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Georgia Ossoff Senate Re-Election
Gauge Georgia voter sentiment on Jon Ossoff re-election, economic concerns, voter suppression laws, and what voters need from their senator
Study Overview
Updated Feb 19, 2026
Research question: Gauge Georgia voter sentiment on Sen. Jon Ossoff’s re‑election prospects, economic pain points, views on the new voter‑challenge law, and what voters need from their senator.
Who we heard from: 10 Georgia voters (ages 18–58), primarily rural with Augusta/Columbus representation; occupations included trucking/logistics, small‑business/personal care owners, healthcare/caregivers, and Spanish‑speaking/bilingual households.
What they said: Ossoff is viewed as polished, calm and competent with good constituent service and visible infrastructure attention (broadband/roads/ports), but he scores a mixed grade for not delivering felt pocketbook relief (groceries, utilities, insurance), limited rural visibility, and perceived DC‑script alignment and softness on border/crime/fentanyl; voters prefer temperament and tangible delivery over ideology, see Brad Raffensperger as a credible crossover, and are wary of Mike Collins’ performative style; the economy’s squeeze is “small, steady hits,” national spotlight fatigue is high, and voters back clean rolls/ID while rejecting mass, last‑minute voter challenges. Main insights: Ossoff’s support is probationary-“boring beats chaos” helps against a loud opponent, but a steady GOP challenger (esp. Raffensperger) can peel crossovers without visible, local “receipts.”
Decision drivers: near‑term pocketbook relief (6–12 months), rural deliverables people can touch (broadband to dirt roads, truck parking/rail crossings, clinic stability), firm/practical action on border/fentanyl, and fast, bilingual constituent service with real follow‑through.
Takeaways: shift from speeches to proof-publish a county‑level receipts dashboard with timelines; accelerate last‑mile broadband, clinic support, and freight safety (new truck lots, priority rail crossings); harden constituent service (48‑hour callback SLA, mobile/no‑camera rural office hours, Spanish access); adopt a “secure‑and‑boring” elections stance that condemns weaponized mass challenges; message independence on spending and public safety, and avoid national theatrics and fundraising spam.
Who we heard from: 10 Georgia voters (ages 18–58), primarily rural with Augusta/Columbus representation; occupations included trucking/logistics, small‑business/personal care owners, healthcare/caregivers, and Spanish‑speaking/bilingual households.
What they said: Ossoff is viewed as polished, calm and competent with good constituent service and visible infrastructure attention (broadband/roads/ports), but he scores a mixed grade for not delivering felt pocketbook relief (groceries, utilities, insurance), limited rural visibility, and perceived DC‑script alignment and softness on border/crime/fentanyl; voters prefer temperament and tangible delivery over ideology, see Brad Raffensperger as a credible crossover, and are wary of Mike Collins’ performative style; the economy’s squeeze is “small, steady hits,” national spotlight fatigue is high, and voters back clean rolls/ID while rejecting mass, last‑minute voter challenges. Main insights: Ossoff’s support is probationary-“boring beats chaos” helps against a loud opponent, but a steady GOP challenger (esp. Raffensperger) can peel crossovers without visible, local “receipts.”
Decision drivers: near‑term pocketbook relief (6–12 months), rural deliverables people can touch (broadband to dirt roads, truck parking/rail crossings, clinic stability), firm/practical action on border/fentanyl, and fast, bilingual constituent service with real follow‑through.
Takeaways: shift from speeches to proof-publish a county‑level receipts dashboard with timelines; accelerate last‑mile broadband, clinic support, and freight safety (new truck lots, priority rail crossings); harden constituent service (48‑hour callback SLA, mobile/no‑camera rural office hours, Spanish access); adopt a “secure‑and‑boring” elections stance that condemns weaponized mass challenges; message independence on spending and public safety, and avoid national theatrics and fundraising spam.
Participant Snapshots
10 profiles
Raja Pereira
Raja Pereira, 24, is an Augusta homeowner and remote client care coordinator for a day-spa group. Expecting her first child, she’s faith-driven, budget-conscious, and runs an Etsy side hustle, relying on a mobile hotspot instead of home internet.
