Wine Portfolio Consumer Study - E. & J. Gallo
Understand consumer perceptions of Gallo wine brands and value positioning
Michael Longoria
Michael Longoria, 47, is an Afro-Latino, bilingual suburban Phoenix homeowner without children. A former facilities tech, he runs the household, loves DIY, volunteers locally, and favors durable, energy-efficient products with transparent pricing; a lawful…
Jordan Lopez
Jordan Lopez, 32, is a bilingual Davenport, IA resident and Community Outreach Aide for Parks & Recreation. Married without children, owns an inherited mortgage-free bungalow, budgets tightly, sells crafts on Etsy, and prioritizes durability, transparency,…
Jacob Young
Process-minded production lead in San Diego, single with no kids. Budget disciplined, faith-driven, and routine oriented. Rides a motorcycle, meal-preps, volunteers at church, and values durability, transparency, and total cost of ownership.
Shawnie Mosby
Shawnie Mosby, 32, is a warm, pragmatic single mom in rural Michigan. A hybrid client services coordinator, she balances budgets, vanpool commutes, and two kids with humor, clear priorities, and a preference for transparent, reliable, time-saving solutions.
Janie Yee
30-year-old Filipino American instructional designer in Arlington, VA. Hybrid e-bike commuter, mission-driven, data-oriented, budget-disciplined. Values durability, privacy, and community service. Balanced Catholic, pragmatic progressive, minimalist travele…
Willy Knighton
Willy Knighton, 42, rural Indiana refinery operator, married with three kids. Union member, practical, family-focused. Budget-conscious, public health coverage, vanpool commuter. Prefers durable, transparent products; skeptical of hype; values safety, commu…
Michael Longoria
Michael Longoria, 47, is an Afro-Latino, bilingual suburban Phoenix homeowner without children. A former facilities tech, he runs the household, loves DIY, volunteers locally, and favors durable, energy-efficient products with transparent pricing; a lawful…
Jordan Lopez
Jordan Lopez, 32, is a bilingual Davenport, IA resident and Community Outreach Aide for Parks & Recreation. Married without children, owns an inherited mortgage-free bungalow, budgets tightly, sells crafts on Etsy, and prioritizes durability, transparency,…
Jacob Young
Process-minded production lead in San Diego, single with no kids. Budget disciplined, faith-driven, and routine oriented. Rides a motorcycle, meal-preps, volunteers at church, and values durability, transparency, and total cost of ownership.
Shawnie Mosby
Shawnie Mosby, 32, is a warm, pragmatic single mom in rural Michigan. A hybrid client services coordinator, she balances budgets, vanpool commutes, and two kids with humor, clear priorities, and a preference for transparent, reliable, time-saving solutions.
Janie Yee
30-year-old Filipino American instructional designer in Arlington, VA. Hybrid e-bike commuter, mission-driven, data-oriented, budget-disciplined. Values durability, privacy, and community service. Balanced Catholic, pragmatic progressive, minimalist travele…
Willy Knighton
Willy Knighton, 42, rural Indiana refinery operator, married with three kids. Union member, practical, family-focused. Budget-conscious, public health coverage, vanpool commuter. Prefers durable, transparent products; skeptical of hype; values safety, commu…
Sex / Gender
Race / Ethnicity
Locale (Top)
Occupations (Top)
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Summary
Themes
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Outliers
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