Shared research study link

EA Gaming User Experience Study

Understand gamer perceptions of EA, franchise fatigue, monetization attitudes, and feature priorities

Study Overview Updated Jan 27, 2026

Research objective: Assess gamer perceptions of EA (brand, monetization, franchise fatigue, feature priorities). Sample: N=6 North American adult gamers (21–36; mix of caregivers and hands‑on workers), 18 total responses across three prompts.
Players credit EA with high polish, broadcast‑quality presentation, and pick‑up‑and‑play accessibility across marquee sports and The Sims.
Frustrations concentrate on aggressive monetization (Ultimate Team, loot boxes, FOMO passes), store‑first UI, always‑online and large patches, mid‑season gameplay swings, short server lifespans, and annual sports releases that feel incremental-driving behaviors like waiting for sales, buying used, and sticking to offline modes.

Across the board, a full‑price game is expected to be complete; acceptable adds are transparent, optional cosmetics or sizeable expansions, while exploitative practices include pay‑to‑win boosts, RNG/gacha, opaque currencies, persistent upsells, and time‑gated passes (especially harmful for parents and time‑poor players).
None buy annual sports titles at $70; conversion rises with tangible gameplay and franchise-depth upgrades, low‑cost upgrade/roster paths, offline‑first play with smaller patches, clear server‑longevity commitments, and carryover saves/cross‑progression (plus family‑safe shop toggles, cross‑play/Mac/cloud options, and authentic regional licensing).
Decision takeaways: de‑emphasize the store and remove RNG/FOMO, publish a server/patch stability charter, target sub‑10 GB day‑one updates with offline start, and pilot a two‑year sports cadence with loyalty upgrades and save carryover.
These moves directly address purchase blockers, rebuild trust, and should lift upgrade adoption and long‑tail engagement.

Participant Snapshots

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6 profiles

Darren Perez

24-year-old married tech refurb/bench technician on the rural edge of Glendale, AZ; non-citizen, Spanish at home/English at work. Lives frugally on under $25k; carpools, uses mobile-only internet, and values repairability, clear warranties, privacy, and dur…

Rigoberto Delgado

El Paso-based, 36-year-old Hispanic construction cleanup supervisor, bilingual, separated, and a debt-free homeowner. Pragmatic, faith-guided, and budget-conscious; values durability, clear terms, safety, and community while balancing overtime with family,…

Heidi Banks

Heidi Banks, 31, is a faith-centered, budget-savvy mom of five in rural Pennsylvania. She balances home, church, and community with practical warmth, choosing durable value, family safety, and respectful messaging that saves time and honors her beliefs.

Hannah Fitzgerald

Hannah Fitzgerald, 28, Baton Rouge mother of three, faith-driven and budget-focused. Manages chronic pain, prioritizes predictability, and favors transparent, low-friction solutions. Phone-first, community-influenced decisions; values durability, flexible p…

Adila Clark

Adila Clark is a 21-year-old Quincy nanny who bikes to work, budgets tightly, and sings in a Black Protestant church choir. Pragmatic, time-conscious, and safety-focused, she plans to earn childcare credentials and grow a stable care career.

Jamal Rosado

Jamal Rosado, 36, is a bilingual Austin glass worker and Orthodox Christian. Frugal, warm, and practical, he scooters to early shifts, cooks simply, plays soccer, and chooses durable, fairly priced products with transparent terms and Spanish support.

Darren Perez

Rigoberto Delgado

Heidi Banks

Hannah Fitzgerald

Adila Clark

Jamal Rosado

Overview 0 participants

Sex / Gender

Race / Ethnicity

Locale (Top)

Occupations (Top)

Demographic Overview No agents selected

Age bucket	Male count	Female count

Participant locations No agents selected

Participant Incomes US benchmark scaled to group size

Income bucket	Participants	US households

Source: U.S. Census Bureau, 2022 ACS 1-year (Table B19001; >$200k evenly distributed for comparison)

Media Ingestion

Connections appear when personas follow many of the same sources, highlighting overlapping media diets.

