Shared research study link

Texas Suburban Voter Attitudes 2026

Understand Texas suburban voter priorities, attitudes toward both parties, and persuasion opportunities

Study Overview Updated Jan 14, 2026

Research question: Understand Texas suburban voter priorities, perceptions of the Texas Democratic Party, and persuasion openings across three prompts (current perception, effective door pitch, and issues that could drive split‑ticket votes). Research group: six Texas‑suburban, mixed‑history independents/moderates (18 total responses). What they said: Democrats are seen as strong on national messaging but weak on Texas-specific credibility and execution-thin county infrastructure/bench, light policy on grid/energy jobs, property taxes/insurance, border order, and public safety; Spanish outreach feels translated‑not‑lived and faith communities are mishandled, while suburban volunteers/school‑board activism/bilingual youth are underleveraged. Voters want a practical, local‑first one‑pager with names, timelines, dollar figures and KPIs; top hooks: grid reliability with job protection, public safety/EMS, schools basics and opposing vouchers, property‑tax/insurance relief, and border framed as order + humane processing, with some asking for engineering‑level metrics, disability access, and privacy safeguards.

Main insights: Persuasion hinges on operational competence and measurable delivery-quarterly dashboards, independent oversight, and year‑round presence-not culture‑war rhetoric.

Reallocate spend from episodic national media/consultants to sustained, bilingual county infrastructure: precinct chairs, published office hours, WhatsApp/Spanish radio, and faith partnerships.
Standardize district one‑pagers with 12–36 month targets and pay‑fors; publish dashboards on SAIDI/SAIFI and outage minutes, EMS response times, K–3 reading/IEP timelines, and property‑tax/insurance relief tied to enforceable standards.
Set stance on border/safety as order + enforcement + humane and a pragmatic crime agenda (fentanyl/traffickers, keep guns from domestic abusers with due process), delivered by local validators voters can contact.
Operate like a PMO: name owners, funding sources, and penalties for misses; show early 90‑day wins (e.g., 911 dead‑zone mapping, utility enforcement) to earn split‑ticket consideration.

Participant Snapshots

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6 profiles

Deborah Andrade

Deborah Andrade, 39, is a Black senior system operator in utilities in Stamford, CT, earning $200k+. A disciplined renter and dog owner, she works rotating shifts, budgets rigorously, lifts regularly, enjoys DIY and gardening, and favors reliable, proven, t…

Joe Deascentis

58-year-old rural Pennsylvania structural engineer Joe Deascentis, married without children. High-income, home paid off, privacy-focused, craft-oriented. Values durability, serviceability, and clear evidence. Leads teams, mentors, cooks at home, cycles, and…

Tara Montney

Widowed 47-year-old Aurora, IL public school teacher raising one tween in an ASL/English home. Budget-conscious, faith-driven, and time-aware. Seeks durable, transparent, time-saving solutions that support classroom, family, and community routines.

Joseph Monaco

58-year-old Greensboro hospital operations leader and Army veteran. Married, childfree, motorcycle commuter. Pragmatic, values evidence and community impact. Health-conscious cook, porch conversationalist, moderate politics. Chooses reliability over hype an…

Matthew Kepley

Matthew Kepley, Pittsburgh-based legal ops manager, 52, married with two kids. Pragmatic, community-minded, bikes to work. Chooses proven, durable solutions with clear ROI and low friction. Budget-aware, privacy-conscious, favors local vendors when performa…

Brett Almaraz

Brett Almaraz is a bilingual public safety admin in rural New York, married with two kids. Practical, community-minded, and tech-savvy within limits. Values reliability, safety, and family time. Budget-conscious yet generous, he trusts neighbor recommendati…

Deborah Andrade

Joe Deascentis

Tara Montney

Joseph Monaco

Matthew Kepley

Brett Almaraz

Overview 0 participants

Sex / Gender

Race / Ethnicity

Locale (Top)

Occupations (Top)

Demographic Overview No agents selected

Age bucket	Male count	Female count

Participant locations No agents selected

Participant Incomes US benchmark scaled to group size

Income bucket	Participants	US households

Source: U.S. Census Bureau, 2022 ACS 1-year (Table B19001; >$200k evenly distributed for comparison)

Media Ingestion

Connections appear when personas follow many of the same sources, highlighting overlapping media diets.

