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Florida Voter Priorities Study - What Moves the Sunshine State in 2026
Understanding what issues and messaging resonate with Florida voters heading into the 2026 midterms
Study Overview
Updated Jan 19, 2026
Research question: What issues and messaging resonate with Florida voters heading into the 2026 midterms-specifically, which daily problems they want fixed, whether Florida is competitive, and what ad styles they remember.
Research group: Six Florida-based participants (Jacksonville, Orlando, Cape Coral; ages 28–65; homeowners and urban renters; tech/healthcare/ops backgrounds), with one non-registered resident included for lived-local perspective.
What they said (issues): Voters want practical, measurable fixes-insurance affordability tied to storm resilience (faster fair claims, fraud crackdowns, stronger codes, mitigation incentives), plus “maintenance-first” basics (drainage, grid hardening, sidewalks, safer walk/bike/transit).
What they said (competitiveness): Florida leans Republican statewide due to registration shifts, older in‑migration, and stronger GOP field and Spanish-language networks, but metros, down‑ballot races, and ballot amendments remain competitive with year‑round bilingual organizing.
What they said (messaging): Memorable content is “receipts‑first” (numbers, timelines, per‑household costs, oversight dashboards), delivered plainly (direct‑to‑camera, maps/whiteboards) by credible operational messengers, including in Spanish.
Main insights: Prioritize boring, verifiable maintenance over spectacle; condition any public subsidies (e.g., reinsurance backstops) on enforceable rate cuts; stop risky development in flood‑prone areas; publish simple dashboards tracking claims, resilience metrics, and infrastructure backlogs.
Takeaways: Run low‑gloss, bilingual receipts‑first creative; launch county‑level insurance/resilience dashboards; invest in Spanish radio/WhatsApp and precinct‑captain coverage with year‑round field; focus near term on metro and down‑ballot wins while rebuilding statewide capacity over multiple cycles.
Research group: Six Florida-based participants (Jacksonville, Orlando, Cape Coral; ages 28–65; homeowners and urban renters; tech/healthcare/ops backgrounds), with one non-registered resident included for lived-local perspective.
What they said (issues): Voters want practical, measurable fixes-insurance affordability tied to storm resilience (faster fair claims, fraud crackdowns, stronger codes, mitigation incentives), plus “maintenance-first” basics (drainage, grid hardening, sidewalks, safer walk/bike/transit).
What they said (competitiveness): Florida leans Republican statewide due to registration shifts, older in‑migration, and stronger GOP field and Spanish-language networks, but metros, down‑ballot races, and ballot amendments remain competitive with year‑round bilingual organizing.
What they said (messaging): Memorable content is “receipts‑first” (numbers, timelines, per‑household costs, oversight dashboards), delivered plainly (direct‑to‑camera, maps/whiteboards) by credible operational messengers, including in Spanish.
Main insights: Prioritize boring, verifiable maintenance over spectacle; condition any public subsidies (e.g., reinsurance backstops) on enforceable rate cuts; stop risky development in flood‑prone areas; publish simple dashboards tracking claims, resilience metrics, and infrastructure backlogs.
Takeaways: Run low‑gloss, bilingual receipts‑first creative; launch county‑level insurance/resilience dashboards; invest in Spanish radio/WhatsApp and precinct‑captain coverage with year‑round field; focus near term on metro and down‑ballot wins while rebuilding statewide capacity over multiple cycles.
Participant Snapshots
6 profiles
Brandon Camacho
Brandon Camacho is a 28-year-old, high-earning Cloud/DevOps professional in suburban Jacksonville. A Canadian non-citizen fluent in Spanish, he keeps a low-key, structured life built around tech work, gym routines, gaming, and photography. He’s pragmatic, p…
Ashley Mcgee
Ashley Mcgee, 32, is an Orlando-based product operations manager. She speaks Spanish at home, earns $100k–$149k, budgets and saves for a condo, and unwinds with gaming, travel, and Lake Eola runs.
Kerry Rivera
Kerry Rivera, 57, is a bilingual (English/Spanish) telehealth operations manager in St. Petersburg, FL. Never married with no children, she works from home, cooks Mediterranean-Gulf dishes, volunteers as a Spanish patient navigator, and prioritizes durabili…
Franklin Doris
1) Basic Demographics
Age 50, male, white, born in the United States. Lives in a rural area of Florida, USA. Married, no children. Speaks English at home. Religiously unaffiliated. Private healthcare coverage. Internet access at home.
