durable, low-friction products, human support, gardening, print media, and short, well-planned road trips.

Brian Vega

Brian Vega, 57, is a Baltimore renter married to Marisol, a nurse manager. Not currently working; former warehouse/facilities lead. Spanish at home, English fluent. Budget- and value-focused; volunteers, gardens, sells simple crafts; uses Medicaid; follows local sports.

Amin Roman

Amin Roman is a 34-year-old, married with one toddler near Columbus, OH, and a Spanish-speaking, non‑citizen permanent resident who is the primary caregiver. On under-$25k income, he budgets tightly, favors repairable, durable buys, uses mobile-only internet, and does DIY auto work.

Gregory Perez

Gregory Perez, 61, is a bilingual senior account executive in Provo, UT, married with no children. Works from home, travels monthly, rents by choice, tech-savvy and pragmatic; values durability, clear pricing, real warranties, and respectful bilingual support.

Carlos Quintero

Carlos Quintero, 55, is a divorced Rochester, NY homeowner and early retiree with one adult child. Income from rentals and a craft e‑commerce earn‑out; values craftsmanship, repairability, and privacy; volunteers locally, woodworks, cycles the canal trail, and cooks Mediterranean.

Marvin Silvestre

Marvin Silvestre, 90, is a retired machinist in suburban Joliet, IL, living modestly with spouse Eleanor and beagle Rosie. A frugal renter on <$25k, values reliability, gardens, cooks, watches Cubs/PBS, uses a tablet, and helps neighbors.

Jennifer Gutierrez

Jennifer Gutierrez, 34, is a bilingual healthcare operations/data consultant in Racine, WI, earning $200k+ via her LLC. Mobile-first and transit-using, she values flexibility and transparency, volunteers locally, and balances thrifty style with durable, high-quality essentials.

Connor Andres

Connor Andres, 22, Los Angeles homeowner, never married with no children. Not in the labor force; lives on $50k–$74k non-wage income while pursuing a GED. Home-centered, church-involved, bilingual. Prioritizes durability, transparency, DIY ease, and total cost value.

Sharon Lopez

Sharon Lopez, 55, is a married, bilingual community programs aide in rural Columbus, GA. On <$25k household income without insurance, she budgets tightly, favors prepaid, reliable, transparent services, and anchors life in church volunteering, family, and practical frugality.

Andrew Magana

Andrew Magana, 19, is budget-conscious and Wi‑Fi‑first, currently not in the labor force with income under $25k. Holds an accelerated graduate credential; exploring data and mobility, car‑obsessed, soccer‑watching, and values durability, repairability, privacy, and offline‑friendly tools.

Mitchell Salas

1) Basic Demographics

Mitchell Salas is a 60-year-old widowed male living in Cambridge, Massachusetts (suburban edge near Fresh Pond). He identifies as White (Non-Hispanic), is a U.S. citizen, and speaks Spanish at home—a habit he maintained after marrying a Puerto Ric...

Joseph Beckner

Joseph Beckner, 27, is a nonbinary renter in Bloomington, MN, sharing an apartment with a roommate. Not currently working, they budget tightly, cook Filipino dishes, game, garden, and value transparency and inclusion, considering culinary or UX training.

Michael Parra

Michael Parra, 63, is a San Diego-based Senior Sales Operations Manager. Married with no children; rents in Little Italy. Financially comfortable ($200k+), tech-forward, eco-conscious. Enjoys home cooking, cars (Lexus hybrid, Miata tinkering), and woodworking; planning retirement in 3–4 years.

Joel Castro

Joel Castro, 13, is a bilingual, hands-on student who lives with family, budgets an allowance, and loves cars, DIY tech, gardening, and thrifty streetwear. Community-minded, he joins school clubs, values durability, sustainability, and parent-approved, budget-friendly gear.

Adriel Velasquez

Adriel Velasquez is a 3-year-old bilingual toddler in Spokane, WA. Catholic, routine-driven, and screen-light, he loves play cooking, trucks, and park time. Parents prioritize safety, durability, Spanish-rich learning, and easy-to-clean, practical gear.

