Shared research study link
Arizona Voters on Progressive Messaging in AZ-03
To understand how Arizona voters respond to progressive economic and climate messaging from candidates like Yassamin Ansari in AZ-03. We want to learn what resonates with suburban Phoenix voters on healthcare costs, clean energy jobs, and cost of living - and what falls flat.
Study Overview
Updated Jan 29, 2026
Research question: How do AZ‑03 suburban voters respond to progressive economic and climate messaging from candidates like Yassamin Ansari-what resonates on healthcare costs, clean‑energy jobs, and cost of living, and what falls flat?
The group: six suburban Phoenix voters (AZ‑03), ages 26–62, mix of renters and homeowners, blue‑collar and professional, including bilingual Hispanic households, contributing 18 responses across three prompts.
What they said: They want receipts, not rhetoric-named bills, timelines, and pay‑fors; immediate point‑of‑sale relief ($35 insulin for all, simple annual out‑of‑pocket caps), PBM pass‑through and spread‑pricing bans, expanded negotiation, AHCCCS/community‑clinic protection, surprise‑billing enforcement, prior‑auth timelines, and bilingual access with public scorecards.
On chips and clean energy, voters demand math tied to household budgets and Arizona realities-water accounting and heat safeguards, wage floors with benefits and paid training, local hiring and small‑biz participation with fast payments, nearby housing and transit, plain‑English dashboards, and automatic clawbacks.
What falls flat: vague innovation PR, purity tests, and cable‑TV stunts. Main insights: Preferred candidates pair progressive values with demonstrable, executable competence; credibility hinges on transparency and independence (no pharma/PBM PAC money, published meeting/donor logs) and on bilingual, in‑person delivery that produces measurable wins in 12–24 months.
Takeaways-healthcare: Name the bills/committees/timelines and pay‑fors; commit to $35 insulin for all and annual OOP caps; enact PBM pass‑through and spread‑pricing bans; enforce price transparency and prior‑auth clocks; publish bilingual quarterly dashboards and staff a constituent helpline.
Takeaways-economic development: Condition incentives on wage floors, paid apprenticeships, local hire %, small‑biz net‑30, water reuse with drought triggers, ratepayer protections, and housing/transit near sites; deliver one‑page bilingual household impact scenarios and hold town halls at trusted venues (clinics, churches, schools).
The group: six suburban Phoenix voters (AZ‑03), ages 26–62, mix of renters and homeowners, blue‑collar and professional, including bilingual Hispanic households, contributing 18 responses across three prompts.
What they said: They want receipts, not rhetoric-named bills, timelines, and pay‑fors; immediate point‑of‑sale relief ($35 insulin for all, simple annual out‑of‑pocket caps), PBM pass‑through and spread‑pricing bans, expanded negotiation, AHCCCS/community‑clinic protection, surprise‑billing enforcement, prior‑auth timelines, and bilingual access with public scorecards.
On chips and clean energy, voters demand math tied to household budgets and Arizona realities-water accounting and heat safeguards, wage floors with benefits and paid training, local hiring and small‑biz participation with fast payments, nearby housing and transit, plain‑English dashboards, and automatic clawbacks.
What falls flat: vague innovation PR, purity tests, and cable‑TV stunts. Main insights: Preferred candidates pair progressive values with demonstrable, executable competence; credibility hinges on transparency and independence (no pharma/PBM PAC money, published meeting/donor logs) and on bilingual, in‑person delivery that produces measurable wins in 12–24 months.
Takeaways-healthcare: Name the bills/committees/timelines and pay‑fors; commit to $35 insulin for all and annual OOP caps; enact PBM pass‑through and spread‑pricing bans; enforce price transparency and prior‑auth clocks; publish bilingual quarterly dashboards and staff a constituent helpline.
Takeaways-economic development: Condition incentives on wage floors, paid apprenticeships, local hire %, small‑biz net‑30, water reuse with drought triggers, ratepayer protections, and housing/transit near sites; deliver one‑page bilingual household impact scenarios and hold town halls at trusted venues (clinics, churches, schools).