Questions and Responses

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3 questions

Response Summaries

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3 questions

Word Cloud

Persona Correlations

Overview

Suburban Texas respondents converge on a practical, local-first playbook: operational competence (clear timelines, budgets, KPIs), visible year‑round presence, and kitchen‑table framing on energy jobs, property taxes/insurance, border order plus humane processing, and public safety. Persuasion will succeed when promises are measurable, locally anchored, and delivered by precinct-level actors speaking in plain, Spanish‑competent, and faith‑respectful terms. Differences cluster by professional background: technical/operations respondents demand engineering detail and procurement discipline; educators and faith‑adjacent voters prioritize classroom basics and disability access; Spanish‑language and emergency‑services respondents require continuous, relationship-driven bilingual outreach. Campaign investments should shift from national media splash to low-cost, persistent field infrastructure and one‑page operational commitments with named owners and 12‑month grading criteria.

Total responses: 18

Key Segments

Segment	Attributes	Insight	Supporting Agents
Technical / operations professionals	Age: ~52–58 Occupations: Civil engineers, COOs, operations specialists, project managers Education: Bachelor’s/graduate degrees Income: upper-middle to high Locale: suburban/exurban; concerned about infrastructure reliability	Persuade with technical specificity, published metrics (e.g., SAIDI/SAIFI, outage minutes, permit cycle times), named contractors/owners, and enforceable penalties. Messaging should translate policy into deliverables, timelines, and procurement discipline; show published dashboards and third‑party oversight to gain trust.	Joe Deascentis, Joseph Monaco, Deborah Andrade, Matthew Kepley
K–12 / faith‑adjacent educators	Age: mid‑40s Occupation: elementary school teachers and education staff Values: faith engagement (evangelical in at least one case), classroom outcomes focus Locale: suburban	Center on restoring basic instructional capacity (reading/math), protecting special‑education timelines (IEP responsiveness), opposing vouchers that drain district funding, and engaging churches as partners via service programs. Persuasion works through clear funding moves, class‑size and outcome targets, and regular town‑hall accountability with educators and faith leaders present.	Tara Montney
Spanish‑language / emergency‑services professionals	Age: ~35 Occupations: emergency management, emergency services Ethnicity/language: Hispanic / Spanish‑speaking Locale: rural/exurban, colonias/pueblitos proximity Concerns: bilingual outreach, worker pay protections, public safety	Authentic, continuous Spanish outreach matters more than translated ads. Persuade by embedding Spanish‑speaking staff locally, offering pragmatic worker protections (oilfield/construction pay safeguards) alongside realistic public‑safety and border solutions, and using plainspoken, service‑first contact in affected communities.	Brett Almaraz
Suburban homeowners / pragmatic moderates	Age: 35–52 Household: homeowners, mid‑to‑upper incomes Occupations: project managers, middle management Concerns: property taxes, insurance, schools, public safety	Offer three measurable promises voters can grade in 12 months (example: tax/insurance offsets, a public‑safety metric, and a school‑reading target). Emphasize local presence (precinct captains, monthly office hours) and one‑page plans that link funding to enforcement to show immediate, household‑level impact.	Matthew Kepley, Brett Almaraz, Tara Montney
Donor / efficiency lens	Focus: fundraising efficiency, cost‑per‑vote realism Orientation: campaign economics and allocation of spend Perspective: prioritizes year‑round, measurable field investments	Frame persuasion recommendations in ROI terms to secure donor buy‑in: show cost‑per‑vote models for year‑round field programs, and argue media/consultant cuts where low‑cost local organizing yields better marginal returns. Use piloted metrics and rapid A/B tests to demonstrate scalability.	Matthew Kepley, Joseph Monaco
Rural / infrastructure‑focused respondents	Locale: rural or exurban Occupations: civil engineers, emergency services, infrastructure managers Concerns: broadband last‑mile, roads, water/flood control, permit times	Push granular promises (published asset lists, repair dates, last‑mile broadband commitments) with clawbacks for missed buildouts. Persuasion requires life‑cycle costing, transparent procurement timelines, and local project dashboards that residents can monitor.	Joe Deascentis, Brett Almaraz, Joseph Monaco