Cohen Hidalgo
Cohen Hidalgo, 18, lives near Columbus, GA. A bilingual English/Spanish gap-year student taking community/technical classes, exploring skilled trades vs custom-sneaker/leather entrepreneurship. Lives simply on a parent-supported budget, prioritizing fitness…
Matthew Perez
Matthew Perez, 41, a never-married Savannah dad of two, co-parents on a tight budget. Unemployed with odd-job income and SNAP, owns an inherited home, no home internet, Spanish at home; seeks entry-level IT/support; values durable, offline, no-contract solu…
Dawn Hogan
Dawn Hogan, a 58-year-old hospital patient access supervisor in rural Georgia, is faith-forward, frugal, and steady. Married without children, she values reliability, community, and clear information, balancing long shifts with quilting, gardening, and porc…
Sabrina Smith
Sabrina Smith, 56, divorced, child-free, lives simply in rural Georgia with her beagle. Budget-conscious, community-first, and faith-grounded, she values durability, honesty, and ease. Tech-savvy enough, she prefers practical, low-fee, no-surprise solutions.
Jeffrey Stewart
Fifty-year-old rural Georgia trucking sales rep, single and faith-driven. Budget-conscious homeowner, practical and loyal, tech-light but capable. Values reliability, plain talk, and community. Weekend fisherman, choir helper, and classic truck tinkerer.
Christina Onn
Christina Onn, 58, is a rural Georgia nail studio owner, Vietnamese at home and active in a Black Protestant church. Practical, generous, and debt-averse, she values reliability, community referrals, and time-saving tools that work with spotty internet.
Mary Reyes
Bilingual 42-year-old practice manager and single mother of six in rural Georgia. Budgets tightly, relies on public programs for healthcare, carpool commutes, and prioritizes predictable, low-friction choices that protect time, money, and family routines.
Lauri Mcdonald
Lauri Mcdonald, 50, is a rural Georgia pharma-manufacturing sales professional with a high-income household, two kids, and strong Evangelical roots. Practical and polished, she prioritizes trust, reliability, family impact, and time-saving convenience.
Bryson Johansen
Caleb is an 18-year-old single Catholic father in rural Georgia with no home internet and very low income. Practical and private, he prioritizes his infant daughter, pursues a GED, and favors durable, offline, low-cost solutions without contracts.
Raja Pereira
Raja Pereira, 24, is an Augusta homeowner and remote client care coordinator for a day-spa group. Expecting her first child, she’s faith-driven, budget-conscious, and runs an Etsy side hustle, relying on a mobile hotspot instead of home internet.
Cohen Hidalgo
Cohen Hidalgo, 18, lives near Columbus, GA. A bilingual English/Spanish gap-year student taking community/technical classes, exploring skilled trades vs custom-sneaker/leather entrepreneurship. Lives simply on a parent-supported budget, prioritizing fitness…
Matthew Perez
Matthew Perez, 41, a never-married Savannah dad of two, co-parents on a tight budget. Unemployed with odd-job income and SNAP, owns an inherited home, no home internet, Spanish at home; seeks entry-level IT/support; values durable, offline, no-contract solu…
Dawn Hogan
Dawn Hogan, a 58-year-old hospital patient access supervisor in rural Georgia, is faith-forward, frugal, and steady. Married without children, she values reliability, community, and clear information, balancing long shifts with quilting, gardening, and porc…
Sabrina Smith
Sabrina Smith, 56, divorced, child-free, lives simply in rural Georgia with her beagle. Budget-conscious, community-first, and faith-grounded, she values durability, honesty, and ease. Tech-savvy enough, she prefers practical, low-fee, no-surprise solutions.
Jeffrey Stewart
Fifty-year-old rural Georgia trucking sales rep, single and faith-driven. Budget-conscious homeowner, practical and loyal, tech-light but capable. Values reliability, plain talk, and community. Weekend fisherman, choir helper, and classic truck tinkerer.
Christina Onn
Christina Onn, 58, is a rural Georgia nail studio owner, Vietnamese at home and active in a Black Protestant church. Practical, generous, and debt-averse, she values reliability, community referrals, and time-saving tools that work with spotty internet.
Mary Reyes
Bilingual 42-year-old practice manager and single mother of six in rural Georgia. Budgets tightly, relies on public programs for healthcare, carpool commutes, and prioritizes predictable, low-friction choices that protect time, money, and family routines.
