Canadian Craft Pilsner Consumer Study - Steam Whistle
Understand Canadian craft beer preferences and positioning for Steam Whistle pilsner
Sophie Pelletier
Sophie Pelletier, 26, is a Francophone Montréal-based material handler/production support lead in aerospace, married condo owner earning $100–$149k, valuing durable, practical gear; enjoys DIY crafts, cycling, Pilates and wine.
Jasmine Reyes
Jasmine Reyes is a 34-year-old Filipino Canadian woman in Oshawa, ON: a condo-owning operations analyst at a SaaS firm, privacy-conscious, budget-minded photographer and Muay Thai practitioner.
Harjit Laurent
Harjit Laurent, 53, is a Black Canadian Sikh man in Dawson City, YT. A part-time Community Engagement Officer and avid birder, he co-parents his 15-year-old daughter, lives modestly (income $25k–$49k), and values community and sustainability.
Nathalie Gagnon
Nathalie Gagnon, 47, is a French-first, Montréal-based public-administration operations coordinator. Married, childless condo owner, earns $75–99k, values reliability, privacy and low‑maintenance tech, swims and gardens.
Maureen Campbell
Maureen \"Mo\" Campbell is a 52-year-old married woman in Airdrie, Alberta, Canada—an urban homeowner, currently unemployed with income $25k–$49k, no children, and community-minded.
Claire Lee
Claire Lee, 47, is a married, bilingual Gatineau-based senior public‑sector policy manager (income $150–199k). Car-light, health-oriented, financially savvy, she values sustainability, clear communication, and well-made goods.
Sophie Pelletier
Sophie Pelletier, 26, is a Francophone Montréal-based material handler/production support lead in aerospace, married condo owner earning $100–$149k, valuing durable, practical gear; enjoys DIY crafts, cycling, Pilates and wine.
Jasmine Reyes
Jasmine Reyes is a 34-year-old Filipino Canadian woman in Oshawa, ON: a condo-owning operations analyst at a SaaS firm, privacy-conscious, budget-minded photographer and Muay Thai practitioner.
Harjit Laurent
Harjit Laurent, 53, is a Black Canadian Sikh man in Dawson City, YT. A part-time Community Engagement Officer and avid birder, he co-parents his 15-year-old daughter, lives modestly (income $25k–$49k), and values community and sustainability.
Nathalie Gagnon
Nathalie Gagnon, 47, is a French-first, Montréal-based public-administration operations coordinator. Married, childless condo owner, earns $75–99k, values reliability, privacy and low‑maintenance tech, swims and gardens.
Maureen Campbell
Maureen \"Mo\" Campbell is a 52-year-old married woman in Airdrie, Alberta, Canada—an urban homeowner, currently unemployed with income $25k–$49k, no children, and community-minded.
Claire Lee
Claire Lee, 47, is a married, bilingual Gatineau-based senior public‑sector policy manager (income $150–199k). Car-light, health-oriented, financially savvy, she values sustainability, clear communication, and well-made goods.
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Summary
Themes
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Outliers
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