2) H…
James Southern
James Southern, 65, is a married LDS healthcare operations director in Jacksonville, Florida. He lives modestly, bikes an e-bike, volunteers through his church, and values data-backed, reliable products. He is preparing for retirement while mentoring succes…
Eric Landon Myers
Cape Coral museum coordinator, 33, mortgage-free homeowner on a tight budget. Practical, community-minded, and environmentally focused, he favors durable, repairable goods, clear guarantees, and local impact while managing hurricane risks and being uninsured.
Brandon Camacho
Brandon Camacho is a 28-year-old, high-earning Cloud/DevOps professional in suburban Jacksonville. A Canadian non-citizen fluent in Spanish, he keeps a low-key, structured life built around tech work, gym routines, gaming, and photography. He’s pragmatic, p…
Ashley Mcgee
Ashley Mcgee, 32, is an Orlando-based product operations manager. She speaks Spanish at home, earns $100k–$149k, budgets and saves for a condo, and unwinds with gaming, travel, and Lake Eola runs.
Kerry Rivera
Kerry Rivera, 57, is a bilingual (English/Spanish) telehealth operations manager in St. Petersburg, FL. Never married with no children, she works from home, cooks Mediterranean-Gulf dishes, volunteers as a Spanish patient navigator, and prioritizes durabili…
Franklin Doris
1) Basic Demographics
Age 50, male, white, born in the United States. Lives in a rural area of Florida, USA. Married, no children. Speaks English at home. Religiously unaffiliated. Private healthcare coverage. Internet access at home.
2) H…
James Southern
James Southern, 65, is a married LDS healthcare operations director in Jacksonville, Florida. He lives modestly, bikes an e-bike, volunteers through his church, and values data-backed, reliable products. He is preparing for retirement while mentoring succes…
Eric Landon Myers
Cape Coral museum coordinator, 33, mortgage-free homeowner on a tight budget. Practical, community-minded, and environmentally focused, he favors durable, repairable goods, clear guarantees, and local impact while managing hurricane risks and being uninsured.
Overview
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Source: U.S. Census Bureau, 2022 ACS 1-year (Table B19001; >$200k evenly distributed for comparison)
Media Ingestion
Connections appear when personas follow many of the same sources, highlighting overlapping media diets.
Questions and Responses
3 questions
Response Summaries
3 questions
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Summary
Themes
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Persona Correlations
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Overview
Respondents coalesce around three pragmatic priorities for Florida in 2026: (1) storm resilience and financial certainty for homeowners (insurance, stronger codes, drainage, grid hardening), concentrated among older coastal homeowners; (2) everyday mobility and safety improvements (sidewalks, bike lanes, reliable transit and signal timing) driven by younger urban renters and micromobility advocates; and (3) a broad demand for specific, verifiable plans and accountability (dashboards, line-item budgets, measurable timelines) rather than symbolic or culture-war messaging. Politically, the batch sees Florida leaning Republican statewide today but treats metros and ballot measures as contestable with year-round, language-accessible fieldwork. Effective messaging is local, operational, and evidence-based - funding for maintenance and clear metrics outperforms glossy, anthem-driven advertising.