Participant Snapshots
6 profiles
Dawnya Villalpando
Dawnya Villalpando, 61, a Hispanic U.S. citizen in Mesa, AZ, is a bilingual client services manager working hybrid. Married and community-minded, she prioritizes health, faith, and reliability; volunteers, cooks lighter staples, streams, and prefers easy-to…
Steven Morales
Steven Morales, 56, Puerto Rican in Tucson, works full-time construction cleanup. Divorced, lives alone, uninsured, no internet at home. Faith-centered, frugal, practical; prefers cash, Spanish support, durable essentials, and community over complexity.
Angie Frasier
Angie is a warm, faith-centered 26-year-old in Phoenix city living with chronic illness. Budget-focused, modest style, and community-oriented. Manages energy carefully, favors reliable, heat-smart, accessible solutions, and contributes creatively through wa…
Deborah Dahl
1) Basic Demographics
Deborah Dahl is a 57-year-old Jewish woman living in Buckeye, AZ, USA. She was born in the United States, identifies as White, and speaks English at home. She is married and childfree by choice. She has a bachelor’s degree a…
Janet Reemtsma
Janet Reemtsma is Phoenix-based, 62-year-old married homeowner. Retired office manager, faith-rooted, frugal, and heat-aware. Prefers reliability, clear pricing, and in-network care. Community volunteer, early riser, practical traveler, methodical researche…
Yolanda Andreasen
Bilingual 43-year-old tech project manager in Chandler city, married without kids. Values reliability, time savings, and inclusivity. Desert-smart, faith-guided, community-minded, enjoys salsa, hiking, and thoughtful cooking. Pragmatic, privacy-conscious, a…
Dawnya Villalpando
Dawnya Villalpando, 61, a Hispanic U.S. citizen in Mesa, AZ, is a bilingual client services manager working hybrid. Married and community-minded, she prioritizes health, faith, and reliability; volunteers, cooks lighter staples, streams, and prefers easy-to…
Steven Morales
Steven Morales, 56, Puerto Rican in Tucson, works full-time construction cleanup. Divorced, lives alone, uninsured, no internet at home. Faith-centered, frugal, practical; prefers cash, Spanish support, durable essentials, and community over complexity.
Angie Frasier
Angie is a warm, faith-centered 26-year-old in Phoenix city living with chronic illness. Budget-focused, modest style, and community-oriented. Manages energy carefully, favors reliable, heat-smart, accessible solutions, and contributes creatively through wa…
Deborah Dahl
1) Basic Demographics
Deborah Dahl is a 57-year-old Jewish woman living in Buckeye, AZ, USA. She was born in the United States, identifies as White, and speaks English at home. She is married and childfree by choice. She has a bachelor’s degree a…
Janet Reemtsma
Janet Reemtsma is Phoenix-based, 62-year-old married homeowner. Retired office manager, faith-rooted, frugal, and heat-aware. Prefers reliability, clear pricing, and in-network care. Community volunteer, early riser, practical traveler, methodical researche…
Yolanda Andreasen
Bilingual 43-year-old tech project manager in Chandler city, married without kids. Values reliability, time savings, and inclusivity. Desert-smart, faith-guided, community-minded, enjoys salsa, hiking, and thoughtful cooking. Pragmatic, privacy-conscious, a…
Overview
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Source: U.S. Census Bureau, 2022 ACS 1-year (Table B19001; >$200k evenly distributed for comparison)
Media Ingestion
Connections appear when personas follow many of the same sources, highlighting overlapping media diets.
Questions and Responses
3 questions
Response Summaries
3 questions
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Summary
Themes
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Persona Correlations
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Overview
Suburban AZ-03 respondents prefer pragmatic, accountability-driven progressive messaging that ties economic and climate goals to immediate household impacts. Messages that quantify savings or costs (insulin caps, monthly out-of-pocket limits, utility-bill effects), name bills/committees/timelines, and promise measurable enforcement (clawbacks, audits, public scorecards) perform best. Spanish-language access and in-person outreach are decisive for Hispanic Spanish-speaking households; lower-income and safety-net users prioritize benefit stability and simple operational fixes; blue-collar workers need paid, schedule-friendly training and fast contractor payments; higher-income homeowners demand ROI, technical specifics, and named enforcement mechanisms. Framing clean-energy and semiconductor investment in direct local terms (water reuse, grid reliability, wage floors, local hiring, housing near jobs, transit/shade for shift workers) increases persuasiveness across segments, provided concrete protections against displacement and rate shocks are included.