David Jorge

David Jorge, 76, is a retired auto parts professional in Fayetteville, AR, married and living on a tight fixed income. Cost-conscious and community-minded, with interests in church, gardening, woodworking, and photography; favors durable, easy-to-use products and clear, honest information.

Dominic Perez

Dominic Perez, 32, married parent of one in rural Virginia Beach, is a full-time construction foreman. A renter with mobile-only internet and $150k–$199k household income, Dominic prioritizes durability, safety, simplicity, and proof-driven purchases.

Saul Sanchez

Saul Sanchez is a 10-year-old student in Bloomington, MN, living with his mom and younger half-brother on a modest budget. He likes photography, sneakers, biking, and YMCA basketball, follows routines, and chooses durable, kid-safe, affordable gear.

Diana Perez

Diana Perez is a 14-year-old Mexican American ninth grader in Mesa, AZ. Bilingual and Catholic, she lives with her family, loves art and JV soccer, is mobile-first, privacy-conscious, budget-aware, and values family, faith, and inclusivity.

Ashley Garcia

1) Basic Demographics

Ashley Garcia, 32, she/her. White (Non-Hispanic). Married, no children. Lives on the rural outskirts of Miami-Dade (Redland/Homestead area) while identifying Miami as the nearest city. U.S. citizen. English only at home. Employed full-time. Not a...

Brianna Bruen

Brianna Bruen, 27, is a field engineer/assistant project manager in utility-scale solar construction. Rural-based, pragmatic and outdoorsy, she earns $75k–$99k, rents a guesthouse, values durability and measurable sustainability, budgets carefully, and balances trail runs, meal prep, and low-key gaming.

Leonard Hunter

Leonard Hunter, 78, widowed with no children in Rapid City, SD, speaks Spanish at home. He bikes to his part-time retail accounts role, is financially comfortable ($100k–$149k), volunteers regularly, and favors durable, repairable, transparent products; enjoys woodworking, birding, PBS/NPR.

Kelon Garcia

1) Basic Demographics

Kelon Garcia is a 41-year-old White (Non-Hispanic) male living in the suburbs of San Antonio, Texas. He’s a U.S. citizen, divorced, and a devoted dad to one child—a 10-year-old daughter named Harper. He primarily speaks English but grew up in a Te...

Tyrell Cardenas

Tyrell Cardenas, 35, is a bilingual, Argentina-born non-citizen in Fort Worth, TX, working remotely in fintech fraud operations. Married, budget-minded, and community-oriented, Tyrell volunteers at church, cooks, DIYs, follows soccer, and is upskilling toward risk operations leadership.

Noah Hernandez

Noah Hernandez, 24, is a Dallas-based data analyst who owns a condo, speaks Spanish at home, and budgets diligently. He balances structured weekdays with photography, car meets, and church, valuing reliable, transparent products and low-friction, data-backed decisions.

Allyson Ramirez

Allyson Ramirez is a 29, Spanish-born public sector program operations analyst in San Francisco, co-parenting two young kids. Condo owner, budget-conscious, mobile-only internet user; values reliability, safety, and transparency. Bilingual, fitness-minded, aiming to advance into program management.

Alexa Lucero

Evelyn Sanchez is a 5-year-old bilingual girl in Allentown, PA, living with her mom, mom’s partner, and baby brother. A crafty, routine-oriented kindergartner, she loves art and music; family budgets carefully and prioritizes safety, durability, and Spanish/English learning.

Micah Rios

Micah Rios, 47, married in Joliet, IL, is not in the labor force after years in warehouse logistics. Community-rooted, bilingual, and budget-savvy, he volunteers, uses mobile-only internet, and grows a photography side hustle; household income $50k–$74k.

Donna Gallegos

Donna Gallegos, 37, is a financially independent San Franciscan who left Bay Area startups after rising to ops manager. She lives solo in Potrero Hill, volunteers, and pursues photography; values durability, transparency, privacy, and pragmatic, fiscally conservative choices.