Lauri Mcdonald
Lauri Mcdonald, 50, is a rural Georgia pharma-manufacturing sales professional with a high-income household, two kids, and strong Evangelical roots. Practical and polished, she prioritizes trust, reliability, family impact, and time-saving convenience.
Bryson Johansen
Caleb is an 18-year-old single Catholic father in rural Georgia with no home internet and very low income. Practical and private, he prioritizes his infant daughter, pursues a GED, and favors durable, offline, low-cost solutions without contracts.
Overview
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Demographic Overview
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Participant Incomes
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Source: U.S. Census Bureau, 2022 ACS 1-year (Table B19001; >$200k evenly distributed for comparison)
Media Ingestion
Connections appear when personas follow many of the same sources, highlighting overlapping media diets.
Questions and Responses
7 questions
Response Summaries
7 questions
Word Cloud
Question Summary
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Summary
Themes
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Persona Correlations
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Overview
Georgia respondents express conditional, pragmatic support for Jon Ossoff: they value a calm, competent senator who produces visible local results and eases immediate pocketbook pain. Voters prioritize tangible deliverables (broadband that reaches rural homes, paved county roads, clinic staffing, freight/port fixes) and dependable constituent service over national theatrics. Election‑integrity measures are accepted in principle but oppose weaponized or volunteer‑driven tactics that create friction at the polls. Demographic and occupational lines predict which issues will decide votes: truckers and logistics workers focus on operational infrastructure; small‑business owners want shipping/broadband fixes; younger, low‑income voters want direct household relief; older rural caregivers emphasize local healthcare access; Spanish‑speaking respondents demand bilingual outreach. Overall posture toward Ossoff is probationary - tolerated for steadiness and casework but fragile on cost‑of‑living and perceived DC misalignment.
Total responses: 70
Key Segments
| Segment | Attributes | Insight | Supporting Agents |
|---|---|---|---|
| Rural middle‑older adults (50s–60s) - healthcare/caregiver roles |
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This group ties senatorial competence directly to local health outcomes and staffing: they reward steady, accessible constituent service and concrete clinic support rather than national visibility. Health‑care fixes delivered locally are higher vote‑carry than rhetoric about federal policy. | Dawn Hogan, Mary Reyes, Christina Onn |
| Rural logistics & truck/transport workers |
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Decision drivers are granular operational fixes (truck parking, safer crossings, diesel cost stability). Delivering targeted infrastructure and regulatory clarity is more persuasive to this group than high‑level infrastructure rhetoric. | Jeffrey Stewart, Matthew Perez |
| Small‑business / personal‑care owners (rural & small towns) |
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These voters respond to measurable cost reductions and operational reliability (shipping, broadband). Casework that speeds permits or resolves supplier hold‑ups builds loyalty more than abstract pro‑business messaging. | Christina Onn, Sabrina Smith |
| Younger, low‑income residents (18–24) |
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Household shocks determine political choices: immediate relief (food, insurance, internet access) and practical opportunities (training/ apprenticeships) matter more than partisan signaling. This group is especially impatient with performative politics. | Cohen Hidalgo, Bryson Johansen |
| Higher‑income rural professionals / sales (50s) |
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These voters prioritize stability and predictable rules. They are open to cross‑partisan voting for a candidate perceived as competent and non‑theatrical who keeps costs and regulatory uncertainty low. | Lauri Mcdonald |
| Spanish‑speaking / Hispanic respondents |
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Language‑accessible outreach and local bilingual casework are decisive. Failures in outreach or confusing election processes disproportionately deter participation and damage candidate standing in this segment. | Mary Reyes, Christina Onn |
Shared Mindsets
| Trait | Signal | Agents |
|---|---|---|
| Preference for low‑drama, steady temperament | Across ages and geographies, voters favor a pragmatic, non‑performative senator who focuses on delivery rather than headlines. 'Boring beats chaos' recurred as a disposition that signals trustworthiness and reliability. | Dawn Hogan, Christina Onn, Sabrina Smith, Lauri Mcdonald, Mary Reyes |
