Plant-Based Snack Consumer Study - Hippeas
Understand health-conscious snacker attitudes toward chickpea-based snacks and Zero Snackrifice positioning
Gabrielle Valdes
Gabrielle Valdes, 35, nonbinary sales pro in Fort Worth, is married to Daniela, speaks Spanish at home, and owns a modest house. Works HVAC/electrical distribution, relies on smartphone internet, values durable, offline-friendly tools; gardens, games, and v…
Christopher Garcia
Christopher Garcia, 27, is a Clarksville, TN-based cloud operations specialist and team lead at a mid-sized SaaS. Married, homeowner, no kids; certification-driven career; budgets tightly; values reliability, clear pricing, and performance-per-dollar; spend…
Frances Burgett
Frances Burgett, 50, in Birmingham, AL, is a warm, practical, uninsured, disabled former food-service pro. Married, childfree, budget-savvy, porch-loving cook who values comfort, clarity, local community, and accessible, no-gotcha products and services.
Bailey Klein
Bailey Klein, 34, is a single mom in Edmond, Oklahoma, working full-time in home health. Budget-conscious and practical, she prioritizes reliability, time savings, and kid-friendly solutions while balancing irregular shifts, school logistics, and community…
Gissel Granados
Gissel Granados, 31, is a divorced Hispanic mother of two in Houston working full-time in food service. Spanish-first and uninsured, she budgets carefully, values clear, no-strings offers, and leans on family, community, and practical routines.
Brook Stevenson
A 50 year old, single, rural New Yorker living on a shoestring, Brook Stevenson is a practical, faith anchored tinkerer managing disability and prioritizing durability, simplicity, and community trust. He buys used, avoids subscriptions, and values clear, n…
Gabrielle Valdes
Gabrielle Valdes, 35, nonbinary sales pro in Fort Worth, is married to Daniela, speaks Spanish at home, and owns a modest house. Works HVAC/electrical distribution, relies on smartphone internet, values durable, offline-friendly tools; gardens, games, and v…
Christopher Garcia
Christopher Garcia, 27, is a Clarksville, TN-based cloud operations specialist and team lead at a mid-sized SaaS. Married, homeowner, no kids; certification-driven career; budgets tightly; values reliability, clear pricing, and performance-per-dollar; spend…
Frances Burgett
Frances Burgett, 50, in Birmingham, AL, is a warm, practical, uninsured, disabled former food-service pro. Married, childfree, budget-savvy, porch-loving cook who values comfort, clarity, local community, and accessible, no-gotcha products and services.
Bailey Klein
Bailey Klein, 34, is a single mom in Edmond, Oklahoma, working full-time in home health. Budget-conscious and practical, she prioritizes reliability, time savings, and kid-friendly solutions while balancing irregular shifts, school logistics, and community…
Gissel Granados
Gissel Granados, 31, is a divorced Hispanic mother of two in Houston working full-time in food service. Spanish-first and uninsured, she budgets carefully, values clear, no-strings offers, and leans on family, community, and practical routines.
Brook Stevenson
A 50 year old, single, rural New Yorker living on a shoestring, Brook Stevenson is a practical, faith anchored tinkerer managing disability and prioritizing durability, simplicity, and community trust. He buys used, avoids subscriptions, and values clear, n…
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Summary
Themes
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Outliers
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