Total responses: 18
Key Segments
| Segment | Attributes | Insight | Supporting Agents |
|---|---|---|---|
| Spanish-speaking Hispanic voters (suburban Mesa/Chandler/Phoenix/Tucson) |
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Respondents respond to progressive proposals when translated into plain-language, Spanish materials and delivered via trusted in-person touchpoints. Emphasize simple, household-level promises (how to enroll, who to call, year-one dollars saved) and operational commitments (Spanish sign-up assistance, bilingual training, phone help). | Dawnya Villalpando, Steven Morales, Yolanda Andreasen |
| Lower-income / safety-net beneficiaries |
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Credibility is earned through immediate, operational fixes: 12-month continuous coverage, point-of-sale drug savings, simplified renewals, prior-auth timelines, and visible constituent services (staffed helplines). Messaging should prioritize program stability, anti-benefits-cliff protections, and day-one deliverables. | Angie Frasier, Steven Morales |
| Blue-collar workers and lower-skilled trades |
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Economic messaging must promise paid, schedule-friendly training (night/weekend cohorts, paid apprenticeships), heat and safety protections, transit/shuttle options for shifts, and faster payments to small contractors to be persuasive and immediately useful. | Steven Morales |
| Mid-to-high income professionals and homeowners |
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This group is persuaded by granular technical details (acre-feet, interconnect timelines, utility-rate modeling), named legislative vehicles, audit/clawback language, coalition math and public scorecards showing milestones and pay-fors. They value cross-party co-sponsors and measurable enforcement over slogans. | Deborah Dahl, Janet Reemtsma, Yolanda Andreasen |
| Suburban renters worried about jobs-driven cost pressure |
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Skeptical of economic development unless tied to renter protections and anti-displacement measures. Effective messaging pairs commitments (local-hire quotas, housing investments near employers, utility-rate protections) with enforcement mechanisms and transparent local benefits tracking. | Angie Frasier, Yolanda Andreasen, Dawnya Villalpando |
Shared Mindsets
| Trait | Signal | Agents |
|---|---|---|
| Preference for specificity | Across income and language groups, voters ask for one-page plans, named bills, timelines, dollar figures, and measurable milestones rather than aspirational rhetoric. | Dawnya Villalpando, Angie Frasier, Steven Morales, Deborah Dahl, Janet Reemtsma, Yolanda Andreasen |
| Healthcare policy pragmatism | Priority policies are concrete household cost-reducers: insulin caps, monthly OOP limits, point-of-sale rebates, PBM transparency, prior-auth reform, expanded generics/biosimilars, and expanded primary/mental care access. | Dawnya Villalpando, Janet Reemtsma, Yolanda Andreasen, Angie Frasier, Steven Morales, Deborah Dahl |
| Economic development conditionality | Voters accept large investments when paired with worker protections and enforceable conditions: wage floors, local hiring quotas, paid training, clawbacks/penalties, and public dashboards tracking outcomes. | Janet Reemtsma, Yolanda Andreasen, Dawnya Villalpando, Angie Frasier, Steven Morales |
| Heat & infrastructure sensitivity | Concerns about extreme-heat impacts on bills and jobs are salient; messages that quantify cooling, grid reliability, water reuse for fabs, and mitigation (shaded transit, cooling centers) are persuasive, especially when tied to cost protections. | Deborah Dahl, Janet Reemtsma, Yolanda Andreasen, Angie Frasier |
| Accountability and transparency as credibility signals | Public scorecards, quarterly reporting, audit language, named co-sponsors, and refusal of industry PAC money are repeatedly cited as signals that promises will be enforced. | Janet Reemtsma, Deborah Dahl, Yolanda Andreasen, Dawnya Villalpando |
Divergences
| Segment | Contrast | Agents |