| Acute pocketbook pressure | Immediate cost burdens - groceries, utilities, insurance - are the single strongest cross‑cutting determinant of support. Respondents link federal action to tangible relief and will withhold enthusiasm if costs remain high. | Raja Pereira, Mary Reyes, Matthew Perez, Sabrina Smith, Bryson Johansen |
| Demand for tangible local deliverables | Voters want projects with clear timelines and visible outcomes (broadband that actually reaches homes, paved county lanes, clinic funding). Press‑release promises without demonstrable results erode trust. | Jeffrey Stewart, Matthew Perez, Sabrina Smith, Christina Onn, Mary Reyes |
| Election‑integrity nuance | There is acceptance of orderly integrity measures (clean rolls, reasonable ID checks) but broad rejection of mass or volunteer‑driven challenges that create lines or confusion. Implementation and professional administration are the deciding factors. | Sabrina Smith, Cohen Hidalgo, Jeffrey Stewart, Christina Onn, Raja Pereira |
| Constituent service as loyalty currency | Accessible, responsive local offices, bilingual help, and staff who solve individual problems generate durable loyalty independent of headline policy positions. | Jeffrey Stewart, Christina Onn, Mary Reyes, Dawn Hogan, Lauri Mcdonald |
Divergences
| Segment | Contrast | Agents |
|---|---|---|
| Truckers & logistics workers vs general rural voters | Truckers prioritize hyper‑granular freight and operational issues (truck parking, rail crossings, diesel mechanics) that may not resonate with broader rural voters who focus more on healthcare, broadband and grocery costs. | Jeffrey Stewart, Matthew Perez |
| Young low‑income voters vs peers of same age | Most young respondents emphasize pocketbook and access issues, but a subset (e.g., Bryson Johansen) place high priority on social conservatism (pro‑life, gun rights), indicating age alone doesn't predict issue priorities. | Bryson Johansen, Cohen Hidalgo |
| Spanish‑speaking / bilingual respondents vs monolingual English respondents | Spanish‑speaking voters elevate bilingual outreach and clear translated materials as threshold issues for engagement; monolingual English respondents focus more on delivery and cost without the same language‑access barrier. | Mary Reyes, Christina Onn |
| Small‑business owners with niche supply needs vs typical consumer respondents | Small‑business owners identify narrow supply‑chain pain points (specific product backorders, niche material costs) that require targeted interventions, whereas typical consumers prioritize broad cost relief like groceries and utilities. | Christina Onn, Sabrina Smith |
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Recommendations & Next Steps
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Overview
Voters reward a calm, boring-on-purpose senator who delivers tangible local wins they can touch: broadband to dirt roads, truck parking and safer rail crossings, clinic stability, and lower friction on bills (utilities/insurance/junk fees). Ossoff’s brand equity is steadiness + casework but he’s vulnerable on cost-of-living, rural visibility, and perceived DC-script alignment. A credible, steady GOP challenger (esp. Raffensperger) can peel crossovers if we don’t show receipts. Action plan: convert existing federal/state programs into county‑level deliverables, publish a receipts dashboard, harden constituent service (bilingual, 48‑hour SLA), and take visible, bipartisan steps on border/fentanyl without theatrics.
Quick Wins (next 2–4 weeks)
| # | Action | Why | Owner | Effort | Impact |
|---|---|---|---|---|---|
| 1 | Launch Georgia Receipts Dashboard (county-by-county) | Voters demand dates, crews, and proof for broadband, roads, clinics, ports. A living map with timelines flips "press release" to receipts. | Comms Director + Digital Director | Med | High |
| 2 | Rural Mobile Office Circuit + 48‑hour Callback SLA | Casework is praised and decisive. Monthly no‑camera office hours, bilingual line, and public SLA builds trust fast. | Constituent Services Director | Low | High |
| 3 | Freight Micro‑Pledges: Truck Parking + Rail Crossings | Trucking voters want concrete poured, not talk. Commit to 2 new lots (I‑16/I‑75) and 3 priority crossings with dates. | Infrastructure Lead | Med | High |
| 4 | Pocketbook Relief Sprint (junk fees, weatherization, bill help) | People judge by Walmart total and power bill. Fast actions on junk fees, LIHEAP/WAP enrollment days, utility navigation show movement. | Policy Director | Med | High |
| 5 | Secure-and-Boring Elections Pledge | Broad support for ID/clean rolls but backlash to mass challenges. A pledge + poll worker funding positions us as adult-in-room. | Legal Counsel + Policy Director | Low | Med |