Questions and Responses

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3 questions

Response Summaries

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3 questions

Word Cloud

Persona Correlations

Overview

Across 18 respondents, praise for EA’s production polish (audio, presentation, UI/onboarding and pick-up-and-play loops) is nearly universal, but it is consistently outweighed by strong negative sentiment toward aggressive monetization (loot boxes, battle passes, opaque currencies), annual sports 'reskins', always-online requirements, and large patch/data friction. Demographic and life-stage differences primarily shape which friction points are purchase-breakers and which trade-offs players will tolerate: lower-to-middle income, hands-on workers prioritize offline access and small downloads; caregivers prioritize kid-safety, hard store-off switches and straightforward one-time pricing; younger/casual players emphasize platform flexibility, quick onboarding and anti-FOMO mechanics; Spanish-speaking/Hispanic respondents add a distinct emphasis on authentic licensing, bilingual support and culturally specific content. Several individual respondents surface procurement-like expectations (server longevity guarantees, explicit cost-per-hour calculus) that point to systematic opportunities for clearer pricing and service commitments.

Total responses: 18

Key Segments

Segment	Attributes	Insight	Supporting Agents
Hands-on technical / on-the-go players	Occupations: Maintenance Technician, Construction Manager Languages: Spanish present Age: mid-20s to mid-30s Income: lower-to-middle Play pattern: short sessions, local/couch play, data-sensitive	Always-online checks, large day-one patches and high data use are practical blockers. This group values polished, immediate gameplay but delays purchases until updates deliver tangible gameplay value; they prefer offline-first availability, minimal store intrusions and the ability to buy used or wait for sales.	Darren Perez, Jamal Rosado, Rigoberto Delgado
Caregivers / stay-at-home parents	Occupations: Stay-at-Home Parent, Full-Time Family Caregiver Age: late 20s–early 30s Household: child-focused Concerns: budget sensitivity, child purchase pressure, slow/rural internet	Monetization that targets kids (nagging for microtransactions), time-gated battle passes and always-online models are purchase inhibitors. They demand parental controls, explicit store/off switches, transparent single-dollar pricing for optional content, and smaller patches to reduce data/bandwidth impact.	Heidi Banks, Hannah Fitzgerald, Adila Clark
Casual / time-limited younger adults	Age: early 20s to late 20s Play pattern: short sessions, preference for quick onboarding and accessibility Platform constraints: some do not own consoles, value cloud/Mac/cross-play	This group will pay for polished, easy-to-access experiences and tolerates optional cosmetic purchases or clear expansions, but rejects FOMO mechanics (daily grind, time-gated passes) and subscription-gated early access. Platform flexibility (cloud, Mac, cross-play) materially influences purchase intent.	Adila Clark, Hannah Fitzgerald
Spanish-speaking / Hispanic players	Language: Spanish or bilingual Cultural cues: local clubs, stadium authenticity, shared-family play Household/social context: family and community play	Beyond the general aversion to aggressive monetization, these players place extra weight on authentic licensing, stadium/broadcast atmosphere and bilingual options. Cultural fidelity and local-club representation can be direct purchase motivators and strengthen multiplayer/social engagement.	Jamal Rosado, Rigoberto Delgado, Darren Perez
Seasonal/annual sports purchasers (resistant buyers)	Behaviour: avoid yearly full-price purchases Preferences: buy on meaningful gameplay change, prefer cheaper roster updates or upgrade pricing Sensitivity: price and tangible gameplay delta	Most respondents will not repurchase annual sports titles at full price without clear, meaningful gameplay changes or low-cost upgrade paths. Transparent upgrade pricing, cheaper roster-only options or clear hours/feature descriptions for expansions increase conversion.	Heidi Banks, Darren Perez, Rigoberto Delgado, Hannah Fitzgerald, Adila Clark, Jamal Rosado

Shared Mindsets

Trait	Signal	Agents
High regard for polish and immediate playability	Visuals, audio, streamlined UI and quick pick-up gameplay are consistent purchase drivers across demographics; good onboarding reduces churn and supports casual/time-limited play.	Darren Perez, Heidi Banks, Hannah Fitzgerald, Jamal Rosado, Rigoberto Delgado, Adila Clark
Strong rejection of aggressive monetization	Loot boxes, pay-to-win mechanics, opaque multi-currency systems and store-first menu experiences erode trust universally and suppress willingness to pay.	Darren Perez, Heidi Banks, Hannah Fitzgerald, Jamal Rosado, Rigoberto Delgado, Adila Clark
Preference for cosmetics or clear-paid expansions	Players broadly accept cosmetic-only purchases and flat-fee expansions with transparent content/hours; they reject RNG/gacha and FOMO-driven monetization.	Darren Perez, Heidi Banks, Hannah Fitzgerald, Adila Clark, Rigoberto Delgado, Jamal Rosado
Data/patch friction and desire for offline-first options	Large downloads, frequent 20–80 GB updates and always-online checks are recurring purchase inhibitors - respondents prefer smaller updates, offline modes and reduced launcher friction.	Darren Perez, Heidi Banks, Hannah Fitzgerald, Adila Clark, Jamal Rosado, Rigoberto Delgado
Reluctance to repurchase annual sports releases	Most will forgo yearly purchases unless there is a clear gameplay delta or inexpensive upgrade; they prefer roster updates or sale/discount paths.	Heidi Banks, Darren Perez, Rigoberto Delgado, Hannah Fitzgerald, Adila Clark, Jamal Rosado

