Congressional Voters on Campaign Volunteer Engagement
To understand what motivates voters to volunteer for Congressional campaigns - canvassing, phone banking, text banking, and other field organizing activities. We want to learn what messages and appeals drive volunteer recruitment and retention in competitive 2026 races.
Robin Patni
Robin Patni is a frugal, Korean-speaking mother of two in Ann Arbor, uninsured and not working due to visa limits. Anchored by church and school community, she prioritizes clarity, affordability, and reliability to stretch savings and support her children.
Christopher Jackson
Seasoned advertising and public relations sales lead in rural New York, Christopher Jackson, married and child free. Faith, neighbors, and dependable tools shape decisions. Prefers proof, service backed solutions, and practical outcomes over flash.
Timothy Hammond
45-year-old single Seattle homeowner on a work sabbatical. Community-minded, attends a historically Black church, rents an ADU, lives frugally, loves music and hiking. Pragmatic, privacy-conscious, and values durable, low-fuss, community-positive products.
Edwin Huffman
Edwin Huffman is a rural Arkansas construction pro, 50, married, childfree. Practical, debt-averse, faith-oriented. Edwin Huffman is disabled but working full time with accommodations. Buys durable, serviceable goods. Prefers local service, clear warranties…
Leslie Bean
Steady, wry night-shift hospital coordinator in rural Ohio. Divorced, no kids, frugal, community-minded, and managing chronic pain. Prefers reliability, transparency, and comfort; carpooling, quilting, and dog walks anchor her week.
Jacob Borders
Jacob Borders is a 43-year-old Oklahoma City repair pro, Catholic, single, no kids. Frugal homeowner, uninsured, practical and loyal. Loves Thunder games, vintage electronics, grilling, and clear, upfront value. Wary of subscriptions and overengineered “sma…
Robin Patni
Robin Patni is a frugal, Korean-speaking mother of two in Ann Arbor, uninsured and not working due to visa limits. Anchored by church and school community, she prioritizes clarity, affordability, and reliability to stretch savings and support her children.
Christopher Jackson
Seasoned advertising and public relations sales lead in rural New York, Christopher Jackson, married and child free. Faith, neighbors, and dependable tools shape decisions. Prefers proof, service backed solutions, and practical outcomes over flash.
Timothy Hammond
45-year-old single Seattle homeowner on a work sabbatical. Community-minded, attends a historically Black church, rents an ADU, lives frugally, loves music and hiking. Pragmatic, privacy-conscious, and values durable, low-fuss, community-positive products.
Edwin Huffman
Edwin Huffman is a rural Arkansas construction pro, 50, married, childfree. Practical, debt-averse, faith-oriented. Edwin Huffman is disabled but working full time with accommodations. Buys durable, serviceable goods. Prefers local service, clear warranties…
Leslie Bean
Steady, wry night-shift hospital coordinator in rural Ohio. Divorced, no kids, frugal, community-minded, and managing chronic pain. Prefers reliability, transparency, and comfort; carpooling, quilting, and dog walks anchor her week.
Jacob Borders
Jacob Borders is a 43-year-old Oklahoma City repair pro, Catholic, single, no kids. Frugal homeowner, uninsured, practical and loyal. Loves Thunder games, vintage electronics, grilling, and clear, upfront value. Wary of subscriptions and overengineered “sma…
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Outliers
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