| 6 | Base Community Wins (Fort Eisenhower/Moore) | Military towns want spouse jobs, clinic access, housing sanity. Quick wins earn crossover credibility. | Military & Veterans Liaison | Med | Med |
Initiatives (30–90 days)
| # | Initiative | Description | Owner | Timeline | Dependencies |
|---|---|---|---|---|---|
| 1 | Pocketbook Proof Program | A 180‑day package to show bill-level relief: advance federal junk‑fee crackdowns; convene insurers/utilities for transparency; scale LIHEAP/WAP signups; host Rx + surprise-billing fix clinics. Publish monthly before/after bill snapshots. | Policy Director | Kickoff in 14 days; first results at 60–90 days; monthly updates | State PSC and utilities, CFPB/FTC rule timelines, Hospital/clinic partners, County facilities for events |
| 2 | Rural Connectivity & Clinics Accelerator | Convert BEAD/USDA dollars into addresses lit and clinics stabilized. Zip‑code build plans, ISP SLAs on uptime, and mini‑grants for clinic staffing/telehealth. Highlight gravel‑road connections, not map games. | Infrastructure Lead + Health Policy Lead | Roadmaps in 30 days; quarterly activations | BEAD office & ISPs, USDA distance health funds, County commissions, State health agencies |
| 3 | Freight & Safety Georgia Plan | Fund and sequence: 2 truck parking lots (I‑16/I‑75), 3 rail grade‑crossing upgrades, port throughput tweaks, and hurricane resiliency. Post Gantt + shovels‑in‑ground dates. | Infrastructure Lead | Site IDs in 30 days; grants filed by 90 days; first groundbreaking by 150 days | GDOT/FHWA, FRA/CRISI grants, Ports Authority, Class I railroads (CSX/NS) |
| 4 | Constituent Service 2.0 | Stand up a bilingual hotline, 48‑hour callback SLA, mobile office van to rural circuits, and a public casework scorecard (volume, time‑to‑resolution, top issues). | Constituent Services Director | SLA live in 30 days; mobile circuit in 45 days; scorecard monthly | CRM tooling, Bilingual hiring, Library/church venue MOUs |
| 5 | Independent Security & Fentanyl Actions | Demonstrate independence on border/public safety: co‑sponsor bipartisan resources for CBP adjudication, E‑Verify pilots, fentanyl scanners, and fund local treatment beds. Plain‑English brief to sheriffs. | Policy Director + Comms Director | Bills/letters in 30–60 days; local grant wins by 120 days | Bipartisan Senate partners, DHS/DOJ grant windows, County sheriffs & treatment providers |
| 6 | Small Biz + USPS Reliability Sprint | Address shipping delays, fees, and broadband hiccups hurting micro‑merchants and salons: USPS route escalation, marketplace fee advocacy, right‑to‑repair support, outage accountability with ISPs. | Small Business Liaison | Issue log open in 15 days; USPS/ISP escalations within 60 days | USPS district managers, Major ISPs, E‑commerce platforms, State AG for junk‑fee enforcement |
KPIs to Track
| # | KPI | Definition | Target | Frequency |
|---|---|---|---|---|
| 1 | Callback SLA Met | Share of constituent inquiries returned within 48 hours | ≥ 90% monthly | Monthly |
| 2 | Rural Touchpoints | Number of no‑camera office hours/listening sessions held in rural counties | ≥ 25 counties per quarter | Quarterly |
| 3 | Addresses Lit (Broadband) | Households newly connected on unserved roads (not just census blocks on a map) | 5,000 HH in 2 quarters | Monthly |
| 4 | Freight Safety Deliverables | Truck parking spaces funded/under contract + rail crossings upgraded | ≥ 300 new spaces; ≥ 3 crossings by EOY | Quarterly |
| 5 | Clinic Stability | Rural clinics/hospitals with new support (staffing/telehealth/reimbursement wins) | ≥ 10 facilities in 6 months | Quarterly |
| 6 | Spam Reduction | Decrease in unsolicited fundraising pings to targeted voter segments | −50% in 90 days | Monthly |
Risks & Mitigations
| # | Risk | Mitigation | Owner |
|---|---|---|---|
| 1 | Overpromising on pocketbook relief that relies on slow regulators/utilities | Set bounded goals (enrollment, refunds, junk-fee enforcement) with transparent timelines; publish what is in our control vs external | Policy Director |
| 2 | Independence on border/crime framed as triangulation alienating core supporters | Pair enforcement with due process + treatment funding; message as Georgia-first pragmatism, not party rebuke | Comms Director |
| 3 | Rural tour perceived as photo‑ops | No cameras, deliverables in hand (casework days, on‑site signups), post follow‑ups within 7 days | Field Director |
| 4 | Freight/parking projects stall (permits, railroad coordination) | Pre‑identify shovel‑ready sites, secure letters of intent, maintain biweekly escalation with GDOT/FRA/railroads | Infrastructure Lead |
| 5 | Dashboard data quality undermines trust | Source from agencies, time‑stamp updates, show pending/blocked states; invite public issue reports with 5‑day response SLA | Digital Director |
Timeline
0–30 days: Stand up 48‑hour SLA, announce Secure‑and‑Boring pledge, publish v1 Receipts Dashboard, schedule rural circuit, file freight site pre‑apps.
