Premium Beer Brand Perception Study - Heineken
Understand US consumer perceptions of Heineken and premium imported beer positioning
Richard Islas
Richard Islas, 55, is a Harrisburg-area VP of Risk & Compliance, married with two kids. A bilingual, pragmatic volunteer and careful budgeter who values reliability and clear terms, and loves grilling, paella, mentoring, and practical tech.
Dean Mcdonald
Dean Mcdonald is a resourceful 41-year-old father of four in rural Tennessee, living on a very low income. Pragmatic, community-minded, and frugal, he prioritizes durability, no-contract pricing, low-data solutions, and honest communication while managing c…
Jeremy Arriaga
Bilingual Miami operations coordinator, 35, married without kids, walks to work and budgets tightly. Prefers reliability, transparency, and bilingual support. Uninsured, practical, community-minded, and focused on skill growth and low-friction, cost-effecti…
Adriana Williams
Adriana Williams is a rural Oregon mom of three, married, faith-centered, and budget-focused. Not in the labor force; past work in local amusements. Chooses reliable, low-cost solutions, avoids contracts, and values local referrals, clear warranties, and co…
Joseph Klenk
Joseph Klenk, 46, is a Columbus-based retail B2B sales pro, married with one child. Family- and church-centered, tech-comfortable, and pragmatic, he prefers reliable mid-tier solutions, transparent pricing, and respectful, community-minded brands with real…
Austin Bradley
Resourceful, faith-tethered 36-year-old Black man in rural Pennsylvania. Disabled, single, no kids. Lives lean, relies on Medicaid and SNAP, values dignity, community, and practical solutions that work offline, with clear steps and low hassle.
Richard Islas
Richard Islas, 55, is a Harrisburg-area VP of Risk & Compliance, married with two kids. A bilingual, pragmatic volunteer and careful budgeter who values reliability and clear terms, and loves grilling, paella, mentoring, and practical tech.
Dean Mcdonald
Dean Mcdonald is a resourceful 41-year-old father of four in rural Tennessee, living on a very low income. Pragmatic, community-minded, and frugal, he prioritizes durability, no-contract pricing, low-data solutions, and honest communication while managing c…
Jeremy Arriaga
Bilingual Miami operations coordinator, 35, married without kids, walks to work and budgets tightly. Prefers reliability, transparency, and bilingual support. Uninsured, practical, community-minded, and focused on skill growth and low-friction, cost-effecti…
Adriana Williams
Adriana Williams is a rural Oregon mom of three, married, faith-centered, and budget-focused. Not in the labor force; past work in local amusements. Chooses reliable, low-cost solutions, avoids contracts, and values local referrals, clear warranties, and co…
Joseph Klenk
Joseph Klenk, 46, is a Columbus-based retail B2B sales pro, married with one child. Family- and church-centered, tech-comfortable, and pragmatic, he prefers reliable mid-tier solutions, transparent pricing, and respectful, community-minded brands with real…
Austin Bradley
Resourceful, faith-tethered 36-year-old Black man in rural Pennsylvania. Disabled, single, no kids. Lives lean, relies on Medicaid and SNAP, values dignity, community, and practical solutions that work offline, with clear steps and low hassle.
Sex / Gender
Race / Ethnicity
Locale (Top)
Occupations (Top)
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Summary
Themes
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Outliers
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