Divergences

Segment	Contrast	Agents
Hands-on technical workers vs Caregivers	Hands-on workers emphasize data caps, quick-session UX and offline play as practical purchase blockers; caregivers emphasize parental controls, budget impact from child-targeted monetization and reduced time availability as reasons to reject time-gated systems.	Darren Perez, Jamal Rosado, Rigoberto Delgado, Heidi Banks, Hannah Fitzgerald, Adila Clark
Casual younger players vs Seasonal sports resisters	Younger casuals prioritize platform flexibility and seamless onboarding and may accept clear cosmetic purchases; seasonal sports resisters are more transaction-savvy and demand clear gameplay deltas or upgrade pricing before repurchasing.	Adila Clark, Hannah Fitzgerald, Darren Perez, Heidi Banks, Rigoberto Delgado
Spanish-speaking respondents vs general sample	While sharing anti-monetization sentiment, Spanish-speaking players uniquely prioritize authentic cultural/licensing fidelity and bilingual features, framing purchase decisions within family/social contexts more frequently than others.	Jamal Rosado, Rigoberto Delgado, Darren Perez
Individual procurement-like expectations (outliers) vs broader attitudes	Some respondents (e.g., those articulating cost-per-hour or server-lifecycle commitments) apply formalized, procurement-style evaluation metrics that are not broadly verbalized elsewhere - these point to an unmet need for explicit service/price guarantees.	Darren Perez, Rigoberto Delgado

Recommendations & Next Steps

Overview

Players credit EA’s sports and life-sim franchises for polished, broadcast-quality presentation and easy onboarding, but trust is eroded by aggressive monetization, store intrusion, always-online friction, large/frequent patches, and annual releases that feel incremental. Purchase intent rises with: optional/transparent cosmetics and meaty expansions, offline-first access, smaller patches, visible commitments to server longevity, meaningful gameplay and franchise/career upgrades, fair upgrade paths (cheap roster updates/loyalty pricing), carryover of saves/settings, and reduced FOMO. Immediate ROI comes from removing upsell friction, clarifying pricing, and stabilizing live-ops cadence; medium-term ROI comes from a two-year sports release model with low-cost upgrades and trust-building policies.

Quick Wins (next 2–4 weeks)

#	Action	Why	Owner	Effort	Impact
1	Move STORE out of primary navigation and cut upsell pop-ups	Players resent a $70 game that leads with the shop; reducing intrusive upsells increases trust and session starts.	Game UX Lead	Low	High
2	Add Family Safe Mode (hide shop/Ultimate Team prompts)	Caregivers want a hard off for kid-targeted monetization; reduces churn and support friction.	Game UX Lead	Med	High
3	Publish server support calendar and sunset policy	Explicit server longevity commitments address value concerns and slow forced upgrades.	Live Ops Director	Low	Med
4	Offline-first startup and ‘Play Offline’ entry	Always-online checks and day-one patches block play for bandwidth/time-limited users; improves day-one satisfaction.	Platform/Launcher Lead	Med	High
5	Patch-size targets with delta updates	Frequent 20–80 GB patches cause drop-off; <10 GB day-one and delta updates reduce friction and support tickets.	Core Tech/Engine Director	Med	High
6	Transparent pricing (no multi-currency, disclose odds or remove RNG)	Players prefer flat-dollar pricing and reject gacha; clarity lifts conversion on acceptable cosmetics/expansions.	Monetization PM	Med	Med

Initiatives (30–90 days)