30–90 days: First mobile office hits 12+ rural counties; USPS/ISP escalations live; file FHWA/FRA grants; host LIHEAP/WAP + Rx clinics; bipartisan border/fentanyl actions introduced.
90–180 days: Break ground on 1 truck lot; 1–2 rail crossings under contract; 2,000+ households lit; 5 clinics supported; pocketbook case studies published.
180+ days: Second lot contracted; ≥3 crossings upgraded; 5,000 HH lit; quarterly receipts report shows trendlines; expand rural circuit to all target counties.
30–90 days: First mobile office hits 12+ rural counties; USPS/ISP escalations live; file FHWA/FRA grants; host LIHEAP/WAP + Rx clinics; bipartisan border/fentanyl actions introduced.
90–180 days: Break ground on 1 truck lot; 1–2 rail crossings under contract; 2,000+ households lit; 5 clinics supported; pocketbook case studies published.
180+ days: Second lot contracted; ≥3 crossings upgraded; 5,000 HH lit; quarterly receipts report shows trendlines; expand rural circuit to all target counties.
Research Study Narrative
Objective and context
This qualitative program gauged Georgia voter sentiment on Senator Jon Ossoff’s re‑election, the economy, new voter‑challenge laws, and what constituents say they need from their senator. Across questions, respondents consistently value a calm, non‑theatrical temperament and tangible, local delivery they can touch-while pressing hard on cost‑of‑living relief and rural visibility.
What we heard across questions
- Ossoff’s standing is mixed but steady. He is seen as polished and calm-“I’d rather have calm than performative yelling” (Dawn Hogan)-with credit for casework and infrastructure moments “near cranes in Savannah” (Matthew Perez) and a passport fix (Jeffrey Stewart). Shortfalls center on everyday costs and rural presence: “On the pocketbook side… I don’t feel lighter” (Matthew Perez); “DC talk first, Georgia second” (Raja Pereira). A minority rejects him on guns/abortion (Bryson Johansen).
- Re‑election is probationary. Many would renew if shown clear “receipts” on local wins (broadband to gravel roads, clinic stability). “Real broadband… not just a ribbon‑cutting two towns over” (Sabrina Smith). Calm competence helps, but independence from national scripts is expected.
- Economy = daily necessities pressure. Groceries, utilities, fuel, and medical out‑of‑pocket dominate, with subgroup spikes: pregnancy‑related costs (Raja Pereira), young‑driver insurance (Cohen Hidalgo), and large‑household groceries (Mary Reyes at $900–$1,100/month). People are trading down, delaying care, and planning trips tightly.
- Voter‑challenge law: implementation is the issue. Most accept clean rolls/ID in principle but oppose mass or volunteer‑driven challenges. Desired guardrails: professional administration, fast cures, penalties for frivolous challenges, and protections for seniors, renters, students, military families, and limited‑English voters. “Handled by professionals with receipts, not activists” (Cohen Hidalgo). It’s a tiebreaker/character test rather than a top driver (Raja Pereira).
- National spotlight fatigue-with conditions. Voters are tired of the “TV set for D.C. drama” (Raja Pereira) but tolerate attention when it funds local wins: “Use the hype, cash the check” (Cohen Hidalgo). They reward steady doers and penalize headline‑chasers.