Scott Astorga

Scott Astorga, 44, is a South Bend, IN-based sales operations coordinator. Divorced with no children, he’s frugal, hands-on, and review-driven—gardens, DIYs, and photographs—lives with rescue dog Juniper, values durability, fair pricing, and simple, reliable products.

Monica All Other Names

Aubrey Thompson, 41, is a married Nashville mom of one who owns a modest bungalow. A client-service lead in small-business insurance, she’s budget-savvy, community-minded, and convenience-driven, enjoying crafts, container gardening, road trips, and practical, family-friendly tech.

Elena Valdez

Elena Valdez, 5, lives with her parents in suburban Jacksonville, FL. Kindergarten-ready and routine-focused, she enjoys outdoor play, gardening, swim lessons, and gentle co-play games. Family limits screens, skips home internet, and emphasizes safety, simplicity, and durability.

Javier Rivera

Jacob Jones is a one-year-old in a bilingual, Catholic, low-income rural household. Lives with parents, relies on WIC, mobile-only internet, and thrifted gear. Caregivers prioritize safety, durability, and practicality; routines center on naps, simple foods, and early development.

Brandon Flynn

Brandon Flynn, 21, is a bilingual Cleveland homeowner managing an inherited duplex. Not in the labor force, he earns $100k–$149k from rentals/dividends, is completing his GED, and upskilling in IT support and photography.

Cole Monroy

Cole Monroy, 19, lives in Athens, GA. Trust-funded and not in the labor force, owns a two-bedroom condo, budgets carefully, and is exploring automotive tech or cybersecurity. Mobile-first; into cars, cooking, fitness; volunteers with church AV and a food pantry.

Alexis King

Alexis King, 25, is a bilingual logistics worker near Des Moines who budgets tightly, values durable, repairable gear, and plans purchases via reviews and total cost of ownership. Early-shift dock lead, upskilling for supply-chain roles; weekends hiking, photography, volunteering.

Camila Gutierrez

Sophia Williams is a 3-year-old Spanish/English bilingual toddler in Worcester, MA, living with two cost-conscious parents in an owned condo. Family prioritizes safety, routines, and learning through play; attends daycare, enjoys library and outdoor time, with limited educational screen use.

Justin Bishop

Justin Bishop, 37, lives in suburban Little Rock, AR. Married to Marisol, no children. Bilingual junior account rep in auto finance earning under $25k. Rents a modest 2BR, budgets tightly, values DIY, reliability, and offline-friendly products.

Amanda Knight

Amanda Knight is a 36-year-old, married mom in Manchester, NH, working part-time in hospitality (front desk/breakfast) with income under $25k. Budget-conscious renter with one child; practical, DIY/thrift-oriented, church-involved; prioritizes reliable value, clear pricing, and time-saving solutions.

Lara Lopez

Lara Lopez, 53, is a bilingual field operations supervisor in Lakewood, CO. Married with no kids, she’s a pragmatic, outdoors-grounded homeowner who values durability, safety, and honest sustainability; loves photography, DIY, road trips, and her rescue dog.

John Quero

Liam Lopez, 55, is a senior operations manager at a regional bank in Topeka, KS. A fiscally conservative, community-minded homeowner who values reliability, privacy, and craftsmanship; keeps a low-tech home; gardens, volunteers, and mentors colleagues.

John Cortes

John Cortes, 55, married with two kids, lives on San Francisco’s semi-rural edge. An education operations manager with a grad degree, budget-conscious and church-involved; values durability and clear info; enjoys DIY fixes, hiking, home cooking, and straightforward tech.

Jimmy Watson

Jimmy Watson, 39, married parent in urban Augusta, GA, is a non-citizen long-term resident. A former UX researcher now caregiving, speaks Spanish at home, rents, budgets carefully, household income $100k–$149k via spouse; values transparency, durability, privacy, and flexibility.