#	Initiative	Description	Owner	Timeline	Dependencies
1	Clean Commerce Program	Reframe monetization around optional, transparent value: Cosmetic-only purchases in competitive modes; no pay-to-win. Flat-dollar pricing; remove ‘leftover coin’ bundles. Replace RNG packs with direct-purchase bundles or disclose odds prominently. Reduce FOMO: non-expiring rewards; reasonable earn rates. Outcome: higher trust, broader payer base, lower backlash.	Monetization PM	Design in 0–60 days; staged rollout across top franchises in 3–9 months	Legal/Compliance (odds disclosure), Game UX Lead (store IA changes), Data Science (pricing tests)
2	Sports Release Model 2.0 (Two-year cadence + upgrade paths)	Shift to a two-year major release with interim low-cost roster/feature updates: $20–30 owner upgrade or roster pass. Carryover saves, sliders, and settings; cross-progression. Launch-year focus: core gameplay physics/AI; off-year: franchise/career depth. Outcome: better perceived value, improved conversion from prior-year owners.	Sports Franchise GM	Plan 0–90 days; pilot with 1 franchise next cycle; full adoption in 12–18 months	Core Tech/Engine Director (save/cross-progression), Licensing Director (roster rights), Finance (pricing policy)
3	Offline-First and Patch Optimization	Deliver reliable play without heavy updates: Playable base package on disc/download without login. Delta patches, improved compression, regional CDNs. Target: <10 GB day-one, median monthly patch <5 GB. Outcome: more day-one play, fewer abandoned sessions, better rural/limited-data access.	Core Tech/Engine Director	0–30 day targets; 90-day delta patch pilot; 6–12 months to standardize	Platform/Launcher Lead (offline flow), Live Ops Director (release cadence), QA (patch verification)
4	Player Trust Charter	Codify commitments that address mid-season instability and sunsetting: Seasonal change windows (no major gameplay flips mid-competition). Published patch calendars with detailed notes. Minimum server lifespan per title and sunset notice period. Outcome: reduced volatility complaints; higher retention.	Live Ops Director	Draft 0–30 days; implement with next seasonal cycle; ongoing	Competitive/Esports Ops, Community/Comms, QA Balance Team
5	Family & Accessibility Pack	Improve inclusivity and reduce purchase pressure: Parental controls to hide shop/UT; kid profiles default shop OFF. Bilingual commentary/UI expansion and regional authenticity upgrades. Store-free tutorial and onboarding flows. Outcome: higher family adoption; improved satisfaction among Hispanic/bilingual players.	Game UX Lead	Design 0–60 days; ship with next minor update or annual release	Localization, Licensing Director (club/stadium assets), Platform/Launcher Lead (profile controls)

KPIs to Track

#	KPI	Definition	Target	Frequency
1	Store Intrusion Rate	Percent of play sessions that surface an upsell pop-up or STORE-first screen before first match/mission.	<10% within 60 days (from baseline)	Weekly
2	Day-one Patch Weight	Total GB required before first offline play is available post-install.	<10 GB for sports franchises; <5 GB stretch	Per release
3	Upgrade Path Adoption	Share of prior-year owners who convert via low-cost upgrade/roster pass within 90 days of launch.	≥40% in pilot franchise	Monthly (launch + 3 months)
4	Monetization Trust Sentiment	Net sentiment on monetization (survey + social) specifically referencing exploitative/FOMO/loot boxes.	Reduce negative mentions by 50% within 6 months	Monthly
5	Offline Start Rate	Percent of new installs that successfully start and complete a match/mode without login or patch.	≥85% within 3 months	Weekly
6	Live Stability Confidence	Player-rated confidence in mid-season stability and server commitments (post-patch CSAT item).	≥+10pt CSAT improvement vs. baseline	Per patch cycle

Risks & Mitigations

#	Risk	Mitigation	Owner
1	Short-term revenue dip from reducing RNG packs/FOMO mechanics.	Stage changes by franchise; A/B test direct-purchase cosmetics and expansions; introduce value bundles and loyalty upgrades to offset.	Monetization PM
2	Engineering complexity and delays in implementing delta patching and offline-first flows.	Pilot on one title; scope MVP (<10 GB) target first; leverage existing CDN/compression tech; set gating criteria for release.	Core Tech/Engine Director
3	Licensing constraints limit roster pass and cross-progression.	Renegotiate addenda for carryover rights; prioritize leagues/regions with high purchase intent; use feature flags regionally.	Licensing Director
4	Internal alignment challenges across studios and publishing on pricing and server policies.	Create a cross-franchise governance council; publish the Player Trust Charter; tie funding/greenlights to compliance.	Sports Franchise GM
5	Backlash from high-spend cohorts resistant to monetization changes.	Offer prestige cosmetics and long-form expansions; communicate benefits (non-expiring, permanent ownership); grandfather legacy entitlements.	Community/Comms Lead

Timeline

0–30 days: Implement menu reorder, publish server calendar, set patch-size targets, spec Family Safe Mode.