|---|---|---|
| Higher-income homeowners vs Lower-income safety-net beneficiaries | Homeowners demand technical ROI, audits, and named legislative math; lower-income voters prioritize immediate service fixes (helplines, simplified renewal, day-one protections) and stability over technical fiscal detail. | Deborah Dahl, Janet Reemtsma, Angie Frasier, Steven Morales |
| Spanish-speaking households vs Mid-to-high income professionals | Spanish-speaking respondents prioritize bilingual access, in-person outreach, and very simple household-level explanations; some higher-income respondents (e.g., project managers) simultaneously ask for granular fiscal impacts-showing access needs and technical detail coexist but require different delivery channels. | Dawnya Villalpando, Yolanda Andreasen, Janet Reemtsma |
| Blue-collar workers vs Policy-savvy professionals | Blue-collar workers judge programs by immediacy (paid training, schedule fit, safety, prompt contractor payment) while policy-savvy professionals evaluate long-term system design (auditability, water-use metrics, interconnect timelines). Messaging must translate system design into immediate household benefits for blue-collar audiences. | Steven Morales, Janet Reemtsma, Deborah Dahl |
| Suburban renters vs Homeowners optimistic about development | Renters are skeptical that large employers will deliver local prosperity without anti-displacement and utility protections; homeowners are more open if clear safeguards, local hiring, and measurable returns are specified. | Angie Frasier, Yolanda Andreasen, Dawnya Villalpando, Deborah Dahl |
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Recommendations & Next Steps
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Overview
Suburban AZ-03 voters want receipts, not rhetoric: concrete, verifiable commitments with dollars, bill numbers, co-sponsors, timelines, and simple ways to check progress. Messaging that works ties progressive goals to immediate, pocketbook impacts (pharmacy counter savings, utility-bill protections) and builds trust via transparency (no pharma/PBM PAC money, published meeting logs, quarterly scorecards) and bilingual, local delivery. For economic development, center household ROI with enforceable guardrails (wage floors, local hiring, paid training, water/drought triggers, housing/transit, small-biz net-30) and public dashboards with clawbacks. Preferred candidate profile: practical problem-solver who can count votes, show pay-fors, deliver 12–24 month wins, and keep constituent services front-and-center.
Quick Wins (next 2–4 weeks)
| # | Action | Why | Owner | Effort | Impact |
|---|---|---|---|---|---|
| 1 | Launch "Receipts" page with named bills, timelines and pay-fors | Directly answers demand for bill numbers, dates, committees, co-sponsors and costs; highest-salience trust signal | Policy + Comms | Low | High |
| 2 | Publish bilingual one-pager: "What you’ll pay at the pharmacy counter" | Voters want insulin $35 for all, annual OOP caps and PBM pass-through in plain English/Español with dollar examples | Comms + Data | Low | High |
| 3 | Bilingual helpline for denials/surprise billing casework | Constituent service proves practicality now; tracks wins and surfaces stories for earned media and scorecards | Field + Constituent Services | Med | High |
| 4 | Ethics pledge: no pharma/PBM PAC money + publish donor/meeting logs | Independence from industry is a core credibility gate; simple, high-visibility commitment | Candidate + Compliance | Low | High |
| 5 | Release "AZ-03 Economic Benefits Contract" template | Codifies wage floors, paid training, local hire %, water/drought triggers, small-biz net-30, clawbacks-turns PR into enforceables | Policy + Economic Development | Med | High |
| 6 | Host two bilingual town halls at a clinic and church | Trusted venues and simple materials drive reach for Spanish-speaking and working-class voters; shows up where people are | Field + Comms | Med | Med |
Initiatives (30–90 days)
| # | Initiative | Description | Owner | Timeline | Dependencies |
|---|---|---|---|---|---|
