Swing State Voters on Republican House Messaging 2026
To understand what messaging resonates with persuadable voters in competitive House districts that Republicans are targeting. We want to learn which economic, border security, and accountability messages connect with swing voters the NRCC sees as opportunities for 2026 pickup.
Gloria Villanueva
Gloria Villanueva, 45, is a divorced utilities field operations lead in rural Naperville, IL. A pragmatic, hands-on homeowner and dog owner, budget-minded yet quality-focused, she values durability, safety, honest pricing, and neighborly reliability.
Ryan Maciel
Ryan Maciel, 39, a San Jose finance operations manager leading risk and compliance; married with one child. Pragmatic, family-first and budget-conscious; mixes onsite/remote; commutes in a Tesla; enjoys DIY, grilling, gym and hikes; values reliability, time…
Jessica Castellanos
Jessica Castellanos, 46, is a Mount Pleasant, SC–based product operations manager. A Spanish-at-home, privacy-aware renter, never married with no children, she carpools, budgets diligently, and spends free time kayaking, gaming, volunteering; practical, sus…
Kevin Patton
Kevin Patton, a mission-driven higher-ed advisor in Bend, 33, single homeowner with an e-bike commute and a rescue dog. Pragmatic, privacy-minded, outdoors-focused. Budgets carefully, cooks simply, and favors durable, repairable, data-backed purchases and p…
Eduardo Ford
Eduardo Ford, Houston-based chiropractic assistant, 32, single, low-income renter. Faith-centered, practical, and budget-driven. Rides a motorcycle, meal-preps, plays guitar at church, and prefers durable, low-risk purchases with clear pricing and local proof.
Shawn Clavijo
Shawn Clavijo is a 51-year-old Gastonia engineer in power grid protection. Single, mortgage-free homeowner with a rescue dog. Practical, faith-guided, reliability-first buyer. Hands-on, privacy-conscious, conservative-leaning; spends on durable tools and pr…
Gloria Villanueva
Gloria Villanueva, 45, is a divorced utilities field operations lead in rural Naperville, IL. A pragmatic, hands-on homeowner and dog owner, budget-minded yet quality-focused, she values durability, safety, honest pricing, and neighborly reliability.
Ryan Maciel
Ryan Maciel, 39, a San Jose finance operations manager leading risk and compliance; married with one child. Pragmatic, family-first and budget-conscious; mixes onsite/remote; commutes in a Tesla; enjoys DIY, grilling, gym and hikes; values reliability, time…
Jessica Castellanos
Jessica Castellanos, 46, is a Mount Pleasant, SC–based product operations manager. A Spanish-at-home, privacy-aware renter, never married with no children, she carpools, budgets diligently, and spends free time kayaking, gaming, volunteering; practical, sus…
Kevin Patton
Kevin Patton, a mission-driven higher-ed advisor in Bend, 33, single homeowner with an e-bike commute and a rescue dog. Pragmatic, privacy-minded, outdoors-focused. Budgets carefully, cooks simply, and favors durable, repairable, data-backed purchases and p…
Eduardo Ford
Eduardo Ford, Houston-based chiropractic assistant, 32, single, low-income renter. Faith-centered, practical, and budget-driven. Rides a motorcycle, meal-preps, plays guitar at church, and prefers durable, low-risk purchases with clear pricing and local proof.
Shawn Clavijo
Shawn Clavijo is a 51-year-old Gastonia engineer in power grid protection. Single, mortgage-free homeowner with a rescue dog. Practical, faith-guided, reliability-first buyer. Hands-on, privacy-conscious, conservative-leaning; spends on durable tools and pr…
Sex / Gender
Race / Ethnicity
Locale (Top)
Occupations (Top)
| Age bucket | Male count | Female count |
|---|
| Income bucket | Participants | US households |
|---|
Summary
Themes
| Theme | Count | Example Participant | Example Quote |
|---|
Outliers
| Agent | Snippet | Reason |
|---|
| Name | Response | Info |
|---|