Mobile Gaming Monetization and Retention
Understand what keeps mobile gamers playing, their reactions to free-to-play monetization, and perceptions of social casino and casual games
Brenda Quintero
Brenda Quintero, 54, is a married homeowner on the rural edge of Columbia, MD. Not in the labor force, she runs a budget-conscious household, relies on mobile data, and prioritizes fitness, photography, volunteering, practicality, and offline, transparent,…
Kelon Garcia
1) Basic Demographics
Kelon Garcia is a 41-year-old White (Non-Hispanic) male living in the suburbs of San Antonio, Texas. He’s a U.S. citizen, divorced, and a devoted dad to one child—a 10-year-old daughter named Harper. He primarily speaks Engl…
Sharon Montilus
Chicago-based, 50-year-old Monica lives solo, works full-time at a nonbank lender, budgets tightly, and values fairness and clarity. Warm, witty, and practical, she loves house music, home-cooked meals, and community-minded, no-nonsense solutions.
Ashley Brooks
Nampa, Idaho hospital aide, 43, married and childfree by choice. Frugal, neighborly, and practical. Rotating shifts, uninsured, bikes or carpools. Buys durable essentials, cooks in batches, values transparent pricing, local ties, and time-saving tools.
Analaura Liberty
Analaura Liberty is a 25-year-old Patient Access Representative in Denver with hearing loss. Budget-conscious renter, church-involved, and transit user. Values access, clarity, and reliability. Prefers captioned, transparent, time-saving solutions. Calm und…
Sean Wolf
1) Basic Demographics
Sean Wolf is a 49-year-old White man living in Rural, KY, USA. He is married, Catholic, and a U.S.-born citizen who speaks English at home. He has one child. He completed an Associate of Arts in Business Administration and a…
Brenda Quintero
Brenda Quintero, 54, is a married homeowner on the rural edge of Columbia, MD. Not in the labor force, she runs a budget-conscious household, relies on mobile data, and prioritizes fitness, photography, volunteering, practicality, and offline, transparent,…
Kelon Garcia
1) Basic Demographics
Kelon Garcia is a 41-year-old White (Non-Hispanic) male living in the suburbs of San Antonio, Texas. He’s a U.S. citizen, divorced, and a devoted dad to one child—a 10-year-old daughter named Harper. He primarily speaks Engl…
Sharon Montilus
Chicago-based, 50-year-old Monica lives solo, works full-time at a nonbank lender, budgets tightly, and values fairness and clarity. Warm, witty, and practical, she loves house music, home-cooked meals, and community-minded, no-nonsense solutions.
Ashley Brooks
Nampa, Idaho hospital aide, 43, married and childfree by choice. Frugal, neighborly, and practical. Rotating shifts, uninsured, bikes or carpools. Buys durable essentials, cooks in batches, values transparent pricing, local ties, and time-saving tools.
Analaura Liberty
Analaura Liberty is a 25-year-old Patient Access Representative in Denver with hearing loss. Budget-conscious renter, church-involved, and transit user. Values access, clarity, and reliability. Prefers captioned, transparent, time-saving solutions. Calm und…
Sean Wolf
1) Basic Demographics
Sean Wolf is a 49-year-old White man living in Rural, KY, USA. He is married, Catholic, and a U.S.-born citizen who speaks English at home. He has one child. He completed an Associate of Arts in Business Administration and a…
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