Eddie Villanueva

Eddie Villanueva, 32, Los Angeles-based utilities field service tech and union member, co-parent to six-year-old Amaya. Spanish-speaking, Afro–Equatoguinean roots. Practical, reliability-focused DIYer on a $50k–$74k income; budgets carefully, values safety, clear instructions, and time-saving convenience.

James Garcia

James Garcia, 90, is a retired high-school history teacher near Albany, NY. Married to Maggie, with one adult daughter, he values thrift and independence, enjoys cooking, photography, classic films, daily walks, and careful, no-nonsense technology use.

Ronni Rodriguez

Ronni Rodriguez, 34, is a Fresno-based client services/project manager at a boutique digital agency. Separated, child-free homeowner with a rescue dog, she’s ASL-fluent, budget-minded, offline-first (no home internet), politically Democrat-leaning, currently uninsured, valuing durability, accessibility, and transparency.

Stephanie Lopez

Stephanie Lopez, 37, is a Korean American Senior Manager of Fraud Analytics in North Austin. Married with no kids, she walks to a hybrid fintech role, saves for a townhome, and values reliability, transparency, and time-efficient, well-supported products.

Scott Llerena

1) Basic Demographics

Scott Llerena is a 62-year-old married man living in the planned, leafy suburb of Columbia, Maryland. He’s White (Non-Hispanic), a U.S. citizen, and speaks Spanish at home—his wife, Elena Martínez-Brown (retired Navy nurse turned consultant), ofte...

Victoria Magdaleno

Victoria Magdaleno is a 71-year-old, Hispanic, Protestant, married, child-free renter in suburban Provo, Utah. A retired school counselor and community education manager, she lives on $50k-$74k, skips home internet, uses library Wi-Fi, volunteers, and prizes clarity, durability, and simplicity.

Nicole Paredes

Nicole Paredes, 39, married mother in suburban Baltimore, is a nonprofit hospital patient services operations manager (MHA). Reliability-driven, budget-savvy, and community-minded, she plans meticulously, commutes by transit, and favors understated, durable products that save time.

Camryn Molina

Camryn Molina, 19, is a non-citizen originally from Canada living in suburban Anchorage. Never married with no children, she rents with roommates, isn’t in the labor force, builds a sustainable-fashion portfolio, volunteers, practices Hinduism, and lives low-waste on family support.

Shadonna Ortiz

Shadonna Ortiz, 46, married mom in Joliet, IL, homeowner, runs the household while her spouse operates a mobile auto-repair business. Spanish at home, budget-first. Pragmatic, reliability-focused, leans Republican, values clear pricing, time-saving solutions, and family routines.

Andrew Vasquez

Andrew Vasquez, 35, is a New Orleans healthcare operations manager and co-parent of one daughter. He owns a home, budgets diligently, commutes by ferry and bike, values reliability and safety, and is pursuing a Lean Six Sigma Green Belt.

Donte Coley

Jersey City–based Donte Coley, 42, is a senior project manager (MBA) in professional services. Values durability, transparency, and community; rents a one-bedroom, drives a Subaru, cooks and volunteers, and intentionally has no home internet.

Linda Kershner

Linda Kershner, 76, is a Spanish-speaking Black immigrant in Buffalo, NY. Married without children, she owns a paid-off home, lives on $25–$49k, avoids home internet, favors clear pricing and in-person/phone services, and values community, church, crafts, gardening, Bills games.

Matthew Gonzalez

Matthew Gonzalez is a 13-year-old Evansville middle schooler living with his mom and grandmother. Bilingual (English/Tagalog), Mexican-Filipino heritage, budget-conscious. Wi‑Fi-only iPhone, Chromebook. Enjoys cooking, soccer, gaming, graphic novels; values privacy, durability, and easy, affordable products.

Joseph Salas

Joseph Salas is a 1-year-old in Sterling Heights, MI, living with mom and grandparents. Bilingual Spanish/English, on Medicaid/CHIP, with no home internet. Frugal, safety-first household favors secondhand, offline, easy-clean gear; routines include library storytime, park walks, and early bedtime.