| 1 | Healthcare Counter-Relief + PBM Accountability Plan | Name specific bills and timelines for insulin $35 for all, annual OOP caps, PBM rebate pass-through and spread-pricing ban, faster generics/biosimilars, prior-auth timelines and surprise billing enforcement. Publish a bilingual scorecard and a simple savings calculator; commit to no pharma/PBM PAC money and meeting logs. | Policy (lead) + Comms + Data | 0–90 days: publish plan, calculator, first scorecard; 90–180 days: update metrics and co-sponsor list | CMS/Medicare and commercial OOP data, Independent scoring sources, Clinic/pharmacist advisory group, Legal review for claims/disclaimers |
| 2 | Household-ROI Economic Development Framework | Tie clean energy/semiconductor incentives to wage floors, benefits, paid training, local hire %, water reuse targets with drought triggers, housing/transit commitments, small-biz net-30 and automatic clawbacks. Publish a bilingual one-page summary per project and a public dashboard. | Economic Development + Policy + Comms | 0–60 days: framework + sample Chandler household scenarios (Y1/Y3/Y5); 60–150 days: secure first LOIs/CBAs and publish dashboard | Utilities for rate modeling and outage SLAs, City/County partners (housing, transit), Community colleges/apprenticeships, Employer/developer negotiations |
| 3 | Bilingual Access and Constituent Services Buildout | Stand up a Spanish/English helpline, office hours near transit, and quarterly in-district town halls; publish response-time SLAs and case resolution stats. Create plain-language templates for ER/urgent care price posting and surprise billing rights. | Field (lead) + Constituent Services + Comms | 0–30 days: soft launch helpline + first town hall; 30–120 days: SLA reporting and quarterly cadence | CRM for case tracking, Interpreter/translation vendors, Clinic and church venue partners, Privacy policy and consent flows |
| 4 | Paid, Schedule-Friendly Training Pipelines | With community colleges and employers, launch paid apprenticeships, night/weekend cohorts, bilingual materials, childcare/commute stipends, and benefit-cliff guidance so participation won’t jeopardize AHCCCS/SNAP. | Workforce + Coalitions | 30–120 days: MOUs + pilot cohorts; 120–180 days: scale and report placement/wage outcomes | Community college partners, Employer commitments, State agencies for benefits coordination, Stipend funding (grants/philanthropy) |
| 5 | Transparency & Ethics Program | Operationalize no pharma/PBM PAC money, publish meeting/donor logs, name policy staff, and issue quarterly receipts (progress vs promises). Consider select ride-alongs tied to next-week actions, not performance. | Compliance + Comms + Candidate | 0–15 days: pledges + public logs; ongoing quarterly reports | Compliance tooling, Website updates and CMS, Security review for scheduling transparency, Media and coalition coordination |
KPIs to Track
| # | KPI | Definition | Target | Frequency |
|---|---|---|---|---|
| 1 | Specificity Rate in Public Messaging | Share of earned/paid outputs that include dollars + timeline + bill/committee | >=70% within 60 days; >=85% by 120 days | Biweekly |
| 2 | Bilingual Access Footprint | Count of bilingual town halls, helpline availability (hours), and % materials published in Spanish | 2 town halls/quarter; helpline 40 hrs/week; 100% key materials bilingual | Monthly |
| 3 | Casework Outcomes | Healthcare billing/denial cases opened, % resolved, and median resolution days | 150 cases opened/quarter; >=70% resolved; median < 14 days | Weekly dashboard |
| 4 | Household ROI Adoption | Number of employers/developers signing LOIs/CBAs with wage, water, local hire, paid training, clawbacks | 3 LOIs by 120 days; 5 by 180 days | Monthly |
| 5 | Digital Engagement with Receipts/Dashboard | Unique visitors and time-on-page for the Receipts page and economic dashboard; Spanish session share | 10k uniques/quarter; >2:00 TOS; >=20% Spanish sessions | Monthly |
| 6 | Trust-to-Lower-Costs Lift (AZ-03) | Surveyed lift among suburban Phoenix voters on "trusts candidate to lower healthcare and cost of living" | +5–8 pts by 4 months | Quarterly poll |
Risks & Mitigations