Shared Mindsets

Trait	Signal	Agents
Operational, local-first messaging	Across backgrounds, voters prefer one‑page plans, named owners, dates, and budgets over high‑level national slogans. They judge credibility by local deliverables and visible staff presence.	Deborah Andrade, Joe Deascentis, Joseph Monaco, Matthew Kepley, Tara Montney, Brett Almaraz
Demand for measurable metrics and timelines	Voters respond to KPIs-utility outage minutes, reading‑score gains, response times-and expect quarterly dashboards and independent oversight to hold officials accountable.	Joe Deascentis, Matthew Kepley, Joseph Monaco, Tara Montney
Year‑round ground game matters	Respondents reject cyclical surges and want precinct captains, monthly office hours, and continuous Spanish and faith outreach-activities that sustain relationships and credibility between election cycles.	Joseph Monaco, Joe Deascentis, Brett Almaraz, Tara Montney
Border & public‑safety: order plus compassion	Most favor a dual approach-enforcement capacity (judges, manpower, penalties) paired with humane processing and services for families-rather than purely punitive or purely permissive messaging.	Deborah Andrade, Joseph Monaco, Brett Almaraz, Tara Montney
Spanish outreach must be relationship‑driven	Translated materials are insufficient; respondents want Spanish‑competent staff living the outreach locally and continuous engagement in colonias and pueblitos to build trust.	Brett Almaraz, Joseph Monaco
Faith communities are persuadable with respectful partnership	When treated as service partners (food pantries, foster care, reentry) rather than PR targets, churches can be durable allies-especially when outreach respects faith norms and centers shared community needs.	Tara Montney, Matthew Kepley, Brett Almaraz

Divergences

Segment	Contrast	Agents
Harder enforcement immigration stance	One respondent emphasizes rapid removals and low tolerance for sanctuary tactics, which is a sharper enforcement posture than the cohort’s dominant order+compassion framing.	Deborah Andrade
Extreme technical specificity	An operations respondent drills to engineering‑level metrics and vegetation/asset minutiae, exceeding the granularity other operations‑minded voters expect; may require tailoring communications to avoid alienating non‑technical audiences.	Joe Deascentis
Digital‑privacy / regulatory emphasis	One respondent foregrounds data‑broker bans and medical privacy as core issues, expanding the persuasion agenda beyond infrastructure and schools where others are more focused.	Joseph Monaco
Authentic bilingual outreach demand	A strong insistence that Spanish outreach be 'lived' locally-beyond translation and periodic events-creates higher operational demands for campaigns than typical bilingual messaging plans.	Brett Almaraz
Disability + faith intersection	One respondent pairs evangelical‑faith sensitivities with an unusually explicit disability/access agenda (ASL alerts, IEP timelines), indicating cross‑cutting messaging opportunities that other faith‑adjacent respondents did not emphasize.	Tara Montney
Donor/ROI language	A donor‑facing efficiency critique frames problems as cost‑per‑vote and spend allocation issues, which may drive different tactical priorities (field investment over media) than messaging focused solely on voter persuasion.	Matthew Kepley

Recommendations & Next Steps

Overview

Suburban Texas voters want a practical, local-first approach with measurable results they can verify. The action plan shifts spend and attention from episodic, nationalized outreach to sustained county infrastructure, one-page policy specs with dates/dollars, and year-round lived bilingual and faith partnerships. Core persuasion pillars: grid reliability & energy jobs, public safety & EMS, schools (reading/special ed, oppose vouchers), and property-tax/insurance relief, plus order + humane border management. Delivery is through precinct-level organizers, local validators, and open dashboards with KPIs and independent oversight.

