Swing District Voters on Democratic Messaging 2026
To understand what voters in competitive House districts want from Democratic candidates heading into the 2026 midterms. We want to learn which economic, healthcare, and accountability messages resonate in swing districts the DCCC is targeting for pickup opportunities.
Lisa Ocana
Lisa Ocana, 30, is a married, Spanish-at-home office/sales admin for an agricultural equipment distributor on rural Fresno’s outskirts. Expecting her first child, she’s frugal, faith-grounded, and values durability, simplicity, transparent pricing, and time…
Joseph Hilton
Joseph Hilton, a Chicago-born Black courier, 44, separated, no kids. Rents in Bronzeville, budgets tightly, values durability and community. Bike-powered, church-rooted, Bulls-watching pragmatist considering a CDL while navigating winter winds, early shifts…
Henry Bartos
Pragmatic 62-year-old maintenance supervisor in rural Iowa. Married, child-free, home paid off. Values reliability, serviceability, and clear terms. Hands-on hobbies, conservative spending, independent politics, and careful tech adoption with rural bandwidt…
Natasha Santos
Natasha Santos, 45, is a Honduran-born repair-shop pro in Homestead City. Single, uninsured, and offline-first, she values reliability, community, and cash transparency. Warm, witty, and resourceful, she balances tight budgets with steady, practical optimism.
Daniel Langdon
Daniel Langdon, 30, is a rural Indiana public finance analyst. Married, no kids, faith-driven, and practical. Hybrid work, outdoor hobbies, and volunteer service anchor his life. He prioritizes durability, transparency, and total cost of ownership.
Brittany Bedell
A Cincinnati-based former teacher, Brittany Bedell is on a purposeful pause to upskill while living modestly on her spouse’s income. She values practicality, community, and durability, and makes decisions through a filter of function, ethics, and low friction.
Lisa Ocana
Lisa Ocana, 30, is a married, Spanish-at-home office/sales admin for an agricultural equipment distributor on rural Fresno’s outskirts. Expecting her first child, she’s frugal, faith-grounded, and values durability, simplicity, transparent pricing, and time…
Joseph Hilton
Joseph Hilton, a Chicago-born Black courier, 44, separated, no kids. Rents in Bronzeville, budgets tightly, values durability and community. Bike-powered, church-rooted, Bulls-watching pragmatist considering a CDL while navigating winter winds, early shifts…
Henry Bartos
Pragmatic 62-year-old maintenance supervisor in rural Iowa. Married, child-free, home paid off. Values reliability, serviceability, and clear terms. Hands-on hobbies, conservative spending, independent politics, and careful tech adoption with rural bandwidt…
Natasha Santos
Natasha Santos, 45, is a Honduran-born repair-shop pro in Homestead City. Single, uninsured, and offline-first, she values reliability, community, and cash transparency. Warm, witty, and resourceful, she balances tight budgets with steady, practical optimism.
Daniel Langdon
Daniel Langdon, 30, is a rural Indiana public finance analyst. Married, no kids, faith-driven, and practical. Hybrid work, outdoor hobbies, and volunteer service anchor his life. He prioritizes durability, transparency, and total cost of ownership.
Brittany Bedell
A Cincinnati-based former teacher, Brittany Bedell is on a purposeful pause to upskill while living modestly on her spouse’s income. She values practicality, community, and durability, and makes decisions through a filter of function, ethics, and low friction.
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