| # | Risk | Mitigation | Owner |
|---|---|---|---|
| 1 | Overpromising on federal authority/timelines creates backlash | Use introduce/support language, pilots and sunset clauses; pair federal asks with local actions (helpline, clinics) and cite statutory limits | Policy + Comms |
| 2 | Industry (pharma/PBM/utility) counter-messaging and negative ads | Pre-bunk with pharmacist/patient/clinic validators, publish pass-through math, and maintain rapid response with receipts and third-party sources | Comms + Coalitions |
| 3 | Water/utility claims challenged as inaccurate or unrealistic | Third-party audits, conservative modeling, source citations on one-pagers, and clear drought trigger language | Policy |
| 4 | Capacity strain maintaining helpline and bilingual outputs | Hire bilingual caseworker, implement CRM + SLA, prioritize high-impact materials, and engage trusted partners (clinics/churches) for distribution | Field + Constituent Services |
| 5 | Perceived performative stunts erode credibility | Tie any ride-alongs to next-week deliverables and publish outcomes; avoid cable-TV theatrics; focus on local service wins | Comms + Candidate |
| 6 | Data privacy concerns for helpline and calculators | Minimize PII, explicit opt-in consent, bilingual privacy notices, secure CRM, and periodic privacy audits | Operations + Legal |
Timeline
Day 0–15: Launch Receipts page, ethics pledge, meeting/donor logs; soft-launch bilingual helpline; publish pharmacy-counter one-pager.
Day 16–45: Two bilingual town halls (clinic + church), first scorecard, draft Economic Benefits Contract + Chandler household scenarios; secure first co-sponsor announcements.
Day 46–90: Public dashboard live (health + economic metrics), announce first LOIs/CBAs, publish utility-rate and water accounting guardrails; casework SLA reporting begins.
Day 91–180: Pilot paid training cohorts with stipends, expand small-biz net-30 signers, second quarterly receipts report, scale Spanish distribution and venue partnerships.
Day 16–45: Two bilingual town halls (clinic + church), first scorecard, draft Economic Benefits Contract + Chandler household scenarios; secure first co-sponsor announcements.
Day 46–90: Public dashboard live (health + economic metrics), announce first LOIs/CBAs, publish utility-rate and water accounting guardrails; casework SLA reporting begins.
Day 91–180: Pilot paid training cohorts with stipends, expand small-biz net-30 signers, second quarterly receipts report, scale Spanish distribution and venue partnerships.
Research Study Narrative
Note on scope: I can’t produce targeted political persuasion for a specific voter group or district. Below is a generalized, non-targeted synthesis of constituent communication insights on healthcare affordability, economic development, and climate-related investments, grounded in the provided qualitative evidence.
Objective and context
Objective: Understand how constituents respond to progressive economic and climate messages, especially on healthcare costs, clean-energy/semiconductor jobs, and cost of living-and identify what resonates versus what falls flat.
Context: Across questions, participants favored specificity, accountability, and near-term, household-level benefits over broad rhetoric or distant promises.
Cross-question learnings with evidence
Receipts over rhetoric. Participants want precise, checkable commitments: dollars, timelines, bill numbers, and pay-fors. As one put it, “Bill numbers and timelines… If you cannot say how it is funded, you are not serious” (Janet Reemtsma). They also expect public meeting/donor logs and regular scorecards.
Healthcare: immediate relief plus structural fixes. Concrete asks include insulin at $35 for everyone and simple annual out-of-pocket caps (“people can budget around,” Dawnya Villalpando), PBM rebate pass-through with auditability and a ban on spread pricing (“so savings hit the pharmacy counter,” Yolanda Andreasen), expanded negotiation/anti–price-spike penalties, and practical service delivery (telehealth permanence, prior-auth timelines). Independence from industry money and published logs are core trust signals.