Quick Wins (next 2–4 weeks)

#	Action	Why	Owner	Effort	Impact
1	Ship a standardized One-Page Texas Suburb Plan template	Voters demand concrete, local plans with names, timelines and pay-fors; this creates immediate policy credibility.	Policy Director + Communications Director	Low	High
2	Publish precinct-captain directory and office hours in top 10 suburban counties	Signals year-round presence and accountability; enables rapid constituent feedback loops.	State Organizing Director	Low	High
3	Hire local bilingual organizers and spin up WhatsApp + Spanish radio presence	Addresses the ‘translation not lived’ gap with continuous, culturally fluent engagement.	Spanish Programs Lead	Med	High
4	Faith listening tour + service partnerships (food pantry, foster, reentry)	Repairs a key trust gap and unlocks persuadable networks without culture-war framing.	Faith Outreach Lead	Low	Med
5	Public safety/EMS 90-day commits (911 dead zones map, staffing plan)	Shows operational seriousness on a top priority with early wins voters can see.	Public Safety Policy Lead	Med	High
6	Reallocate 10–15% media to field/translators and launch ROI dashboard	Improves cost-per-vote economics and aligns spend with persuasion levers identified by voters.	Development Director + Finance	Low	High

Initiatives (30–90 days)

#	Initiative	Description	Owner	Timeline	Dependencies
1	County Infrastructure Rebuild (precincts, bench, year‑round field)	Recruit/train precinct chairs, stand up county organizers, set monthly office hours, and build a durable down-ballot bench. Implement a contact cadence and volunteer ladder with micro-stipends where needed.	State Organizing Director	Phase 1 (0–3 mo) top 10 suburban counties; Phase 2 (4–12 mo) expand to exurban/rural adjacencies	Budget reallocation from media, County party MOUs, CRM/field tooling and data governance
2	Texas Kitchen‑Table Policy Spec Lab	Produce TX‑specific policy packs with measurable targets and pay‑fors on grid reliability (SAIDI/SAIFI reduction), schools (reading, IEP timelines, oppose vouchers), property tax/insurance, and order + humane border/public safety. Package as one-pagers per district with local validators.	Policy Director	MVP packs in 6–8 weeks; quarterly updates thereafter	Subject-matter advisors (utility, education, insurance, public safety), Legal review for claims, Research polling for target setting
3	Suburban Pilot: Operate Like a City Manager	Pilot in 6 target suburban counties with a PMO cadence: publish local dashboards, name owners, and run persuasion programs tied to grid, EMS, schools, and property costs. Use community validators (PTAs, chambers, first responders).	Regional Field Director (Suburbs)	Design 30 days; run 6–9 months; evaluate/scale month 10	Policy Spec Lab outputs, Data & Analytics dashboards, Local validators and earned media plan
4	Lived Bilingual Outreach & Colonia Network	Hire local Spanish‑speaking organizers, establish WhatsApp broadcast lists, Spanish radio spots, and monthly service events. Build relationships with colonia leaders and small business owners; measure repeat touches.	Spanish Programs Lead	Hiring in 30–45 days; full calendar live by month 3; ongoing	Recruiting pipeline and stipends, Localized Spanish content (not translated-only), Community advisory council
5	Faith Partnerships & Service Coalition	Form a coalition with churches and faith nonprofits focused on shared-service projects (food security, foster care, reentry, disaster readiness). Establish a respectful code-of-conduct and quarterly joint events.	Faith Outreach Lead	Outreach begins immediately; first service events by month 2; quarterly cadence	Clergy advisory group, Service project microgrants, Compliance/ethics guidance
6	Public Accountability Dashboards & Donor ROI Engine	Launch open dashboards tracking precinct coverage, Spanish outreach depth, trust lift on grid/safety/schools, and spend mix. Provide donor-facing ROI reporting to sustain field-first investment.	Data & Analytics Director + Development Director	MVP in 4–6 weeks; iterate monthly	Clean voter files and polling cycles, Data privacy and opt-in policies, Attribution model for persuasion lift

KPIs to Track

#	KPI	Definition	Target	Frequency
1	Precinct Coverage Rate	Share of precincts in target suburban counties with an active captain and posted monthly office hours/contact.	80% coverage within 9 months; 95% within 15 months	Monthly
2	One‑Pager Adoption	Percent of endorsed candidates publishing a localized one‑page plan with 12–36 month metrics and pay‑fors.	90% within 60 days of filing; 100% within 90 days	Monthly
3	Spanish Outreach Depth	Percent of identified Spanish‑preferring voters with ≥2 touches in-cycle and size of county WhatsApp subscriber lists.	60% with ≥2 touches by month 6; ≥1,500 WhatsApp subs per pilot county	Monthly
4	Faith Partnership Activation	Number of active congregational partnerships and quarterly service events with ≥50 attendees.	20 partnerships and 12 events across pilot counties in 6 months	Quarterly
5	Competence Trust Lift	Net advantage vs GOP on ‘trust to manage grid, public safety, and schools’ in target suburbs (survey-based).	+5 points by month 6; +8 points by month 12	Quarterly
6	Field Spend Ratio	Share of budget allocated to field/translators/organizers vs media/consultants.	≥60:40 in pilot by month 3; ≥65:35 statewide by month 9	Monthly