Total responses: 18
Key Segments
| Segment | Attributes | Insight | Supporting Agents |
|---|---|---|---|
| Older homeowners / coastal residents |
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This group prioritizes finance-linked resilience: they respond to concrete promises about insurance stability, stronger building codes, drainage and grid hardening, and public tracking (claims timelines, spending dashboards). Messaging should tie investments to homeowner pocketbook protection and measurable outcomes. | James Southern, Kerry Rivera, Eric Landon Myers |
| Utility / technical-background residents in rural or small-metro areas |
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Technical respondents view resilience as ongoing asset management - they want operational KPIs (circuit-level uptime, SAIDI targets), routine maintenance funding, and transparent enforcement cycles rather than one-off projects or vague promises. | Franklin Doris, Eric Landon Myers |
| Younger urban professionals and renters |
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Younger urban respondents prioritize daily mobility and safety over large signature projects. They favor low-friction, verifiable operational fixes (quick signal timing changes, protected bike lanes, more frequent buses) and respond to data-driven accountability rather than cinematic advertising. | Brandon Camacho, Ashley Mcgee |
| Spanish-speaking / bilingual residents |
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In-language authenticity is essential: Spanish-speaking respondents require accurate, localized, and actionable Spanish communications to trust and act. Outreach should include specific local details and accessible contact options, not generic translations. | Kerry Rivera, Ashley Mcgee, Brandon Camacho |
| Higher-income urban technical workers |
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Affluent technical respondents reject glossy or anthem-based messaging and instead demand receipts: dashboards, logs, line-item budgets and timelines. Accountability-focused messaging resonates across policy types with this segment. | Brandon Camacho, Ashley Mcgee |
Shared Mindsets
| Trait | Signal | Agents |
|---|---|---|
| Preference for specific, verifiable policy | Across ages and locales respondents asked for dashboards, line-item budgets, timelines and measurable KPIs (claims timelines, permit turnaround days, uptime metrics) - they want tangible evidence that commitments will be delivered. | Ashley Mcgee, Brandon Camacho, Franklin Doris, James Southern, Eric Landon Myers, Kerry Rivera |
| Priority on maintenance over ribbon-cutting | There is consistent support for funding routine, ‘boring’ maintenance (ditches, culverts, vegetation cycles, feeder hardening) rather than prioritizing new signature projects with symbolic appeal. | Franklin Doris, Eric Landon Myers, James Southern, Kerry Rivera |
| Localism and issue-driven voting | Respondents emphasize that local races, ballot measures and tangible community fixes (water quality, drainage, insurance rules) move votes more than top-of-ticket partisan ads; investment in localized outreach is seen as decisive. | Eric Landon Myers, James Southern, Franklin Doris, Ashley Mcgee |
| Rejection of culture-war or cinematic advertising | Broad dismissal of anthem music, slow-motion flags, and fear-based creative in favor of plain-spoken spokespeople and operationally specific messaging. | Brandon Camacho, Ashley Mcgee, Franklin Doris, James Southern, Kerry Rivera |
| Assessment that metros and ballot initiatives remain winnable | While respondents generally view Florida as leaning Republican statewide, there is confidence that metros and ballot amendments can be won with sustained, year-round field operations and in-language outreach. | Brandon Camacho, Ashley Mcgee, Franklin Doris, James Southern, Eric Landon Myers, Kerry Rivera |
Divergences
| Segment | Contrast | Agents |
|---|---|---|
| High-income tech commuters vs typical car-centric expectations | Despite higher income and driving commutes, some tech professionals prioritize micromobility and frequent transit while demanding detailed operational proof - this contradicts the assumption that higher earners primarily favor car-focused infrastructure. | Brandon Camacho |
| Highly technical utility framers vs general public messaging | Utility-background respondents frame problems in technical KPIs (SAIDI, sectionalizers, feeder prioritization) and push for circuit-level transparency, which is a more granular, operational framing than the norms of public-facing civic messaging. | Franklin Doris, Eric Landon Myers |
| Older coastal homeowners vs younger urban renters | Older coastal owners emphasize insurance, code enforcement, and large-scale storm resilience; younger urban renters emphasize micro-level mobility and pedestrian safety. Both prioritize verifiable plans, but the policy levers and narratives that persuade each differ (financial security vs everyday convenience and safety). | James Southern, Kerry Rivera, Eric Landon Myers, Brandon Camacho, Ashley Mcgee |
| Spanish-speaking residents vs generic outreach | Spanish-speaking respondents demand authentic, localized Spanish communications with actionable details; generic or poorly localized translations are seen as unpersuasive and can undermine trust. | Kerry Rivera, Ashley Mcgee, Brandon Camacho |
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Overview
Florida voters want boring, verifiable fixes that improve daily life: stabilizing insurance tied to storm resilience, and visible maintenance of drainage, grid, streets and sidewalks. Statewide contests lean Republican, but metros, down-ballot races and ballot measures remain competitive if we invest in year-round, bilingual field and deliver receipts-first messaging (numbers, timelines, oversight). This plan prioritizes pragmatic issue delivery, credible messengers, and public accountability tools to earn trust and votes in 2026.