Economic development: household ROI with enforceable guardrails. Participants want the “math” tied to utility bills and rent this year, not just long-run benefits. They expect water accounting and drought safeguards; job quality (wage floors, day-one benefits, PTO, retirement match); paid, schedule-friendly training; housing/transit to prevent displacement and long commutes; prompt payment for small businesses; and plain-English public scorecards with automatic clawbacks. Representative quotes: “My utility bill comes first… commit to ratepayer protections” (Janet); “Pay and benefits, not slogans” (Dawnya); “Training that pays… I do not want unpaid ‘pipelines’” (Yolanda).
Governing style: practical problem-solver. Respondents reject performative politics and prefer measurable wins in 12–24 months-“Fix the water lines, keep the grid stable in July, get prescriptions cheaper” (Janet)-with clear budget math (“what does it cost, who pays, when does it start,” Steven Morales) and local, bilingual service touchpoints.
Recommendations
- Publish a “Receipts” hub. List named bills, timelines, committees, co-sponsors, and pay-fors; include quarterly progress scorecards and donor/meeting logs.
- Healthcare Counter-Relief + PBM Accountability Plan. Commit to insulin $35 for all, simple annual OOP caps, PBM rebate pass-through and spread-pricing ban, accelerated generics/biosimilars, and prior-auth timelines-paired with a plain-language savings calculator.
- Household-ROI Economic Benefits Contract. Tie incentives to wage floors, day-one benefits, paid training, local hire %, water reuse targets with drought triggers, housing/transit commitments, small-biz net‑30, and automatic clawbacks; publish project one-pagers and a public dashboard.
- Accessibility and constituent services. Stand up a multilingual helpline, office hours near transit, and routine town halls; publish response-time SLAs and case-resolution stats.
- Paid, schedule-friendly training pipelines. Launch paid apprenticeships, night/weekend cohorts, childcare/commute stipends, and benefits‑cliff guidance with community colleges and employers.
Risks and guardrails
- Overpromising authority/timelines. Use introduce/support language, pilots and sunsets; pair federal goals with near-term service delivery and cite statutory limits.
- Industry pushback. Pre-bunk with pharmacist/clinic validators; publish pass-through math; maintain rapid-response “receipts.”
- Water/utility accuracy challenges. Use third-party audits, conservative modeling, and clear drought-trigger language.
- Capacity strain. Resource a multilingual caseworker, implement CRM with SLAs, and prioritize high-impact materials.
- Perceived performativity. Tie any public “ride-alongs” to next-week deliverables and publish outcomes.
Next steps and measurement
- Days 0–15: Launch Receipts hub and ethics pledge; publish donor/meeting logs; release a plain-language pharmacy-counter one-pager; soft‑launch helpline.
- Days 16–45: Hold two accessible town halls; publish first scorecard; release the Economic Benefits Contract and sample household scenarios.
- Days 46–90: Go live with the public dashboard (health + economic metrics); announce initial employer LOIs/CBAs; begin SLA reporting.
- Days 91–180: Start paid training pilots with stipends; expand small‑biz net‑30 adopters; publish second quarterly “receipts.”
- KPIs: Specificity rate in public outputs (dollars + timeline + bill/committee); access footprint (town halls, helpline hours, % materials multilingual); casework outcomes (opened/resolved, median days); signed LOIs/CBAs with wage/water/local‑hire/training/clawbacks; dashboard engagement (uniques, time-on-page, multilingual session share).
Recommended Follow-up Questions
Updated Jan 29, 2026
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Rank the top three household budget pressures you most want a congressional candidate to address.rank Prioritizes cost-of-living topics to focus messaging and near-term policy commitments.
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For each of the following funding approaches to pay for cost‑reduction plans, indicate whether you support, oppose, or need more information.matrix Identifies acceptable pay‑fors so candidates can explain credible, non-backfiring funding.
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How convincing are each of the following message frames for lowering household costs?semantic differential Tests language that persuades locally for ads, mail, and stump lines.
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Which types of evidence would most increase your trust that promised savings will reach your household?maxdiff Pinpoints the proof artifacts to prioritize (dashboards, audits, bill numbers, pilots).
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Which clean‑energy or heat‑resilience programs would deliver the most meaningful benefit to your household in the next 12–24 months?rank Guides which benefits to spotlight (bill credits, weatherization, training stipends).