Risks & Mitigations

#	Risk	Mitigation	Owner
1	Overpromising on metrics outside direct control (e.g., utility SAIDI/SAIFI) may backfire.	Frame as policy commitments + transparency with third‑party reporting; focus on enforceable levers (winterization enforcement, penalties, microgrids) and publish progress notes.	Policy Director
2	Cultural missteps in faith or Spanish outreach (tokenism, late translation) erode trust.	Hire local leaders, co‑design outreach calendars, implement a respectful code-of-conduct, and use continuous Spanish content that is lived, not translated-only.	Faith Outreach Lead + Spanish Programs Lead
3	Internal pushback on shifting dollars from media/consultants to field.	Pilot A/B counties with ROI dashboard; set pre‑agreed gates to scale if cost-per-persuasion beats baseline.	Development Director + Executive Director
4	Thin bench limits ability to staff precincts year‑round.	Phased rollout, micro‑stipends, volunteer ladder of engagement, and cross‑county shared organizers during ramp.	State Organizing Director
5	Border/public safety messaging could alienate either base or moderates.	Maintain disciplined order + humane frame; test scripts; equip surrogates with FAQs; avoid performative rhetoric.	Communications Director
6	Data privacy or compliance failures (e.g., WhatsApp lists, dashboards).	Consent-first data collection, clear opt-out, minimum-retention policies, and legal review of all data flows.	Data Protection Officer + Legal Counsel

Timeline

0–30 days: Ship one-pager template; announce precinct office hours in top suburbs; hire first bilingual organizers; schedule faith listening sessions; stand up ROI/KPI dashboard MVP.

30–90 days: Launch suburban pilot dashboards; map 911 dead zones and EMS staffing plans; publish TX-specific policy packs; begin Spanish radio + WhatsApp broadcasts; first faith service events.

90–180 days: Expand precinct coverage to 80%; demonstrate early wins (e.g., utility enforcement commitments, reading intervention funding proposals); quarterly public KPI update; adjust spend to ≥60:40 field.

6–12 months: Scale pilots to additional counties; deepen congregational partnerships; hit +5pt competence trust lift; evaluate cost-per-persuasion and refine scripts.

12–24 months: Approach 95% precinct coverage; institutionalize bench training; maintain dashboards and independent oversight; target +8pt trust lift and measurable vote-share gains.

Research Study Narrative

Objective and context

This qualitative program, Texas Suburban Voter Attitudes 2026, sought to understand suburban voter priorities, attitudes toward both parties, and practical persuasion opportunities. Across questions, respondents converged on a local-first, operational standard for credibility and a strong desire for measurable, near-term delivery on household issues.

What we heard (cross-question insights)

Perception of Texas Democrats: Voters see strong national messaging but weak Texas operating muscle-thin benches, inconsistent precinct organizing, and limited policy credibility on energy, grid reliability, property taxes/insurance, border security, and public safety. As Deborah Andrade put it, Democrats are “stuck in national talking points and not meeting Texas where it lives,” while Joe Deascentis urged “spec for Texas conditions-power, water, insurance, and small business permitting-and torque down a real ground game.” Spanish outreach is described as “late and translated, not lived” (Brett Almaraz), with mishandled faith engagement flagged as “political malpractice” (Tara Montney).
Doorstep persuasion requirements: Voters want one-page local plans with names, dates, dollar figures, and 12–36 month targets-on grid reliability, public safety/EMS, schools (reading, special ed, oppose vouchers), and property-tax/insurance relief. Deascentis offered a model: “cut outage minutes per customer by 30 percent in 3 years… funding source and rate impact in dollars per month.” Immigration should be framed as order plus enforcement plus humane processing; tone must respect faith and working communities and be bilingual and accessible.
Split-ticket triggers for GOP-leaning voters: They will back pragmatic managers who deliver core services with accountability. Examples include hardening the grid and penalties that bite, fixing 911 dead zones, reading intervention with targets (e.g., “class sizes under 22 in K–3, 95% IEP timelines met” - Tara Montney), and affordability moves that lower premiums 10–15% with clear offsets (Matthew Kepley). Several respondents expect policy sophistication, from tying insurance relief to FORTIFIED roofing standards (Deascentis) to ASL in emergency alerts and bans on data brokers (Joseph Monaco).