30–90 days: Ship Family Safe Mode, offline-first entry, run delta patch pilot, launch pricing/odds transparency updates, publish Trust Charter and change windows.

90–180 days: Pilot Sports Release Model 2.0 (upgrade path) in one franchise; enable save/slider carryover and cross-progression; expand bilingual/authenticity packs.

6–12 months: Roll Clean Commerce Program and patch optimization across top franchises; evaluate KPIs; scale two-year cadence to additional sports titles.

Research Study Narrative

Objective and Context

This qualitative study explored gamer perceptions of EA, focusing on brand sentiment, franchise fatigue, monetization attitudes, and feature priorities. Across 18 responses (6 per question), we probed what EA is doing well, where trust is eroded, and what would increase purchase intent-especially for annual sports titles.

What We Heard

Players credit EA with high production polish and broadcast-quality presentation that enable pick-up-and-play sessions across iconic IP (FIFA/FC, Madden, The Sims). As Adila Clark put it, “They nail the vibe… it feels premium.” Easy onboarding and family-friendly options are consistently praised.

However, frustrations dominate: aggressive monetization (loot boxes, Ultimate Team, season/battle passes), intrusive store/UI upsells, always-online/launcher friction, large/frequent patches, mid-season gameplay swings, short server lifespans, and annual releases that feel incremental. Darren Perez summarized the sentiment: “Sell me a complete game… If the game keeps reaching for my wallet while I’m trying to play, it’s exploitative.” Rigoberto Delgado added, “Always-online menus… then they shut servers down after a couple years- that kills value fast.” Resulting behaviors include waiting for sales/used copies or sticking to offline modes; Jamal Rosado: “I only buy it used a year late or I play on my primo’s console.”

On monetization, respondents accept optional, transparent cosmetics and substantial expansions; they reject pay-to-win, RNG/gacha, opaque currencies, and FOMO-timed passes. Parents/time-poor players react strongly to “chore chart” passes and kid-targeted prompts. For sports titles, 100% (6/6) do not buy annually at full price and require tangible gameplay and franchise/career upgrades, less store prominence, offline-first access with smaller patches, and clear upgrade paths/carryover to buy earlier.

Persona Correlations

Hands-on technical/on-the-go (e.g., Delgado, Rosado, Perez): Data caps and always-online checks are blockers; want offline-first, small patches, and minimal store intrusion. They buy only when gameplay delta is obvious.
Caregivers (e.g., Banks, Fitzgerald, Clark): Budget/time constraints heighten aversion to FOMO passes and kid-facing prompts; request a hard off switch for shops/UT and simple one-time pricing.
Casual/time-limited younger adults (e.g., Clark, Fitzgerald): Value polish and quick onboarding; accept clear cosmetics/expansions; want platform flexibility (Mac/cloud, cross-play/progression).
Spanish-speaking/Hispanic players (e.g., Rosado, Delgado, Perez): In addition to anti-monetization views, prioritize bilingual options and authentic licensing/stadium atmosphere.
Seasonal sports resisters (all six): Skip yearly $70; seek fair upgrade paths ($20–30), carryover saves/settings, and server longevity clarity.

Implications and Prioritized Recommendations

De-emphasize the store and remove upsell pop-ups: Reduces trust erosion cited by all segments and increases session starts.
Clean Commerce: Cosmetic-only in competitive modes, flat-dollar pricing (no leftover coins), direct-purchase (no RNG), and non-expiring rewards-aligns with universal rejection of exploitative mechanics.
Offline-first + patch optimization: Provide a “Play Offline” path on first boot; set <10 GB day-one targets and use delta updates to address bandwidth pain (e.g., “80 GB patches” complaints).
Sports Release Model 2.0: Two-year cadence with $20–30 owner upgrades/roster passes, noticeable gameplay physics/AI improvements, and deeper franchise/career in off-years; carryover saves/settings and cross-progression.
Player Trust Charter: Publish server support calendars, minimum lifespans, patch windows, and avoid mid-season gameplay flips.
Family & Accessibility: “Family Safe Mode” to hide shop/UT by default for kid profiles; expand bilingual commentary/UI and club/stadium authenticity.