- What constituents say they need now. Concrete, near‑term results with timelines; better constituent service (live humans, local/mobile hours, quick callbacks); rural connectivity; local transportation fixes (truck parking, rail crossings); cost‑of‑living relief; and pragmatic safety actions on fentanyl. Specifics include named truck‑parking sites (Jeffrey Stewart), bilingual access (Mary Reyes; Christina Onn), privacy protections (Cohen Hidalgo), and dignity in corrections (Christina Onn).
Persona correlations and nuances
- Rural healthcare caregivers (50s–60s): Judge performance by clinic staffing/access and casework reliability (Dawn Hogan, Mary Reyes, Christina Onn).
- Logistics/trucking: Decide on granular fixes-truck parking on I‑16/I‑75, safer rail crossings, diesel volatility (Jeffrey Stewart, Matthew Perez).
- Small‑business owners: Want dependable broadband for commerce, lower shipping/backorder pain, simpler red tape (Christina Onn, Sabrina Smith).
- Younger, low‑income: Seek immediate relief on food, insurance, internet, and clear job pathways; some weigh social conservatism heavily (Cohen Hidalgo; Bryson Johansen).
- Spanish‑speaking/bilingual: Elevate bilingual constituent services and clear, accessible voter information (Mary Reyes, Christina Onn).
Implications grounded in respondent requests
- Stay calm and non‑performative; “boring beats chaos” is repeatedly rewarded (Sabrina Smith, Dawn Hogan).
- Convert programs into receipts: publish address‑level timelines for broadband, road/clinic work; show dates and progress (“Talk is cheap. Bring receipts.” -Cohen Hidalgo).
- Strengthen constituent service: live human lines, mobile rural hours, 48‑hour callbacks, and bilingual access (Christina Onn; Mary Reyes).
- Deliver rural connectivity and clinics: emphasize gravel‑road broadband and keeping local clinics open (Sabrina Smith).
- Target local transport fixes: visible truck‑parking and priority rail‑crossing upgrades (Jeffrey Stewart).
- Pocketbook sprints: tangible help on utility navigation, Rx/surprise billing clinics, and junk‑fee relief tied to monthly bills (Raja Pereira; Mary Reyes).
- Election administration stance: support clean rolls/ID with professional, fast, non‑theatrical processes; penalize frivolous challenges (Sabrina Smith; Cohen Hidalgo).
Risks and guardrails
- Overpromising on costs: focus on controllable actions and transparent timelines; publish what’s pending vs. delivered.
- Perceived performativity in rural visits: prioritize no‑camera service days and documented follow‑ups within a week.
- Balancing safety and rights: pair fentanyl enforcement with treatment capacity and due‑process clarity.
Next steps and measurement
- Publish a county‑by‑county “receipts” tracker for broadband/roads/clinics with dates and crews.
- Stand up a mobile office circuit with a bilingual hotline and a 48‑hour callback service‑level goal.
- Prioritize 2 truck‑parking sites and 3 rail‑crossing upgrades with public timelines.
- Run pocketbook help days for utility/Rx/junk‑fee relief and document before/after bill snapshots.
- Issue a plain‑English elections‑administration statement committing to professional, fast, non‑theatrical processes.
- KPIs: 48‑hour callbacks ≥90% monthly; number of rural office hours (≥25 counties/quarter); households newly connected on unserved roads; truck‑parking spaces funded/under contract and crossings upgraded; rural clinics supported with staffing/telehealth.
Recommended Follow-up Questions
Updated Feb 19, 2026
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Which of the following policy actions would help your household the most over the next 12 months? In each set, choose the most and least helpful.maxdiff Identifies the most persuasive, near-term pocketbook solutions to emphasize in policy and messaging.
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How would each of the following tangible actions by a U.S. senator affect your likelihood to support them?matrix Reveals which deliverables most move vote intent so campaign can showcase the highest-impact receipts.
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Which public-safety and border/drug policies should a U.S. senator prioritize? In each set, choose the highest and lowest priority.maxdiff Clarifies acceptable safety and fentanyl priorities to address a known vulnerability without alienating moderates.
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On a scale from 0 to 10, how likely are you to vote in Georgia’s 2026 U.S. Senate election?numeric Quantifies turnout propensity to size the mobilization vs. persuasion task.
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For each potential election-administration safeguard, how much do you support or oppose adopting it in Georgia?matrix Pinpoints specific voter‑challenge law safeguards that build trust and provide clear policy commitments.