Scott Cabrera

33-year-old, Canadian-born Mesa, AZ real estate agent specializing in relocations and investment properties. Married, no kids; dog owner. High-earning, data-driven and tech-savvy, he invests prudently, values community and sustainability, and favors clear, time-saving solutions.

James Coronado

James Coronado, 55, is a married, rural-dwelling renter, not in the labor force and formerly a facilities/maintenance tech. Income $50k–$74k. Budget-conscious DIY volunteer who values durability, honest pricing, practical tools, and straightforward, community-minded information.

Daniel Perez

Daniel Perez, 18, is an El Paso-based creative in a gap year. Daniel inherited and maintains a modest home, rents a room, budgets carefully ($50k–$74k), explores design/photography, and relies on fixed internet, Medicaid/CHIP, and lawful permanent residency.

Nicolas Junior

Mateo Sanchez is a 7-year-old, bilingual second-grader in a rural, budget-conscious, values-focused household. Loves cars, building projects, Minecraft, and movie nights; parents prioritize durable, educational, bilingual, offline-friendly products with clear safety info and easy setup.

Antonella Benitez

Ella Jackson is a 3-year-old toddler in urban Akron, OH. She lives in a Spanish-English home, attends half-day preschool, is covered by Medicaid/CHIP, and enjoys library trips, playgrounds, books, and cats. Caregivers prioritize safety, value, and bilingual options.

Ariel Casillas

Sebastian Flores is an 8-year-old Yonkers, NY third-grader in a multigenerational, budget-conscious home with mom and grandma. Curious, creative, and active—into soccer, sneakers, LEGO, and art—prefers comfy, durable, good-value gear; family filters purchases for safety, price, and practicality.

Dennis Manley

Dennis Manley, 34, is a rural Salt Lake City telehealth operations leader and co-parent of a 6-year-old. He earns $200k+, works mostly from home, values reliability, budgets rigorously, and spends free time trail-running, woodworking, and photography.

Mia Salcido

Mia Salcido is a 10-year-old bilingual, non-citizen fifth-grader in suburban Lansing, MI; creative and community-minded. She loves arts and crafts, beginner photography, and graphic novels, uses supervised shared tech, and lives in a careful $50k–$74k budget household.

Kaci Espinoza

Kaci Espinoza, 45, is a married, child-free Regional Operations Director at a Carolinas credit union, living rurally near Charlotte, NC. Spanish-at-home Catholic, high-income, privacy-minded and pragmatic, she values reliability, gardens, cooks, plays co-op games, and supports parish and animal rescue.

Briana Soto

Briana "Bella" Soto, 7, is a second grader in North Newark, NJ, living in a multigenerational Hispanic household. Curious and routine-oriented, she loves animals, Minecraft/Roblox, reading, and park time; swims and plays soccer; family prioritizes safety, learning, and budget-conscious choices.

James Valdes

James Valdes, 48, is a bilingual Hispanic San Antonian. Married, no children, he owns a paid-off bungalow, lives on under $25k, unemployed, pursuing side gigs, GED prep, and a food micro-business. Frugal and church-centered, he values reliability and transparent pricing.

Emma Aguilar

Nora Smith is a 7-year-old Hispanic girl in Yonkers, NY. A 2nd grader, she loves science, reading, soccer, and STEM club. Lives with parents, younger brother, and dog; home Wi‑Fi only with supervised tablet/Chromebook use.

Eliana Pano

Eliana Pano is a 12-year-old middle schooler in Springfield, IL, living with her mom, stepdad, and brother. Creative, safety-conscious, and routine-driven, she loves crafts, soccer, biking, caring for her dog, and kid-safe YouTube, Roblox, and school tech.

Norma Aguirre

Norma Aguirre, 85, is a bilingual Hispanic woman in suburban Indianapolis. Never married with no children, she lives alone with her dog, on a fixed income. Retired custodian, church volunteer, tech-cautious; values reliability, phone support, printed, bilingual materials.

