Sustainable Skincare Consumer Study - UpCircle
Understand UK consumer attitudes toward upcycled/zero-waste beauty products
Sophie Hartley
Sophie Hartley, 33, is a Croydon-based NHS admin professional on a tight budget. Warm, practical, and community-minded, she values transparency, durability, and ethics, favouring low-friction, affordable choices that respect her time and circumstances.
James Fletcher
Pragmatic Birmingham-based remote sales professional, married with one child. Budgets carefully, values transparency and reliable mid-tier products. Socially liberal, community-minded, and time-efficient, balancing family routines with health, football, and…
Anita Thomas
Anita Thomas, 44, is a practical, faith-centred mum in Leeds. A cleaner commuting by train, she budgets tightly, values reliability and community, and favours honest, no-frills solutions that save time, stress, and money.
Paul McAllister
Liverpool-based 50-year-old operations manager, divorced dad of one. Pragmatic, loyal, value-focused, Everton fan. Prioritises family time, reliability, and clear pricing; tech-competent, community-minded, enjoys simple cooking, walks, and local culture.
Mark Cartwright
Practical Leeds support worker, 46, married without kids. Budget-conscious homeowner who loves Leeds United, fishing, DIY, and dog walks. Values durability, clear pricing, and no-nonsense service that fits shift work and a modest lifestyle.
Conor Daly
Conor Daly, 29, Irish citizen in Coatbridge, is a frugal, friendly jobseeker with warehouse experience. Owner-occupier, loves football, DIY, and batch-cooking. Seeks straightforward value, flexible terms, and practical upskilling to regain stability.
Sophie Hartley
Sophie Hartley, 33, is a Croydon-based NHS admin professional on a tight budget. Warm, practical, and community-minded, she values transparency, durability, and ethics, favouring low-friction, affordable choices that respect her time and circumstances.
James Fletcher
Pragmatic Birmingham-based remote sales professional, married with one child. Budgets carefully, values transparency and reliable mid-tier products. Socially liberal, community-minded, and time-efficient, balancing family routines with health, football, and…
Anita Thomas
Anita Thomas, 44, is a practical, faith-centred mum in Leeds. A cleaner commuting by train, she budgets tightly, values reliability and community, and favours honest, no-frills solutions that save time, stress, and money.
Paul McAllister
Liverpool-based 50-year-old operations manager, divorced dad of one. Pragmatic, loyal, value-focused, Everton fan. Prioritises family time, reliability, and clear pricing; tech-competent, community-minded, enjoys simple cooking, walks, and local culture.
Mark Cartwright
Practical Leeds support worker, 46, married without kids. Budget-conscious homeowner who loves Leeds United, fishing, DIY, and dog walks. Values durability, clear pricing, and no-nonsense service that fits shift work and a modest lifestyle.
Conor Daly
Conor Daly, 29, Irish citizen in Coatbridge, is a frugal, friendly jobseeker with warehouse experience. Owner-occupier, loves football, DIY, and batch-cooking. Seeks straightforward value, flexible terms, and practical upskilling to regain stability.
Sex / Gender
Race / Ethnicity
Locale (Top)
Occupations (Top)
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Summary
Themes
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Outliers
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