Risks and Mitigations

Revenue dip from reducing RNG/FOMO: Stage by franchise; A/B test direct cosmetics and expansions; offset via loyalty upgrades.
Engineering complexity (offline/delta patching): Pilot on one title; ship MVP targets first; leverage existing CDN/compression.
Licensing limits on roster passes/carryover: Negotiate addenda and prioritize high-intent leagues/regions.
Internal alignment on pricing/server policy: Establish cross-franchise governance and tie greenlights to compliance.

Next Steps and Measurement

0–30 days: Reorder menus to move STORE out of primary flow; publish server calendar; set patch-size targets; spec Family Safe Mode.
30–90 days: Ship Family Safe Mode and offline-first entry; pilot delta patches; launch pricing/odds transparency; publish Trust Charter with change windows.
90–180 days: Pilot two-year sports cadence with upgrade path on one franchise; enable save/slider carryover and cross-progression; expand bilingual/authentic assets.

KPIs: Store Intrusion Rate (<10% in 60 days); Day-one Patch Weight (<10 GB); Upgrade Path Adoption (≥40% of prior-year owners in pilot); Monetization Trust Sentiment (−50% negative mentions in 6 months); Offline Start Rate (≥85%).

Delivering optional, transparent value while reducing friction (store, online checks, patch weight) directly addresses the blockers participants named and should lift conversion and retention without sacrificing EA’s core advantage: polished, immediately fun experiences.

Recommended Follow-up Questions Updated Jan 27, 2026

Which potential improvements in EA sports titles are most important to you as a player? (e.g., core gameplay responsiveness, AI realism, franchise/career depth, offline play, crossplay, online stability, server longevity, patch size management, UI/store separation, accessibility)

maxdiff Prioritize the roadmap by identifying the highest-impact feature investments for upcoming cycles.
If an EA game will receive ongoing updates, which revenue approaches do you most prefer developers use to fund that support? Please rank the options from most to least preferred.

rank Choose monetization models that sustain updates while minimizing backlash and churn.
For each type of annual sports update, what is the maximum price you would be willing to pay? (Roster/data update only; minor gameplay/presentation tweaks; major gameplay overhaul plus mode depth; new‑gen technical leap)

matrix Set price tiers and upgrade paths aligned to willingness to pay by update scope.
How would you rate EA today on the following brand attributes? (Innovative - Iterative; Trustworthy - Untrustworthy; Good value - Poor value; Player‑centric - Company‑centric; Transparent - Opaque; Stable online services - Unstable; Offline‑friendly - Online‑dependent; Respectful monetization - Heavy monetization)

semantic differential Benchmark brand perception to target communications and product changes that rebuild trust.
When deciding whether to buy or keep playing an EA game, how important are the following service policies? (Guaranteed server support duration; cross‑progression/cross‑save; save/career carryover; availability of core modes offline; limits on patch size/frequency; detailed patch notes/roadmaps; free trials/demos; refund policy clarity; parental controls to restrict store prompts)

matrix Decide which service commitments to formalize and resource for maximum purchase impact.
How appealing would it be to replace annual sports releases with a multi‑year base game plus optional paid roster and feature updates?

likert Gauge appetite for a platform model to reduce franchise fatigue and inform go‑to‑market.

Tailor item lists by franchise (e.g., Madden vs FC) for higher fidelity; use 5–7 point scales for matrix/likert to enable trade-off analysis.

Study Overview Updated Jan 27, 2026

News & Media

Source	Weight

EA Gaming User Experience Study

Darren Perez

Rigoberto Delgado

Heidi Banks

Hannah Fitzgerald

Adila Clark

Jamal Rosado

Darren Perez

Rigoberto Delgado

Heidi Banks

Hannah Fitzgerald

Adila Clark

Jamal Rosado

Sex / Gender

Race / Ethnicity

Locale (Top)

Occupations (Top)

Summary

Themes

Outliers

Overview

Key Segments

Shared Mindsets

Divergences

Overview

Quick Wins (next 2–4 weeks)

Initiatives (30–90 days)

KPIs to Track

Risks & Mitigations

Timeline

Objective and Context

What We Heard

Persona Correlations

Implications and Prioritized Recommendations

Risks and Mitigations

Next Steps and Measurement

Distinct Market Research Groups

Marketing Reports Generated

Digital Twin Synthetic Personas

Questions Answered