Quick Wins (next 2–4 weeks)
| # | Action | Why | Owner | Effort | Impact |
|---|---|---|---|---|---|
| 1 | Launch 'Receipts-First' ad pilots (English + Spanish) | Focus-group recall favored low-gloss, direct-to-camera spots with numbers, timelines and oversight links. | Creative Director | Med | High |
| 2 | Spin up Insurance & Resilience Dashboard (Lite) in 3 counties | Voters asked for dashboards on claims timelines, solvency/reinsurance signals, drainage and grid backlogs. | Data/Engineering Lead | Med | High |
| 3 | Spanish radio + WhatsApp daily content kit | Close the Spanish-language gap with authentic, local micro-messages on insurance, water, transit. | Bilingual Comms Lead | Low | High |
| 4 | Saturday Library Q&A roadshow with operational messengers | Plain, local engagement and follow-through invites increase trust and memorability. | Field Director | Low | Med |
| 5 | Precinct-captain gap map + 30-day recruitment sprint (Duval, Pinellas, Orange) | Respondents cite GOP’s hardened ground game; we must rebuild year-round infrastructure. | Organizing Director | Med | High |
| 6 | One-page mitigation incentive explainer + pledge | Tie homeowner actions (roofs, impact windows) to premium relief with conditional policy commitments. | Policy/Issues Director | Low | Med |
Initiatives (30–90 days)
| # | Initiative | Description | Owner | Timeline | Dependencies |
|---|---|---|---|---|---|
| 1 | Insurance Accountability & Mitigation Campaign | Multi-county effort linking premium relief to concrete resilience: faster, fair claims; fraud crackdowns; enforceable codes; drainage and grid hardening. Deliver a public dashboard, conditional subsidy framework messaging, and homeowner one-page guides. Center credible messengers (engineers, adjusters, public-works) and include bilingual assets. | Policy/Issues Director | Pilot in 3 counties by Q2 2026; expand to 6–8 by Q3; statewide narrative push Q4 pre-election | Access to public insurance and reinsurance indicators, County drainage/grid maintenance data feeds, Legal review of claims/fraud framing, Local SME spokespeople recruitment |
| 2 | Maintenance-First Infrastructure Program | Campaign for routine, visible maintenance (ditches, culverts, vegetation management, circuit hardening, signal timing, sidewalks) over ribbon-cut projects. Publish R/Y/G backlog maps, support targeted bond/sales-tax measures with clear queueing, and tie funding to service-level agreements. | Issues Campaigns Lead | Backlog maps live by Q2 2026; two local funding measures supported by Q3; voter comms ramp Q4 | City/county asset backlogs and PM schedules, GIS support for map visuals, Local coalition partners (bike/ped, chambers), Editorial board briefings |
| 3 | Bilingual Daily Presence (Spanish Radio + WhatsApp Network) | Standing content engine delivering short, practical updates (permits, claims tips, storm prep calendars, bus frequency gains). Native-language voice talent, localized scripts, and WhatsApp community admins to counter misinformation and sustain year-round touch. | Bilingual Comms Lead | Standing program live by end of Q1 2026; scale to 6 metros by Q3 | Localized copywriting and QA, Media buys on Spanish radio, Community partner list for WhatsApp seeding, Rapid response workflow |
| 4 | Receipts-First Creative System | Low-production templates: direct-to-camera, whiteboard, map mailers with numbers, timelines, per-household costs and a dashboard link. Toolkit for candidates and allies with messenger guidance (engineers, janitors, public works). | Creative Director | MVP templates within 4 weeks; full toolkit and training by Q2 2026 | Design system and brand guardrails, Legal disclaimers for data claims, Training modules for messengers, Landing pages and QR codes |
| 5 | Metro & Down-Ballot Win Path | Prioritize mayors, school boards, county commissions and ballot amendments on insurance, water quality, and mobility. Candidate recruitment, data-driven precinct targets, and coalition GOTV. Use wins to rebuild trust and muscle memory. | Political Director | Target list and recruitment by Q1 2026; primary support Q2–Q3; general election push Q4 | District-level performance modeling, Local PAC/ally coordination, Volunteer pipeline and training, Legal compliance for nonpartisan work |
| 6 | Year-Round Field Infrastructure Rebuild | Precinct-captain coverage, relational organizing, vote-by-mail chase, and bilingual canvass. Emphasize issues-first scripts (insurance, drainage, sidewalks) and visible service follow-ups (e.g., reporting a clogged culvert and confirming fix). | Organizing Director | Coverage to 70% of priority precincts by Q2 2026; 90% by Q3; election execution Q4 | Recruitment tools and stipends, Data hygiene (voter file, lists), Script/testing cadence, Transportation and safety protocols |
KPIs to Track