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Roughly how many dollars per month in lower household costs would make you feel the economy is improving for your family?numeric Sets a concrete relief threshold to calibrate economic messaging and targets.
For item lists, use Georgia-relevant examples: cost-of-living (utility credits, grocery tax holiday, insurance oversight, junk-fee bans, childcare/child credit), deliverables (rural broadband, truck parking, rail crossings, VA casework), safety (port-of-entry fentanyl scans, treatment, local sheriff grants, trafficking penalties), and safeguards (penalties for frivolous challenges, fast cure windows, multilingual notices, protections for seniors/students/military).
Study Overview
Updated Feb 19, 2026
Research question: Gauge Georgia voter sentiment on Sen. Jon Ossoff’s re‑election prospects, economic pain points, views on the new voter‑challenge law, and what voters need from their senator.
Who we heard from: 10 Georgia voters (ages 18–58), primarily rural with Augusta/Columbus representation; occupations included trucking/logistics, small‑business/personal care owners, healthcare/caregivers, and Spanish‑speaking/bilingual households.
What they said: Ossoff is viewed as polished, calm and competent with good constituent service and visible infrastructure attention (broadband/roads/ports), but he scores a mixed grade for not delivering felt pocketbook relief (groceries, utilities, insurance), limited rural visibility, and perceived DC‑script alignment and softness on border/crime/fentanyl; voters prefer temperament and tangible delivery over ideology, see Brad Raffensperger as a credible crossover, and are wary of Mike Collins’ performative style; the economy’s squeeze is “small, steady hits,” national spotlight fatigue is high, and voters back clean rolls/ID while rejecting mass, last‑minute voter challenges. Main insights: Ossoff’s support is probationary-“boring beats chaos” helps against a loud opponent, but a steady GOP challenger (esp. Raffensperger) can peel crossovers without visible, local “receipts.”
Decision drivers: near‑term pocketbook relief (6–12 months), rural deliverables people can touch (broadband to dirt roads, truck parking/rail crossings, clinic stability), firm/practical action on border/fentanyl, and fast, bilingual constituent service with real follow‑through.
Takeaways: shift from speeches to proof-publish a county‑level receipts dashboard with timelines; accelerate last‑mile broadband, clinic support, and freight safety (new truck lots, priority rail crossings); harden constituent service (48‑hour callback SLA, mobile/no‑camera rural office hours, Spanish access); adopt a “secure‑and‑boring” elections stance that condemns weaponized mass challenges; message independence on spending and public safety, and avoid national theatrics and fundraising spam.
Who we heard from: 10 Georgia voters (ages 18–58), primarily rural with Augusta/Columbus representation; occupations included trucking/logistics, small‑business/personal care owners, healthcare/caregivers, and Spanish‑speaking/bilingual households.
What they said: Ossoff is viewed as polished, calm and competent with good constituent service and visible infrastructure attention (broadband/roads/ports), but he scores a mixed grade for not delivering felt pocketbook relief (groceries, utilities, insurance), limited rural visibility, and perceived DC‑script alignment and softness on border/crime/fentanyl; voters prefer temperament and tangible delivery over ideology, see Brad Raffensperger as a credible crossover, and are wary of Mike Collins’ performative style; the economy’s squeeze is “small, steady hits,” national spotlight fatigue is high, and voters back clean rolls/ID while rejecting mass, last‑minute voter challenges. Main insights: Ossoff’s support is probationary-“boring beats chaos” helps against a loud opponent, but a steady GOP challenger (esp. Raffensperger) can peel crossovers without visible, local “receipts.”
Decision drivers: near‑term pocketbook relief (6–12 months), rural deliverables people can touch (broadband to dirt roads, truck parking/rail crossings, clinic stability), firm/practical action on border/fentanyl, and fast, bilingual constituent service with real follow‑through.
Takeaways: shift from speeches to proof-publish a county‑level receipts dashboard with timelines; accelerate last‑mile broadband, clinic support, and freight safety (new truck lots, priority rail crossings); harden constituent service (48‑hour callback SLA, mobile/no‑camera rural office hours, Spanish access); adopt a “secure‑and‑boring” elections stance that condemns weaponized mass challenges; message independence on spending and public safety, and avoid national theatrics and fundraising spam.
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