Who is persuadable (persona correlations)

Technical/operations professionals: Trust comes from engineering-grade specificity: SAIDI/SAIFI, permit cycle times, named owners, penalties, public dashboards (Deascentis, Monaco, Kepley, Andrade).
K–12 and faith-adjacent educators: Focus on reading/math basics, special-ed timelines, opposing vouchers, and respectful church partnerships (Montney).
Spanish-language/emergency services: Continuous, lived bilingual outreach; worker pay protections; practical public-safety and border solutions (Almaraz, Monaco).
Suburban homeowners/pragmatic moderates: Three measurable 12-month promises on taxes/insurance, public safety, and reading gains, delivered via visible precinct captains and monthly office hours (Kepley, Montney, Almaraz).
Note divergences: One harder-line immigration posture (Andrade), and heightened demands on disability access and privacy from smaller but vocal constituencies.

Actionable recommendations

Standardize one-page, district-specific plans with dates, budgets, and 12–36 month KPIs on grid, EMS/public safety, schools (oppose vouchers; fund reading/special ed), and property-tax/insurance relief-plus an order+humane border frame.
Rebuild county infrastructure: recruit/train precinct chairs; publish directories and monthly office hours in top suburban counties; shift spend from episodic media to year-round field.
Lived bilingual outreach: hire local Spanish-speaking organizers; stand up WhatsApp lists and Spanish radio; co-design calendars with colonia leaders to move beyond translation.
Faith partnerships: listening tour and service projects (food pantry, foster, reentry, disaster readiness) with a respectful code-of-conduct.
Operate like a city manager in pilot suburbs: public dashboards, named owners, independent oversight; publish 911 dead-zone maps, grid hardening enforcement steps, and school reading targets.

Risks and guardrails

Overpromising on utilities: Anchor commitments in enforceable levers (winterization enforcement, penalties, microgrids) and third-party reporting.
Cultural missteps (faith/Spanish): Hire local leaders; co-create content; ensure continuous, not episodic, engagement.
Internal resistance to reallocation: Pilot A/B counties with cost-per-persuasion dashboards to prove ROI.

Next steps and measurement

0–30 days: Ship one-pager template; announce precinct office hours in top suburbs; hire first bilingual organizers; schedule faith listening sessions; stand up KPI dashboard MVP.
30–90 days: Launch pilot dashboards; map 911 dead zones and EMS staffing plans; publish TX-specific policy packs; begin WhatsApp and Spanish radio; first faith service events.
90–180 days: Reach 80% precinct coverage; show early wins (utility enforcement commitments, reading interventions); adjust spend toward field.

KPIs to track: Precinct Coverage Rate (80% by 9 months), One-Pager Adoption (90% within 60 days of filing), Spanish Outreach Depth (≥2 touches to 60% by month 6; ≥1,500 WhatsApp subs per pilot county), Faith Partnership Activation (20 partnerships; 12 events in 6 months), and Competence Trust Lift vs GOP (+5 points by month 6; +8 by month 12).

Recommended Follow-up Questions Updated Jan 14, 2026

Rate your current level of trust in each party to handle these Texas suburban issues. Use a 5-point scale from Strongly distrust to Strongly trust for both the Texas Democratic Party and the Texas Republican Party across: grid reliability; property taxes and homeowners insurance; public safety/EMS; K–12 basics (reading/math, special education); border management; cost of living; energy jobs and the local economy; road/traffic and infrastructure; water/flood resilience.