| # | KPI | Definition | Target | Frequency |
|---|---|---|---|---|
| 1 | Receipts Ad Credibility & Recall | % of target voters who recall the ad and rate it as credible (7/10+) within 7 days | Recall ≥35%; credibility ≥70% among recall | Biweekly tracking in target metros |
| 2 | Spanish-Language Reach & Engagement | Share-of-voice on Spanish radio + WhatsApp post reach/CTR in target ZIPs | ≥25% SOV; ≥2.5% CTR on WA posts | Weekly |
| 3 | Dashboard Utilization | Unique visitors and media citations of Insurance & Resilience Dashboard | ≥50k uniques/quarter; ≥20 earned-media mentions/quarter | Monthly |
| 4 | Precinct Captain Coverage | % of priority precincts with trained, active captains | Q2: 70%; Q3: 90% | Monthly |
| 5 | Down-Ballot Win Rate | Win rate for targeted local races and supported ballot measures | ≥60% of prioritized contests | Per election |
| 6 | Persuasion/Issue Ownership Shift | Net change assigning responsibility/solutions on insurance and maintenance to our side | +6 pts in target metros by Oct 2026 | Monthly polling |
Risks & Mitigations
| # | Risk | Mitigation | Owner |
|---|---|---|---|
| 1 | Issue salience shifts away from insurance/infrastructure (e.g., national shocks) | Maintain modular creative; keep a 20% budget reserve for rapid reweighting; preserve the receipts-first format across issues. | Strategy Director |
| 2 | Data errors or stale metrics on public dashboards undermine trust | Automate data pulls with QA checks; show last-updated stamps; publish errata quickly with visible corrections. | Data/Engineering Lead |
| 3 | Backlash from insurers/developers portraying campaign as hostile | Center homeowner benefits and public-safety outcomes; use non-political messengers; document sources and invite public forums. | Policy/Issues Director |
| 4 | Spanish-language missteps (tone, localization) erode credibility | Use native editors; pre-test scripts with local panels; empower community reviewers; avoid literal translations. | Bilingual Comms Lead |
| 5 | Hurricane season disrupts operations and media calendars | Pre-produce storm-ready content; shift to service information during events; train staff on crisis protocols; protect field with safety SOPs. | Operations Director |
| 6 | Resource dilution across too many metros | Gate expansion on KPI thresholds; keep a ranked market list; sunset underperforming pilots within 30 days. | Strategy Director |
Timeline
Q1 2026 (Now–Mar): Quick wins live (ad pilots, dashboard lite, Spanish kits); precinct gap map and 30-day captain sprint; messenger recruitment.
Q2 2026 (Apr–Jun): Expand dashboard to 3 more counties; full receipts toolkit; first maintenance backlogs published; begin amendment/candidate support; hit 70% precinct coverage.
Q3 2026 (Jul–Sep): Scale Spanish radio/WhatsApp to 6 metros; two local funding/oversight measures supported; 90% precinct coverage; weekly Q&A roadshows; optimize based on tracking polls.
Q4 2026 (Oct–Nov): Conversion sprint: VBM chase, GOTV, high-frequency receipts ads; daily dashboard updates; earned-media blitz with operational messengers; election protection and rapid-response.
Q2 2026 (Apr–Jun): Expand dashboard to 3 more counties; full receipts toolkit; first maintenance backlogs published; begin amendment/candidate support; hit 70% precinct coverage.
Q3 2026 (Jul–Sep): Scale Spanish radio/WhatsApp to 6 metros; two local funding/oversight measures supported; 90% precinct coverage; weekly Q&A roadshows; optimize based on tracking polls.
Q4 2026 (Oct–Nov): Conversion sprint: VBM chase, GOTV, high-frequency receipts ads; daily dashboard updates; earned-media blitz with operational messengers; election protection and rapid-response.
Research Study Narrative
Objective and Context
Florida Voter Priorities Study – What Moves the Sunshine State in 2026 set out to understand which issues and messages resonate with voters ahead of the midterms. Across three qualitative prompts, respondents converged on practical, measurable fixes to everyday failures, a clear-eyed view of the current political map, and a strong preference for plain, verifiable communication over cinematic ads.
Cross-Question Insights
Voters want government to deliver “boring, accountable fixes” that touch daily life and wallets. Two threads dominate: (1) household financial security tied to storms-predictable insurance costs, faster and fair claims, fraud crackdowns, sensible building codes and land-use, plus mitigation incentives; and (2) basic infrastructure and operations-routine drainage, vegetation management, grid hardening, sidewalks, local streets, and safer bike/transit options. As Eric Landon Myers put it: “Do the boring fixes: faster, fair claims… stronger codes, better drainage, tougher grid.” Ashley Mcgee summed up the mood on performative politics: “I just want to cross the street without sprinting.”