Oliver Maciel

Oliver Maciel is a bright, bilingual 3-year-old in Sacramento whose days revolve around play, snacks, and small adventures. He’s ethnically Asian (Non-Hispanic), raised in a Spanish-speaking, Protestant household that values safety, routine, and joy. The family rents, budgets sensibly, and opts for durable, space-smart gear and bilingual content. Oliver Maciel loves pretend cooking, foam soccer, blocks, and story time, and he thrives on gentle structure and simple choices. Winning his attention—and his parents’ trust—means leading with safety, developmental value, and everyday delight that fits an urban apartment and a toddler’s rhythm.

Amy All Other Names

Aubrey Lee is an 11-year-old San Jose sixth grader who loves science, art, robotics, and soccer. Bilingual at home (Spanish), she values hands-on building, eco-consciousness, and functional, customizable gear; cautious online with family-guided, safety-focused purchases.

Naomi Jerez

Naomi Jerez, 33, is a married, bilingual mom in suburban Sacramento, working full-time as a credit union loan operations coordinator. Budget-conscious and community-minded, she values clear pricing, reliability, and time-saving solutions, balancing preschool parenting, volunteering, and photography.

Arielle Mcgee

Arielle Mcgee, 20, is a bilingual English/Spanish banking sales professional in Evansville, IN. A non-citizen, she co-owns a duplex, earns $75k–$99k, budgets tightly (no home internet), studies business evenings, and prefers transparent, predictable, mobile-first offerings.

Sheila Robbins

Sheila Robbins, 82, is a tech-comfortable retired academic librarian living alone in Fort Collins, CO. A frugal homeowner on fixed income, she values durable, clear products, enjoys photography, walking, and a book club, and stays scam-conscious.

Eliza Arias

Eleanor “Ella” Lewis, 1, lives in Warren, MI. Raised bilingual (Spanish at home), she enjoys music, stroller walks, and board books. Caregivers are budget-conscious, prioritizing safety, routines, compact washable gear; mild eczema requires gentle, fragrance-free products.

Sean Madrid

58-year-old married renter with no kids; a former brand/retail strategist now not in the labor force. Detail-oriented with finances, values durability and sustainability, enjoys gardening, thoughtful casual style, Mediterranean cooking, light outdoor activity, and community involvement.

Olivia Lozano

Olivia “Char” Lozano, 23, married Roswell, NM resident with no children. Not in the labor force; budgets tightly, lives without home internet, volunteers at an animal shelter, and pursues photography, cozy gaming, and desert hikes; conservative-leaning and practical.

Margarita Alvarez

Margarita Alvarez, 81, married and child-free, is a retired public school art teacher in urban Harrisburg, PA. She lives on a modest, predictable income, volunteers locally, is tech-competent but cautious, and values safety, durability, and transparent pricing.

Aniyah Amor

Aniyah Amor, 20, is a mobile-first, values-driven young woman with stable trust and rental income. She owns a condo, isn’t working, budgets carefully, loves cars, gaming, and indie sci-fi films, and drives a manual Scion FR-S.

Diane Rodriguez

Diane Rodriguez, 78, is a bilingual, retired hardware clerk/library aide living on the rural outskirts of Wichita with her husband. Frugal on a fixed income, she gardens, upcycles, streams PBS, and buys durable, easy-to-use products after reading reviews.

Joseph Vazquez

Joseph Vazquez, 27, is a San Antonio public-sector performance manager. Married with no children, he and his spouse earn ~$260k, budget meticulously, and prioritize time, reliability, and low-cost diversification. Tech-forward, fitness-minded, community-oriented; enjoys cooking, menswear, and his rescue dog.