matrix Maps party issue ownership and vulnerabilities to shape contrasts, messaging emphasis, and where to lean bipartisan vs. draw distinctions.
How credible would each of the following messengers be if they endorsed a state or county candidate in your area? Rate each on a 5-point scale from Not credible to Very credible: local police/EMS leaders; school principals/teachers; small-business owners; energy workers/engineers; faith leaders; bilingual community organizers; neighbors/HOA leaders; local journalists/newspaper; county/city professional staff (nonpartisan); veterans groups; trade unions/apprenticeships; healthcare clinicians.

matrix Identifies trusted validators to recruit for endorsements, mail pieces, digital content, and field surrogates.
Allocate 100 points across the following state priorities to show where you want the next new dollar focused in your suburb (totals should sum to 100): grid hardening/reliability; property tax relief; homeowners insurance reform; public safety/EMS staffing and equipment; K–12 reading/math and special education services; road maintenance/traffic; water and flood resilience; border processing and enforcement; mental health and drug treatment; broadband access.

numeric Quantifies spending tradeoffs to guide budget pledges and priority ordering in the one-page plan.
Which border and immigration policy components are most persuasive in a Texas state platform? On each screen, select the MOST and LEAST persuasive. Attribute list: increase DPS/local coordination against smuggling; add asylum processing capacity to cut backlogs; mandatory E-Verify for large employers; tougher penalties for traffickers/repeat offenders; more technology at ports/checkpoints; faster legal work permits for eligible asylum seekers; state support for local shelters/hospitals; prioriti...

maxdiff Clarifies the most resonant order-plus-humane components to feature and which to downplay.
How much would each accountability and transparency practice change your willingness to support a candidate? Rate each on a 5-point scale from Decrease support to Strongly increase support: public dashboard with quarterly KPIs; independent performance audits published annually; third‑party validation from professional associations; legally binding sunset/trigger clauses; citizen oversight boards with published minutes; text/email status updates on local projects; open data on contract spending;...

matrix Determines which proof points and oversight mechanisms best convert skepticism into support.
Which, if any, would make you unlikely to vote for a Democratic candidate in a Texas state race, even if you agree on some issues? Select all that apply: proposals to reduce police funding; support for sanctuary policies limiting local–federal cooperation; introducing broad new state taxes; opposition to new in‑state energy development (including natural gas); support for bans on ownership of popular firearm categories; support for abortion access without gestational limits; refusal to work acro...

multi select Surfaces red lines to avoid in messaging and policy to prevent persuasion backfire.

Consider oversampling actual Texas suburban zip codes (incl. Spanish‑speaking households) to validate messenger and border-component findings by region and language.

Study Overview Updated Jan 14, 2026

Reallocate spend from episodic national media/consultants to sustained, bilingual county infrastructure: precinct chairs, published office hours, WhatsApp/Spanish radio, and faith partnerships.
Standardize district one‑pagers with 12–36 month targets and pay‑fors; publish dashboards on SAIDI/SAIFI and outage minutes, EMS response times, K–3 reading/IEP timelines, and property‑tax/insurance relief tied to enforceable standards.
Set stance on border/safety as order + enforcement + humane and a pragmatic crime agenda (fentanyl/traffickers, keep guns from domestic abusers with due process), delivered by local validators voters can contact.
Operate like a PMO: name owners, funding sources, and penalties for misses; show early 90‑day wins (e.g., 911 dead‑zone mapping, utility enforcement) to earn split‑ticket consideration.

News & Media

Source	Weight

Texas Suburban Voter Attitudes 2026

Deborah Andrade

Joe Deascentis

Tara Montney

Joseph Monaco

Matthew Kepley

Brett Almaraz

Deborah Andrade

Joe Deascentis

Tara Montney

Joseph Monaco

Matthew Kepley

Brett Almaraz

Sex / Gender

Race / Ethnicity

Locale (Top)

Occupations (Top)

Summary

Themes

Outliers

Overview

Key Segments

Shared Mindsets

Divergences

Overview

Quick Wins (next 2–4 weeks)

Initiatives (30–90 days)

KPIs to Track

Risks & Mitigations

Timeline

Objective and context

What we heard (cross-question insights)

Who is persuadable (persona correlations)

Actionable recommendations

Risks and guardrails

Next steps and measurement

Distinct Market Research Groups

Marketing Reports Generated

Digital Twin Synthetic Personas

Questions Answered