Accountability is the throughline: public dashboards, service levels, maintenance cycles with teeth, and conditional subsidies. James Southern: “Publish a simple, public dashboard… so we can see if anything is actually improving.”
Politically, respondents agree Florida leans Republican statewide in the near term; it’s “math and muscle,” not a slogans problem (Kerry Rivera). Yet metros, down-ballot offices, and ballot amendments remain competitive if backed by year-round, bilingual field and issue delivery (e.g., insurance, water, housing, storm response). Messaging that sticks is receipts-first: numbers, timelines, per-household costs, oversight, and a link to a tracker-delivered plainly (direct-to-camera, whiteboard, maps) by credible, operational messengers (engineers, janitors, public works). “If you can’t show me the line item, it isn’t policy,” said Mcgee.
Personas and Targeting
- Older coastal homeowners (50+): Prioritize insurance predictability, drainage, grid hardening, and code enforcement; respond to dashboards on claims timelines and mitigation incentives (Southern, Rivera, Myers).
- Utility/technical residents (rural/small metros): Frame solutions as asset management; want uptime KPIs, vegetation cycles, and transparent enforcement (Franklin Doris, Myers).
- Younger urban renters/professionals: Emphasize sidewalks, protected bike lanes, transit frequency, and signal timing; prefer low-friction, verifiable fixes (Mcgee, Brandon Camacho).
- Spanish-speaking/bilingual residents: Require authentic, localized Spanish and actionable details (maps, timelines, phone numbers) across Spanish radio and WhatsApp.
- Higher-income tech workers: Skeptical of glossy ads; demand dashboards, line items, timelines, and contingency planning (“receipts”).
Strategy and Recommendations
- Insurance Accountability & Mitigation Campaign: Tie premium relief to concrete resilience: faster, fair claims; fraud crackdowns; enforceable codes; drainage/grid upgrades. Launch a public dashboard and one-page homeowner grants/credits. Use operational messengers; deliver assets in English and Spanish.
- Maintenance-First Infrastructure Program: Fund and publish routine maintenance (ditches, culverts, vegetation, feeder hardening, signal timing, sidewalks). Release red/yellow/green backlog maps and tie funding to service-level agreements.
- Receipts-First Creative System: Low-production templates (direct-to-camera, whiteboard, map mailers) with numbers, timelines, per-household costs, and a tracker link. Feature engineers, janitors, and public works staff.
- Bilingual Daily Presence: Spanish radio plus WhatsApp micro-messages offering insurance tips, storm prep calendars, and transit updates; localized scripts and native voices.
- Metro & Down-Ballot Path: Concentrate on mayors, school boards, county commissions, and ballot amendments (insurance, water, mobility) with year-round precinct infrastructure.
Risks and Measurement Guardrails
- Issue salience shifts: Keep modular creative and a reserve to reweight, but maintain the receipts-first format across topics.
- Data errors/stale dashboards: Automate pulls, show last-updated stamps, and publish visible corrections swiftly.
- Industry backlash: Center homeowner benefits and public safety; document sources; use non-political messengers.
- Spanish-language missteps: Use native editors, pre-test locally, and avoid literal translations.
- Storm disruptions: Pre-produce service content; shift to information-first during events; follow crisis SOPs.
- KPIs: Ad recall ≥35% with ≥70% credibility among recall; Spanish radio share-of-voice ≥25% and WhatsApp CTR ≥2.5%; dashboard ≥50k quarterly uniques and ≥20 media mentions; precinct captain coverage 70% (Q2) → 90% (Q3); ≥60% win rate in prioritized down-ballot contests.
Immediate Next Steps
- Launch receipts-first pilots (EN/ES), dashboard lite in three counties, and Spanish radio/WhatsApp kit.
- Recruit operational messengers and fill precinct-captain gaps in Duval, Pinellas, and Orange within 30 days.
- Publish maintenance backlog maps and schedule Saturday library Q&As with engineers/public works.
- Set up KPI dashboards and biweekly review to optimize placements, scripts, and field coverage.
Recommended Follow-up Questions
Updated Jan 19, 2026
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Among the following statewide and local issues, which are most important for your 2026 vote? In each set, choose the most and least important.maxdiff Quantifies the issue hierarchy to allocate message weight, policy focus, and local emphasis.