Robert Bolt

Robert Bolt is a capable, quietly generous 40-year-old healthcare operations pro in Rochester. A widower without kids, he keeps his world humming: reliable car, tidy bungalow, a dog who insists on sunrise walks, and a garage table dusted with sawdust from last night’s project. He gardens, volunteers, photographs the city’s edges, and cheers for the Bills with exactly the right level of hope and caution. His decisions favor durability, clarity, and community impact. Speak to him with respect, show your work, and make it easy to say yes—and he’ll likely be a loyal customer who recommends you to his neighbors after shoveling their sidewalk.

Edwin Broadrick

Edwin Broadrick, 41, is a Hispanic logistics forklift operator in suburban El Paso, TX. Separated with no children, he owns a modest home, earns under $25k, is uninsured, Spanish-first, Hindu, mobile-only, budget-focused, cooks, gardens, and volunteers.

Michael Rivera

Michael Rivera is a Fresno-based 23-year-old live-music venue lead barback/assistant floor manager with high but irregular income, DIY car and gardening interests, and pragmatic budgeting. He’s planning his GED, saving for a truck, and values reliability, transparency, and fast setup.

Mary Quinteros

Mary Quinteros is a bilingual 85-year-old retiree living independently on rural acreage near Jacksonville, FL, with her terrier. Budget-minded and Buddhist, she values simplicity, clear pricing, and live phone support; enjoys walks, chair yoga, PBS, and Spanish-language news.

Brian Vera

Brian Vera, 39, is a bilingual Regional Sales Manager in Alexandria, VA, married with one child. Family-first and pragmatic, budgets carefully, values quality and convenience, is tech-comfortable, volunteers locally, and favors smart-casual, durable style.

Angelica Roque

Angelica Roque, 29, is a Jacksonville-based Senior Account Executive serving marine and industrial accounts. A separated homeowner earning $200k+, she’s pragmatic and organized—fitness-focused, photographer-gamer volunteer—favoring durable value, clear pricing, and time-saving, proof-backed solutions.

America Cavagnaro

America Cavagnaro is a 15-year-old bilingual student in urban Durham, NC. Budget-conscious and privacy-aware, she plays JV soccer, thrifts, follows car culture, and explores engineering/design paths while saving for driver’s ed and a first car.

Madeline Avila

Madeline Avila is a 25-year-old warehouse shift lead in Gresham, OR. Married with no children, she owns a townhouse, earns ~$85k, values reliability, safety, and time-saving gear, and aims to move into inventory control/logistics.

Ronald Torres

Ronald Torres, 63, is a bilingual, frugal tech operations pro in Staten Island, married with no kids. Underemployed part-time, uninsured, and budget-focused, he values reliability, community service, and researched, transparent purchases; music and home cooking anchor his routine.

Adrian Hernandez

Adrian Hernandez is a 7-year-old San Francisco second-grader living in the Outer Sunset with his mom Erin and her partner Liza. Budget-conscious, no home internet; loves cars, Muni, photography, library DVDs, parks, hands-on projects, and offline, durable gear.

Logan Gallegos

Logan Gallegos is a sixteen-year-old Sacramento high school junior balancing classes with a paid IT support internship and small freelance web projects. He lives with his mom and sister, budgets carefully, prioritizes privacy and repairability, cooks and volunteers, and values reliability, transparency, and community.

Danny Meza

Danny Meza, 60, is a Sacramento-based public-sector operations leader with high, steady income. Owns a nearly paid-off bungalow, lives solo with a Lab, values reliability and efficiency, is mobile-first, car- and fitness-focused, and plans retirement within 5–7 years.

Brian Urvina

Brian Urvina, 25, is a Fort Wayne–based healthcare operations manager and married bilingual non-citizen resident. He owns a modest home, has no kids, budgets carefully, studies for a GED, gardens, thrifts, and favors reliable, well-supported, time-saving products.

Sandra Ventura

Sandra Ventura, 58, is a widowed San Antonio product operations manager who owns a home near Mahncke Park. Pragmatic and community-minded, she has two adult children, gardens, cooks, volunteers, manages mild hypertension, and prioritizes reliability, privacy, and transparent pricing.