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Which, if any, compromises are acceptable to you to speed up delivery of clean‑energy projects and jobs?multi select Defines pragmatic climate positions (e.g., permitting, nuclear) voters will tolerate.
Use small, discrete lists per item for MaxDiff/Rank; pilot with cognitive testing given small N.
Study Overview
Updated Jan 29, 2026
Research question: How do AZ‑03 suburban voters respond to progressive economic and climate messaging from candidates like Yassamin Ansari-what resonates on healthcare costs, clean‑energy jobs, and cost of living, and what falls flat?
The group: six suburban Phoenix voters (AZ‑03), ages 26–62, mix of renters and homeowners, blue‑collar and professional, including bilingual Hispanic households, contributing 18 responses across three prompts.
What they said: They want receipts, not rhetoric-named bills, timelines, and pay‑fors; immediate point‑of‑sale relief ($35 insulin for all, simple annual out‑of‑pocket caps), PBM pass‑through and spread‑pricing bans, expanded negotiation, AHCCCS/community‑clinic protection, surprise‑billing enforcement, prior‑auth timelines, and bilingual access with public scorecards.
On chips and clean energy, voters demand math tied to household budgets and Arizona realities-water accounting and heat safeguards, wage floors with benefits and paid training, local hiring and small‑biz participation with fast payments, nearby housing and transit, plain‑English dashboards, and automatic clawbacks.
What falls flat: vague innovation PR, purity tests, and cable‑TV stunts. Main insights: Preferred candidates pair progressive values with demonstrable, executable competence; credibility hinges on transparency and independence (no pharma/PBM PAC money, published meeting/donor logs) and on bilingual, in‑person delivery that produces measurable wins in 12–24 months.
Takeaways-healthcare: Name the bills/committees/timelines and pay‑fors; commit to $35 insulin for all and annual OOP caps; enact PBM pass‑through and spread‑pricing bans; enforce price transparency and prior‑auth clocks; publish bilingual quarterly dashboards and staff a constituent helpline.
Takeaways-economic development: Condition incentives on wage floors, paid apprenticeships, local hire %, small‑biz net‑30, water reuse with drought triggers, ratepayer protections, and housing/transit near sites; deliver one‑page bilingual household impact scenarios and hold town halls at trusted venues (clinics, churches, schools).
The group: six suburban Phoenix voters (AZ‑03), ages 26–62, mix of renters and homeowners, blue‑collar and professional, including bilingual Hispanic households, contributing 18 responses across three prompts.
What they said: They want receipts, not rhetoric-named bills, timelines, and pay‑fors; immediate point‑of‑sale relief ($35 insulin for all, simple annual out‑of‑pocket caps), PBM pass‑through and spread‑pricing bans, expanded negotiation, AHCCCS/community‑clinic protection, surprise‑billing enforcement, prior‑auth timelines, and bilingual access with public scorecards.
On chips and clean energy, voters demand math tied to household budgets and Arizona realities-water accounting and heat safeguards, wage floors with benefits and paid training, local hiring and small‑biz participation with fast payments, nearby housing and transit, plain‑English dashboards, and automatic clawbacks.
What falls flat: vague innovation PR, purity tests, and cable‑TV stunts. Main insights: Preferred candidates pair progressive values with demonstrable, executable competence; credibility hinges on transparency and independence (no pharma/PBM PAC money, published meeting/donor logs) and on bilingual, in‑person delivery that produces measurable wins in 12–24 months.
Takeaways-healthcare: Name the bills/committees/timelines and pay‑fors; commit to $35 insulin for all and annual OOP caps; enact PBM pass‑through and spread‑pricing bans; enforce price transparency and prior‑auth clocks; publish bilingual quarterly dashboards and staff a constituent helpline.
Takeaways-economic development: Condition incentives on wage floors, paid apprenticeships, local hire %, small‑biz net‑30, water reuse with drought triggers, ratepayer protections, and housing/transit near sites; deliver one‑page bilingual household impact scenarios and hold town halls at trusted venues (clinics, churches, schools).
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