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Which specific insurance and storm-resilience actions would you most support Florida adopting? In each set, choose the most and least supportive.maxdiff Identifies the highest-yield policy levers to feature in plans and ads.
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If your county proposed a storm‑hardening and maintenance plan, how acceptable is each potential funding option? Rate each from totally unacceptable to totally acceptable.matrix Clarifies viable funding frames and avoids proposals voters would reject.
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How credible would each messenger be when making policy claims or promises about local fixes? In each set, choose the most and least credible.maxdiff Optimizes who should deliver messages to maximize trust.
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Which of the following would most increase your likelihood of voting in Florida’s 2026 general election? Rank your top three.rank Directs GOTV investments toward the most effective turnout drivers.
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How much would each accountability element change your confidence in a candidate’s promise? Rate each from much less confident to much more confident.matrix Determines which ‘receipts‑first’ artifacts actually move confidence.
Populate item lists with Florida‑relevant options (e.g., insurance levers, funding sources, messengers, turnout drivers). Include bilingual options where relevant (English/Spanish/Creole) and localize by county/metro.
Study Overview
Updated Jan 19, 2026
Research question: What issues and messaging resonate with Florida voters heading into the 2026 midterms-specifically, which daily problems they want fixed, whether Florida is competitive, and what ad styles they remember.
Research group: Six Florida-based participants (Jacksonville, Orlando, Cape Coral; ages 28–65; homeowners and urban renters; tech/healthcare/ops backgrounds), with one non-registered resident included for lived-local perspective.
What they said (issues): Voters want practical, measurable fixes-insurance affordability tied to storm resilience (faster fair claims, fraud crackdowns, stronger codes, mitigation incentives), plus “maintenance-first” basics (drainage, grid hardening, sidewalks, safer walk/bike/transit).
What they said (competitiveness): Florida leans Republican statewide due to registration shifts, older in‑migration, and stronger GOP field and Spanish-language networks, but metros, down‑ballot races, and ballot amendments remain competitive with year‑round bilingual organizing.
What they said (messaging): Memorable content is “receipts‑first” (numbers, timelines, per‑household costs, oversight dashboards), delivered plainly (direct‑to‑camera, maps/whiteboards) by credible operational messengers, including in Spanish.
Main insights: Prioritize boring, verifiable maintenance over spectacle; condition any public subsidies (e.g., reinsurance backstops) on enforceable rate cuts; stop risky development in flood‑prone areas; publish simple dashboards tracking claims, resilience metrics, and infrastructure backlogs.
Takeaways: Run low‑gloss, bilingual receipts‑first creative; launch county‑level insurance/resilience dashboards; invest in Spanish radio/WhatsApp and precinct‑captain coverage with year‑round field; focus near term on metro and down‑ballot wins while rebuilding statewide capacity over multiple cycles.
Research group: Six Florida-based participants (Jacksonville, Orlando, Cape Coral; ages 28–65; homeowners and urban renters; tech/healthcare/ops backgrounds), with one non-registered resident included for lived-local perspective.
What they said (issues): Voters want practical, measurable fixes-insurance affordability tied to storm resilience (faster fair claims, fraud crackdowns, stronger codes, mitigation incentives), plus “maintenance-first” basics (drainage, grid hardening, sidewalks, safer walk/bike/transit).
What they said (competitiveness): Florida leans Republican statewide due to registration shifts, older in‑migration, and stronger GOP field and Spanish-language networks, but metros, down‑ballot races, and ballot amendments remain competitive with year‑round bilingual organizing.
What they said (messaging): Memorable content is “receipts‑first” (numbers, timelines, per‑household costs, oversight dashboards), delivered plainly (direct‑to‑camera, maps/whiteboards) by credible operational messengers, including in Spanish.
Main insights: Prioritize boring, verifiable maintenance over spectacle; condition any public subsidies (e.g., reinsurance backstops) on enforceable rate cuts; stop risky development in flood‑prone areas; publish simple dashboards tracking claims, resilience metrics, and infrastructure backlogs.
Takeaways: Run low‑gloss, bilingual receipts‑first creative; launch county‑level insurance/resilience dashboards; invest in Spanish radio/WhatsApp and precinct‑captain coverage with year‑round field; focus near term on metro and down‑ballot wins while rebuilding statewide capacity over multiple cycles.
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